mobile banking by bnp paribas fortis and k company
DESCRIPTION
Presentation given by BNP Paribas Fortis and K Company the day prior to the launch of the first Mobile Banking Platform of a major bank in Belgium on the Mobile Monday event in Brussels on the 18th October 2010.TRANSCRIPT
- 1. Mobile Banking in BelgiumThe BNP Paribas Fortis Case
- Kurt Bleyen
- 2. Steve Deplacie
3. Bart Van Den KieboomMobile Monday
18 October 2010
4. Mobile Banking in BelgiumThe BNP Paribas Fortis Case
Table of Contents
- The reason why?
5. Criteria and corresponding choices. 6. Demo-screenshots 7.
The challenges 8. Next steps 9. Public demos in the
lobby(+drinks)
10. The reason why now
The strategy to be multi-channel bank (and be the first major bank
for mobile)
Being accessible
The current evolution of the mobile market
- More and more clients who tried to access the PC platform
11. More and more smartphones in the market 12. Cheaper dataplans 13. Coupled sales allowed 14. Push from governement and Telco to promote Mobile