Mobile Technology:

The Solution for the Newspaper Business

The world has seen more than 20 years of continuous

DIGITALISATION. Implications on newspaper business:

Decreasing number of paper buyers

Let’s start from 2010

Decreasing revenues

What do you see?

Revenues per client/month

Ad Revenue Editorial Revenue

30 € 30 €

0,3 € 0 €

Physical

Product

www

Mobile technology

THE SOLUTION

The opportunity

Ad Revenue Editorial Revenue

30 € 30 €

0,3 € 0 €

Physical

Product

www

Mobile

Technology ? ?

The opportunity

Ad Revenue Editorial Revenue

30 € 30 €

0,3 € 0 €

Physical

Product

www

Mobile

Technology ? ?

ORBYT JUST A PHOTO OF THE PHYSICAL PRODUCT????

Orbyt Product Definition

The SOLUTION

Ad Revenue Editorial Revenue

30 € 30 €

0,3 € 0 €

Physical

Product

www

Mobile

Technology ? 15 €

Commercial strategy

1. Purchase decision based on the physical product discount

2. Remaining loyal thanks to its added value services

“Rich” epaper Calendar

Regional Editions

Magazines

Search Engine

DUTYFREE Photos Last Minute YODONA

INTERACTIVO

MAGAZINE OperaVIDEOS TU MUNDO RADIO

Much more than an image

30% of EXPANSION buyers are digital

Number of buyers INCREASING since 2010

Number of readers INCREASING since 2010

Product revenues INCREASING since 2010

Results

THANK YOU