mobile20 ppt

(Before It’s Too Late) #20Mobile

20 Tips to Turbocharge Your Mobile Efforts

mobilefirstnews.com | @mobilefirstnews | #20Mobile

•Etan HorowitzMobile EditorCNN@etanowitz

•Cory BergmanGM/Co-FounderBreaking News@corybe

•Fiona Spruill(Former) Editor, Mobile & WebNew York Times@fionaspruill

•Damon KiesowSenior Product Manager, MobileBoston Globe@dkiesow


Get Your Newsroom on mobile

Etan HorowitzMobile EditorCNN@etanowitz


Use Apple TV to show apps

• iOS Apps / Web via Airplay | $100


• Re-size page if RWD, or use browser extensions | Free

Big-Screen Live Web views


• Reflectorapp.com Mac & PC (iOS only) | $13

Use Reflector to demo apps


Set up app emulators

• Bribe your app developers | Almost free


Get mobile preview in your CMS

• Bribe your app developers | Almost free


Let the Numbers tell the story

Cory BergmanGM/Co-FounderBreaking News@corybe


Real-Time monitor mobile first

• Google Analytics Real-Time: both mobile-only web and apps


Show how mobile is different

• Act on the differences, highlight the results


What you share is mobile

78% mobile

19% mobile only

75% mobile


Watch the metrics, but...

• Leading vs Lagging Indicators


Create a mobile-centric culture

Fiona Spruill(Former) Editor, Mobile & WebNew York Times@fionaspruill


Live like your audience

• Force yourself to be mobile-only at home: phone in the AM, tablet in the PM. Don’t just use iPhone/iPads; get an Android too.

Credits: Flickr: arvind grover; Tony Maro


Big news events as catalysts

• Take advantage of big news events because they can help you make the case for the importance of mobile.


Mobile-only teams

• Build teams that are solely focused on mobile presentation, even if the teams are temporary and they are dispersed after the event/project.


Mobile-First planning

• Take a mobile-first approach when planning their coverage of a big news event. Talk about the plans for mobile before you talk about the desktop.


How to Tell Mobile is Winning

Damon KiesowSenior Product Manager, MobileBoston Globe@dkiesow


Planning starts with mobile

• Product meetings lead with “how will it work on phones?”

• Features are developed for mobile use-cases


‘Mobile’ is in your job titles

• You have mobile editors, mobile producers, mobile designers, mobile developers and mobile product managers


Mobile is always on

• When the mobile app breaks, the staff notices and calls are made, and the team is held accountable


You have ad support

• Ads are sold directly to mobile and commissions are tied to mobile revenues

• Web ads are responsive


• Content can be arranged for mobile display, headlines can be changed, video can be embedded.

Your CMS ‘gets’ mobile


• Editors, managers, owners use the mobile site and app and mobile is considered the core product

• The business is driving mobile innovation

• Resources and investments are allocated accordingly

Your leadership ‘gets’ mobile

mobile20 ppt

Technology