mobile first design and development: in india and …...design and development: in india and...

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Mobile first design and development: In India and everywhere else [email protected]

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Page 1: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Mobile first design and development: In India and everywhere else

[email protected]

Page 2: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Key objectives/takeaways

- Highlights of our research on mobile learning, that focuses on onboarding and adoption of users to learning using mobile

- Critical elements to keep in mind while designing mobile learning experiences

- Quest’s Mobile Journey esp with onboarding students from poorer socio-economic backgrounds

Page 3: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research
Page 4: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research
Page 5: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research
Page 6: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Quest Learning App with Digital content

LearnPiServer for offline

deployment

In class toolkit box Real Time Data & Analytics

Quest App - Student facing resources

Career development | Life skills | Communicative English | Entrepreneurship Skills | Digital Literacy

Page 7: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Trainer TribeMaster Coach

Trainer Facing Resources

Page 8: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Future of Learning

Trends

- Classrooms of today can’t keep pace with technological changes- Access to learning resources anywhere reduces dependency on

learning through formal spaces- Improved access to mobile devices and internet- It is estimated that 65% of children starting school today will

hold jobs that do not exist today

Self Learning

Being a self learner strengthens the agency for every learner and allows them to be unique, learn at the pace that suits them and build confidence and autonomy to drive their own unique learning journey in a manner that is meaningful for them.

Page 9: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Mobile & Internet Access

Smart phones- The number of smartphone users in India is estimated to hit 337

million by the end of 2018 and would reach 490.9 million by 2022.- Between 2017 and 2022, the number of smartphone users in India

will grow over 60%

Internet- 500 million internet users in India- Urban India 295 million using internet of 455 million population- Rural India 186 Million out of 918 million

A great opportunity for it be used as a tool for learning and allowing learners to create their personalised learning journey,

Page 10: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Opportunity & Challenge of Mobile

Opportunities Challenges

High scope of personalised learning -removed constraints of time and location

Has to be self regulated - Spirit of assessment and assignment may not be adhered to

General interest and excitement around mobile

Low motivation due to lack of supervision

Increased access of devices and internet

Lack of human touch could lead to isolation

Extensive digital learning materials out there - allows for faster updation

Many not be as effective for certain life skill topics

Manpower dependence is low May not be taken as a serious learning initiative by family, community and industry

Page 11: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Our Mobile Journey

Page 12: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

User Journey

Page 13: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

1. Initiation

How do we create awareness?

● Encourage discovery of content and possibilities on the mobile

● Initiate engagement through consumption of accessible media

● Replicate and reinforce classroom’s supportive environment to encourage and ease learner participation

● Build curiosity and excitement around the concept of sharing

● Introduce mLearning platform to the larger group of stakeholders including parents

Page 14: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Activities & Examples

● Adding a subject like Digital literacy

as part of the curriculum

● Learning tasks around using

internet to find relevant

resources as part of classroom

● Curated resources/external links

● Discussing benefits of learning

through the mobile platform with

family and friends

example of resources can come

here from UI of platform

Page 15: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

2. Participation

How do we trigger action?

● Allow students more control in their educational journey via Increased personalization of content and timing

● Reinforce value of digital social behavior● Reward increased engagement● Customize pathways for learning● Assist in structured, individual reflection

Page 16: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

● BYOD Day

● Ask or answer questions on online discussion forum via the tablet or class computer

● Reward stars/coins/achievement cards for passing levels or completing activities

● Showcase reward stats on welcome page to encourage users to complete successive levels and adopt data-driven behavior

Activities & Examples

Page 17: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

3. Immersion

How do we build commitment?

● Develop and leverage active facilitation on the digital interface

● Introduce support seeking mechanisms

● Move student engagement from consumption to content generation

● Build connections of reciprocity amongst peer-to-peer and other stakeholders

Page 18: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

● Assignments that include content generation via photos, audio clips, videos and sharing those

● Having a dedicated job channel that can be accessed by all students

● Personal Journaling through photos, vidoes etc

Activities & Examples

Page 19: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

4. Continued Interaction

How do we sustain usage and encourage advocacy?

● Mimic supportive environment in the absence of physical classroom

● Adapt to time constrained lifestyles of users by offering bite sized, curated, interest based content

● Sustain an easily tappable, on demand social network

● Reward contribution and content creation

Page 20: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

● Actionable notifications during peak engagement hours such as weekend nights

● alumni using the platform as an space for active learning and support

● Reward content generation, completing surveys and journals etc through points that can be redeemed against rewards relevant to the usere.g. badges, added talk time, internet recharge, entry to a smartphone lucky draw

WPR content snapshot on

preparing for an interview

Activities & Examples

reward system with

incentive of mobile

recharge unlocked

Page 21: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Scenarios of use

IN CLASS

- Used for behaviour building to get students to finally use it as an

independent learning tool

- Tool for teachers for their own learning and development

- Comes very handy for low tech classrooms

OUTSIDE CLASS

- Students can have access to the classroom content on a mobile

device for them to access and practice at their own pace anywhere

anytime

AS ALUMNI

- Great tool for alumni upskilling, tracking and engagement

Page 22: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Moving forward

- Looking to roll out this approach to more and more learners across

India

- Look at extending to diverse ecosystems like employers to train

entry level employees, skills training organisations both govt. and

private, secondary schools and other educational institutions

- Understand a few controlled pilots to further build evidence around

adoptions and usage patterns for further development and

improvisations

- add more future facing content like technology in careers and

higher order gamification and engagement features on the platform

Page 23: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Thank you!

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Interested in being involved with Quest as a volunteer, partner or collaborator? We’d love to hear from you!

www.questalliance.netfacebook.com/[email protected]

Quest Alliance #108, 2nd Main, 6th Cross 1st Block, KoramangalaBengaluru 560034

Ph +91 80 4098 3304

Page 24: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Behavior building for learning using a mobile

Awareness of the using mobile phone as learning tool

Using Virtual Communities to Learn

Practising Material

Searching Content Online

Creating New Content

Page 25: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

SWOT of mobile learning

Page 26: Mobile first design and development: In India and …...design and development: In India and everywhere else nikita@questalliance.net Key objectives/takeaways - Highlights of our research

Quest’s Mobile Journey

• Created Digital content for desktop for Life skills as the first thing

• Added more subjects like – English communication, career

development, digital literacy etc

• Launched a web version of the platform and as well as the offline

version pushed through Raspberry Pi based low cost server

• Last 6 months working towards anytime anywhere which could be

made possible through a mobile app

• Quest Alpha version of the app is out and the beta version will be

released only in Dec