mobile commerce 2009

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Dr. Edwin A. Hernandez Principal Staff Software Engineering Motorola, Inc This Presentation DOES NOT represent any Motoroloa sponsored views

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Dr. Edwin A. HernandezPrincipal Staff Software Engineering

Motorola, Inc

This Presentation DOES NOT represent any Motoroloa sponsored views

IntroductionTopics to discuss

Smartphones: Models, Trends, Prices, and Capabilities

Functions/Features of Ideal Devices for Latin America

Present and Future of Netbookx

Smartphones

Linux-based devices Google : Android (Motorola, HTC, others) Open source: Linux Mobile (LIMO), TuxMobile Palm : Palm Pre

Others Microsoft: Windows Mobile 7 (HTC, Samsung,

Motorola) Apple : iPhone Symbian : Nokia, now Open Sourced! Blackberry : J2ME-based Operating System Qualcomm : Samsung, LG (also going or Android)

The TrendSoftware Platforms supporting “Smartphones”

Latest Smartphone Usage/Market

Source: http://www.admob.com

ApplicationsMarket dominants

WAP (All manufacturers) or Mobile WEBJ2ME (All manufacturers )

Emerging Applications (HTML experience, new Paradigms)Webkit-based : Drivers Android, iPhone, Palm,

SymbianAndroid-based native applicationsiPhone applications

HTML or Mobile Web?

Source: http://www.admob.com

Smartphone Models

Linux-based (Not Android)

Rokr E8m Krave, ZN4OpenMoko

Smartphone Models

Common FeaturesTouch Screen (Stylus, Gestures)QWERTY keypad built-in or on screenGPS/Accelerometer/SensorsWiFi, Secure VPNPowerful ARM processors, capable of high-

encryptionWebkit browsers and Full-HTML experienceStorage and SD Card supportCamera device (QR Codes)Other features include Compass, Multimedia,

Bluetooth3G/4G Infrastructure support!

Pricing Structure Recent announcements indicate, iPhone 3Gs

at $99 w/ 8G FlashPricing for smartphones now colliding with

mid-tier devicesPricing war may lead several manufacturers

off the market.Android an open source effort significantly

decreases barrier of entry to smarphone space, specially GSM

Latin American Market and SmartphonesSmartphone needs are similar, WiFi

accessibility key for wireless deployments in Latin America

Services and native applications market is sill not widely develop

Latin america represents only 3% total admob requests, with Mexico accounting to 1.2% of total.

NetbooksNetbook market is dominated by INTEL as

opposed to cell-phone market dominated by ARM-based processors.

Windows, Linux, even Android Netbooks under development

Similar features as found on smartphonesPricing still over $300 markSolid state harddrives and standard keyboard

still requiredVerizon released a new Netbook with 3G

broadband

Future Smartphones and Netbooks may still differ,

however INTEL presents desires to partner and develop smartphones

Netbooks with Android, Apple, and some other players may bring mobile experience and expand application reach

Smarphones will be very similar in the future, differentiator factor : User Experience!