mobile matters: leveraging mobile to enhance your business
DESCRIPTION
Also, get our free Mobile Matters ebook! http://bit.ly/smc-mobile-ebook 30 years ago, businesses only had to worry about traditional advertising (TV, Print, Radio) but today, the marketing landscape has evolved tremendously. In this presentation you will learn: What you need to know about how people are using mobile. The implications for you as a business owner. An easy to understand overview on mobile focused design and development. Best practices & implementation steps for your business getting mobile ready.TRANSCRIPT
Tyrona HeathFounder, Spectacled Marketer
@specmarkteam @tyrona
Kristin Bolton-KeysFounder, Digital Moguls
@digitalmoguls @kristinbkeys
MOBILE MATTERSLEVERAGING MOBILE TO
ENHANCE YOUR BUSINESS
and present
Live Webinar on September 24th at 12 – 1pm EST
MOBILE MATTERSLEVERAGING MOBILE TO ENHANCE YOUR BUSINESS
and present
#MobileMatters
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BackgroundKristin Bolton-Keys is the Founder of Digital Moguls and a Mobile Product Manager at a Fortune 500 Company, responsible for mobile user experience and strategy. She has extensive experience developing and launching products in the mobile channel. Her passion for teaching and helping others is what led her to create Digital Moguls in 2011. Kristin is a digital media fanatic, active in many community initiatives, enjoys playing in coed sports leagues and selling fashion accessories.
@digitalmoguls
Kristin Bolton-Keys, Founder
Digital Moguls is a community providing innovative and inspirational content for the digitally minded. Ultimately, our goal is to help people learn, share and create digital experiences. Digital Moguls covers all aspects of technology from innovation to execution with the purpose of empowering digital novices with technology skills both personally and professionally.
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What Will You Learn Today?
1. Understanding Mobile User Behaviors
2. Implications for Business Owners
3. Mobile Technology 101: Design & Development
4. Mobile Best Practices & Implementation
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1. SimplicitySuited for frequent tasks, that require just a few steps
2. Immediacy It’s on 24/7, delivering content that matters, when it matters to consumers
3. ContextLeverage mobile to influence purchase and redemption decisions
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Mobile Channel
Mobile blends the online world with the offline world. It’s a personal communication and transaction platform.
The Mobile Channel
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Mobile Matters!
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Personal + Targeted + Cost Effective
Customers are searching for your brand using mobile devices
¼ of US smart phone internet users who searched for local businesses on their phone made purchases
61% said poor performance would cause them to visit mobile sites less
80% said they would use mobile more if performance was better
Mobile Benefits
Mobile enables news ways to present information and allow customers to interact with your business
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Case Study: Threadless
Standard Website Mobile Website
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This is your Business
Is it mobile ready?
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Skillshare
Website Mobile Experience
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General Assembly
Website Mobile Experience
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A native application is one that has been programmed
for a specific device.
Mobile Web vs Native App
A mobile web application is built for a web browser using several frameworks such as HTML, CSS, and
Javascript
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Retail StoreShopping Mall
Mobile Web vs Native App
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What do you do?
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One Site. All Screens. Multiple Experiences.
Responsive design anticipates and responds to your users’ needs by delivering the best customer experience. When you visit a modern web page, its visual layout should take your multi-device and platform into account - and adjust itself to ideally match the size and shape of the
screen it’s being viewed on.
Designing Responsively
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Responsive Web Design (RWD)
Adaptive Web Design (AWD)
Content adjusts based on screen size Examples: Notre Dame, The Next Web
Content adjusts based on the screen size as well as device capabilities
Example: Screaming Frog
RWD vs AWD
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Ten Mobile Best Practices
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Mobile Best Practices
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Navigation Landing Page
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Holistic Digital Experience
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WebsiteMobile Web
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Is your Business ready to go mobile?
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Case Study: Taste Love
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Why Mobile Really Matters!1. Mobile users and behaviors
26% have mobile friendly sites 80% abandoned if have poor experience
2. Implications for Small Business Owners ¼ of US smartphone internet users who searched for local
businesses on their phone made purchases People abandon when a mobile site is not optimized
3. Mobile Technology 101: Design & Development Native app vs mobile web (determine based on company
strategy) Responsive web design - another alternative in multi-device
strategy
4. Mobile Best Practices/Implementation Navigation before content
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View your site on a mobile device
Define your mobile experience and value proposition
Understand mobile user behavior
Research the competition
Keep up to date on mobile trends
Choose best practices from your favorite apps and
mobile websites
Get Started Checklist
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Define the Customer Experience
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Understand Mobile User Behavior
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Research the Competition
Crumbs Sprinkles
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Resource List
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Kristin [email protected]: @kristinbkeys@digitalmogulsFacebook: /DigitalMogulsInstagram: DigitalMogulsPhone: (202)-670-7709
Tyrona Heathtyrona@spectacledmarketer.comwww.spectacledmarketer.comTwitter: @tyrona @specmarkteamFacebook: /SpectacledMarketerPhone: (607) 744 - 2757
Share the Love!1. Check Your Email for a Slideshare Link to this
Presentation & the Mobile Matters ebook2. Share it With Your Followers and Give us a Shout Out
by including an @mention to the accounts above!
Keep In Touch
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Thank You!
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1. http://techcrunch.com/2013/09/17/ios-7-apps/2. https://www.lookout.com/resources/reports/mobile-mindset3. http://www.brandbydc.com/you/blog/understanding-mobile-user-mindsets4. http://online.wsj.com/article/PR-CO-20130625-906120.html5. http://www.mobify.com/results/threadless/6. http://venturebeat.com/2012/12/05/mobile-apps-small-businesses/7. http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-
needs-2013-38. http://www.amiba.net/assets/images/Graphs/mobiletechnology/appsinfographic-
forleongarticle.jpg 9. http://mashable.com/2012/12/11/responsive-web-design/10. http://www.b2bmarketing.net/blog/posts/2012/10/11/responsive-web-design-vs-adaptive-web-
design11. http://www.huffingtonpost.com/garrett-goodman/adaptive-design_b_2344569.html12. http://bloggingexperiment.com/archives/responsive-web-design-rwd-vs-adaptive-web-design-
awd.php13. http://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/14. http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-
needs-2013-315. http://googlemobileads.blogspot.com/2011/11/gomo-ten-mobile-site-best-practices.html16. Sheila Collins, “The Future of Money: The New Frontier for eCommerce”, June 2012
References