mobile - cannes lions 2014 awarded campaigns
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Cannes Lions 2014 Awarded Campaigns in Category "Mobile"TRANSCRIPT
GRAND PRIX
Brand: NiveaAgency: DraftFCB, Sao Paulo
Industry: Beauty & HealthMedia: CyberMarket: Brazil
Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: André BittarArt Director: Raphael Leandro deOliveira, Victor VieiraPhotography: Lucio Cunha
Watch the videoPROTECTION AD
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Brand: NiveaAgency: DraftFCB, Sao Paulo
Industry: Beauty & HealthMedia: CyberMarket: Brazil
Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: André BittarArt Director: Raphael Leandro deOliveira, Victor VieiraPhotography: Lucio Cunha
Watch the videoPROTECTION AD
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GOLD
Brand: Music Album - John FruscianteAgency: Loducca, Sao Paulo
Industry: Media & PublishingMedia: CyberMarket: Brazil
Creative Director: Cassio Moron, SergioMugnaini, Fabio SaboyaCopywriter: Raphael Franzini, LuizaValdetaroArt Director: Nelson Costa
Watch the videoSAT-JF14
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Brand: NiveaAgency: DraftFCB, Sao Paulo
Industry: Beauty & HealthMedia: CyberMarket: Brazil
Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: André BittarArt Director: Raphael Leandro deOliveira, Victor VieiraPhotography: Lucio Cunha
Watch the videoPROTECTION AD
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Brand: QOLAgency: R/GA, New York
Industry: Beauty & HealthMedia: CyberMarket: United States
Watch the videoALVIO
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Brand: Guy CottenAgency: BBDO, Boulogne-Billancourt
Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: France
Executive Creative Director: MatthieuElkaïm, Olivier Lefebvre, Benjamin MarchalCreative Director: Eric PierreCopywriter: Charles Dessaux, EmileMartin, Cécile PimontArt Director: Charles Dessaux, Emile MartinDirector: Ben Strebel
Watch the videoA TRIP OUT TO SEA
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Brand: NiveaAgency: DraftFCB, Sao Paulo
Industry: Beauty & HealthMedia: CyberMarket: Brazil
Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: André BittarArt Director: Raphael Leandro deOliveira, Victor VieiraPhotography: Lucio Cunha
Watch the videoPROTECTION AD
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Brand: GoogleAgency: Google Creative Lab, New York
Industry: Internet sites & ServicesMedia: CyberMarket: United States
Watch the videoRACER
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Brand: Hospital Amaral CarvalhoAgency: DDB, Sao Paulo
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil
Chief Creative Officer: Alvaro RodriguesCreative Director: Diogo Mello, AlvaroRodriguesCopywriter: Otto PajunkArt Director: Guilherme CunhaDirector: Will Mazzonla
Watch the videoELO TEDDY BEAR
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Brand: RSL AustraliaAgency: DDB, Melbourne
Industry: Public interest & Non-profitMedia: Cyber
Executive Creative Director: Darren SpillerCreative Director: Ant HattonPhotography: Christopher TovoDirector: Mark Molloy
Watch the videoMINUTE OF SILENCE
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Brand: BasculeAgency: Bascule, Tokyo
Industry: Corporate self-promoMedia: CyberMarket: Japan
Executive Creative Director: MasayoshiBokuCreative Director: Nobuo HaraArt Director: Miyako UekiDirector: Chiho Araki
Watch the videoBLOODY TUBE
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Brand: Teatre NeuAgency: McCann Erickson, Barcelona
Industry: Culture, Recreation & SportMedia: Design & BrandingMarket: Spain
Executive Creative Director: PabloColonneseCreative Director: Joaquin Espagnol, DavidFernándezCopywriter: Nil Murtra, Jaume Rufach, MarcSanchezArt Director: Oscar Amodia, EduardCubel, Alejandro García
Watch the videoPAY PER LAUGH
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Brand: UnileverAgency: Lowe, Mumbai
Industry: House, Garden & PetsMedia: CyberMarket: India
Executive Creative Director: AnaheetaGoenka, Chacho PueblaCreative Director: Francisco Cassis, AnkushPande, Rajesh Sutar, Meenu Tiwari
Watch the videoTHE KAN KHAJURA STATION
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SILVER
Brand: LuxotticaAgency: Saatchi & Saatchi, Sydney
Industry: Personal accessoriesMedia: CyberMarket: Australia
Executive Creative Director: DamonStapletonCreative Director: Jon Burden, Matt GilmourCopywriter: Iain NealieArt Director: Tara McKenty
Watch the videoPENNY THE PIRATE
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Brand: S7 AirlinesAgency: Leo Burnett, Moscow
Industry: Transport & TourismMedia: CyberMarket: Russia
Creative Director: Grisha SorokinArt Director: Michail Derkach, GrishaSorokin
Watch the videoCATCH A PLANE
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Brand: GIRAFFASAgency: TBWA, Sao Paulo
Industry: Catering industryMedia: CyberMarket: Brazil
Creative Director: Valdir BianchiCopywriter: Bruno BrasileiroArt Director: Ricardo Brad CorreiaPhotography: Fernando GardinaliDirector: Renato Rocha
Watch the videoTHE GOAL SCREEN
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Brand: AWARE (Association of Women forAction and Research)Agency: JWT, Singapore
Industry: Public interest & Non-profitMedia: CyberMarket: Singapore
Chief Creative Officer: Valerie ChengCreative Director: Alan Leong, MinzieLiyu, Jac RodrigoArt Director: Hiroyuki KuboPhotography: Jonathan Tay
Watch the videoTHE GUARDIAN ANGEL
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Brand: UNICEFAgency: DraftFCB, Auckland
Industry: Public interest & Non-profitMedia: CyberMarket: New Zealand
Executive Creative Director: TonyClewett, Regan Grafton, James Mok, GregWoodCreative Director: Greg WoodCopywriter: Kevin WalkerArt Director: Melina Fiolitakis
Watch the videoFood Photos Save Lives
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Brand: TelefónicaAgency: Y&R, Sao Paulo
Industry: Media & PublishingMedia: CyberMarket: Brazil
Chief Creative Officer: Rui BranquinhoCreative Director: Rui Branquinho, CristianSantoroCopywriter: Julio D'AlfonsoArt Director: Felipe Pavani
Watch the videoUNLOCK LESSONS
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Brand: Easy Way Language CenterAgency: Loducca, Sao Paulo
Industry: EducationMedia: CyberMarket: Brazil
Creative Director: Cassio Moron, SergioMugnaini, Fabio SaboyaCopywriter: Raphael Franzini
Watch the videoEASY WAY LYRICS
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Brand: BICAgency: DDB, Dusseldorf
Industry: Office equipmentMedia: CyberMarket: Germany
Chief Creative Officer: Eric SchoefflerExecutive Creative Director: JoukeVuurmansCreative Director: Nicolas Mollien, JanPropachCopywriter: Matthew Elworthy, TobiasHeckingArt Director: Christian Bueltmann, FabianJung, Nicolas Mollien, Dominika Zajac
Watch the videoUNIVERSAL TYPEFACE
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Brand: The Lounge Hair SalonAgency: BBDO, Bangkok
Industry: Beauty & HealthMedia: CyberMarket: Thailand
Chief Creative Officer: SuthisakSucharittanontaCreative Director: Anuwat NitipanontCopywriter: Anuwat Nitipanont, PiyakanSirichankachorn, Suthisak SucharittanontaArt Director: Kantapon Metheekul, AnuwatNitipanont, Suthisak Sucharittanonta
Watch the videoHAIRTAGPROJECT
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Brand: AzerfonAgency: Y&R, Moscow
Industry: Professional & Public servicesMedia: CyberMarket: Russia
Executive Creative Director: Marco CremonaCopywriter: Oleg TumanovArt Director: Anastasia Bukhonkina, ArtemGoncharov, Raushania Rakhimova
Watch the videoTHE LIFE-SAVING CABLE
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Brand: BabolatAgency: Ogilvy, Paris
Industry: Culture, Recreation & SportMedia: CyberMarket: France
Chief Creative Officer: Chris GarbuttExecutive Creative Director: Kurt NovackCreative Director: David RaichmanArt Director: Bastien Baumann, BrunoJesus, Gurvan Prioul
Watch the videoBABOLAT PLAY
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Brand: Rip CurlAgency: VML, Sydney
Industry: Electronics & Audio-VisualMedia: CyberMarket: Australia
Creative Director: Aden HepburnArt Director: Phil Beresford, Frank Martelli
Watch the videoRIP CURL SEARCH GPS
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Brand: MomondoAgency: McCann Erickson, London
Industry: Internet sites & ServicesMedia: CyberMarket: United Kingdom
Chief Creative Officer: RobDoubal, Laurence ThomsonCreative Director: Dan Howarth, AugustSegerholm, Zoe Sys VogeliusArt Director: August Segerholm, Zoe SysVogelius
Watch the videoFRIEND COMPASS
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Brand: AKQAAgency: AKQA, New York
Industry: Corporate self-promoMedia: CyberMarket: United States
Chief Creative Officer: Rei InamotoCreative Director: Jason McCannCopywriter: Ian YoungArt Director: Derek Harms, EijiMuroichi, Damjan PitaDirector: Ian Young
Watch the videoWRITTEN IN THE STARS
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Brand: SingtelAgency: Ogilvy, Singapore
Industry: Professional & Public servicesMedia: CyberMarket: Singapore
Chief Creative Officer: Eugene CheongExecutive Creative Director: Melvyn LimCreative Director: Troy Lim, Jon LokeCopywriter: Adrian YeapArt Director: David Stevanov
Watch the videoMOVIE EMOJI
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Brand: Oscar MayerAgency: 360i, New York
Industry: FoodMedia: CyberMarket: United States
Creative Director: Aaron Mosher, DavidYankelewitzArt Director: Ricky Anolick
Watch the videoWAKE UP & SMELL THE BACON
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Brand: ING DirectAgency: Ogilvy, Madrid
Industry: Financial & Legal servicesMedia: CyberMarket: Spain
Executive Creative Director: Jesus RasinesCreative Director: Diego GonzalezCopywriter: Sonia De PedroArt Director: Debora MartínDirector: Miguel Garcia, David Ramos
Watch the videoMOON
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BRONZE
Brand: NiveaAgency: DraftFCB, Sao Paulo
Industry: Beauty & HealthMedia: CyberMarket: Brazil
Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: André BittarArt Director: Raphael Leandro deOliveira, Victor VieiraPhotography: Lucio Cunha
Watch the videoPROTECTION AD
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Brand: MarisaAgency: BBDO, Sao Paulo
Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Brazil
Chief Creative Officer: Luiz SanchesCreative Director: Eric Benitez, AlessandraPereira, Bruno Prosperi, Renato SimõesCopywriter: Leo Avila, Felipe CirinoArt Director: Felipe Antoniolli, Andre LeottaPhotography: Hugo Treu
Watch the videoSTRIP COMMERCE
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Brand: AntarcticaAgency: BBDO, Sao Paulo
Industry: Alcoholic drinksMedia: CyberMarket: Brazil
Chief Creative Officer: Luiz SanchesCreative Director: Bruno Prosperi, RenatoSimões, Marcus SulzbacherArt Director: Tiago Padilia
Watch the videoTHE SAMBA TABLE
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Brand: Australia PostAgency: BBDO, Melbourne
Industry: Professional & Public servicesMedia: CyberMarket: Australia
Chief Creative Officer: James McGrathExecutive Creative Director: Ant KeoghCreative Director: Ben Couzens, Jim IngramCopywriter: Sophie BeardArt Director: Jono FoxDirector: Corrie Jones
Watch the videoVideo Stamp
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Brand: NikeAgency: R/GA, New York
Industry: Apparel, Clothing & FootwearMedia: Ambient & InteractiveMarket: United StatesLanguage: English
Creative Director: Hoshi LudwigCopywriter: Devin Heatley, Albert Patton
Watch the videoThe Nike SB app
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Brand: QOLAgency: R/GA, New York
Industry: Beauty & HealthMedia: CyberMarket: United States
Watch the videoALVIO
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Brand: SamsungAgency: Leo Burnett, Sydney
Industry: Electronics & Audio-VisualMedia: CyberMarket: Australia
Chief Creative Officer: Andy DilalloCreative Director: Vince Lagana, GrantMcAloon, Kieran OtsCopywriter: Iggy Rodriguez, Jonno SeidlerArt Director: Asady, Zaid Al, JustinCarew, Brad Grey, Cameron Harris, JimWalshPhotography: Amir MireskandariDirector: Christopher Baron
Watch the videoSAFE DRIVING PROGRAM
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Brand: SamsungAgency: Cheil, Madrid
Industry: Electronics & Audio-VisualMedia: CyberMarket: Spain
Executive Creative Director: Paulo AreasCreative Director: Ricardo deSantiago, Alvaro RodríguezCopywriter: Cristina AlonsoArt Director: Diego Rodriguez
Watch the videoSMART TOYS
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Brand: NiveaAgency: DraftFCB, Sao Paulo
Industry: Beauty & HealthMedia: CyberMarket: Brazil
Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: André BittarArt Director: Raphael Leandro deOliveira, Victor VieiraPhotography: Lucio Cunha
Watch the videoPROTECTION AD
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Brand: GoogleAgency: Google Creative Lab, New York
Industry: Internet sites & ServicesMedia: CyberMarket: United States
Watch the videoRACER
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Brand: Easy Way Language CenterAgency: Loducca, Sao Paulo
Industry: EducationMedia: CyberMarket: Brazil
Creative Director: Cassio Moron, SergioMugnaini, Fabio SaboyaCopywriter: Raphael Franzini
Watch the videoEASY WAY LYRICS
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Brand: KitKatAgency: JWT, London
Industry: Confectionery & SnacksMedia: CyberMarket: United Kingdom
Executive Creative Director: RussellRamsayCopywriter: Joe FoxDirector: John Lagerling
Watch the videoANDROID KIT KAT
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Brand: VirginAgency: Havas, Sydney
Industry: Professional & Public servicesMedia: CyberMarket: Australia
Executive Creative Director: Steve Coll, KatThomasCreative Director: Christopher JohnsonCopywriter: Christopher JohnsonArt Director: Paris GiannakisPhotography: Sean IzzardDirector: Scott Otto Anderson
Watch the videoGAME OF PHONES
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Brand: National GeographicAgency: Mullen, Boston
Industry: Media & PublishingMedia: CyberMarket: United States
Chief Creative Officer: Mark WennekerExecutive Creative Director: TimVaccarino, Dave WeistCreative Director: Jon Reil, Jon RubyCopywriter: Kelly McauleyArt Director: Sam MullinsDirector: Emile Doucette
Watch the videoKILLING KENNEDY
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Brand: RolexAgency: Firstborn, New York
Industry: Personal accessoriesMedia: CyberMarket: United States
Watch the videoTHE ROLEX DAYTONA EXPERIENCE
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Brand: Rip CurlAgency: VML, Sydney
Industry: Electronics & Audio-VisualMedia: CyberMarket: Australia
Creative Director: Aden HepburnArt Director: Phil Beresford, Frank Martelli
Watch the videoRIP CURL SEARCH GPS
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Brand: MovistarAgency: Y&R, Lima
Industry: Professional & Public servicesMedia: Promotion & EventMarket: Peru
Executive Creative Director: FlavioPantigosoCopywriter: Jorge SotoArt Director: Jorge RoccaDirector: Jorge Pablo Quiroz
Watch the videoConnected with Peru
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Brand: Red CrossAgency: JWT, Mexico City
Industry: Public interest & Non-profitMedia: CyberMarket: Mexico
Executive Creative Director: EnriqueCodesido, Leonardo VarelaCreative Director: Alexandros Durán, RaúlLizaola, Alberto MontoyaCopywriter: Edgar Abrego, AlexandrosDurán, Raúl LizaolaArt Director: Alberto Montoya, LeonardoVarela
Watch the videoMESSAGES
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Brand: KIAAgency: LA RED, Hamburg
Industry: Automotive & ServicesMedia: CyberMarket: Germany
Creative Director: Margit SchroederArt Director: Christoph Mäder
Watch the videoGT RIDE
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Brand: Metro TrainsAgency: McCann Erickson, Melbourne
Industry: Transport & TourismMedia: CyberMarket: AustraliaLanguage: English
Executive Creative Director: John MescallCreative Director: John MescallCopywriter: John MescallArt Director: Pat Baron
Watch the videoDUMB WAYS TO DIE: GAME
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Brand: Livraria CulturaAgency: DDB, Sao Paulo
Industry: Culture, Recreation & SportMedia: CyberMarket: Brazil
Chief Creative Officer: Marco VersolatoCreative Director: Fabio Brandáo, KekaMorelleCopywriter: Fabio BrandáoArt Director: Keka Morelle, Daniel OttoniPhotography: Sérgio Prado, Kaue Uema
Watch the videoNOT A STUPID COVER
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Brand: Beats MusicAgency: R/GA, London
Industry: Professional & Public servicesMedia: CyberMarket: United Kingdom
Executive Creative Director: JamesTemple, Jay ZasaCreative Director: Rob Northam, Lucio RufoCopywriter: Jason Ashlock, JennaLivingston, Luke WickerArt Director: Andy Bull, Wilf Eddings, JoshYeston
Watch the videoBEATS MUSIC
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Brand: Get Well KitAgency: Geometry Global, Moscow
Industry: Beauty & HealthMedia: MiscellaneousPublished: Mar., 2014Language: English
Executive Creative Director: AndrewUshakovCopywriter: Starkov Ilya, Darya UshakovaArt Director: Elena Medvedeva
Watch the videoIntroducing the Get Well Kit
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Brand: Math Paper PressAgency: DDB, Singapore
Industry: Media & PublishingMedia: CyberMarket: Singapore
Chief Creative Officer: Neil JohnsonExecutive Creative Director: JojiJacob, Thomas YangCreative Director: Lester Lee, Khalid OsmanCopywriter: Naresh Kumar, Adrian LeongArt Director: Marvin Liang, Sid Lim
Watch the videoOFFLINE BOOK
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Brand: Save the ChildrenAgency: BBDO, Makati
Industry: Public interest & Non-profitMedia: CyberMarket: Philippines
Chief Creative Officer: David GuerreroExecutive Creative Director: Cristina TinSanchezCreative Director: Corey Cruz, AsteGutierrezCopywriter: David Guerrero, AsteGutierrez, Cristina Tin SanchezArt Director: Jo Aguilar, Corey Cruz, EboyFernandez, Isai Martinez, Io Regalado, ValVillaflor
Watch the videoUNSELFIE
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