Mobile Commerce

2010 The Year of Mobile commerce goes mainstream

Today's Fastpivot Mobile Commerce Pre-launch Presentation

• The trends and numbers

• A demo of our Yahoo Store mobile commerce solution

• Special Introductory Pricing

• Feedback and questions from you

Fastpivot Clients are feeling the mobile wave

• In 2009 one client sold over $150K worth of products from just the iPhone before they mobilized their site.

• Fastpivot randomly selected 15 stores that it had mobile user analytics data for. There was an average increase in mobile traffic of 68% and an increase in revenue of 119%! In just five months.

US Smart Phone Shoppers

• US Smartphone Penetration to be over 50% next year. That is over 120 million smart phone users.

• Of the current smart phone owners 37% have purchased from their phones. 14% have purchased hard goods.

• Mobile commerce is expected to grow to $25 billion within five years.

• Right now adoption and mobile commerce is on a rapid growth curve. It is growing at over 65% compounded annually.

Long Range m-commerce growth

Make a purchase after seeing the product in a store

A lightweight front end that delivers a smooth mobile experience

  Lightweight front-end that delivers a smooth experience  Store header, color palette, search and add-to-cart buttons   Home page with featured items and store navigation   Section pages with pagination and total products count   Enlarged image feature on product page Integration with our MyAccount System PowerReviews stars displayed YouTube videos start from Product page

Integration with Yahoo! Store

    Checks real time inventory with current Yahoo! Store

    Search based on product number, name, and caption

    Ties directly into the Yahoo! cart

    Yahoo! Store coupon support

    Validation against Yahoo! shipping and tax rules

    Orders sent directly into Yahoo! backend (requires real-time link support)

Additional Features

Auto-detection of mobile browser

Mobile-unique "about us", "terms" and "policy" pages

Image resizing for quick load times

Data updated automatically and daily from your store

What kind of increase in conversion rates should you expect?

From our research, if we compare iPad conversion rates to iPhone and Android conversion rates you should see a two to five times increase in your mobile phone sales.

You should also see a growth in mobile phone visits by 8% - 10% each month.

o $299 Set-upo 1% of revenueo $29.99 per month for first six month.

(Then $59.99 after that)o Custom work will be billable at our standard rate

Pricing

Additional bandwith charges may apply for sites with over 90,000 page views per month.

Univision.com Soccer StoreExamples of some of our mobile stores

WorldSoccerShop.com

Home PageHome Page Item PageItem Page Category PageCategory Page

Survey Results

100% Yes - Have you ever considered having a mobile version of your store?

75% Yes - On a mobile phone, have you purchased products?

100% Yes - On a mobile phone, have you ever conducted product research to assist you in your buying decision?

      

What would be your biggest concern/apprehension about adding a

mobile friendly application to your store?

Security, ease-of-use, continued use, positive experience/association with the product and store, etc.

That the experience can transfer well to the mobile device, but I'd do it today if I could.

Must synch up w/existing store infrastructure, payment processing, product information, etc, to prevent it from being a logistical nightmare.

      

If you look in your analytics you will see that 2-6% of your traffic is coming from mobile

devices!

Your mobile visitors want an experience optimized for a three inch touch screen.

Your conversion rate is currently much lower for mobile visitors because it is just to difficult for them to buy

Help your mobile visitors buy your products.

Contact us today!

      

      

Thanks you for your time today.

Sign up for your discount today at:  

fastpivot.com Thanks for your time!