mobile fist aplicado a negócios - the developers conference 2014
DESCRIPTION
Palestra realizada na trilha de Análise de Negócios na The Developers Conference 2014.TRANSCRIPT
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PENSANDO MOBILE MOBILE FIRST APLICADO A NEGÓCIOS
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Quem é o gordinho?
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@’s
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@movile_latam
@ubhouse
@ideiademkt
@implantandomkt
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!
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NÃO DURMA!
Uma boa parte dessa palestra tem informações interessantes
e imagens engraçadas.
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COMO VOCÊ VIVIA
ANTES DE 2007?
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NO TABLETS NO SMARTPHONES
NO WHATSAPP YES BILHETINHOS
YES MSN YES 3 SEGUNDOS NO ANGRY BIRDS
YES SNAKE
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Globalcode – Open4education
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66% dos usuários de smartphones
do Reino Unido sofrem de: NOMOPHOBIA, que é o medo de ficar sem o seu smartphone.
http://www.textmarketer.co.uk/blog/2014/04/mobile-marketing-infographics/is-the-mobile-phone-the-new-bff/
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F.O.M.S.
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WTF F.O.M.S.
???
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F !E A R
O F S
O M E T H I N G
M I S S I N G
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http://www.emarketer.com/Article/Fear-of-Missing-Something-Drives-Home-Screen-Alert-Usage/1010546
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http://www.engadget.com/2014/05/07/taiwan-distracted-walking/?ncid=txtlnkusaolp00000595
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http://www.tactos.com.br/blog/mobile/celular-ou-escova-de-dentes--129
EXISTEM
+ CELULARES DO QUE
ESCOVAS DE DENTE NO MUNDO!
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1º Ato
A GRAMA DO VIZINHO NEM
SEMPRE É MAIS VERDE
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Globalcode – Open4education
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64smartphones vendidos POR MINUTO no Brasil!
http://aceleratech.com.br/um-mar-azul-para-o-mobile-na-classe-media/
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52 MILHÕES
Acessam internet pelo celular
http://www.mobiletime.com.br/26/06/2014/quase-um-terco-da-populacao-brasileira-usa-internet-no-celular/381939/news.aspx
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2º País com mais downloads no GooglePlay.
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BILHÃOum
De transações móveis registradas no app do Banco do Brasil de Jan-Mai
http://www.mobiletime.com.br/24/06/2014/banco-do-brasil-registrou-1-bilhao-de-transacoes-moveis-de-janeiro-a-maio/381340/news.aspx?__akacao=1972950&__akcnt=6fa94413&__akvkey=5b20&utm_source=akna&utm_medium=email&utm_campaign=MOBILE+TIME+News+-+24%2F06%2F2014+19%3A38
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Globalcode – Open4education
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Globalcode – Open4education
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2º Ato
MOBILE FIRST SEM
MIMIMI
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-80%
FOCO ENTREGA DE
VALOR EXPERIÊNCIA
!
POSSIBILIDADES
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!
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O QUE MOBILE FIRST TEM A VER COM ANALISE DE
NEGÓCIOS?
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Globalcode – Open4education
Sem tirar a importância das Macro análises, independente do mercado, negócio ou serviço, quando você foca em uma analise, você consegue enxergar onde estão os ‘pontos cegos’ e trabalhar para melhorá-los.
FOCA! FOCO!
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Globalcode – Open4education
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Globalcode – Open4education
FAST AND FURIOUS
Centenas de aplicativos são lançados diariamente (e daí?) e nenhum deles nasceu perfeito. Lançar, testar, corrigir, evoluir…SEMPRE!
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Globalcode – Open4education
EXPLORE AS POSSIBILIDADES!
Qual ferramenta você usou? Vale a pena ter uma segunda de ‘contra-prova’? (mas e o retrabalho?) Pense no seu negócio de uma outra maneira, e se ele fosse B2C? B2B? Colaborativo? Teste e explore!
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Globalcode – Open4education
UX & CX!
Assim como nas App Stores existem milhares de apps, você terá concorrência independente do mercado. Uma experiência focada, intuitiva e ágil pode te diferenciar dos demais ;)
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!
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UM BILHÃO DE SMARTPHONES E VOCÊ
NÃO VAI PENSAR MOBILE?
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3º Ato
A ESTRATÉGIA
PERFEITA #SQN
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!
“ESTRATÉGIA PERFEITA”
NO ECZISTE!
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MOBILE MARKETING NÃO
SE RESUME A APLICATIVOS
E SMS
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Globalcode – Open4education
Pense…
Você precisa mesmo de um aplicativo? Qual momento seu cliente irá interagir com você via mobile? Você realmente precisa investir milhões? QR-Code, Wi-Fi, SMS, apps de mensagem…
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Em TABLETS!MENOS acessos!sessões MAIS longas
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Em SMARTPHONES!MAIS acessos!
MENOS tempo de sessão
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PARE
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!
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o2o
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WTF
o2o ???
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ONLINE TO
OFFLINE
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4º Ato
DICAS DO GORDINHO!
( e ú
ltimo
)
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MATE SUA IDEIA!Quanto mais vezes, melhor. A cada vez que ela sobreviver, é sinal que ela é realmente boa!
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ABUSE DOS TESTES ! ! TESTES SÃO COMO A ZOEIRA, NUNCA
TEM FIM!
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PENSE MOBILE!
;-)Arthur de Castro Araujo
@arthurklose facebook.com/arthurcastro.araujo [email protected]