mmso final ppt

8/3/2019 MMSO Final PPt

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Submitted by:

Anandi tatta

Ashish DixitDeepender Kaur

Rachita Sodhani

Rajendra Goginani

Rashmi Kumari

Shivani Shrivastava

Sowjanya Kumari


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GINGER HOTELS : Nano Taj of India

Tata group of companies

IHCL

RCL

GINGER


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Vision Statement: Ginger is a fresh and

warm experience, of an unsurpassed value. Mission Statement: We provide smart, clean

and safe hospitality offerings by adoptingGen next-practices that constantly enhance

value for our patrons.

Targeted segment: Middle Income Grouplooking for luxury in affordable

price,Corporate people.


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The Square Meal Net Zone

Conference Room (seats 80-100 people) or

Meeting room (seats 8-10 people) Laundry facility:

Gymnasium:

On-site ATM Secure parking

Doctor on call


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Budgting and monetoring

Quality assurance and Training-qualitystandards.

Set of procedural manuals are created andemployees are trained to ensure effectiveness.

Fixed percentage of revenue for periodic

renovation.


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Product

Place

Price

Promotions

Procee

Physical Environment

People


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SMART SLEEP SPECIAL ROOM FOR

PHYSICALLY CHALLENGED SMART WELLNESS MANY MORE....................


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Smart Basic

Security

Smart wellness

Smart Sleep

Smart Shower

Facilities Around Hotel


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Customer Feedback

Innovative

Building a hotel on top of a shopping mall

Partnering with coffee cafe day to bring in24hrs coffee outlets

Positioning as a superior alternative to guesthouses and service department

Partnership with web-based travel protals

Complementary offering


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Ginger facing like attracting good talent ,trainand retain employees.

Ginger overcome challenges by

Hotel management school to developmentmanagement talent pool.

Recruiting by their own.

Train the existed employees for good service.


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Best compensation packages to retain the besttalent .

In- house training,Induction training operation

& e-learning modules IT technology instead of manual work.


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Lack of proper and clear communication withits customers.

More promotional activities are needed to be

done. No room service,valet and concierge.

Expectation-perception gap.


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Ginger should be able to communicate themessage that it does it does not provide roomservices etc. so that the consumers can save on

money. Ginger had to educate its customers about the

services provided by them and to tell themwhat they should expect from ginger.

mmso final ppt

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