Taylor LevacyAdam Kissinger

What is Twitter?

• Online social networking service with over 270 million active users.

• Created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass.

• Enables users to send and read short 140-character messages called "tweets“.

• Users can group posts together by topic or type by using hashtags – words or

phrases prefixed with a "#" sign.

• A word, phrase or topic that is tagged at a greater rate than others is said to be a

"trending topic".

How to Use Twitter

• What is a Tweet?• The definition from Twitter’s FAQ:

• A Tweet is an expression of a moment or idea.

• It can contain text, photos, and videos.

• Millions of Tweets are shared in real time, everyday.

• Other notes of a Tweet• Tweets are only 140 characters long.• Tweets can include links and

Hashtags.• Think of it as a Facebook status.

How to use Twitter

• What is a Twitter Handle?• It is how tweeters identify you.• It is how someone can talk/message

you.• Can be a Real Person, Company,

Fictional Character, or Whatever!

• Examples• The person tweeting

• @TayChapman• Those mentioned in the tweet

• @adamkissinger• @AmyBradleyNSU• @twitter

How to Use Twitter

• What is a #Hashtag?• A Hashtag (#) is a way to join in a

conversation by adding a topic to the tweet.• Hashtags can be 1-139 Characters

long.• Example)

• My tweet used the #MKT3313• When searching #MKT3313, my

tweet was listed with tweets using the same hashtag.• Including tweets from @kelsielee11

& @heatherfrycpa.

How to Use Twitter

• What is a Retweet?• A Retweet is a way to show others

you liked what another person tweeted by posting it on your Twitter page.

• You can just Retweet or do a Quote Retweet by adding your thoughts to the tweet.

• Think of it as the original Facebook Share button.

• Example)• I tweeted & @adamkissinger shared

my tweet by Retweeting it.

How to use Twitter

• What is a Favorite?• A Favorite is a way to let the

Tweeter know that you liked the tweet.• Think of it as a Facebook Like.• Favorites do not show up on your

own Twitter page.• Example)

• @disneywords tweeted a quote from Walt Disney.

• 592 Tweeters Favorites the Tweet

How To Use Twitter

• How Does One Have A Conversation?• Really Simple!• Start a Tweet off with the Twitter

Handle of the person you want to talk to.• When you receive a notification

that someone mentioned you in a tweet: Just hit the Reply button & Tweet back!

How to Use Twitter

• What Happens When I Follow Someone?• When You See A Twitter Feed You Like, Just

Hit The Follow Button.• When You Follow Someone; The Tweets

they post will show up on your Twitter Feed.• Think of the Twitter Feed like the Facebook

News Feed.• Example)

• I want to Follow @RiverHawkSports• I hit Follow & their tweets show up on my

Twitter Feed along with others I follow including:• @SportsCenter• @NewsOn6• @GuthrieGreen

Verification

• A “verified” account validates the identity of the person or company that owns the account in an attempt to prevent impersonation.

• A small blue checkmark by the top-right corner of a user’s page, or next to the username

• Twitter assigns the checkmark, most commonly to of notable people in politics, music, movies, business, sports and journalism.

• As of September 2014, the five Twitter accounts with the most followers:Katy Perry 57,160,456

followersJustin Bieber 54,687,097

Barack Obama 46,696,458

YouTube 45,126,998

Taylor Swift 43,935,217

Why Would I Want a Twitter?

To Talk To Celebrities To Follow The News

Why Would I Want a Twitter?

To Keep Up With Sporting Events To Get Quick Answers

Monetization

From the Twitter Advertising Blog…• The average Twitter user follows five or more brands.• Users who primarily access Twitter on mobile are 60 percent more likely to follow 11

or more brands.• Fifty-three percent more likely to recall seeing an ad on Twitter than the average

user.

• In 2012, Twitter saw $316.9 million in revenue.• $269 million from advertisers.• $47.5 million from licensing data to third parties.

• Promoted Tweets allow brands’ tweets to appear in a user’s search results and timeline.

Successful Twitter Campaigns

Domino’s Knock Down The Price Coca-Cola Confetti Tweets

http://youtu.be/Cw8ScVYQ0PQ Click the Link for a Video

The Story of a Tweet

• During the 2014 Academy Awards, Host Ellen DeGeneres took a selfie with 11 other celebrities such as Bradley Cooper, Brad Pitt, Jennifer Lawrence & Kevin Spacey.• It became the most popular

Tweet in Twitter’s History with over 3,429,266 Retweets!

Failed Twitter Campaigns

Domestic Violence conversation after the Ray Rice video leak

Controversial Holiday Tweets

#BackfiredCampaigns

@TayChapman@adamkissinger

References

• https://blog.twitter.com/2013/new-compete-study-primary-mobile-users-on-twitter

• https://about.twitter.com/company• http://

www.huffingtonpost.com/lili-balfour/how-much-are-you-worth-to-twitter_b_4099327.html

• http://www.prdaily.com/Main/Articles/The_most_engaging_brands_on_Twitter_16297.aspx

• http://www.bbc.com/news/blogs-trending-26410106• http://www.mediabistro.com/alltwitter/7-creative-twitter-campaigns_b54892 • http://webtrends.about.com/od/twitter/a/why_twitter_uses_for_twitter.htm • https://about.twitter.com/what-is-twitter/story-of-a-tweet