mobile health | nascent at mckesson
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Trends, Platforms & UX Driven Development.TRANSCRIPT
Presentation at McKesson December 2010
Mobile Health
Trends, Platforms &UX Driven Development.
www.nascentgrp.com
Presentation at McKesson December 2010
A brand, product and service innovation consultancy.
Working internationally for a wide range of global brands:
SAP, Motorola, SanDisk, NewsCorp, NDS, Kodak, BetterPlace, SuperDimension, Maccabi Healthcare Services
Expanding focus on the intersection of healthcare and mobile devices.
Presenter:
Guy Haviv : UX Design / Mobile Platforms Lead
Research:
nascent design research team
www.nascentgrp.com
Outline
Presentation at McKesson December 2010
Why Mobile Platforms - Why Now?
Platforms Overview
Key Technologies / Strengths
Mobile Health Apps: Highlights
Touch Devices: Challenges in Medical Environments
(continues)
Outline #2
Presentation at McKesson December 2010
Product Development: A UX-driven process
New Products: Prototyping
Summary
Q&A / Open Discussion
Presentation at McKesson December 2010
Part 01
Why Mobile Platforms? Why now?
Presentation at McKesson December 2010
Touch device statistics indicate:
Why Mobile Platforms? Why Now?
Physicians areearly adopters.
Presentation at McKesson December 2010
The healthcareindustry is enthusiastic.
Touch device statistics indicate:
Why Mobile Platforms? Why Now?
Presentation at McKesson December 2010
10% of 3m iPads in the U.S sold to physicians.18% of physicians in the US using iPads.
9% of adult Americans using mhealth apps today.14% of adult Americans will use them by 2011.
Physicians are Early Adopters
Presentation at McKesson December 2010
iPad Adoption by industry: healthcare is in top 3
Presentation at McKesson December 2010
The Healthcare Industry is Enthusiastic
Enterprise mhealth expected to be a$1.7 billion market.
500m people are expected to use mhealth smartphone applications worldwide.
By 2014:
By 2015:
60% of healthcare enterprises using smartphones health apps.
Presentation at McKesson December 2010
Why Mobile Platforms? Why Now?
Movement from early adoption to mass market.
Presentation at McKesson December 2010
Recent Developments
Medtronic CIO buys 4,500 iPads for sales team
Boston Scientific bought 2,000 iPads for sales team
Stanford School of Medicine and UC Irvine School of Medicine issue iPads to all new students
The Labor Party in the Australian state of Victoria is campaigning for AUS$12 million to equip every doctor in the state with an iPad
Presentation at McKesson December 2010
Why Mobile Platforms? Why Now?
There are many potential benefits to adopting mobile health:
Presentation at McKesson December 2010
Benefits
Allow more time with patients
Improved health record management and accessibility
Remote monitoring and care
Personalized health management & better compliance
Increased awareness - Earlier detection
Improved communication and training tools
Cut healthcare costs
Presentation at McKesson December 2010
Mobile health app distribution is expected to go mainstream.
Why Mobile Platforms? Why Now?
Within 5 years
Presentation at McKesson December 2010
Part 02
Platforms Overview
Presentation at McKesson December 2010
Devices
PhonesNon-PhonesTablets
Presentation at McKesson December 2010
Operating systems
iOSAndroidBlackberryWindows Phone 7WebOSMeeGo
Presentation at McKesson December 2010
For the purpose of this talk
We’ll focus on iOS:iPhoneiPod TouchiPads
Presentation at McKesson December 2010
iOS
Key Technologies & Strengths
Presentation at McKesson December 2010
TouchSensorsIncredible displaysAlways connectedMultitouch gesturesPersonal - almost intimate(continues)
iOS: Key Technologies & Strengths
Presentation at McKesson December 2010
Platform is opinionatedUI standards clearly definedApps are small, precise, focusedApps run full-screenTouch = immediacy, intuitivenessBuilt in UI concepts facilitate information navigation
iOS: Key Technologies & Strengths
Presentation at McKesson December 2010
Core AnimationUI KitWebkitLocation ServicesAudio / Video Playback / StreamingAccessory SupportAirplay
Technologies (highlights)
Presentation at McKesson December 2010
iOS
App Distribution:App StoreIn App PurchaseEnterprise Program
Part 03
Mobile Health Apps: Highlights
Presentation at McKesson December 2010
Presentation at McKesson December 2010
We broadly separated apps into 3 groups:
Mobile Health Apps: Highlights
Presentation at McKesson December 2010
Apps for everyone
Mobile Health Apps: Highlights
Presentation at McKesson December 2010
Apps for everyone:- Medical references - Health management tools- Existing condition management tools- Pharmaceutical management and care
Mobile Health Apps: Highlights
Presentation at McKesson December 2010
Existing Condition ManagementApps for Everyone
iBPBlood sugar tracking$0.99
Presentation at McKesson December 2010
Existing Condition ManagementApps for Everyone
AsthmaMDAsthma trackingFree
Track EventsTriggers (Allergies)Track Medicine
Presentation at McKesson December 2010
Pharmaceutical ManagementApps for Everyone
WalgreensDrug DatabaseFree
Store LocatorScan Barcodes Order Refills
Presentation at McKesson December 2010
Pharmaceutical ManagementApps for Everyone
Lexi Drugs & Lexi InteractDrug database$119.99
identify possible interactions between drugs
Actively updated- monitoring FDA changes continuously
Presentation at McKesson December 2010
Apps formed students &physicians
Mobile Health Apps: Highlights
Presentation at McKesson December 2010
Apps for med students & physicians:- Educational / references tools- EMR-EHR: electronic medical records- Imaging- Surgical assistance- Healthcare for developing countries
Mobile Health Apps: Highlights
Presentation at McKesson December 2010
Education / ReferenceApps for Practitioners
Merck ManualReference$34.99
All reference data available for offline browsing
Presentation at McKesson December 2010
Education / Reference
Echocardiography AtlasCardiologyReference$19.99
Apps for Practitioners
650Mb.Examples of normal and abnormal echocardiograms.Annotated image & video.
Presentation at McKesson December 2010
Education / Reference
InklingInteractive Textbook PlatformFree
Apps for Practitioners
Looks incredible overall.
Presentation at McKesson December 2010
EMR
Dr. Chrono EHRRemote access EMRFree
Apps for Practitioners
Patient schedulingElectronic medical billingUI looks like it needs some work.
Presentation at McKesson December 2010
Remote Monitoring
Airstrip MonitoringRemote Patient MonitoringFree (demo)
Apps for Practitioners
Interfaces with companion backend (commercial)AirStrip system
Cardiology solution also available
Presentation at McKesson December 2010
Imaging
mVisum onDemandDICOM,PACSImage ViewerFree
Apps for Practitioners
View lab results fromQuest Diagnostic
Presentation at McKesson December 2010
Imaging
OsirixImage Viewer$19.99
Apps for Practitioners
Able to view CTs, Ultrasound, MRI in standard DICOM formatBased on OpenSource desktop client.Widely used
Presentation at McKesson December 2010
Apps with supporting accessories
Mobile Health Apps: Highlights
December 2010
iBGStar™ Diabetes ManagerBloodglucose meternot yet released
Apps with supporting accessories
Presentation at McKesson December 2010
Thinklabs Stethoscope App Visual heart & lung sounds$69.99
Apps for Practitioners
Presentation at McKesson December 2010
Vscan Handheld Ultrasound
Speciality Devices
Presentation at McKesson December 2010
Proteus Biomedical Ingestible Drug / Physical Monitor
Speciality Devices
Low power, activated after ingestion by stomach fluids.
Monitors incoming drugs / physical condition, heart rate, respiratory rate.
Presentation at McKesson December 2010
Part 04
Touch Devices: Challengesin Medical Environments
Presentation at McKesson December 2010
Physical Challenges:
Touch Devices: Challenges in Medical Environments
Presentation at McKesson December 2010
Not ruggedizedHard to disinfectRequires a dockDifficult to operate with gloves(video)
Physical Challenges
Presentation at McKesson December 2010
Physical Challenges: Osirix Video
Watch this video online:
http://www.youtube.com/watch?v=t9jW7WDL2jsSkip to 4:30
Presentation at McKesson December 2010
Regulatory Challenges
Touch Devices: Challenges in Medical Environments
For mobile mhealth apps,regulatory environment is unclear, involving both the FDA & FCC.
Some apps might need approval as if they were devices, from both the FDA & the FCC.
Part 05
Product Development:A UX-driven process
Presentation at McKesson December 2010
Presentation at McKesson December 2010
Mobile version != Porting existing software
Product Development: A UX-driven process
Quick point to consider
Presentation at McKesson December 2010
Planning the product around empoweringthe user
Product Development: A UX-driven process
UX driven development
Presentation at McKesson December 2010
Detailed planning of the system UI.
We call this Schematics.
Product Development: A UX-driven process
Main output:
Presentation at McKesson December 2010
Schematics align teams around visible, tangible functionality.
Product Development: A UX-driven process
Presentation at McKesson December 2010
Schematics (example)
Presentation at McKesson December 2010
Process overview:
Product Development: A UX-driven process
Product Development: A UX-driven process
Concept to ProductUX driven process
This process is straightforward, practical.
Presentation at McKesson December 2010
Presentation at McKesson December 2010
Research- Existing product + technology research- User research (shadowing, documenting)- Identifying business & ecosystem opportunities(continues)
Product Development: A UX-driven process
Presentation at McKesson December 2010
Planning, Designing- Ideation - concept development- Defining project scope- Paper prototyping- Schematic design- Validation / prototyping cycles- Visual design + development kickstart (in parallel)
Product Development: A UX-driven process
Part 06
New Products: Rapid Prototyping
Presentation at McKesson December 2010
Presentation at McKesson December 2010
A small group canplan, design & build a mockup/prototype that has tremendous impact.
New Products: Rapid Prototyping
In a relatively small period of time
Presentation at McKesson December 2010
A mockup makestheory tangible.
Can persuade internallyClarify product needsA strong marketing tool
New Products: Rapid Prototyping
Part 07
Summary
Presentation at McKesson December 2010
Presentation at McKesson December 2010
Mobile health apps can:
Increase productivity by increasing connectivity.
Presentation at McKesson December 2010
Mobile health apps can:
Facilitate new services by connecting patients & practitioners.
Presentation at McKesson December 2010
UX-driven product development is practical, tangible & increases team focus.
Part 08
Q&A, Discussion
Presentation at McKesson December 2010
Presentation at McKesson December 2010
Thank You.
www.nascentgrp.com