mobile marketing presentation at iabc cleveland
DESCRIPTION
thunder::tech Account Manager Michael Schwabe gave a seminar on mobile marketing for the Cleveland Chapter of the International Association of Business Communicators (IABC Cleveland).TRANSCRIPT
Mobile MarketingMay 12, 2011
Michael SchwabeAccount Manager
What the heck are we talking about?• Who’s doing what
• Mobile stats
• Finding your voice • Developing various types of mobile content
• This is kind of cool• What’s new in mobile
• Spending your company’s money• Mobile advertising
• Let’s not get sued over this, ok? • Legal considerations for mobile content
• Making your boss happy• Stats, tracking and ROI of mobile
Lunch & Learn… I Hope
What is mobile?
Phones
Tablets &Other Devices
Mobile Stats
Compiled by Microsoft TAG, April 2011
Mobile Stats
Compiled by Microsoft TAG, April 2011
Mobile Stats
Compiled by Microsoft TAG, April 2011
Mobile Stats
Compiled by Microsoft TAG, April 2011
Mobile Stats
Compiled by Microsoft TAG, April 2011
Mobile Content
StrategyIntegration of EXISTING content onto mobile platform
Execution•SMS/text campaign•Mobile website•Mobile application•QR (quick response) Code•AR (augmented reality) Code
SMS / Text Messaging
Text to• Win• Donate• Get updates
Who can text • Anyone!
Why text• It’s not dead… yet• Time-sensitive information
o Public service announcementso Disaster announcements
• Special offers and coupons• Event information and updates• Internal communications
Web vs App
Mobile WebsiteWide reaching
Content restrictedSmaller budget
Mobile ApplicationPlatform specificDynamic content
Bigger budget
QR Codes
Quick Response CodeTwo-dimensional code readable by dedicated QR barcode readers and camera phones
Make QR Work• How-to videos• FAQs• Ticketing• Donations
Track It•Bit.ly•Goo.gl
AR Codes
Augmented RealityLive direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics
AR Codes
AR Codes
AR Codes
NFC
Near Field Communication:•A set of short-range wireless technologies, typically requiring a distance of 4 cm or less•NFC tags contain simple data or elaborate instructions that enable them to perform such functions as:
oUnlocking doors oPaying for goods oLaunching phone calls oExchanging data between users
NFC
This Is Cool
It’s a phone. It’s a laptop.
All About Location
Check-ins, badges, mayors… what?• The latest fad in social media and mobile• Uses GPS/location-based identifiers blended with posting on social media• Adds a game element to social media
o Pointso Badges/Rankings
• Offer real-time rewards, gather hyper local information about your customer
Advertising
Advantages of Mobile Advertising• Track demo-, geo- and situation-based consumers• Real-time interaction (QR, AR, NFC)• Rich media and video capabilities• In-app and mobile Web opportunities
Advertising
SMS Search Web Display In-App
LegalCreative Commons
All rights reserved vs. Some rights reserved
Tracking and ROI
Same – if not better – stats, different tools
The End
[email protected]@mikeschwabe
linkedin.com/in/michaelschwabe
thundertech.comslideshare.net/thundertechchatter.thundertech.com
Keep Learning!Mashable.com
Techcrunch.comEngadget.comGizmodo.com