Erik Burckart, Chief Technology Officer

Mobile Trends,

Internet of Things (IoT)

and Cloud Integration

Making Mobile MatterWe carefully craft mobile strategies based on user data and business

requirements to create digital experiences that transform business.

Enterprises need to re-envision who they are,

how they work, and let mobile be the change agent.

- Stephanie Trunzo, Chief Operating Officer, PointSource “

“

What We’ll Cover Today

① Mobile Mindshift

② Internet of Things (IoT)

③ Mobile + IoT = Cloud

④ Reserved and A Day in the Office

The mobile mind shift is, the expectation that I can get what I want in my immediate context

and [in my] moments of need.

– Ted Schadler, VP Principal Analyst, Forrester

“ “

@PointSource | #mobilemindshift

@PointSource

Smartphones are Now Ubiquitous “Answer Devices”

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Users are using smartphones to get answers to everything…

…all the time.

Smartphone usage now exceeds TV time, clocking at 2 hours 57 mins daily. That is 13

minutes of every waking hour!

* Source: Pew Research Center AmericanTrends Panel survey, October 3-27 2014

@PointSource

The Apple Watch and Wearables are Only Adding to It

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Smart-watches are hyper personalized devices that are literally “tied to the wrist”!

By the end of 2015, Apple alone is expected to have sold 20-30M

watches. Answers are even closer now!

@PointSource

Apps with the highest amount of customer engagement are contextual!

Customer Engagement is Key

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Good mobile engagement strategies arebuilt on a solid foundation:

1. Understand your customer context : history, location, time etc.

2. Personalize your information delivery to the customer context (based on effective customer segmentation)

3. Deliver information where and when the user needs it, in an easily consumable format

The Internet of Things (IoT) represents a world where “things” (devices and sensors) are

connected and able to share data. IoT delivers the “context” that makes mobile apps personal!

@PointSource | #iot

@PointSource

IoT is Here to Stay…

The time is ripe for IoT adoption today.Here are 4 key reasons why:

1. Reducing cost of sensors due to increases in volumes

2. Dropping wireless and wired data costs with advances in wireless spectrums

3. Scalability and economics of Cloud solutions enabling the processing of large amounts of data

4. Advances in data analytics and geo-spatial capabilities, that are supporting for complex data analysis and trends identification

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@PointSource

IoT is Way More Than Connected Homes!

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* Source: Gartner 2014

@PointSource

• Physical stores are examples where IoT in a retail environment is supporting a more connected in-store experience

• Use of beacons or WiFi signalsto power a location-aware effective mobile experience can ease product triangulation and drive sales

• Pushing coupons based on location-in-store context and shopping list visibility on wearables is becoming common

Presence Insights Based on Location Context in Retail

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@PointSource

Mobile payments are becoming the standard quickly, driven by IoT advances in BLE & NFC

• Mobile-based transactions in the U.S. have grown 118% per year on average for the last five years

• 50% of smartphone users predict they will use their mobile wallets by year 2017

Loyalty programs are gaining strength due to personalization of the customer’s in-store experience with Clienteling

• Companies such as Index, have created a truly IoT in-store environment; upon entering the store, a customer’s mobile device is recognized and the customer is greeted accordingly

Mobile Payments and Loyalty Programs

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Mobile + IoT = Cloud

@PointSource | #ibmcloud

@PointSource

Why are Mobile Apps and IoT Best Cloud-Hosted?

The four-tier engagement platform model for mobile apps lends itself to cloud based scalability

* Source: Forrester Research

IBM MFP/Ionic, Liberty, nginx

IBM MFP/Ionic, Liberty, nginx

IBM MFP, node.JS, .NET

Systems of Record

Bluemix runtimes

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@PointSource

* Source: IBM Bluemix documentation

Why are Mobile Apps and IoT Best Cloud-Hosted?

Bluemix includes IoT Foundation; a hub for sensor data aggregation which exposes an API layer for app access

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@PointSource

Why are Mobile Apps and IoT Best Cloud-Hosted?

* Source: iamondemand.com blogs

Elasticity of cloud is suited for workloads with variability

IoT traffic is inherently variable

• Supply variability of data collection from sensors

• Demand variability due to varying mobile app access patterns

The fault-tolerance, economics and scalability of cloud really complements IoT usage patterns

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CLOUD

@PointSource

Why are Mobile Apps and IoT Best Cloud-Hosted?

Cloudant characteristics• Distributed NoSQL “Data Layer”• Transactional JSON “document”

database with RESTful API• Ideal for IoT apps that require:

• Massive, elastic scalability + high availability

• Very different data types being sensed• Geo-location services• Full-text search• Occasionally connected users

• Available as a fully-managed DBaaS, or managed by you on-premises or accessible through Bluemix

Cloudant is ideal for disparate sensor data type aggregation, using geo-spatial segmentation

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@PointSource

*Source: Bluemix materials

Why are Mobile Apps and IoT Best Cloud-Hosted?

Bluemix is built for integration; five key integration, data and API management capabilities are now built directly into Bluemix, making hybrid application architecture even easier and more flexible

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IoT Illustrations

Illustrations: Cloud Hosted Mobile Apps for IoT

PointSource Reserved A Day in The Office

@PointSource19

@PointSource

Smarter Workspaces with Quick Conference Room Scheduling

PointSource Reserved• Quick single tap room

reservations• Ability to find rooms close by

using beacons if a room is not available

• Quick room extensions!

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@PointSource

Reserved App Architecture on Bluemix

Reserved app architecture, as it maps to the Forrester 4 tier architecture, running on Bluemix

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@PointSource

Contextual Awareness Through Use of a Watch App

A Day in the Office• Single glance to understand

which meeting is on, how long and what’s next!

• One touch rooms extensions, haptic notifications and meeting access

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@PointSource23

A Few of Our Clients

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Erik Burckart, Chief Strategy Officer and Chief Technology Officer

ejb@PointSource.com | @burckart

Seize the Mobile Moment

Thank you

www.PointSource.com