mobile trend update - july 14, 2010
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This presentation will be out of date in 3 days
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Vs.
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Vs.Have You Built in…What Do You Plan On
Building in…Which Do You Use For
Work…Which Do You Use For
Personal…
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?
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100 New Androids Go Online Per Minute, or 160,000 Per
Day
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Where does this fit?
Enablestrust to bebuilt for brands
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Keep It Simple, a swiss army knife isnt always the answer.
Avoid Deletion and Focus on Long Term Brand Relationship Abiliy
Design for FAT thumbs Focus Panels of targeted users should
be used to iterate the design is key Leverage as much hardware
enhancements where it makes sense, Acceleramotor/Shake, GPS, Local Storage, Camera, Voice
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Drive Foot TrafficDemographic is Mobile SavvyWhen We Can Innovate A BrandWhen We Can Personalize Marketing
Message With Mobile DataWhen Brand is an Information
Source, not just a brochure offline company Media, Sovereign, Associations, etc.
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When the zoomable web doesn’t work well to support your KPIs and user flows
When your long term CMS is in place and after your desktop experience is solidified
When the experience strengthens the brand and the relationship.
When you don’t see any App opportunities
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SMS, Mobile Advertising PR through niche and mass
publications Award Submissions Blogger outreach Landing page Optimization Organic Search Optimization Social Presence (Flickr, Twitter, etc) YouTube Channel w/video demos and
user videos
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2-3 parts promotion resources1 part design development resources
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Local Storage / Data Sync International ConsiderationsAssumed Portability BetweenScreen Size ConsiderationsExternal Data Feed MonitoringSessioning Strategy
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Obama Inauguration App (Webby Winner)
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AAMCO iGaauge (AdAge 2009 Top 10 Branded Application)
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