mobile: session 1: why companies who use mobile are still falling behind
DESCRIPTION
Mobile is not only shaping the way companies react and do business, but it is shaping the apps and customizations Epicom builds for its customers. Companies are adding mobile platforms to their normal business processes and the market place must shift with them. Epicom’s CEO and Founder Bill Harrison will discuss what the most innovative companies are doing with mobile CRM. Bill will also highlight customer projects with applications built specifically for the tablet or smart phone.TRANSCRIPT
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How Mobile CRM Will Reshape the CRM Industry
Mobile
Trends for the future of mobile CRM and their implications for our industry
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Bill Harrison
CEO and Founder, Epicom Corporation@epicomcorp
www.epicom.com
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Current Mobile Landscape
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Global Internet Device Sales
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Global Smartphone Penetration Forecast
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Smartphone Usage Upside
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Tablet Sales Forecast
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iPad vs. iPhone vs. iPod Shipments
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Technology Adoption
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% of Traffic From Mobile Devices
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50%Mobile
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Implications
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Mobile CRM
Is
The Future OfCRM
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Relative Device Sizes
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CRM Device Characteristics
Personal Computer Smartphone/Tablet
User Interface Web Browser Purpose Built Apps
Navigation Mouse Touchscreen
Information Entry Keyboard Keyboard/Audio/Video
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Predictions
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Facebook Timeline
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3,000 New Timeline Apps Launched in 2012*
January February0
500
1000
1500
2000
2500
*Source: Facebook. March 12,2012
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Angry Birds
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The Weather
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Corporate App Store
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Concluding Thoughts
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Who Will Dominate the Third Generation of CRM?
?Client-Server Web Based Mobile CRM
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04/10/2023 ©2012 SugarCRM Inc. All rights reserved. 25
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