Mobile Reshapes the Marketing World

Professor Chip BesioCox School of Business

Smartphone Users

Currently 171 million in the US, 220 million by 2018 estimated. 85% of Millenials 0wn.

Tablet Users

Mobile Only World

The end of Land Lines in the US is approaching.

Privacy Concerns

Younger Users are the Most Skeptical.

US Holiday M-Commerce Sales Trends 2014

Holiday On-Line Sales Shifting to Mobile.

Cyber Monday 2014

Desktop still holds a slight edge but Mobile is growing.

Growth of Mobile Phone Apps Usage By

Category

Apps Save Time and Add Convenience.

US Display and Search Ad Spending By Device

2015

Advertisers are Watching the Trend (Mobile Includes Tablets).

Ad Spending Growth By Device 2013 to

2019

By 2019 Mobile will Nearly Equal Desktop.

Mobile Display Ad Spend 2013 - 2018

Paid Search Ad Spend 2013 - 2018

Mobile Facebook Users Worldwide 2013 - 2018

70% of Facebook Users Check-in on Mobile and Will Continue to Grow.

Apple Pay Users Compare Apple Pay to

Card Purchases

Nearly 70% of Apple Pay Users Prefer it to Cards.

Attitudes Toward Mobile Banking in

North America 2010, 2012 & 2014

In 2010 10% Said Mobile Banking was a “Must Have”, by 2014 That Tripled.