Show me your apps and I will tell you who you are.

Who we are?

Imagine: every second we analyze several thousands impression. Each impression is an information: phone’s model,brand, location, application, category, age, gender, etc. in the next second you have a few hundred thousand of suchinformation and even more...

MOBILE AUDIENCE BY SELECTIVV

The biggest data base for mobile users in

CEE and CIS Region

51mln+ 46+ 200K+ 24+unique profiles

in CEE and CIS Region profiled group apps from which we draw the data

plus 14 million web pages analyzes the features, including

the historic location of a user

How does it work?

For what does a Mobile Channel?

Nowadays, smartphone and tablet are the most personal things. We have contacts toall friends, calls history, information about our finances, as well as dozens ofapplications that help us in everyday life.

Among them, there are apps that help us in everyday tasks, like shopping list,navigation, public transport schedules, etc. There are several special apps that helpus in sports training, you will receive compounds from the air, monitoring ofpregnancy and it is also possible to find people with similar interests who are in yourarea.

Comparing smartphone and computer, the first one gives us true and accurateinformation about the location of a user. Thanks to GPS, we know where the user isnow: spending time at home, in the restaurant or on a football match.

Data from the mobile channel is very valuable and united into one organized whole,allow you to build behavioral profiles and accurately determine the intention topurchase.

Which information do we have?

We take information from over 200 000 + free applications and more than 14 million mobile web pages. The data we receive through the implementation of advertising campaigns on smartphones and tablets.

When we show an ad, we know:

Device of a user (model) Operating system and its version we know in which application we have been shown, so we know

in which apps user is interested in we know the sex and year of birth we know also the operator, for example, Orange/T-Mobile/Play/Plus if he is using WIFI both at home and at work main language on a phone individual advertising number GAID (Google Advertising ID)

or IDFA (Identifier-for-advertiser) for Apple devices and a lot of more important information

We also know the exact location of a user.

Based on the data of GPS can determine his position with an accuracy of 2 meters! So, we know where he was at certain times.

Find out more about the report - Watch the video

Which information do we have?

Available profiles

Based on the applications that are used by the user, where it happens and where uses a smartphone or tablet, we'veidentified 46 relevant groups.

Here is few examples:

• Mothers with a baby from 0-12 months• Parents of children aged 1-5 years• Travelers• Music lovers• Sport Fans • Country operators• Users of premium smartphones• Gamers• Shop lovers• Drivers

The profile list updates each month.

Mobile Audience Data

The exact advertising campaign in Selectivv Data Base Buying Optimization of databases Analysis

Buyer:

Media HousesMarketing Agencies

End customers

Buyer:

DSP PlatformsMedia Houses

Marketing Agencies

Buyer:

Owners of applications,internet portals, owners of data

base, owners of DMP

Buyer:

Owners of applications,owners of data base

How to use Mobile Audience Data, who is interested in?

For what do I need to use Mobile Audience?

Thanks to the Mobile Audience, you can make accurate advertising campaign for your company oryour client. On the one hand, Selectivv is an independent DSP platform dedicated campaigns formobile devices on a global scale, with which you can implement an advertising campaign usingthe Mobile Audience.

Selectivv - is also a full-service mobile Agency. Every month we sell over 100+ campaigns in themobile channel in many markets. Every month implementing campaigns that promote the clothingbrands, car companies, food supplements, investment, development, innovations in movietheaters, etc. Each campaign is different and has a different strategy, getting into the clubs targetaudience. They all have one thing in common, are implemented in the mobile channel.

Selectivv does not implement desktop campaigns, Google AdWords,mailing or social networking campaigns. We know mobile and we do it. Ourmotto is "Mobile Only"

If you send us a Brief or describe who is Your ideal client, we will help You toplan an advertising campaign and to choose an appropriate Mobile Audience.We will launch an advertising campaign, spend optimization, and finally, we willhelp you work together to reach the conclusions that will be useful insubsequent campaigns and other channels.

Advertising campaign

Mobile Audience Data

Data Base Buying

If you are a Media House/Agency and you have your own mobile Programmatic or DSP in which you realize a mobilecampaign in-app or mobile web, it is possible to purchase base.

Acquired data you can use in different campaigns. You can make a one-time purchase or subscription model. In the secondoption (e.g. every 2 weeks) we will put all the new and current profiles.

If you are a supplier of itsown DMP platform, whichis used by other peoplefrom the advertisingindustry - we are very gladto cooperate.

Thanks to the MobileAudience, you can getaccurate behavioralprofiles and use them inYour platform.

Mobile Audience Data

Optimization of databases

Today Google Play and Apple Store have some limitations. The information accessed by the app, should be a key for thefunctionality of the application. Meaning the owner of the game "TIC TAC toe" can not ask the user to provide GPS location,sex, age, etc. the application «Weather» may ask the GPS data to more accurately show the weather.If you are an owner of an application, we can give you the whole information about your users - sex, age, interest etc.

Such data can be valuable from the point of view of furtherdevelopment applications for the provision of additionalservices, as well as show advertisers a detailed profile oftheir clients.

If you have another Data Base, or DMP motor - we arereally interested, what data we may provide to You andhow we can enrich it.

Your Data Base

Mobile Audience Data

Profiles

Knowledge of personality profiles to market your customers can be extremely valuable for marketer. A deep analysis of thebehavior and actions of customers in the mobile channel allows a correct design of marketing communications and to buildthe right strategy for the involvement and participation of the recipient.

You have your own database of recipients and would like to know more, what are the interests and needs of Yourcustomers? Thanks to the Mobile Audience and service profiling, you can divide your database into several groups havingcertain characteristics and conform to the content and form of messages to the recipient at the destination.

Sport interested Fan games Shop lovers Cook lovers Travelers Musik lovers

38% 29% 33% 18% 26% 35%

Users of your App

Case study #1

NC+

Client:

Customer type: Platforma TV

Offer: Promotion of a TV package

Goal:

Campaign advertised the opportunity to order Package nc+ before the European Championship in 2016, and was targetedon people interested in sport, particularly football. Therefore, in this study we used the Mobile Audience , group whichcontains profiles of people who are active in sports and people who only read about it on sites such as: sport.wp.pl orEkstraklasaLive. To increase the probability of conversion, it appears not only in sports but also in other applications and innon-sports web pages. It was important that the user is a sports fan.

Case study #2

Hospital Orthos

Client:

Customer type: Hospital

Offer: promotion of medical services

Goal:

The goal of a campaign was promotion services in the field of sports medicine. We used Mobile Audience group:people actively involved in sports, people who are looking for private hospital in Poland.

Case study #3

Volkswagen Bank

Client:

Customer type: Finance institution

Offer: promotion of a credit in Bank

Agency:

Goal:

The aim of the campaign was promotion of attractive credit in Bank to buy the car of Volkswagen brand. The campaignwas aimed specially prepared database Mobile Audience - persons in car showrooms of the brand VV and theircompetitors, as well as visitors of huge automotive exhibitions.

Every month we hold from a few to a few tens of new campaigns. Each of them has a different goal and a differentstrategy implementation. All campaigns, however, have the common elements are implemented in the mobile channel,smartphones and tablets of millions of users. Because of this, we have the experience, knowledge, and data, which wegladly take other. Our knowledge and technology use in:

Working for

Implement campaigns for next Clients

Activities of Selectivv and Mobile Audience were estimated according to the handwriting industry and media center.

Mass Media

In case of interest - welcome to contact:

Mobile Audience DMP by Selectivv+ 48 22 354 62 90

E-mail: dmp@mobile-audience.com

More information: http://mobile-audience.com

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