mobile reporting - digital shoreditch
TRANSCRIPT
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Reboot Citizen Media:
Mobile Reporting
Marc Barto
@marc_in_london
Digital Shoreditch 2013
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Mobile Reporting?
Be your own media
Using only your smartphone or tablet
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Video reporting has changed...
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WHERE IS THE INSTAGRAM APP ON THIS THING?
Now
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These digital skills were first created for citizen journalists, NGO's and campaigners on the ground to report the news around them.
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Now local councils, entrepreneurs and brands are asking how they can get these skills for themselves and for their audience.
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Why do we need mobile video for?
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Why do we need mobile video for?
It is not about video...It is about the conversation around
the video
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Video is still the most powerful content to create online conversation around your campaign, brand or product.
A video shall be designed as a call to action:- Register / Donate / Sign a petition / Buy / Promote...
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And...- we are too busy for video-editing- in a 24/7 news cycle, videos need to be uploaded right away- Social media time is NOW not later
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How does it work?
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“When the people formerly known as the audience use the tools they now have to inform one another”
Citizen Journalism?
Professor Jay RosenDepartment of Journalism
New York University
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● First to upload
● Size matters
● Security
● No Edit
Why report with a mobile phone?
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Random acts of journalism
Why we don't like (most) citizen videos
- Wobbly cam- Bad sound- poor storytelling
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Visual storytelling
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Random acts of journalism
Why we don't like (most) citizen videos
- Wobbly cam- Bad sound- poor storytelling
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How to interview?
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http://www.youtube.com/watch?v=oA8r4hOnRr4
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Interview equipment
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Which Microphone?● Depends on your budget
(from £10 to...)● Choose a battery powered microphone
with 3.5mm minijack plug (standard)
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Adaptor:● Depends on the model of phone you have● But usually really cheap
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For Iphone:● Easiest choice is iRig, includes
both mic and adaptor● Cheap (£35)
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● Battery fully charged
● Phone storage space available
● Cables (data cable, phone charger)
● Video host account configured for
upload
Huge check-list
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Keep your video short!
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Youtube attention span
● About 10% of viewers clicking away after 10 seconds and 53% after one minute
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GET IT SEEN
A few things you should do before sharing
your video.
Distribution
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Upload tips
● Catchy title● Don't forget the tags!● Add a clear description
(the 5 W's)● Links
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Thank you!
More info:mobilereporter.org/training
Contact us:[email protected]
Twitter:@marc_in_london