mobile trends

Computex Taipei 2009 CEO Summit ForumComputex Taipei 2009 CEO Summit Forum

Mobile Internet Trends & Business Opportunities

Daniel Alegre.Daniel Alegre.Google’s Vice President, Asia Pacific Sales & OperationsGoogle’s Vice President, Asia Pacific Sales & Operations

CEO Summit ForumCEO Summit Forum

Computex Taipei 2009 started with 4 wonderful conferences focus in green technologies and the mobile trends:

•Business Opportunities & Strategies for Green Technology, from: Mr. Ike Harris (HP's VP)

•Innovation Value of Mobile Internet Devices, from: Mr. Warren East (ARM's CEO)

•Mobile Internet Trends & Business Oppotunities, from Daniel Alegre (Google's VP Asia)

The objective on this file is present the mainly ideas of Daniel Alegre’s speak as part of Google’s mobile vision.


There are several Internet Mobile There are several Internet Mobile devices in the market, but that is not devices in the market, but that is not enough to promote the use of internet enough to promote the use of internet mobile.mobile.

Daniel commented the importance of a Daniel commented the importance of a friendly browser too, the differences friendly browser too, the differences showed in the left graphic is not only showed in the left graphic is not only from mobile devices, the browser play from mobile devices, the browser play an important role. an important role.

In the smart phone market iPhone + In the smart phone market iPhone + Android have 30% of the market Android have 30% of the market share, but 50% of the search share. share, but 50% of the search share. Why? Because the combination Why? Because the combination between device + browser.between device + browser.


A robust and innovative browser is what the users are asking to turn the cell A robust and innovative browser is what the users are asking to turn the cell phones as an extension of our physical selves. phones as an extension of our physical selves.


The blue line represent the search index from a local USA Telcom vs. The red The blue line represent the search index from a local USA Telcom vs. The red line Total USA Telcom Market. The conclusion form this graph is clear, when the line Total USA Telcom Market. The conclusion form this graph is clear, when the user find a easy (doesn’t mean cheap) internet mobile data plan the use rise user find a easy (doesn’t mean cheap) internet mobile data plan the use rise significantly.significantly.


The Japanese users’ search behavior is similar during the week, but the devices The Japanese users’ search behavior is similar during the week, but the devices used for search during the weekends is different than the weekdays.used for search during the weekends is different than the weekdays.


The Google’s ad business model is ready for mobile devices, more friendly and The Google’s ad business model is ready for mobile devices, more friendly and more powerful. Google see advertising as content, when you are in the street more powerful. Google see advertising as content, when you are in the street with one needs, why not use your mobile device to satisfy.with one needs, why not use your mobile device to satisfy.


There are many app ready to use via mobile device, payments, coupons, 3D There are many app ready to use via mobile device, payments, coupons, 3D codes, product’s information, even the phone’s camara can be used as third eye; codes, product’s information, even the phone’s camara can be used as third eye; the mainly objective integrate your offline – online experience.the mainly objective integrate your offline – online experience.


Focus in Android, Daniel commend the important to provide a robust platform to Focus in Android, Daniel commend the important to provide a robust platform to simplify the communication between manufactures, software companies and app simplify the communication between manufactures, software companies and app stores and final user.stores and final user.