Group BAM!

Shauna Allen: 10346273Laura Mulville: 10314531Louise Dunne: 10342911

Séamus Stacey: 68573387

Berna HattonFounded the Mill Will Cellar in 1996Had never been in the Wine Trade

beforeAfter one year of success, Berna won

Off-Licence of the Year AwardWent on to win the award again a

couple more timesPrides herself on personal connection

with customers in order to gain feedback

What is The Mill Wine Cellar?

Off-licence specializing in sale of fine wines and selection of foreign beers and spirits

Café – Selling delicious sandwiches, paninis, wraps and pastries with tea and coffee

DVD rentalWine Appreciation Classes, regular

wine tasting and quizzes.

Mill Wine Cellar’s Social Media

MWC already had a great reputation online with it’s use of:

Official Website - provides all information on contact details, products and events

Active Facebook - fan and friend page updated regularly to connect with customers in an informal and friendly manner

Email lists - Emails are sent out regularly to keep all informed on all forthcoming Classes and Tastings and other information

Social Media RecommendationsThe three most influential social media sites are: Twitter Facebook LinkedInAs e-marketing consultants we set up and ran a successful: Twitter LinkedIn Updating them daily with new information of special offers and news from the business.

As the MWC already had an up-to-date Facebook account we took part in posting special offers and news to the fans of the page.

Our main goal was to position the MWC in the minds of the population of Maynooth, in particular the students of the University

The Importance of E-MarketingThe Importance of e-marketing nowadays for small

businesses: 70% of all Irish Adults are now Internet Users. Advertising online is now more effective than even

newspapers; people now spend up to 7 hours of their spare time

per week on the internet. This is twice as long as they will spend reading the newspapers.

Lower costs – E-marketing can reach target markets at lower prices then traditional marketing methods.

The Mill Wine Cellar is online!!

@MillWineCellar

facebook.com/THE.MILL.WINE.CELLAR

linkedin.com/pub/mill-wine-cellar/50/a19/970

millwinecellar.ie