mobile advertising
DESCRIPTION
TapIt! is the leading independent mobile advertising company with proprietary technologies that cater to publishers, developers, advertisers, and agencies. Mobile advertising is fun, exciting and a newer interactive advertising medium. The Internet has been reinvented on mobile devices being smaller, more personal, customizable, and accessible anywhere on the go. Traditional forms of interactive advertising will also evolve as they migrate from computers to mobile devices. Mobile advertising includes a broad range of opportunities such as search, video, messaging, and banner display within apps and on WAP sites. Check us out at www.tapit.com Signup to our platform at ads.tapit.comTRANSCRIPT
Tapit! By PhunwareTapIt by Phunware - Corporate Overview
PREPARED BY:
Phone: (888) 444.1494
Saturday, August 3, 13
phunware.com
People are paying more attention to their smart phones and tablets than they are to all “traditional” advertisements combined. While advertising noise is louder than ever, the focus and attention of individuals is on their mobile screens.
Advertising Today
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• Mobile ad sales will see a 300% growth rate over the next 3 years
• Granular targeting is expected at pennies on the dollar
• Calls to action are needed for anytime, anywhere audiences on the GO
The Tidal Shift to Mobile
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0
2.75
5.5
8.25
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• Ad budgets are shifting from web to mobile
• Why? $0.75 - $3.00 CPM for mobile vs $4 - $24 CPMfor digital
• Granular targeting: Behavioral, Audience, Channel, Geography and Hyper-Local
Mobile Ad Dollars are Smarter
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Traditional Online Advertising Mobile Advertising
88% of all local online advertising
will be served on a mobile device.
6.3% of all local online advertising has been served
on a mobile device.
LOCAL PEAK
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• Ads only appear to relevant users and precise geographic locations
• Content experience and relevancy are intersecting with location
• On average, there is a 120% increase in consumer engagement
Mobile Ads are Rapidly Going Local
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2011 2012 2013 2014 2015 2016
National Local
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Targeting Beyond the Device
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35 Years OldMaleLate Night DinerSports EnthusiastAndroid User
CONSUMER A CONSUMER C
37 Years OldFemaleLikes Children’s BooksHome MakerWindows PhoneAT&T Carrier
CONSUMER B
21 Years OldFemaleBargain ShopperLives in St. LouisAvid Facebook UseriOS User
• Channel• Geography• Age• Gender• Site Frequency• Carrier• Device• Many More
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• Application Downloads• Awareness• Drive Foot Traffic• Engagement• Lead Generation• Mobile Commerce• Product / Model Launch• Retail Promotion• Social Media Interactions
Making Mobile a Success for the Fortune 1000
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Mobile Masses
Specific Targeting
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• Pre-Roll• Interstitial• Ad Prompts
Mobile Ad Units
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• Rich Media• Standard Banner• In-Banner Video
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By the Numbers
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7 BILLIONAD IMPRESSIONS
SERVED MONTHLY5000+CAMPAIGNS 125+
COUNTRIES
5100+COMPATIBLE DEVICES
21,000SITES & APPS
70%WORKING WITH
OF COMSCORE 1000
65+ MILLIONUNIQUE MONTHLY USERS
TOP 2511 OF TOP 25
ADVERTISERS
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Trusted by Leading Brands
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Multi-View
5:00pmIt’s been a longweek. You leave work and head downtown to a
Happy Hour with your friends.
5:30pmYou post an update
on your phone; noticing a travelad on the bottom
of the screen. You have been researching a
vacation on travel sites. Thinking...
7:30pmBack home. You start surfing on
your desktop and see a 2nd ad from the same brand
with a special offer. Click!
9:00pmYou leave the house with trip confirmation in
hand and enough money saved to
stay an extra night. Nice.
Device Bridging Solution
Leverage TapIt’s mobile platform and “Multi-View” to reach multiple devices in a household sharing the same IP. Combine this service with behavioral data to target ads to bridged devices including desktops, tablets and smartphones.
Example
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Multi-View
Built for Todays Consumer Enhanced AwarenessCapitalize on the increasing trend of multiple digital devices within the same household. Turn mobile snacking into desktop conversions!
Capture the branding and direct response value of cross-channel consumer access by optimizing their cross-device experience.
Improved ROI No IntegrationCreate campaigns that mitigate desktop duplication by integrating desktop and mobile ad buys so that each benefits and influences the other.
Via 3rd party technology, Multi-View is accomplished through a zero-integration ad operations approach of pixel tag placement and ad tag trafficking.
Increased Reach Simple ProcessOver 1 Billion “bridged” devices globally and 75% coverage of U.S. households. Once devices are bridged, ads can be targeted even when outside the home.
Desktop campaigns launch after a 7-day seeding period via the mobile campaign. Fully Privacy Compliant ensuring no device fingerprinting or use of PII.
Unlimited Opportunity Turn Data Into StrategyUnlimited devices. Unlimited segmentation. Target, reach and monetize your customers at the right time, with the right message, no matter where they are.
Real-time campaign optimization by browser, time of day and media channels allows for focused spend on individuals and households that are engaging with your advertisement.
Benefits
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• Market leader in hyper-local solutions
• Full service brand / agency / performance
• Top tier direct premium inventory
Why Work with TapIt! by Phunware?
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• Drive ticket sales
• Promote test drives and new model releases
• Coupon campaigning and click-to-call
• Ads notify users within 10 feet of their location
Hyper-Local Focused Platform
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• Impression tracking
• Click tracking
• Engagement tracking
• Conversion tracking
• A/B Testing and optimization
• Post click analytics and metrics
• Multiple third party tracking & analytic integrations
World Class Analytics & Tracking
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• Proprietary decisioning engine for maximum optimization
• Patent pending hyper-local geo-fencing with precise user tracking
• Best in breed audience targeting
• Proprietary multiple point analytics tool for maximum KPI measurement
• Methodically built campaign strategies
Our Differentiators
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