mobile marketing gambling summit slideshare

@mobiledonky | www.mobiledonky.com | [email protected]

MARKETING AUTOMATION FOR MOBILE

PUSHSHOVE

without the


ENTERING OR EXITING THE RANGEOF A BEACON TRANSMITTER

Why not set up your automation to send a message or update your internal systems when a customer

Enters/leaves or is in range of your beacon for specific time


CROSSING OF A GEO-FENCE

enters/leaves a geo-fence


PLACING A BET

When they place a bet online or in the app


IN-APP DEPOSIT

If they make a deposit online or in the app


WIN

If they win


LOSS

If they lose


A NEW USER REGISTRATION

Why not send a welcome message?

Or update your CRM?

This can be automated easily upon any new registration online or in your app.


A PERIOD OF INACTIVITY

Reignite your lapsed users by sending a tempting offer to get them back online playing before they forget about you and go elsewhere.


A PERIOD OF RETENTION

Why not send a message to check in how the first week/month has gone?

Or do special annual anniversary offers


A RECURRING TIME

Understanding your customers playing/betting behaviours means you might know that Dave Smith is always online between 6-7pm Monday – Thursday

You can pre-deploy messages to send to him during this time to keep him online longer or engage him in other sports/games you have available.


HOW TO ACTION THIS INFORMATION

customer completes action

depending on the action you can eithersend a messageexecute a pre-deployed messageupdate your CRM/internal systems


CUSTOMER REGISTERS


CUSTOMER REACHES 1 WEEK

Hi Jason, you have a free £10 bet waiting for you! Fancy your chances for tomorrow’s 4:30pm horse race at Doncaster? Click here to place your bet.

Hi Jason, you have a free £10 bet waiting for you! Fancy your chances for tomorrow’s 4:30pm horse race at Doncaster? Click here to place your bet.


CUSTOMER IS INACTIVE FOR 1 MONTH


CUSTOMER ENTERS/EXITS A GEO-FENCEAT CHELTENHAM RACES

Hi Jason, we see you’re at the Cheltenham Festival. We hope you have a great day! Why not free-up your drinking time and place your bets now.

Hi Jason, we see you’re at the Cheltenham Festival. We hope you have a great day! Why not free-up your drinking time and place your bets now.


CUSTOMER COMES WITHIN RANGE OFBEACON AT A BETTING SHOP

Hello, you’re near our Peckham High Street branch of BetDonky, fancy a flutter on the football? £5 free bet with this code: #Peck5k2xC

Hello, you’re near our Peckham High Street branch of BetDonky, fancy a flutter on the football? £5 free bet with this code: #Peck5k2xC


CUSTOMER’S BIRTHDAY


CUSTOMER PLACES A BET

IN-APP BET


CUSTOMER WINS

Hi Jason, CONGRATULATIONS you’ve just won £42.14 on the Mega 5. Click here to view your account.

Hi Jason, CONGRATULATIONS you’ve just won £42.14 on the Mega 5. Click here to view your account.


WHERE IT CAN ALL GO WRONG


OVER-COMMUNICATIONTOO MANY MESSAGES IN TOO SHORT A TIME


NO METHOD OF RESPONSEUSERS CANNOT COMMUNICATE WITH YOU VIA THE APP


NO UNITY OF APP AND CRM VIA DATA EXCHANGE


NO UNIFICATION OF COMMS CHANNELSFOR IN-APP EXPERIENCE


NEXT

..ADDSTEPS?

VALUE


CONSTANTLYIMPROVE


WHAT YOU NEED

GEO-FENCING TECHNOLOGY

BEACON PROVIDER FOR HARDWARE AND SOFTWARE

SECURE NETWORK TECHNOLOGY

TRACKING CAPABILITIES FOR LOCATION BASED SERVICES

AUTOMATION FOR MORE THAN MESSAGING

LINK EXISTING DATABASE/CRM WITH APP

RULES TO PREVENT USERS RECEIVING TOO MANY/NOT ENOUGH MESSAGES

DONKY HAS THE ANSWER

DONKY

HAS

THE

ANSWER

www.mobiledonky.com

[email protected]

@mobiledonky

+44 (0)3333 448 880

mobile marketing gambling summit slideshare

Mobile

app experience

customer entersexits

unity of app

customer reaches

customer places

app depositif

customer registers

customer winshi jason