mobile beats paper check in chase carter director of communications oklahoma state university alumni...
TRANSCRIPT
Mobile Beats Paper Check In
Chase CarterDirector of Communications
Oklahoma State University Alumni Association
The Problem
• 88 Regional Chapters and Watch Clubs
• 750 events with 26,500 attendees in FY12
• Variety of event records– Online registration lists– Paper forms
• Bad database records for event attendance
A (Potential) Solution
• Mobile Check-In Form
• Available across multiple platforms and devices
• Instantly updatable• Automatic member
thank you email• Excel reporting
Step One: Create the Form
• Basic iModules Form– First and Last Name– Email– Grad Year
• New Fields– Game Date– Location– ID Number Guess– Email Subscription
Step One: Create the Form
• Basic iModules Form– First and Last Name– Email– Grad Year
• New Fields– Game Date– Location– ID Number Guess– Email Subscription
Step Two: Customize Finish Page
• Customize greeting with school-related theme
• Share your check in socially
• Advertise other promotions– Ultimate Fan Package– Membership
• Check in alert for other attendees
• Finish link
Step Two: Customize Finish Page
• Customize greeting with school-related theme
• Share your check in socially
• Advertise other promotions– Ultimate Fan Package– Membership
• Check in alert for other attendees
• Finish link
Share a Check In Socially
• Use AddThis.com to add social sharing buttons
• Facebook– Share a
predetermined website
– Customize logo and text below
• Twitter– Customize tweet, link
and add #hashtag
Facebook Sharing Example
Twitter Sharing Example
Step Three: Customize E-Receipt
• Thank the user for attending your event
• Repeat items from finish page if desired
• Advertise other promotions if desired– Membership– Donations– Events
Step Four: Publicize
• Create a short URL to provide volunteers
• Include the link in appropriate communications– Emails– Social Posts
• Print the link on signs, banners, tabletoppers
Step Five: Reporting
• Pull an Excel report from iModules– Game reporting?
Select just the date of the event
• Match with your database– Look up those without
ID number– Verify those who
provided ID number– Update relevant data
Mobile Check In Results
• Tested with football game day events and watch parties in 2012
• Logged 980 mobile check ins– 226 shares– 23 mobile
memberships
• Separate form for on-site game day event
Mobile Check In Drawbacks
• Still have to look up ID number
• Some users frustrated with repetition
• Some volunteers frustrated with change– Provide incentives to
chapters, watch clubs for gathering check ins
Future Mobile Check In Uses
• Created a new form for non-athletic events
• New mobile-friendly forms will make creation easier
• Mobile login will pre-populate user data
Mobile Beats Paper Check In
Chase CarterDirector of CommunicationsOklahoma State University Alumni Association