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MOBEE INDONESIA CONTENT MANAGEMENT SYSTEM (CMS)

Jakarta, Indonesia – June, 2008

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MOBEE INDONESIA CONTENT MANAGEMENT SYSTEM (CMS)

C O N T E N T

• Definition …………………………………………………………………….... 3

• LDAP …………………………………………………………………………… 3

• Mobee Indonesia CMS Functionality ………..…………………………… 3

• 4 (four) integrated sites to serve Mobee CMS …………………………. 4

• Mobee CMS Features ………………………………………………………. 4

• TAXONOMY & METADATA – BASED MOBEE INDONESIA SITE MAP FOR EFFECTIVE CONTENT MANAGEMENT : DERIVED FROM MOBEE BASIC GUIDANCE (STATUTA) MANUAL …………………….. 5

• Evaluation Criteria to be considered for Mobee CMS posted in Mobee Site Map ………………………………………………………………………. 7

• MOBEE KNOWLEDGE SYSTEM ARCHITECTURE …………………….10

• MOBEE ORGANIZATIONAL STRUCTURE ……………………………...11

• COMPREHENDING MOBEE TAXONOMY / METADATA MANAGEMENT : OVERVIEW …………………………………………………………………..12

• MOBEE "BIG PICTURE" : METADATA MANAGEMENT & (FACETED) TAXONOMY …………………………………………………………………..13

• IMPORTANT CONTENT RESOURCES : PROCESS CLASSIFICATION FRAMEWORK (PCF) – BASED JOB DESCRIPTION OF MOBEE BUSINESS DEVELOPMENT & ENGINEERING PERSONNEL : …….26

• Mobee Mobile Media Application Modules ……………………………..43

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Definition

A Content Management System (CMS) is a (software) system for organizing and facilitating collaborative creation of documents and other content. CMS can require special client software for editing and constructing articles ( ref : Univ of Arkansas)

or Range of technologies used to manage content ranging from document management, imaging, and workflow to web content and digital asset management (re : Loyola Univ of Chicago)

LDAP LDAP is the Lightweight Directory Access Protocol, which communicates and manages account identity information across network services.

Mobee Indonesia CMS Functionality Mobee Indonesia Enterprise (E-CMS) vary in functionality, it includes :

• Web CMS automates various aspects of web publishing.

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• Transactional (T-CMS) manages e-commerce transactions.

• Integrated (I-CMS) manages enterprise documents and content.

• Publications (P-CMS) manages publications life cycle.

• Learning (L-CMS) manages web learning content life cycle.

• Document imaging systems are in the general CMS family.

4 (four) integrated sites to serve Mobee CMS : Mobee Content Management Sysytem (CMS) served by 4 (four) integrated sites : 1. http://www.mobeeindonesia.com (as enterprise web) 2. http://mobeeknowledge.ning.com/ (as "Intranet") 3. http://www.slideshare.net/group/mobee-knowledge (as "Extranet") 4. http://192.168.0.35 and http://192.168.0.36 (as "Localnet")

Mobee CMS Features : Features of Mobee CMS includes :

• Integrated Web-based e-mail, calendar, message board, and chat

• Software to create and manage online groups and group homepages

• Course tools that allow faculty to create links, share/post files, manage message boards/chat rooms, and send e-mail to participants

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• Customizable pages and portal elements (banners, colors, etc.) that can be tailored globally or targeted individually

• Targeted announcements based on Banner criteria

• LDAP-based data storage and account management

• Web-based tools to manage user and group profiles, announcements, content and layout, and performance and usage

• A portal interface to control channel and content delivery

• Channels to commonly used SCT Banner functionality are included

• An integration suite to share data between third-party applications, and databases

• Application program interfaces, using software development kits (SDKs) create custom channels :

manage LDAP data develop applications with announcement capabilities use external authentication mechanisms develop single sign on into other Web applications

TAXONOMY & METADATA – BASED MOBEE

INDONESIA SITE MAP FOR EFFECTIVE CONTENT MANAGEMENT : DERIVED FROM MOBEE BASIC

GUIDANCE (STATUTA) MANUAL 1. Our Content Sources

1.1. Vision – Mission – Strategic Planning 1.2. Service and Products

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1.2.1. Emerging Technology 1.2.2. Emerging Business 1.2.3. Emerging Community

2. Our Context Sources

2.1. Knowledge Management (KM) Guidance 2.2. Process Classification Framework (PCF)

2.2.1. Domain of CEO – Board of Director – Commisssonaires 2.2.2. Domain of Technology and Business Development

2.2.2.1. Business Development 2.2.2.2. System Production – Infrastructure Service – Project

Implementation 2.2.3. Domain of Management and Support Services

2.2.3.1. HRD 2.2.3.2. Financial 2.2.3.3. Infrastructure and Property 2.2.3.4. Knowledge and Corporate Learning

2.3. BlueMoon Technology Holding Company 3. Our KM Tools

3.1. Link to : http://www.mobeeindonesia.com

3.2. Link to our “Intranet” : http://mobeeknowledge.ning.com/ 3.3. Link to our “Extranet” : http://www.slideshare.net/group/mobee-

knowledge 3.4. Link to our “Local net” : http://192.168.0.35 dan http://192.168.0.36 3.5. Our Platform 2.0 : Blog – Wiki – Podcast – Search Engine - Social

Network marker – etc) 3.6. White Papers

4. Our Planning and Reporting

4.1. Business Plan and Mobee Roadmap

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4.2. Information Description, Collection and Reporting 5. Our People

5.1. Contact us 5.2. The Workplace Model

Evaluation Criteria to be considered for Mobee

CMS posted in Mobee Site Map • Functionality

o Document Management (Library functions, search, etc.) (Site Map 4.2.)

o Imaging (scanning, indexing) (Site Map 4.2.) � Strong needs exist for imaging in Registration &

Records, Human Resources, Wellness Center to name a few.

� Image considerations – Use products that output to TIFF format for image documents, output to XML or RTF for text output. Output to PDF is also strong for consideration.

� We can consider outsourcing imaging needs until an enterprise solution is in place. This may be a good option if our volume is high and security concerns don’t prevent it. We could also setup a temporary “imaging” shop in house while the ECM process evolves.

� Scanner solutions need to support TWAIN and ISIS, which are industry standard interface standards.

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o Workflow (Process, approvals, etc.) (Site Map 2.2.2. and/or

2.2.3.) � Current imaging solutions (e.g. Imaging don’t

necessarily have a workflow component) o Records Management (Site Map 2.1.)

� Regulations, policies, Records Retention and storage policies have been established and workgroups have been formed. See M.Beane for more info.

o Web Content Management (Site Map 3.1. – 3.4.) � A WCM solution is being looked at now by IS and MCS

working together so support web initiatives, see M.Nowesnick or B.Montes for more info.

� This group will recommend a solution that is “XML” based, which will allow content to easily flow to an enterprise solution later if one emerges.

o Collaboration (allow multiple people to work on documents together) ( Site Map 3.2. – 3.4.)

o Output Management (print, web, etc.) (Site Map 4.2.) o Digital Asset Management (search, metadata, etc.) (Site

Map 3.5.) • Cost (Site Map 2.2.3.2.)

o Initial System Costs (Hardware & Software) � Initial setup of an enterprise ECM solution will start

around 250K and will quickly get to seven figures within two years.

o Ongoing Maintenance Costs o Consultant Costs for Implementation?

• Service & Support (Site Map 1.2. and 2.2.3.) o What professional services does the vendor provide? o What support programs does the vendor provide?

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o What are our critical requirements that the vendor needs to know?

• Technical Architecture (Site Map 1.2.1. and 2.2.2) o Platforms (How many servers, users, etc.)

� IS recommends a UNIX base operating system, but can support Windows server environments.

o Scalability (Capacity to accommodate growth demands) o Usability (training issues) o Manageability (What happens when business priorities

change?) o Application Development Tools o Security Management o Standards

• Viability (Site Map 1.1.) o Will the vendor survive the volatile market of ECM?

� This market is constantly changing, with large vendors like IBM and Stellant quickly consuming smaller players.

o How committed is the vendor to ECM? • Vision (Site Map 1.1.)

o Does the vendor have a strategic plan? o Does the vendor have a roadmap for their product? o How does the vendor plan on fulfilling customers service

needs? • Integration (Site Map 3.5.)

o How will the products integrate with our current architectures (e.g. PeopleSoft, Lawson, etc.)

o What skills and customization will be required on our part to integrate the product?

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NOTE : FOR PRACTICAL REASONS AT MOBEE WORKPLACE, SOME PARTS OF THE FOLLOWING TEXTS WRITTEN IN BAHASA INDONESIA

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IMPORTANT CONTENT RESOURCES : PROCESS CLASSIFICATION FRAMEWORK (PCF) – BASED JOB

DESCRIPTION OF MOBEE BUSINESS DEVELOPMENT & ENGINEERING PERSONNEL (NOT INCLUDED FINANCIAL – HRD –

INFRASTRUCTURE – KNOWLEDGE PERSONNEL )

• YOGI (CMO) as Head of Business Development 1. EDHO as Domestic Operations Business Development (

Report to CMO & CEO ) 2. ARVIN as Overseas Operations Business Development &

Mobile Ads Agency ( Report to CMO & CEO ) 3. AGA + Erwin as Assistant to Business Development Activities

(Report to CMO / CEO / Edho / Arvin )

• ELWIN (CEO) as Head of System Production – Infrastructure Service – Project Implementation

1. JOHAN as Software Engineering Advisor ( Report to Elwin) 2. YOHANES – SENO as Infrastructure Engineer atau

Engineering Operasional ( Report to Elwin ) 3. YOHANES – NIKEN as Media Implementation ( Report to CMO

/ CEO ) 4. DWIAN & WINY as Designer ( Report to Elwin ) 5. ( YOHANES + JOHAN ) as Back Office Application Personnel (

Report to Johan / Yohanes / Elwin ) 6. MARIO ANDRETTI as Middleware & Web Service Team (

Report to Johan / Elwin ) 7. ACHMAD + ANDRE + CHRISTIAN as Mobile Platform Team (

Report to Johan / Elwin ) 8. LYDIA + INDAH as Development Support Team ( Report to

Johan / Yohanes / Elwin )

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YOGI (CMO) as Head of Business Development

and ELWIN (CEO) as Head of System Production – Infrastructure

Service – Project Implementation

• ( Under : 1. Board of Director – CEO – Commissionaire : a. Develop Vision & Strategy )

1 Define the business concept and long-term vision 1.1 Assess the external environment 1.1.1 Analyze and evaluate competition 1.1.2 Identify economic trends 1.1.3 Identify political and regulatory issues 1.1.4 Assess new technology innovations 1.1.5 Analyze demographics 1.1.6 Identify social and cultural changes 1.1.7 Identify ecological concerns 1.2 Survey market and determine customer needs and wants 1.2.1 Conduct qualitative/quantitative assessments 1.2.2 Capture and assess customer needs 1.3 Select relevant markets 1.4 Perform internal analysis 1.4.1 Analyze organizational characteristics 1.4.2 Create baselines for current processes 1.4.3 Analyze systems and technology 1.4.4 Analyze fi nancial positions 1.4.5 Identify enterprise core competencies 1.5 Establish strategic vision 1.5.1 Align stakeholders around strategic vision 1.5.2 Communicate strategic vision to Stakeholders 2 Develop business strategy 2.1 Develop overall mission statement 2.2 Evaluate strategic options 2.3 Select long-term business strategy 2.4 Coordinate and align functional and process strategies 2.5 Design the organizational structure and relationships between organizational units 2.6 Develop and set organizational goals 2.7 Formulate business unit strategies 3 Manage strategic initiatives 3.1 Develop strategic initiatives 3.2 Evaluate strategic initiatives 3.3 Select strategic initiatives 3.4 Establish high-level measures

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EDHO as Domestic Operations Business Development ( Report to CMO & CEO )

ARVIN as Overseas Operations Business Development & Mobile Ads Agency ( Report to CMO & CEO )

AGA + ERWIN as Assistant to Business Development Activities ( Report to CMO / CEO / Edho / Arvin )

( Under : 4. Business Process : a. Market – Sell Products –

Services , b. Deliver Products and Services ) 1 Develop marketing, distribution, and channel strategy 1.1 Understand consumer needs and predict customer purchasing behavior 1.1.1 Develop and manage customer profi les 1.2 Identify market segments and target customers 1.2.1 Determine market share gain/loss 1.3 Defi ne offering and positioning 1.4 Defi ne and manage channel strategy 2 Develop and manage sales strategy 2.1 Develop customer management strategies 2.2 Establish customer management goals 2.3 Develop sales forecast 2.4 Establish overall sales budgets 2.5 Establish customer management metrics 2.5.1 Determine customer loyalty/lifetime value 2.5.2 Analyze customer attrition and retention rates 2.6 Prepare/analyze/evaluate customer management results 3 Manage advertising, pricing, and promotional activities 3.1 Develop and manage advertising 3.1.1 Defi ne advertising objectives and strategy 3.1.2 Defi ne target audience 3.1.3 Engage third-party advertising agency 3.1.4 Develop advertising 3.2 Develop and manage external communication 3.2.1 Develop media budget 3.2.2 Develop media plan 3.2.3 Execute media plan 3.3 Develop and manage placement and campaign management 3.4 Develop and manage pricing 3.4.1 Develop volume/unit forecast and set price 3.4.2 Execute pricing plan

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3.4.3 Evaluate pricing performance 3.4.4 Refi ne pricing as needed 3.5 Develop and manage promotional activities 3.5.1 Defi ne direct to consumer promotional concepts 3.5.2 Plan and test direct to consumer activities 3.5.3 Execute direct to consumer promotional 3.5.4 Prepare/Analyze/Evaluate direct to consumer promotional performance metrics 3.5.5 Refi ne direct to consumer promotional performance metrics 3.5.6 Defi ne trade to consumer promotional concepts 3.5.7 Plan and test trade to consumer activities 3.5.8 Execute trade to consumer promotional activities 3.5.9Prepare/Analyze/Evaluate trade to consumer promotional performance metrics 3.5.10 Refi ne trade to consumer promotional performance metrics 3.6 Develop and manage packaging strategy 3.6.1 Plan packaging strategy 3.6.2 Test packaging options 3.6.3 Execute packaging strategy 3.6.4 Refi ne packaging 4 Manage sales partners and alliances 5 Manage sales opportunity and sales pipeline 5.1 Identify and manage key customers and accounts 5.1.1 Develop key customer plans 5.1.2 Identify priority customers 5.1.3 Establish budgets 5.1.4 Develop sales/key account plan 5.1.5 Schedule calls to customers 5.1.6 Execute agreed-to sales plan 5.1.7 Prepare/Analyze/Evaluate sales results 5.1.8 Initiate sales order process 6 Sales order management 6.1 Manage inbound sales orders 6.1.1 Accept and validate sales orders 6.1.2 Collect and maintain customer account information 6.1.3 Determine stock availability 6.1.4 Determine logistics and transportation 6.1.5 Enter orders into system and identify/ perform cross-sell/up-sell activity 6.1.6 Process back orders and updates 6.1.7 Handle order inquiries including post-order fulfi llment transactions 6.2 Manage outbound sales and campaign calls

b. Deliver Products and Services : 1 Plan for and acquire necessary resources (Supply Chain Planning)

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1.1 Manage demand for products and services 1.1.1 Develop baseline forecasts 1.1.2 Collaborate with customers 1.1.3 Develop consensus forecast 1.1.4 Alocate available to promise 1.2 Create materials plan 1.2.1 Create unconstrained plan 1.2.2 Collaborate with supplier and contract manufacturers 1.2.3 Identify critical materials and supplier capacity 1.2.4 Generate constrained plan 1.3 Schedule production 1.3.1 Generate site level plan 1.3.2 Manage work-in-progress inventory 1.3.3 Collaborate with suppliers 1.3.4 Generate and execute detail schedule 2 Procure materials and services 2.1 Develop sourcing strategies 2.1.1 Develop procurement plan 2.1.2 Clarify purchasing requirements 2.1.3 Match needs to supply capabilities 2.1.4 Analyze company’s spend profi le 2.1.5 Seek opportunities to improve effi ciency and value 2.1.6 Collaborate with suppliers to identify sourcing opportunities 2.2 Select suppliers and develop/maintain contracts 2.2.1 Identify suppliers 2.2.2 Certify and validate suppliers 2.2.3 Negotiate contracts 2.2.4 Manage contracts 2.3 Order materials and services 2.3.1 Process/Review requisitions 2.3.2 Approve requisitions 2.3.3 Solicit/Track vendor quotes 2.3.4 Create/Distribute purchase orders 2.3.5 Expedite orders and satisfy inquiries 2.3.6 Record receipt of goods 2.3.7 Research/Resolve exceptions 2.4 Appraise and develop suppliers 2.4.1 Monitor/Manage supplier information 2.4.2 Prepare/Analyze spending and vendor performance 2.4.3 Support inventory and production processes 3 Produce/Manufacture/Deliver product 3.1 Schedule production 3.1.1 Generate site level plan 3.1.2 Generate detailed schedule 3.2 Produce product 3.2.1 Execute detailed schedule 3.3 Schedule and perform maintenance 4 Deliver product service to customer 4.1 Confi rm specifi c service requirements for individual customer 4.1.1 Process customer request 4.1.2 Create customer profi le

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4.1.3 Generate service order 4.2 Identify and schedule resources to meet service requirements 4.2.1 Create resourcing plan and schedule 4.2.2 Create service order fulfi llment schedule 4.2.3 Develop service order 4.3 Provide the service to specifi c customers 4.3.1 Organize daily service order fulfi llment schedule 4.3.2 Dispatch resources 4.3.3 Manage order fulfi llment progress 4.3.4 Validate order fulfi llment block completion 4.4 Ensure quality of service 4.4.1 Identify completed orders for feedback 4.4.2 Solicit customer feedback on services delivered 4.4.3 Process customer feedback on services delivered

JOHAN (Report to Elwin)

as Software Engineering Advisor

• ( Under 5. Technology : a. Develop Engineering Competencies : Manage Information Technology )

1 Manage the business of information technology (IT) 1.1 Develop the enterprise IT strategy 1.1.1 Build strategic intelligence 1.1.2 Identify long-term IT needs of the enterprise in collaboration with stakeholders 1.1.3 Develop and maintain a long-term business-focused enterprise IT strategy and governance model 1.2 Defi ne the enterprise architecture 1.2.1 Establish the enterprise architecture defi nition 1.2.2 Maintain the relevance of the enterprise architecture 1.2.3 Act as clearinghouse for IT research and innovation 1.2.4 Govern the enterprise architecture 1.3 Manage the IT portfolio 1.3.1 Establish the IT portfolio 1.3.2 Analyze and evaluate the value of the IT portfolio for the enterprise 1.3.3 Provision resources in accordance with strategic priorities 1.4 Perform IT research and innovation 1.4.1 Research technologies to innovate IT

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services and solutions 1.4.2 Transition viable technologies for IT services and solutions development 1.5 Perform IT fi nancial management 1.5.1 Develop and maintain IT services and solutions cost transparency 1.5.2 Establish and maintain accounting process 1.5.3 Tie project funding to business case decision checkpoints 1.6 Evaluate and communicate IT business value and performance 1.6.1 Establish and monitor key performance indicators 1.6.2 Evaluate IT plan performance 1.6.3 Communicate IT value 1.7 Perform IT staff management 1.7.1 Develop IT leadership and staff 1.7.2 Manage IT staff performance 1.8 Manage IT suppliers and contracts 1.8.1 Develop IT (development and delivery) sourcing strategies 1.8.2 Negotiate with suppliers 1.8.3 Establish and maintain supplier relationships 1.8.4 Evaluate supplier performance 1.8.5 Assess contract performance 2 Develop and manage IT customer relationships 2.1 Develop IT services and solutions strategy 2.1.1 Research IT services and solutions to address business and user requirements 2.1.2 Translate business and user requirements into IT services and solutions requirements 2.1.3 Formulate IT services and solutions strategic initiatives 2.1.4 Coordinate strategies with internal stakeholders to ensure alignment 2.1.5 Evaluate and select IT services and solutions strategic initiatives 2.2 Develop and manage IT service levels 2.2.1 Create and maintain the IT services and solutions catalog 2.2.2 Establish and maintain business and IT service level agreements 2.2.3 Evaluate and report service level attainment results 2.2.4 Communicate business and IT service level improvement opportunities 2.3 Perform demand side management (DSM) for IT services 2.3.1 Analyze IT services and solutions consumption and usage 2.3.2 Develop and implement incentive programs that improve consumption effi ciency 2.3.3 Develop volume/unit forecast for IT services and solutions 2.4 Manage IT customer satisfaction 2.4.1 Capture and analyze customer satisfaction 2.4.2 Assess and communicate customer satisfaction patterns

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2.4.3 Initiate improvements based on customer satisfaction patterns 2.5 Market IT services and solutions 2.5.1 Develop IT services and solutions marketing strategy 2.5.2 Develop and manage IT customer strategy 2.5.3 Manage IT services and solutions advertising and promotional campaigns 2.5.4 Process and track IT services and solutions orders 3 Manage business resiliency and risk 3.1 Develop and manage business resilience 3.1.1 Develop the business resilience strategy 3.1.2 Perform continuous business operations planning 3.1.3 Test continuous business operations 3.1.4 Maintain continuous business operations 3.2 Develop and manage regulatory compliance 3.2.1 Develop the regulatory compliance strategy 3.2.2 Establish regulatory compliance controls 3.2.3 Manage regulatory compliance remediation 3.3 Perform integrated risk management 3.3.1 Develop an integrated risk strategy and approach 3.3.2 Manage integrated risks 3.4 Develop and implement security, privacy, and data protection controls 3.4.1 Establish information security, privacy, and data protection strategies and levels 3.4.2Test, evaluate, and implement information security, and privacy and data protection controls

YOHANES – SENO (Report to Elwin)

as

Infrastructure Engineer atau Engineering Operasional • ( Under 5. Technology : a. Develop Engineering Competencies

:Manage Information Technology ) 4 Manage enterprise information 4.1 Develop information and content management strategies

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4.1.1 Understand information and content management needs and the role of IT services for executing the business strategy 4.1.2 Assess the information and content management implications of new technologies 4.1.3 Identify and prioritize information and content management actions 4.2 Defi ne the enterprise information architecture 4.2.1 Defi ne information elements, composite structure, logical relationships and constraints, taxonomy, and derivation rules 4.2.2 Defi ne information access requirements 4.2.3 Establish data custodianship 4.2.4 Manage changes to content data architecture requirements 4.3 Manage information resources 4.3.1 Defi ne the enterprise information/data policies and standards 4.3.2 Develop and implement data and content administration 4.4 Perform enterprise data and content management 4.4.1 Defi ne sources and destinations of content data 4.4.2 Manage technical interfaces to users of content 4.4.3 Manage retention, revision, and retirement of enterprise information 5 Develop and maintain information technology solutions 5.1 Develop the IT development strategy 5.1.1 Establish sourcing strategy for IT development 5.1.2 Defi ne development processes, methodologies, and tools’ standards 5.1.3 Select development methodologies and tools 5.2 Perform IT services and solutions life cycle planning 5.2.1 Plan development of new requirements 5.2.2 Plan development of feature and functionality enhancement 5.2.3 Develop life cycle plan for IT services and solutions 5.3 Develop and maintain IT services and solutions architecture 5.3.1 Create IT services and solutions architecture 5.3.2 Revise IT services and solutions architecture 5.3.3 Retire IT services and solutions architecture 5.4 Create IT services and solutions 5.4.1 Understand confi rmed requirements 5.4.2 Design IT services and solutions 5.4.3 Acquire/develop IT service/solution components 5.4.4 Train services and solutions resources 5.4.5 Test IT services/solutions 5.4.6 Confi rm customer acceptance

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5.5 Maintain IT services and solutions 5.5.1 Understand upkeep/enhance requirements and defect analysis 5.5.2 Design change to existing IT service/ solution 5.5.3 Acquire/Develop changed IT service/ solution component 5.5.4 Test IT service/solution change 5.5.5 Retire solutions and services 6 Deploy information technology solutions 6.1 Develop the IT deployment strategy 6.1.1 Establish IT services and solutions change policies 6.1.2 Defi ne deployment process, procedures, and tools standards 6.1.3 Select deployment methodologies and tools 6.2 Plan and implement changes 6.2.1 Plan change deployment 6.2.2 Communicate changes to stakeholders 6.2.3 Administer change schedule 6.2.4 Train impacted users 6.2.5 Distribute and install change 6.2.6 Verify change 6.3 Plan and manage releases 6.3.1 Understand and coordinate release design and acceptance 6.3.2 Plan release rollout 6.3.3 Distribute and install release 6.3.4 Verify release 7 Deliver and support information technology services 7.1 Develop IT services and solution delivery strategy 7.1.1 Establish sourcing strategy for IT delivery 7.1.2 Defi ne delivery processes, procedures, and tools standards 7.1.3 Select delivery methodologies and tools 7.2 Develop IT support strategy 7.2.1 Establish sourcing strategy for IT support 7.2.2 Defi ne IT support services 7.3 Manage IT infrastructure resources 7.3.1 Manage IT inventory and assets 7.3.2 Manage IT resource capacity 7.4 Manage IT infrastructure operations 7.4.1 Deliver IT services and solutions 7.4.2 Perform IT operations support services 7.5 Support IT services and solutions 7.5.1 Manage availability 7.5.2 Manage facilities 7.5.3 Manage backup/recovery 7.5.4 Manage performance and capacity 7.5.5 Manage incidents 7.5.6 Manage problems 7.5.7 Manage inquires 8 Manage IT knowledge 8.1 Develop the IT knowledge management strategy 8.1.1 Understand IT knowledge needs 8.1.2 Understand current IT knowledge fl ow 8.1.3 Coordinate strategy and roles with the enterprise KM function

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8.1.4 Plan IT knowledge management actions and priorities 8.2 Develop and maintain IT knowledge map 8.2.1 Defi ne knowledge elements, logical relationships and constraints, and currency rules 8.2.2 Identify IT knowledge sources and repositories 8.2.3 Identify IT knowledge-sharing opportunities 8.2.4 Defi ne IT knowledge processes and approaches 8.3 Manage IT knowledge life cycle 8.3.1 Gather knowledge elements from IT knowledge sources 8.3.2 Evaluate, create, and codify knowledge elements 8.3.3 Deploy codifi ed IT knowledge 8.3.4 Update and retire IT knowledge 8.3.5 Evaluate and improve IT knowledge strategies and processes

YOHANES – NIKEN (Report to CMO / CEO)

as Project Implementation (to follow up the process performed by

Business Development team above mentioned)

( Under 4. Business Process : c. Manage Customer Services ) 1 Develop customer care/customer service strategy 1.1 Develop customer segmentation/prioritization (e.g., tiers) 1.2 Defi ne customer service policies and procedures 1.3 Establish service levels for customers 2 Manage customer service 2.1 Manage customer requests/inquiries 2.1.1 Receive customer requests/inquiries 2.1.2 Route customer requests/inquiries 2.1.3 Respond to customer requests/inquiries 2.2 Manage customer complaints 2.2.1 Enter customer complaints 2.2.2 Route customer complaints 2.2.3 Resolve customer complaints 3 Perform after sales installations and repairs 4 Measure and evaluate customer satisfaction 4.1 Measure customer satisfaction level for customer requests/inquiries 4.1.1 Solicit customer feedback on customer

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service experience 4.1.2 Analyze customer service data and identify improvement opportunities 4.2 Measure customer satisfaction of customercomplaint handling and resolution 4.2.1 Solicit customer feedback on complaint handling and resolution 4.2.2 Analyze customer complaint data and identify improvement opportunities 4.3 Measure customer satisfaction with products and services 4.3.1 Solicit post-sale customer feedback on products and services 4.3.2 Collect warranty data and product return reasons 4.3.3 Analyze product and service satisfaction data and identify improvement opportunities 5 Manage customer service work force 5.1 Develop work force requirements and schedule work force 5.1.1 Forecast volume of customer service contacts 5.1.2 Forecast volume of inbound sales contacts 5.1.3 Schedule customer service work force 5.1.4 Track work force utilization 5.2 Evaluate quality of customer interaction with customer service representatives 5.2.1 Monitor and evaluate agent calls with customers 5.2.2 Monitor and evaluate agent correspondence with customers

DWIAN & WINY (Report to Elwin)

as

Designer

• ( UNDER : 5.Technology – b. Develop Engineering Competencies : Design and Develop Products and Services )

1.3 Design, build, and evaluate products and services 1.3.1 Assign resources to product/service project 1.3.2 Prepare high-level business case and technical assessment 1.3.3 Develop product/service design specifi cations 1.3.4 Document design specifi cations 1.3.5 Build prototypes 1.3.6 Eliminate quality and reliability problems

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1.3.7 Conduct in-house product/service testing and evaluate feasibility 1.3.8 Identify design/development performance indicators 1.3.9 Collaborate design with suppliers and contract manufacturers

( YOHANES + JOHAN ) (Report to Johan / Yohanes / Elwin ) as

Back Office Application Personnel

• ( UNDER : 5. Technology : b. Develop Engineering Competencies : Design and Develop Products

and Services ) 1.4 Test market for new or revised products and services 1.4.1 Prepare detailed market study 1.4.2 Conduct customer tests and interviews 1.4.3 Finalize product/service characteristics and business cases 1.4.4 Finalize technical requirements 1.4.5 Identify requirements for changes to manufacturing/delivery processes 1.5 Prepare for production and marketplace introduction 1.5.1 Develop and test prototype production and/or service delivery process 1.5.2 Design and obtain necessary materials and equipment 1.5.3 Install and validate production process or methodology 1.5.4 Introduce new product and/or service commercially 1.6 Support and implement changes to product manufacturing and service delivery process 1.6.1 Monitor production runs 1.6.2 Request engineering change 1.6.3 Manage engineering change order 1.6.4 Identify product/service design and confi guration changes 1.6.5 Capture feedback to “refi ne existing products and services” process 1.6.6 Identify manufacturing/service delivery process performance indicators

MARIO ANDRETTI (Report to Johan / Elwin)

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as Middleware & Web Service Team

• ( Under : 5. Technology : b. Develop Engineering Competencies : Design and Develop Products

and Services ) 1 Design products and services 1.1 Develop strategy and concepts for new products and services 1.1.1 Research customer and market needs 1.1.2 Manage portfolio 1.1.3 Plan and develop cost and quality targets 1.1.4 Develop product life cycle and development timing targets 1.1.5 Research leading technology components and development requirements 1.1.6 Integrate leading technology into product/ service concept and components

ACHMAD + ANDRE + CHRISTIAN (Report to Johan / Elwin) as

Mobile Platform Team • ( Under : 5. Technology : b. Develop Engineering Competencies :

Design and Develop Products and Services )

1 Design products and services 1.2 Produce new products and services, and evaluate and refi ne existing products and services 1.2.1 Translate customer wants and needs into product/service ideas 1.2.2 Generate new product/service ideas 1.2.3 Plan for product modifi cations 1.2.4 Evaluate existing products based on NPD strategy 1.2.5 Identify enhancements/extensions to existing products and services 1.2.6 Defi ne product and service functionality 1.2.7 Retire outdated products/services 1.2.8 Identify and refi ne performance indicators 1.3 Design, build, and evaluate products and services 1.3.1 Assign resources to product/service project 1.3.2 Prepare high-level business case and technical assessment 1.3.3 Develop product/service design specifi cations

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1.3.4 Document design specifi cations 1.3.5 Build prototypes 1.3.6 Eliminate quality and reliability problems 1.3.7 Conduct in-house product/service testing and evaluate feasibility 1.3.8 Identify design/development performance indicators 1.3.9 Collaborate design with suppliers and contract manufacturers

LYDIA + HANIF + INDAH (Report to Johan / Yohanes / Elwin) as

Development Support Team • ( Under : 5. Technology : a. Develop Engineering Competencies

:Manage Information Technology ) 4 Manage enterprise information 4.1 Develop information and content management strategies 4.1.1 Understand information and content management needs and the role of IT services for executing the business strategy 4.1.2 Assess the information and content management implications of new technologies 4.1.3 Identify and prioritize information and content management actions 4.2 Defi ne the enterprise information architecture 4.2.1 Defi ne information elements, composite structure, logical relationships and constraints, taxonomy, and derivation rules 4.2.2 Defi ne information access requirements 4.2.3 Establish data custodianship 4.2.4 Manage changes to content data architecture requirements 4.3 Manage information resources 4.3.1 Defi ne the enterprise information/data policies and standards 4.3.2 Develop and implement data and content administration 4.4 Perform enterprise data and content management 4.4.1 Defi ne sources and destinations of content data 4.4.2 Manage technical interfaces to users of content 4.4.3 Manage retention, revision, and retirement of enterprise information 5 Develop and maintain information technology solutions 5.1 Develop the IT development strategy

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5.1.1 Establish sourcing strategy for IT development 5.1.2 Defi ne development processes, methodologies, and tools’ standards 5.1.3 Select development methodologies and tools 5.2 Perform IT services and solutions life cycle planning 5.2.1 Plan development of new requirements 5.2.2 Plan development of feature and functionality enhancement 5.2.3 Develop life cycle plan for IT services and solutions 5.3 Develop and maintain IT services and solutions architecture 5.3.1 Create IT services and solutions architecture 5.3.2 Revise IT services and solutions architecture 5.3.3 Retire IT services and solutions architecture 5.4 Create IT services and solutions 5.4.1 Understand confi rmed requirements 5.4.2 Design IT services and solutions 5.4.3 Acquire/develop IT service/solution components 5.4.4 Train services and solutions resources 5.4.5 Test IT services/solutions 5.4.6 Confi rm customer acceptance 5.5 Maintain IT services and solutions 5.5.1 Understand upkeep/enhance requirements and defect analysis 5.5.2 Design change to existing IT service/ solution 5.5.3 Acquire/Develop changed IT service/ solution component 5.5.4 Test IT service/solution change 5.5.5 Retire solutions and services 6 Deploy information technology solutions 6.1 Develop the IT deployment strategy 6.1.1 Establish IT services and solutions change policies 6.1.2 Defi ne deployment process, procedures, and tools standards 6.1.3 Select deployment methodologies and tools 6.2 Plan and implement changes 6.2.1 Plan change deployment 6.2.2 Communicate changes to stakeholders 6.2.3 Administer change schedule 6.2.4 Train impacted users 6.2.5 Distribute and install change 6.2.6 Verify change 6.3 Plan and manage releases 6.3.1 Understand and coordinate release design and acceptance 6.3.2 Plan release rollout 6.3.3 Distribute and install release 6.3.4 Verify release 7 Deliver and support information technology services

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7.1 Develop IT services and solution delivery strategy 7.1.1 Establish sourcing strategy for IT delivery 7.1.2 Defi ne delivery processes, procedures, and tools standards 7.1.3 Select delivery methodologies and tools 7.2 Develop IT support strategy 7.2.1 Establish sourcing strategy for IT support 7.2.2 Defi ne IT support services 7.3 Manage IT infrastructure resources 7.3.1 Manage IT inventory and assets 7.3.2 Manage IT resource capacity 7.4 Manage IT infrastructure operations 7.4.1 Deliver IT services and solutions 7.4.2 Perform IT operations support services 7.5 Support IT services and solutions 7.5.1 Manage availability 7.5.2 Manage facilities 7.5.3 Manage backup/recovery 7.5.4 Manage performance and capacity 7.5.5 Manage incidents 7.5.6 Manage problems 7.5.7 Manage inquires 8 Manage IT knowledge 8.1 Develop the IT knowledge management strategy 8.1.1 Understand IT knowledge needs 8.1.2 Understand current IT knowledge fl ow 8.1.3 Coordinate strategy and roles with the enterprise KM function 8.1.4 Plan IT knowledge management actions and priorities 8.2 Develop and maintain IT knowledge map 8.2.1 Defi ne knowledge elements, logical relationships and constraints, and currency rules 8.2.2 Identify IT knowledge sources and repositories 8.2.3 Identify IT knowledge-sharing opportunities 8.2.4 Defi ne IT knowledge processes and approaches 8.3 Manage IT knowledge life cycle 8.3.1 Gather knowledge elements from IT knowledge sources 8.3.2 Evaluate, create, and codify knowledge elements 8.3.3 Deploy codifi ed IT knowledge 8.3.4 Update and retire IT knowledge 8.3.5 Evaluate and improve IT knowledge strategies and processes

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Mobee Mobile Media Application Modules

( see : page 18 lower paragraph of chapter : MOBEE "BIG PICTURE" : METADATA MANAGEMENT & TAXONOMY PT MOBEE (FACETED

TAXONOMY) )

Derived from that Mobee Taxonomy and Metadata Management

approach, we established Mobee Mobile Media Back Office

Application as an integrated part of our Content Management System (CMS). The Mobee Mobile Media Back Office Application consist of 9 (nine) modules :

1. Media Channel Administration and Rubrication Structure Module 2. Editorial and Media Content Publication Module 3. Mobile Ads Module 4. Digital Content Commodity Module 5. Scheme and Media Subscription Package Module 6. Registration and Subscription Administration Module 7. Portal Display Design Module 8. Management Reporting Module 9. Staffing Administrattion and Security System Module

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There are 2 (two) scenarios in which Mobee Mobile Media Back

Office Application being implemented :

• SCENARIO 1 : Middleware located at the media office

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• SCENARIO 2 : No middleware located at the media office

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