smartmobil 2015 - andras sipos
TRANSCRIPT
![Page 1: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/1.jpg)
Wearables and iBeacons - a marriage for e-commerce
Andy SiposSM 2015
![Page 2: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/2.jpg)
Who am I?
![Page 3: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/3.jpg)
![Page 4: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/4.jpg)
![Page 5: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/5.jpg)
E/M-CommerceAvailable everywhere
On every surface
![Page 6: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/6.jpg)
Combination
![Page 7: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/7.jpg)
iBeacon
![Page 8: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/8.jpg)
Tour guide with mobile
![Page 9: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/9.jpg)
![Page 10: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/10.jpg)
Location based interaction
![Page 11: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/11.jpg)
![Page 12: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/12.jpg)
Coupon referral
![Page 13: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/13.jpg)
Go, visit McDonald’s
![Page 14: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/14.jpg)
The message comes when there is interest
![Page 15: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/15.jpg)
In store shopping
![Page 16: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/16.jpg)
![Page 17: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/17.jpg)
Feedback
Help decision making
Save time
Save money
Control/coupon - Where do I go
Make products available, when not in stock
Online and offline commerce is complementary
![Page 18: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/18.jpg)
mobile experiences are extending into wearables
![Page 19: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/19.jpg)
![Page 20: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/20.jpg)
![Page 21: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/21.jpg)
virtuality and reality connected even more
![Page 22: SmartMobil 2015 - Andras Sipos](https://reader034.vdocuments.net/reader034/viewer/2022050907/55c37c4dbb61eb6b5e8b4744/html5/thumbnails/22.jpg)
Brief interaction
Fitness tracking
Heart rate
Sleep
Fat burning
Even more connected and targeted
Pharmaceutical