mobile marketing survey 2013
DESCRIPTION
TRANSCRIPT
2013Supported
byOrganized
by
Mobile Marketing Survey
Survey Objective
To investigate marketers’ point of view
on mobile marketing and
reveal that to the industry.
Over 80% marketers optimistic about mobile marketing
Plan to use mobile marketing in coming quarter15%
Already using mobile on marketing campaigns62% Plan to use mobile marketing
within 6 months11%
Do not have such plan inthe next 6 months8%
None of the above4%
2013
Have you selected mobile phone on your marketing campaigns in the past 6 months?
0%
18%
35%
53%
70%
2009 2010 2011 2012 2013
Yes , I am ready using mobile marketingNo, but I plan to use it in the coming quarterNo, but I plan to use it within the next 6 monthsNo, we do not have such plans in the next 6 monthsNone of the above
Usage of mobile marketing at a record high in 2013
0%
18%
35%
53%
70%
2009 2010 2011 2012 2013
Yes , I am ready using mobile marketingNo, but I plan to use it in the coming quarterNo, but I plan to use it within the next 6 monthsNo, we do not have such plans in the next 6 monthsNone of the above
Usage of mobile marketing at a record high in 2013
Marketers need advices on mobile marketing
Do not know how to use it for business
Do not know good digital / interactive agencies
It is expensive
It is not effective
The company size is small
26%
22%
13%
11%
15%
Why don’t you consider using mobile marketing for your campaign?
Marketers look for personalized & targeted way to reach customers
It can reach your target market directly
It can yield a higher ROI than other media
It is a media and publicity tool that can be measured
It is cost effective
56%
53%
19%
22%
48%
14%
Compared to other media, it is considered more personalized
Mobility and geo-targeted
What do you think are the business benefits on using mobile marketing?
0%
15%
30%
45%
60%
2009 2010 2011 2012 2013
Knowledge of benefits of mobile marketing rockets in 2013
Compared to other media, it is considered more personalizedIt can reach your target market directlyIt can yield a higher ROI than other mediaIt is a media and publicity tool that can be measuredIt is cost effectiveMobility and Geo-targeted
Simple marketing tools appeal to marketers
Which of the following mobile marketing tools have you heard of?
86% Apps Download
81% QR Code
73% Mobile Apps
71% In-app Adv.
68% SMS
61% Push Notification
59% Location-based
Advertising
54% Bluetooth
40% WAP
27% Indoor
Positioning
52% Augmented
Reality
Half of the marketers spend less than 10% of
marketing budget on mobile
What percentage of your total advertising budget did you spend on mobile advertising?
Less than 5%26%
11-20%16%
21% or more5%
None28%
6-10%25%
2013
0%
15%
30%
45%
60%
2009 2010 2011 2012 2013
Less than 5%6 - 10%11 - 20%21% or moreNone
Budget on mobile marketing keep raising
Budget on mobile marketing keep raising
0%
15%
30%
45%
60%
2009 2010 2011 2012 2013
Less than 5%6 - 10%11 - 20%21% or moreNone
Mobile - handy devicesfor access internet
How long do you access internet via computer / mobile daily?
1-2 hours3-4 hours5-6 hours7-8 hours9 hours or more
7%
12%
13%
25%
44%
16%
28%
18%
19%
19%
Computer
Mobile
Mobile is gaining time on browsing internet
0%
18%
35%
53%
70%
2011 2012 2013
1-2 hours3-4 hours5-6 hours7-8 hours9 hours or more
Social Networking top the list of most used apps
What are the top 3 categories of apps that you use the most?
79% Social Networking
19% Transportation25% Games
14% Utilities
49% News & Magazine
5% Travel
42% Entertainment
25% Food & Drink
12% Photography
14% Finance
Social media marketing tied with mobile - Get in touch with target customers and get viral!
Marketers need advices to guide them on mobile plan- How to integrate mobile into marketing mix?
Mobile marketing gaining position in marketing mix- Increased usage, budget, knowledge...
Summary
THANK YOU !