mobile to multichannel
DESCRIPTION
Business organizations are daunted with enabling enterprise mobility that reaches employees, partners, and customers through multiple channels, devices, and platforms. In addition, enterprise mobile apps must effectively pull data from a myriad of back end content, applications, and systems. While some analysts and industry leaders point to simple, flexible, cost-effective, and cross-platform solutions like HTML5, others prefer best user experiences offered by native apps. This webcast explores the range of mobile adoption choices for developers and business.TRANSCRIPT
William ClarkGlobal Vice President, Mobile Strategy, SAP
Mobile to Multichannel: How to Pick the Right Tools for Mobile Application Development
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© 2013 SAP AG. All rights reserved. 2
About the Presenter…
27 years industry experience including R&D at Ericsson, Texas Instruments, and mobile startups
Most recently, Research Vice President Gartner focused on mobile strategy, mobile app development, and context aware computing
Quoted, interviewed in numerous publications worldwide, including Wall St. Journal, China Morning News, CNBC
Awarded patents in wireless software and industrial automation
William Clark SAP Global Vice President Mobile Strategy
Contact: [email protected], @mobilebillclark, Blog: Übermobile
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© 2013 SAP AG. All rights reserved. 3
The seven year mobile cycle: are you ready for the next era?
Voice
1989 Text
1996Email& Process Apps
2003
Consumer Grade Apps & Content
2010
2017
Multichannel User Experience
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Mobile ecosystems: Even when #3 emerges, more fragmentation
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The challenge
Mobile Application Development
Smartphone vs. Tablet
Changing Mobile OS Market share
Browser Fragmentation
Evolving Cloud Ecosystems
Differing Demographics of Mobile Users
Skills
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Choices for mobile application development
HTML5 –
Modern Web
Ecom
mer
ce
Platfo
rms
Portal
Device
Optimized
Websites
Trans-coding
Hybrid
Fram
ewor
ks
Meta-data Driven
Native
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What makes mobile app development hard?
Demand for Native, Hybrid, and Web-oriented application architectures will continue to evolve
Complexity at multiple steps in the App Development lifecycle: Design (client side configuration, data
modeling, components) Presentation: client side development
& customization Client / server integration, cloud
integration Debugging scenarios Testing – unit, integration, regression App wrapping Provisioning and app storefronts Upgrades
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First Step to multichannel app development: Fitting mobile apps into the “cloud puzzle”
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Second step to multichannel app development: Making right mobile application architecture tradeoffs
User expectations?
Span of devices/app stores?
Right blend of client architectures?Web vs. Native vs. Hybrid
Right-time delivery?
Addressable audience/cost per user?
Operational flexibility/quality?
Availability of developers?
Mapping of use cases?
Security requirements?
Social Integration?
Reuse between B2C & B2E?
Tablet
Kiosk
PoS
ATM TV
Electronic Signage
PCAutomobile
Call Center
Sales Rep
Service Rep
Service YourProducts
Cable Box
Laptop
Smartphone
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J2EE
Starting points for mobile app development
C#, C++
Flash
Client-sideJava
Disparate developer communities
PhoneGap/Sencha
Force.com, Appcelerator
Digital Agencies
CitizenDevelopers
SAP NetWeaver, SharePointWebSphere
Objective C
HTML4, HTML5 + JS+CSS3
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Third step to multichannel app development: Orchestration Watch Online Webcast Replay Now
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SAP five market offerings – Unique value proposition for multichannel
Go to Market
PRODUCT VALUESOLUTION
Cloud
Database and Technology
Mobile
Analytics
Applications
11 L
ines
of B
usin
ess
24 Industries
Powered by SAP HANA
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Mobile Platform Development Tools / SDK
B2E apps
SAP mobile portfolio – end-to-end solutions strategyA comprehensive enterprise mobile portfolio
SAP/Sybase build Ecosystem
B2C apps
Partner
Banking Retail
Travel & Hospitality
Media & Entertainment
Telco
Automotive
SAP messaging infrastructure
SAP Mobile Platform
Industry LoB Analytics PartnerCustom
Mobile Enterprise Application Platform (MEAP)
Mobile Device Management
Mobile Consumer Application Platform (MCAP)
Enterprise Content Portal Platform
Mobile ApplicationFrameworks
Mobile Analytics
MAF
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Bottom line
As competition for consumer experiences increases, it will be increasingly important for mobile app development to link mobile B2C and mobile B2E application design
As adoption of smartphones/tablets reaches massive scale, silo-ed toolkits leveraging web services are table stakes
Differentiation will depend on performance and fidelity
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Closing and Q&A
SAP Mobile Thought Leadership Webcast Series
http://spr.ly/MobileWebcastSeries
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Thank you
Contact information:
William Clark, Global Vice President, Mobile Strategy. SAP Labs, LLC. [email protected]@mobilebillclark
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