1.From Headphones to Microphones Mobile as Radical Social Media In the Museum of the 21st CenturyNancy Proctor, Smithsonian Institution28 Oct 2011

2. Are museums a fad?Nancy Proctor, ProctorN@si.edu 2 3. What is the Museumin this Web 2.0 world of information on demand? 3 4. The MuseumNancy Proctor, ProctorN@si.edu 4 5. The Museum is a Social Network 6. The Museum is transforming from Acropolis10/28/2011 Nancy Proctor, ProctorN@si.edu Nancy Proctor, proctorn@si.edu6 6http://www.trekearth.com/gallery/Europe/Greece/Attica/Attiki/Athens/photo442345.htm 7. into Agora 8. What is mobile? 9. Mobile includes both: Pocketable& Portable(phones, iPods, gaming devices) (tablets and eReaders) Smartphones & Dumb phones(apps and mobile web) (voice calls and txting) Podcasts& other downloadable(video and audio) content (PDFs, eBooks) BYOD& mobile devices provided(bring your own device)on-site by SI museums& Large-screen websites Mobile web siteson mobile devices 10. In the Museum asDistributed Network 10 11. at least half of the Museums platforms are already mobile. 11 12. So if we want tomeet our audiences where they areAnd take them some place new 13. Mobile is a great vehiclehttp://www.youtube.com/watch?v=6ILQrUrEWe8 13 14. Mobile Metrics New Categories:CreatingWorkingLearninghttp://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Mashable+%28 15. Mobile is a unique mix:of the personaland the social 16. Mobile is Disruptive Both A new set of tools and platforms for communications, learning and developing and distributing content Photo CC licensed: http://www.flickr.com/photos/jdlasica/13892 7384/ 17. Mobile is DisruptiveAnd also:A fundamentallynew way ofconnecting, collaborating andlearninghttp://www.queerty.com/smithsonian-not-pleased-with-patrons-bringing-aids-jesus-back-into-the-museum-on-an-ipad-20101206/ 18. How does mobiletransform the museum? 19. The Multiplatform MuseumMuseum 20. The Multiplatform MuseumMuseum 21. More than multiplatform 22. The Museum is a Distributed NetworkEdward Hoover, 2010, from Flickr. 23. from Disruptiveto Transformative= Strategic 24. You dont need amobile strategy;you need mobile to bepart of the strategy. 25. SI Mobiles Strategy1. Integrate mobile into everything we do to create a whole greater than the sum of its parts;2. Transform the way the Institution works in order to achieve its strategic goals and vision for the 21st century.Metrics of success:Accessibility, Quality, Relevance, Sustainabilityand Accountability 26. SI Mobiles VisionRecruit the worldto increase and diffuse knowledgeby using mobile platforms to enlistcollaborators globally in undertaking the realand important work of the Institution. Put the Smithsonian not just inthe peoples pockets,but in their hands. 27. The Peoples InstitutionLouise Rochon Hoover,James Smithson:"Secretary Henry Posts Daily for the increaseWeather Map in Smithsonian and diffusion ofBuilding, 1858. knowledge The Megatherium Club, a group of young naturalists who collected for the Smithsonian in the 19th C. http://en.wikipedia.org/wiki /Megatherium_Club 28. How do we Recruit the World? 29. Its NOT about the TechnologyFraunhofer Institute, Kunstmuseum Bonn: Beat Zoderer exhibition (Listen project) 2003 30. Falling on deaf ears?Nancy Proctor, ProctorN@si.edu http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562Handheld Conference 3 June 302009 31. Thinking outside the audiotour boxFrom we do the talking to From Headphonesyou Microphoneswe help to do the talking. Chris Anderson, Wired, Smithsonian 2.0 Conference, 24 Jan 2009http://smithsonian20.si.edu/schedule_webcast2.html10/28/2011Nancy Proctor, proctorn@si.edu 31 32. NMNH Leafsnap10/28/2011Nancy Proctor, proctorn@si.edu 32 33. 6 years old & they already see the opportunities here.Thank you for opening the door to the future! 34. Smithsonian Mobile10/28/2011 Nancy Proctor, proctorn@si.edu 34 35. Mobile Social Media as ArtHalsey Burgunds ScapesdeCordova Sculpture Park & MuseumLincoln, MA until Nov 14http://wiki.museummobile.info/archives/16082 36. Stories from Main Street http://storiesfrommainstreet.org/10/28/2011 Nancy Proctor, proctorn@si.edu 37 37. Stories from Main Street http://storiesfrommainstreet.org/10/28/2011 Nancy Proctor, proctorn@si.edu 38 38. More about Mobile http://si.edu/mobile http://smithsonian-webstrategy.wikispaces.com/Mobile http://wiki.museummobile.info/ http://tatehandheldconference.pbworks.com#mtogo#SImobile @NancyProctor, proctorn@si.edu