Over $70,000 in New Ticket Sales: 9/20 – 10/5

Goals:1) Build Tampa Bay Lightning Consumer & B2B Database.2) Drive 10-Game Ticket Pack Sales.3) Provide Customer Profiling Reports that looks within the client's customer

database to identify the most descriptive traits and segments of their ideal customer which are then used to find prospects that look like them.

4) Target 128,000 self-reported Hockey Fans in our Tampa Database.5) Provide 3x Email Deployments in three weeks.6) Reduce marketing waste and maximize Lightning media advertising to target

best customers.7) Breakdown Lightning season ticket holders associated with Myers Briggs

personality profiles to develop pinpoint marketing campaigns.8) Provide suggestions on creative email ad campaigns.

Results: Customer Profile Report - identify the key traits of Lightning top customers and

found prospects that resemble them. We utilize demographic, lifestyle, life-stage, behavioral and purchasing drivers to create “look-a-like” prospects.

Generated over $70,000 in new ticket sales. Added 25,000 new Hockey fans to Lightning database Investment = 7 to 1 Ratio.

“MSG has been a great partner for us. Whenever, I look at email/direct mail programs, ROI is my top priority. With MSG, their team is extremely helpful in defining best practices and helping with implementation to ensure results. We’ve gotten an ROI upwards of 225% on multiple projects by working hand in hand with their team and defining our strategy”

Lynn Wittenburg | Vice President of Brand Management

20% IncreaseBig Ten Basketball Tournament Attendance

SMS Text Messages – Targets Basketball Fans:

Big Ten called on Mobile Sports Group to help increase attendance at the Men’s & Women’s Big Ten Basketball Tournament in 2011. Within 50 miles surrounding Conseco Field House in Indianapolis, Mobile Sports Group, has 222,157 Basketball Fans - email and mobile consumers in company database.

Daryl Seaton, Marketing Director at the Big Ten, elected to use SMS, and Mobile Sports Group was able to segment the Basketball Fans based on Big Ten Alumni and targeted 50,000 of these Basketball Fans earning over $100 HH income with families. The week prior to the Basketball Tournament, Mobile Sports Group sent out 2x SMS Text messages to 50,000 Basketball Fans driving people to Ticketmaster website to purchase Big Ten Men’s & Women's Basketball Tournament Tickets.

Attendance for the tournament that concluded Sunday was a nearly 20-percent increase from last year’s mark and the highest since Indianapolis began hosting the event on an annual basis in 2008.

Seaton said a stronger effort to sell tickets involved SMS advertising, with 95% of all consumers opening text messages, it was a perfect way for us to reach Basketball Fans and convert these fans into ticket buyers. We also included promotions to season ticketholders at each university, and a new program that offered discounted tickets to students that could be purchased at each campus.

Using SMS to reach specific targeted Basketball Fans, Big Ten Alumni, with $100K HH income with families was extremely successful. Daryl Seaton, Big Ten Conference.

Dr Pepper $1,000,000 Tuition Giveaway Promotion

Goals:1) Help Dr Pepper/Fox Sports Secure over 10,000 College Students Entries2) Reach over 2 Million College Students in Division I Programs Nationwide3) Increase Fox Sports TV market share with Dr Pepper4) Promote Dr Pepper Brand in College Football

Results: Tripled the national open & click rates with Dr Pepper Promotion Increased Fox Sports media buy with Dr Pepper Dr Pepper concluded Email Campaign was a huge success Dr Pepper provided over $1 Million Dollars in Tuition Giveaway

Reach Over 2 Million College Students

Arizona State University Eastern Kentucky Indiana University University of Iowa Kennesaw State University Long Beach State Michigan State North Carolina State Rutgers Stanford University University of Oregon University of Arizona University of Hawaii University of Kansas University of Miami University of Minnesota Southern Mississippi University of Vermont University Of Wisconsin UNLV USC Western Kentucky UCLA Northeastern UniversitySeattle University Loyola MarymountOregon State University Cal State Northridge Texas A&M Baylor UniversityOhio State Portland State Texas Tech UNC Charlotte University of Alabama University of Illinois

Thanks Rick, your team did a great job! David Perry, VP of Southwest – HTS/Fox Sports

Wisconsin Recall – Case Study

OBJECTIVE: We got a call from the Republican Party August 4th at 4PM, they asked us if we could send text messages out on Monday August 8th, the day before Wisconsin Recall Vote… They sent us the Wisconsin Republican file at 7PM on Thursday Night, as you know it takes time to do an append process, we worked on the project Friday & Saturday in order to be ready to deliver SMS messages on Monday…

With limited time, we also suppressed their Republican File against our Republican File, we identified new Republican voters in our database, we also sent text messages to this group to remind Republicans to vote on Tuesday… The results;

RESULTS

GOP Retains Senate ControlRepublicans retained majority control of the Wisconsin Senate in a recall election that was spurred by Republican Gov. Scott Walker's agenda of cutting unionized state workers' rights. The recalls drew more than $30 million in campaign spending, fueled by millions of dollars from national labor groups, a coalition of national unions spent millions on attack ads and other campaign activity to wrest seats from the Republicans.

Wisconsin Republicans Win Recall Elections, Hold Senate!

Many factors played a role in these elections, Mobile Sports Group was selected to deliver an SMS “PUSH” Vote Message the day before the election… MSG in baseball terms, SMS was the closer. When you have 95% of all text messages being open and read within (15) minutes, you can deliver your message to get out an vote… Thanks to MSG SMS Campaign, it made a difference in the outcome.

Wisconsin Republican Party Committee

Sponsorship Increases Company Email Marketing Campaigns

According to the Direct Marketing Association average open rate is between 3% - 4% reaching new prospects coming from a 3rd Party Email Consumer Database.

Marketing e-mails using Company In-House List are seeing an average open rate of nearly 20% and a click-through rate of 6.64% - Direct Marketing Association (2011).

Subject Line “You Can Save Big on Car Insurance from Esurance” had 19.6% Open Rate targeting new prospects. Esurance almost achieved what companies achieve when targeting their own customers in their database.

We believe that these test results helps validate how a Pac-12 Sponsorship can provide a huge impact on Esurance email marketing when combining these two brands together. The new prospect open rates are huge when marketing these two brands together.

19.6% Open Rate Targeting New Prospects

We are very happy with our email results and combining our brand with the Pac-12. Justine Cutler, Database Marketing Manager, Esurance

Continental Airlines - Case Study

OBJECTIVEThe goal of the mobile campaign was to generate brand awareness and interest regarding the reduced fare promotion and drive traffic to the Continental mobile site.

Target audienceThe campaign targeted a mobile Internet savvy smartphone audience between the ages of 25-54, with household income levels $100K+, and had traveled for business within the last three months.

StrategyReach Continental’s desired demographic audience across several key hubs for Continental Airlines. Reaching business travelers with Email & SMS campaigns to measure user perception and awareness of the Continental brand in mobile, and measure user purchase intent on the mobile Internet. The ads promoted Continental’s inexpensive air fare.

ResultsHad the highest number of $100,000+ respondents and frequent business travelers and was successful at driving increases with business travelers. As a result of the campaign, ad awareness increased by 60% and Web site awareness increased by 15.4%. Purchase Intent increased by 22.3% and mobile airline ticket purchase intent went up by 22.2%.

For Continental, a seat is perishable as the revenue potential disappears once the flight has flown. Airlines simply want to sell the right seat to the right passenger at the right time at the right price. What better medium, than mobile to accomplish this objective. It’s personal, easy to segment and easy to measure.

Increase Card Membership Among College Students

Discover Card Goals Reach Mobile Generation Reach Primary Target -- College Students 18-24 Reach Secondary Target -- Parents of Pre-Freshman Students Promote Discover Cards’ value proposition to Students and/or Parents Engage College Students Drive Traffic To Discover Cards’ Mobile Site Build Database of New Card Holders and Enhance Existing Holders Create a Long Term Affinity Relationship with New Card Holder Enhance Current and Future Promotions ROI Justification

Mobile Sports Group Database – Discover Card

Nationwide count for all college students between the ages of 18-24Email 4,825,066 & SMS 3,136,292.

College students 18-24 that have a credit card-3,764,907 College students 18-24 who have the following smart phone. 1. iPhone-479,568 2. Android-308,294 3. Blackberry-513,823

Text Message Reminders & Coupons

Objective: To study and measure the effectiveness of SMS oil change

reminders and coupons compared to direct mail pieces and email reminders.

Results

Thirty-two percent of customers who came in for service opted-in to receive future oil change reminders by text message

On average, 21% of customers who received a mailed postcard reminder returned for service within 45 days. Email performed better with 39% of customers returning for service. The highest results came from text message reminders, 44% of customers who received text message reminders returned for service within 45 days.

Based on these results, for every $1 spent on direct mail marketing, the net ROI is $24, or 24:1. The cost to generate each returned customer (cost per customer) is $2.76 with mailed postcards.

The ROI for email marketing returned $308 for every $1 spent, or 308:1. The cost to generate each returned customer (cost per customer) is $0.24 (24 cents).

The ROI for text message marketing returned $344 for every $1 spent, or 344:1. The cost to generate each returned customer (cost per customer) is $0.20 (20 cents).

“Think about it, the customer’s cell phone chimes, they see your message, they have it with them wherever they go. You have eliminated postage and paper. You’re saving money and going green.” Ray Hooley Sr.

BMW – MMS Campaign

Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.

MMS allows customers to get video, text and images into one message so that consumers do not have to click through or leave the message to get all of the information. BMW saw significant revenue and conversion rates by using MMS to increase CRM. Luxury brands differentiate themselves based on service and quality, affluent consumer’s value information that is highly personalized and targeted to them.

Ultimate clicking machineBMW sent a customized message to 1,200 customers reminding them to buy winter tires. The message directed them to a BMW dealership and recommended a specific tire that was shown on the customer’s vehicle in a video. All of the information was in the MMS, including the price of the tire, lists of dealerships in the area and a picture and description of the tire. BMW saw a 30 percent conversion rate and an estimated $500,000 in revenue with this one campaign.

Benefits – HTS working with Mobile Sports Group Reach over 70 million Sports Fans in our Database Grow Sponsorship Sales Reach New Advertisers & Sponsors Offer Multi-Package with Spots, Digital, & Mobile/Database Marketing Provide Advertisers opportunity for Consumer Engagement Promotions/Couponing /Activation Build & Expand Advertising Client Database Delivering target audience Separate ourselves from the Media Competition Increase Tune-In/Drive Viewership Valuable Alternative for Make Goods Promote Team Partnership CAN-SPAM compliant One-Stop Shop & Total Turnkey Solution Provider

Mobile Sports Group is our partner for Integrated Marketing Services. They provide outstanding customer-service, offer great solutions, and help clients achieve ROI…

Andy Goldman, Vice President, Business Development

Over $125,000+ in Ticket Revenues came from MSG Database

EMAIL DEPLOYMENT RESULTS:

Build UM Athletic Department Consumer Database. Drive Basketball & Hockey 3 Game Ticket Pack Sales. Provide Customer Profiling Reports that looks within

the client's customer database to identify the most descriptive traits and segments of their ideal customer which are then used to find prospects that look like them.

Target 42,000 consumers in Minneapolis that matched UM Customer Profile Report.

Provide 3x Email Deployments in three weeks. Launch Black Friday Email Campaign. Reduce marketing waste and maximize UM Gophers

media advertising to target best customers. Provide suggestions on creative email ad campaigns. Generated 898 Ticket Orders. Sold over 2,500+ Tickets Ticket Revenues = $125,000+

MSG has great ideas that can help generate ticket sales!

Liz Hogenson, UM Director of Marketing & Branding

Pick your Pack for Gopher Basketball and Hockey 3 games for $99 plus get a chance to win a Suite for 10+ guests

Pick your Pack for Gopher Hockey 3 Games for $99 plus enter to win great prizes. For more information, call 612-624-8080.

Match Type UM Ticket Orders MSG Data Consumers

Black Friday 859 393 = 46%

Men’s Hockey 625 282 = 45%

Men’s Basketball 481 206 = 42%

Grand Total 1965 898 = 45%

Burger King Franchise Owners

MSG DatabaseBK Target Demo• 18-49 = 832,712 in Markets• HH’s with 2+ Children = 111,372 in Markets• Delivered 842,712 Mobile Coupons• Between 90% - 93% Open Rate• Email Blast 3x 111,372 HH’s = 334,116 Email Coupons• Reach demographics within (10) mile radius of each Burger King store locations• Franchises very satisfied with results, engaged QSR customers.

We are just getting into SMS, these positive results confirm the benefits of SMS advertising with email marketing. Well executed!

Deb Johnson, Marketing Director

Description Email SMS

Washington DC 24,099 17,298

Alabama 240,212 150,518

Alaska 35,258 22,093

Arizona 328,613 205,911

Arkansas 147,749 92,581

California 1,897,068 1,188,716

Colorado 252,734 158,365

Connecticut 182,960 114,644

Delaware 45,212 28,330

Florida 947,740 593,860

Georgia 495,301 310,359

Hawaii 60,373 37,830

Idaho 78,312 49,071

Illinois 666,752 417,791

Indiana 328,613 205,911

Iowa 155,607 97,505

Kansas 144,876 90,780

Kentucky 220,838 138,378

Louisiana 223,521 140,060

Maine 68,294 42,794

Maryland 292,148 183,062

Massachusetts 334,963 209,890

Michigan 522,289 327,270

Minnesota 270,987 169,802

Mississippi 151,178 94,729

Missouri 304,801 190,990

Montana 174,879 109,581

Nebraska 92,425 57,914

Nevada 133,541 83,678

New Hamp 68,644 43,013

New Jersey 450,851 282,506

New Mexico 101,807 63,793

New York 1,001,715 627,682

North Carolina 488,951 306,380

North Dakota 33,449 20,959

Ohio 754,065 472,502

Oklahoma 187,341 117,389

Oregon 195,644 122,592

Pennsylvania 644,527 403,865

Rhode Island 56,277 35,264

South Carolina 228,617 143,253

South Dakota 41,370 25,923

Tennessee 319,088 199,943

Texas 1,239,841 776,893

Utah 138,256 86,632

Vermont 31,829 19,945

Virginia 400,051 250,675

Washington 334,963 209,890

West Virginia 93,806 58,779

Wisconsin 290,674 182,138

Wyoming 27,575 17,279

15,926,586 9,979,707

Foot Locker – Reaching Youth

GoalsIncrease sales at Stores nationwideCreate buzz around the Foot Locker’s brand Test the effectiveness of mobile marketing as an acquisition channel

SolutionThe campaign focused on a 15 million consumers, ages 13 – 24 years old who were active playing sports. Each consumer was sent the following text message: Get ready for the holidays at Foot Locker! Bring this 2 any store & get $15 OFF ANY $50 + purchase.

ResultsIn three days, coupon redemption at Foot Locker stores generated from the mobile campaign nearly a 15:1 ROI.

STIHL – Case Study

OBJECTIVE: Use Fox Sports TV & Digital (Traditional Media) and offer Stihl the opportunity to reach consumers through email marketing (New Media). Target cities were Dallas & St. Louis.

RESULTS

• By having 70% of our data self-reported, we were able to take STIHL’S Dealer stores per zip codes in these two markets and pull the best customers for them around each store location.

• Our research showed that we had consumers who have purchased and requested info on Outdoor Power Equipment, best results matched Males, Age 45-64, own Homes, consumers in our database matched 112,020 in St. Louis market & 209,065 in Dallas market, compared to the original request of Men 25-54 demo, which demonstrated a lower purchase segment.

• Each market test included 50,000 consumers, so we selected individuals among 112,020 & 209,065 who lived the closet to each STIHL Dealer location in St. Louis & Dallas.

• We provided the client with special email tips to increase open rates when they were designing the creative campaign.

• In St. Louis - Open rate was 14.6% & Open To Click Rate was over 27%.

• In Dallas – Open rate was 12.9% & Open To Click Rate was over 27%.

Overall, we were most pleased with the response of the email blasts, thank you for the quick turnaround. Based on these results, we have 11 other STIHL markets to develop campaigns. It was great working with MSG. – Jon Fox, Interactive Director Team Stihl

Consumer Engagement

StateChrysler

EmailChrysler SMS

Dodge Truck Email

Dodge Truck SMS Jeep Email Jeep SMS

Dodge Cars email

Dodge Cars SMS Ford Email Ford SMS

ChevyEmail

Chevy SMS GMC email GMC SMS

Illinois 117,509 54,906 36,746 17,802 54,116 28,075 70,186 31,518 185,483 84,362 202,185 89,298 91,567 43,401

Indiana 57,915 25,528 18,111 8,277 26,671 13,053 34,592 14,654 91,417 39,226 99,648 41,521 45,130 20,180Iowa 27,424 16,628 8,575 5,391 12,629 8,503 16,381 9,546 43,288 25,550 47,186 27,044 21,370 13,144

Kansas 25,533 12,530 7,985 4,063 11,758 6,407 15,250 7,193 40,303 19,253 43,931 20,380 19,896 9,905

Kentucky 38,920 16,051 12,170 5,204 17,924 8,207 23,247 9,214 61,435 24,662 66,966 26,105 30,329 12,687

Michigan 92,049 37,960 28,784 12,308 42,391 19,410 54,980 21,791 145,295 58,325 158,378 61,738 71,728 30,006Minnesota 47,759 23,157 14,934 7,508 21,994 11,841 28,526 13,293 75,386 35,582 82,174 37,663 37,216 18,305

Missouri 53,718 22,310 16,798 7,234 24,739 11,408 32,085 12,807 84,792 34,280 92,427 36,286 41,860 17,636

North Dakota 5,895 3,511 1,843 1,138 2,715 1,795 3,521 2,016 9,305 5,395 10,143 5,710 4,594 2,775

Ohio 132,897 53,503 41,557 17,348 61,202 27,358 79,378 30,714 209,772 82,209 228,661 87,018 103,559 42,292

South Dakota 7,291 3,857 2,280 1,250 3,358 1,972 4,355 2,213 11,509 5,926 12,545 6,272 5,682 3,048

Totals 606,910 269,941 189,783 87,523 279,497 138,029 362,501 154,959 957,985 414,770 1,044,244 439,035 472,931 213,379

Benefits – Chrysler working with Mobile Sports Group, Automotive Database

Target current Chrysler vehicle owners & auto competitors Provide Chrysler the consumers who are shopping for a vehicle in the last 90 days Determine current lease ownership & expiration Currently have all three; SMS, Email, and Postal on these automotive consumers Help build Chrysler Midwest Region brand database Email & SMS append to update current Chrysler database Engage with current Chrysler owners and target new auto consumers Remind auto consumers about sales specials, and other special events Sign up for special limited service coupons, discounts, reminders, etc. Provide special contest or invite auto consumers to participate in a poll

Automotive & Mobile

A whopping 38% of car searches for a vehicle are done from mobile phones. Mobile is where educated & affluent consumers are shopping. Mobile devices are particularly useful when designing customer experiences that keep

customers coming back throughout the vehicle life cycle. A well-developed multichannel approach is a starting point for a customer-dealer

relationship that extends beyond the purchase. On a mobile device, ongoing interactions become easy and convenient: service alerts,

maintenance scheduling, lease status are prime candidates for mobile-enabled tasks. Ford found that more than 23% of all auto shoppers use mobile during the car buying

process. More than 40% of mobile searches occur when the person is standing on the dealer lot. Also important to note, Ford found that 94% of those who receive a text message will

open the message, even promotional text messages.

Why is it imperative for automotive companies to have a souped-up presence on mobile?

Mobile shoppers are rated 300% more likely to buy within 60 days compared to other shoppers.

SMS Helps Win Billings, Montana Library Initiative Case Study

OBJECTIVE:1) Get voters in Billings, Montana to vote “YES” for a new library.2) Target voters in Yellowstone County, Montana.3) Send a SMS Text Message on early Tuesday morning Election

Day to get as many registered voters to go to the polls and vote “YES” for the Library.

4) Suppress their current database against our SMS file for Yellowstone County, Montana.

5) Use Mobile Sports Group SMS Database to reach voters.

RESULTS1) Won the election2) 17,181 people voted in favor of the bond and 13,023 voted

against it, for a margin of 56.88 to 43.12 percent. Some 31,406 ballots were cast, representing 63 percent of 49,526 registered voters.

3) Considered a huge turnout during an off-election year.The last time voters were asked to build a new library, in 2002, the bond issue was defeated by a margin of 55 to 45 percent.

To reach new consumers through SMS Text Messaging, please call Mobile Sports Group at (770) 753-1477.

TEAMWORK: Mobile Sports Group, Randy Gerringa, VP Northwest Region, at MSG worked closely with the Billings Library Initiative Committee and Molly Bell, consultant from Hilltop Public Solutions to make this happen. A study completed 14 years ago concluded that the library, built in 1955 as a hardware store and parts warehouse, was “dated, worn out and unattractive.”

Jiffy Lube - Case Study

ResultsA Jiffy Lube mobile advertising initiative that was part of a larger multichannel campaign outperformed its Web counterpart.

Jiffy Lube in Los Angeles launched the geotargeted mobile ad campaign offering coupons for oil changes in March. 28% of respondents texted in their ZIP code for a list of oil-change stores closest to them. More than 650 coupons were redeemed at Los Angeles stores, which equates to around 21% percent of original respondents.

The strategy was to reach the 18-24-year-old demographic group by advertising on text messages being sent to existing mobile contentsubscribers, the goal was to evaluate the mobile channel and gauge the interest of the audience. Jiffy Lube wanted to find a new way to reach consumers ages 18-24, a demographic likely to ignore the company’s television, newspaper and Yellow Pages ads.

Jiff code: The 20-percent-off messaging generated more text-in responses overall. However, the coupon for $7 off resulted in more coupon redemptions. Customers who replied to the ad received a text message with a coupon code for redemption, and an invitation to find their nearest Jiffy Lube location by replying via text message with their ZIP code.

Jiffy Lube learned a few lessons from this campaign: To win over the attention of a hard-to-reach market, first figure out how you can best work your way into their existing day-to-day

routines. Test multiple mobile offers and messages to determine the optimal approach for attracting your audience and driving conversions. Refresh mobile ads regularly to optimize performance. Try advertising SMS campaigns via mobile advertising. You may generate a higher response rate because all user activity is performed

using the same channel and device.

The Jiffy Lube campaign results show that the mobile channel is not only an effective method for reaching consumers with a message, but it also drives real purchase decisions. Mobile advertising is frequently criticized as not being measurable, but campaigns such as this show that a well-designed mobile experience is uniquely measurable, and can outperform traditional online ad campaigns.

Coldwell Banker- Case Study

OBJECTIVETo streamline the process of buying a home and give individuals selling their home more options.

Target audiencePotential homebuyers and renters, to use SMS as a way to buy and sell houses. Sign riders on each house with a specific house code. Calls to action were also promoted on the Coldwell Banker Web site and in print publications.

StrategyColdwell Banker for over half of their listings in Pittsburgh, each sign rider had a unique house code that individuals can text in to get specific information about the house, a link to a mobile Web site, and a way to text in for an agent to contact them.

ResultsIn three months, there were 1,816 sign rider texts and 94,186 visits to Coldwell Banker Properties. The lesson learned individuals want to use their phone to buy their home and individuals want to use mobile to browse homes and be more in control of the home buying process, as expected, but they still text in AGENT to have an agent call them, so using mobile does not tremendously cut into the role of the real estate agent.

Northern Virginia Community CollegeCase Study

OBJECTIVENorthern Virginia Community College (NOVA), the second largest multi-campus community college in the United States, wanted to capitalize on this tremendous opportunity in the lead-up to the new academic year. NOVA devised a campaign that would use mobile to generate buzz amongst young adults in NOVA’s local area.

Target audienceConsumers 18-34-years-oldB2B Executives

TacticsA clickable banner was designed which lead to the NOVA mobile Web page. Targeted consumers & B2B executives in counties of Arlington, Fairfax, Loudoun, and Prince William. Reach the target audience interest in going to college. In addition, the ad itself was purely informational, with no enticing promotion, discount, or other clear call to action.

RESULTSMSG delivered 80,000 opens21,545 clicksMSG added over 16,000 executives in NOVA database20% increase in college applications

Regal Entertainment Group - Case Study

OBJECTIVERegal Cinemas’ marketing department wanted to find new and innovative ways to reach a broader and younger demographic while differentiating their theaters from competitors. They also wanted to help build their database through SMS.

Target audienceFamilies with 2+ teens Youth 16 - 21

StrategyIt included 3x SMS reminders to view updated movie listings and show times, as well as interactive movie trivia via SMS. The program also included strategically placed mobile calls-to-action at the point of sale in the theater location, which was aimed at measuring mobile user activity and identifying who the most frequent patrons are. The program was so effective, additional Regal Cinema theater locations were added, further increasing engagement and sales.

ResultsOver the first year of the campaign, increased database by 18%, on average, while attaining a very healthy double opt-in rate of over 26%. People want up-to-date information about movies and show-times quickly and conveniently. We have found mobile marketing has and will continue to have a profound impact on the way people access and receive information as well. These days almost everyone carries a cell phone and are, therefore, constantly connected. It’s up to us as marketers to provide what people want, when they want it.

ISC Tracks NASCAR Fans Email NASCAR Fans SMS Sports Fans Email Sports Fans SMS

Fontana, CA 599,459 284,221 3,996,397 2,397,838

Avondale, AZ 164,638 92,447 1,097,593 658,555

Kansas City, KS 110,668 58,932 737,787 442,672

Talladega, AL 287,409 153,988 1,916,060 1,149,636

Joliet, IL 476,952 289,333 3,179,686 1,907,812

Watkins Glen, NY 218,699 112,539 1,420,664 852,398

Brooklyn, MI 458,201 241,007 2,545,563 1,527,338

Richmond, VA 466,022 248,967 2,584,262 1,558,366

Martinsville, VA 269,004 152,377 1,794,584 1,076,750

Homestead, FL 230,499 120,430 1,499,018 899,410

Daytona Beach, FL 275,766 165,997 1,838,444 1,103,066

Darlington, SC 272,728 163,490 1,704,555 1,022,733

TOTAL 3,830,045 2,083,728 24,314,613 14,596,574

Reaching NASCAR Fans

Benefits – NASCAR working with Mobile Sports Group Database

Reach NASCAR & Sports Fans (100) Mile Radius Per Track Grow Sponsorship Sales Reach New Advertisers & Sponsors Increase Ticket Sales Drive Viewership Activation Sell Merchandise & Couponing Engage Sports Fans Promote Racing Events Build & Expand Database

Grow Client Database + Reach New Advertisers + Increase Ticket Sales = Revenue Growth