mobile.wallet.all-in-on. - smartmobil 2015
TRANSCRIPT
MOBILE WALLET ALL-IN-ONE
ORSZÁGH ÖRSMAGYAR TELEKOM / HUNGARIAN MOBILE WALLET ASSOCIATIONSmartmobil’15 - 08.04.2015
Technology Use cases
NFC QR BLE HCE EMBEDDED SE VOICE TONE SWIPE TAP INSERT
DO NOT FOCUS ON THE LAST INCH
ACCEPTANCE NETWORKHANDSET PENETRATIONSIM DISTRIBUTIONHUBS/AGGREGATORSPARTNERSHIPS/COOPERATION
FOCUS ON THE ECOSYSTEM
Use cases Technology
3 type of services at launch (biggest bank, loyalty, ticketing)
Payment is just one serviceNon-payment focusTechnology agnostic
Wide acceptance network (+50% contactless, 100% until 2017)NFC SIM massive distribution40+ device supported
Mobile Wallet AssociationxMNO cooperation (aligned service strategy of 3 MNOs)
Loyalty, couponing, access, event ticketing, transportation and digital signature implementation in 2015Remote and proximity integration into one wallet
GSMA cooperationxPartner cooperation (incubation program for banks and retailers)Aggregator HUBs
MyWalletMobilTárca