multichannel content - a mobile perspective
DESCRIPTION
My presentation for the APA's Digital Breakfast, looking at the evolution of content in the mobile channel.TRANSCRIPT
Commercial Confidence © Future Pla3orms Ltd 2012
We are an independent digital agency; a group of crea?ve and established innovators in current and emerging digital pla3orms. We have been 'doing digital' for over a decade: • Vexed Digital was formed in 2005 by the
founders of Goodtechnology, one of Europe’s leading agencies (sold to WPP)
• Future Pla3orms have over 10 years of experience in delivering mobile sites and apps
• We have now merged the two teams under the Future Pla3orms name
About us
The evolu-on of mobile content
Early apps – li9le content
Early apps – one excep-on
Skip to 2005
Puzzler’s opportunity
Design & prototyping (Crossword & Sudoku) User-‐tes?ng Hints, scores and leagues Familiarity of single game
Content packaging
From D2C to mobile operators From single play to subscrip?ons
Puzzler’s evolu-on
60% liked all application features 97.5% found ease of play “just right” 70% said no improvements needed
Well over 100,000 paid download pcm New formats & new pla3orms
Technology & packaging
Technology = hurdle Manual work to adapt content to mobile
Technology gets easier Less legacy content, beYer tools & smarter apps
Technology in control Content management systems
Technology opening up Open APIs for mobile developers
It’s what you do with it
Dennis Publishing
Dennis Publishing Straight publishing of content to Newsstand and other e-‐formats.
Dennis Publishing Roger’s Profanisaurus – random, search, share, favourites…
What now?
Domino’s mul--‐channel
Domino’s cross-‐channel?
Domino’s cross-‐channel
Thanks
Read more at: www.futurepla3orms.com Follow @futurepla3orms @sergiofallea