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Presented By Paras Shahab Sadia Abdul Razak

Presented To Sir Afaq Ali Khan

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Some Facts About Telecommunication Industry

• The cellular penetration in

in Pakistan is 65.86%.

Total cellular subscribers

are 108.89 million.

Total cell sites in the country are 31,303.

Ref: PTA (2011)

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Company Company HistoryHistory

• Mobilink started operations in 1994 as the first Mobilink started operations in 1994 as the first GSM (Global System for mobile communication) GSM (Global System for mobile communication) cellular Mobile service in Pakistan by MOTOROLA cellular Mobile service in Pakistan by MOTOROLA Inc., Inc.,

• Later it was sold to Orascom, an Egypt-based Later it was sold to Orascom, an Egypt-based multi-national company. multi-national company.

• The first cellular service provider to operate on a The first cellular service provider to operate on a 100% digital GSM technology in Pakistan100% digital GSM technology in Pakistan

• Mobilink is the largest cellular service provider Mobilink is the largest cellular service provider in Pakistan.in Pakistan.

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Mobilink VisionMobilink Vision

To be the leading Telecommunication Services Provider To be the leading Telecommunication Services Provider in Pakistan by Offering innovative Communication in Pakistan by Offering innovative Communication

solutions for our Customers.solutions for our Customers.

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Mobilink’s Mission

• “ To be unmatchable mobile system of

communications in Pakistan this provides the best value to its customers, employees, business partners and shareholders.”

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Mobilink’s Values

Commitment to Total Customer Satisfaction:Commitment to Total Customer Satisfaction:Customers are at the heart of our success, placing their trust and confidence in us. In Customers are at the heart of our success, placing their trust and confidence in us. In return, we endeavor to anticipate customer needs and deliver service, quality, and return, we endeavor to anticipate customer needs and deliver service, quality, and value beyond expectations.value beyond expectations.

Passion for Business Excellence:Passion for Business Excellence:Mobilink strives for excellence in all that it does. We aspire to the highest standards Mobilink strives for excellence in all that it does. We aspire to the highest standards and raise the bar for ourselves everyday. Our commitment to delivering world-class and raise the bar for ourselves everyday. Our commitment to delivering world-class quality translates into unmatched service and value for our customers and our quality translates into unmatched service and value for our customers and our stakeholders.stakeholders.

Trust &Trust & IntegrityIntegrity:At Mobilink, we take pride in practicing the highest ethical standards in an open and At Mobilink, we take pride in practicing the highest ethical standards in an open and honest environment by honoring our commitments. We accept responsibility for our honest environment by honoring our commitments. We accept responsibility for our actions, and treat everyone fairly, with trust and respect.actions, and treat everyone fairly, with trust and respect.

Respect for People:Respect for People:Our relationships drive our business. We respect and hold all our stakeholders in high Our relationships drive our business. We respect and hold all our stakeholders in high esteem. We staunchly believe in teamwork, empowerment, and honor.esteem. We staunchly believe in teamwork, empowerment, and honor.

Responsible Corporate Citizen:Responsible Corporate Citizen:As the market leader, we recognize and fulfill our responsibility towards our country As the market leader, we recognize and fulfill our responsibility towards our country and the community we operate in. We contribute to worthy causes and are dedicated and the community we operate in. We contribute to worthy causes and are dedicated to the development and progressto the development and progressof society through our business and social activities.of society through our business and social activities. 8

Network CoverageNetwork Coverage

Years of BusinessYears of Business 1616

Cities and townsCities and towns 10,000+10,000+

InvestmentInvestment USD 3.3 Billion+USD 3.3 Billion+

SwitchesSwitches 6666

Cell SitesCell Sites 8,0008,000

Switch TypesSwitch Types Nokia-Siemens, Alcatel, HuaweiNokia-Siemens, Alcatel, Huawei

Radio Base StationsRadio Base Stations Motorola and AlcatelMotorola and Alcatel

Intelligent NetworksIntelligent Networks SiemensSiemens

Microwave EquipmentMicrowave Equipment NEC and AlcatelNEC and Alcatel

Operating FrequencyOperating Frequency 900/1800 MHz900/1800 MHz

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ORGANIZATION STRUCTURE

• Total Strength of Employees:

over all : (Total 4500)

Top Managers 75

Middle Managers 750

Line Managers 3675

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ORASCOM

Orascom - Orascom - A Multinational A Multinational CompanyCompany

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ORASCOM

Orascom and Mobilink GSMOrascom and Mobilink GSM

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PRODUCTS AND SERVICES

• Mobilink Indigo

• Mobilink Jazz

• Mobilink PCO

• Mobilink Black Berry

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Two Main Brands

Mobilink’s postpaid brand for its customers.

Mobilink’s prepaid brand for its customers.

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Some Services-Business Solutions

MobisafeMobisafe::

Through Mobisafe, users can now copy the contacts from Through Mobisafe, users can now copy the contacts from their phone’s phonebook to Mobilink Servertheir phone’s phonebook to Mobilink Server

Mobilink Connect Card:Mobilink Connect Card:

Connectivity for laptop devices.Connectivity for laptop devices.

Fax Mail:Fax Mail:

Send and receive faxes through cell phone.Send and receive faxes through cell phone.

PIA Reservation:PIA Reservation:

Rewards Cards:Rewards Cards:

Stock Watch:Stock Watch:

This service allows the customers to know about PIA reservations This service allows the customers to know about PIA reservations and schedule timings.and schedule timings.

Talk More. Earn More.Talk More. Earn More.

Get Updates from LSE & KSE.Get Updates from LSE & KSE.15

Services-On Call and Data

Call ForwardingCall Forwarding::

Forward incoming calls to other number.Forward incoming calls to other number.

Missed Call Alert (MCA): Missed Call Alert (MCA):

SMS Notification of miss calls.SMS Notification of miss calls.

Voice Mail:Voice Mail:Caller can leave a voice message.Caller can leave a voice message.

GPRS/EDGE:GPRS/EDGE:Internet Browsing, Emails, Messengers etcInternet Browsing, Emails, Messengers etc

Streaming Services: Streaming Services:

Watch streaming content such as Live TV & Radio Broadcast.Watch streaming content such as Live TV & Radio Broadcast.

Call Conference:Call Conference:

Communicate with multiple users at the same time.Communicate with multiple users at the same time.

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Competitors

Internal Competitors:

External Competitors:

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Market ShareMarket Share

Market Share Jan 2008Market Share Jan 2008

Source : www.pta.gov.pkSource : www.pta.gov.pk

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Market Share In 2010• Mobilink has registered 8.7% growth in revenues

at PKR 94.3 billion in 2010 as compared to PKR 86.8 billion in 2009.

• With a fund of Rs 236 million, Mobilink is leading one of the largest initiatives from the private sector with the support of OTH, Egypt’s largest foreign investor in Pakistan.

• Mobilink share in 2010 was 31% with 31.5 m subscribers.

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Competetive Advantage

•Only BlackBerry® from Mobilink Indigo offers you the competitive advantage of Only BlackBerry® from Mobilink Indigo offers you the competitive advantage of instant connectivity, on the go. Simply pay in smart installments with Citibank instant connectivity, on the go. Simply pay in smart installments with Citibank Smart Installment Plan (SIP). At 0%* Service Fee on Citibank Smart Installment Smart Installment Plan (SIP). At 0%* Service Fee on Citibank Smart Installment Plan Exclusively for Citibank Card members.Plan Exclusively for Citibank Card members.

•Mobilink has invested heavily in infrastructure , technology, human resources and customer services. It is further investing in Pakistan to develop its infrastructure. Therefore it has competitive advantage of making huge investments .

•Pioneer in GSM technology in Pakistan.

•Large no. of corporate customers use Mobilink post paid connection Indigo.

•Over 10,000 Cities. More Network Coverage for its Customers.Over 10,000 Cities. More Network Coverage for its Customers.

..

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Achievements

• ISO 9002 Quality Management System Certification for Billing, ISO 9002 Quality Management System Certification for Billing, Engineering Departments and CS Contact Center.Engineering Departments and CS Contact Center.

• Implementation of a full Intelligent Network (IN) platform from Siemens for theImplementation of a full Intelligent Network (IN) platform from Siemens for the Prepaid platform.Prepaid platform.

• Largest Call Center in Pakistan, which is there to assist the customers 24 hours.Largest Call Center in Pakistan, which is there to assist the customers 24 hours.

• Bilateral roaming in over 140 countries around the world.Bilateral roaming in over 140 countries around the world.

• First mobile operator in Pakistan to offer extensive GPRS Roaming and First mobile operator in Pakistan to offer extensive GPRS Roaming and BlackBerry Roaming services.BlackBerry Roaming services.

• MOBILINK GSM's Short Message Service Center allows Vehicle Tracking MOBILINK GSM's Short Message Service Center allows Vehicle Tracking and Fleet Management services that are being provided by Trakker (Pvt.) Ltd., and Fleet Management services that are being provided by Trakker (Pvt.) Ltd.,

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Management

President and CEORashid Khan

Chief Strategy OfficerTariq Rashid

Vice President Sales & DistributionBilal Munir Sheikh

Vice President Customer CareIrfan Akram

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Mobilink Jazz• Infectious, loveable and welcoming, it is

impossible to resist the joyous celebration that personifies Jazz. Providing a bouquet of benefits in the form of fun services, attractive call rates and network reliability, Jazz liberates you from the shackles of silence so that you can better express yourself.

•  

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Jazz Packages• Such Jazba

• Jazz Budget

• Jazz Easy

• Jazz Ladies First

• Jazz One

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Famous Jazz Features Jazz apni callJazz advanceJazz life time connectionJazz shareJazz juke boxJazz recharge

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Jazz Latest Promotions

• Jazz Canada offer

• Jazz new sim offer( 1000 free minutes and sms)

• Jazz Karachi offer( free calls from mobilink to mobilink 6 a.m to 6 p.m)

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Jazz Services Utility bills paymentInternational roaming in 140 countries some

of them are:

U.S.A

Jordan

Saudi Arabia

France

Oman

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• Russia

• Belgium

• Sri Lanka

• Malaysia

• Switzerland

• Turkey

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SWOT ANALYSIS

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STRENGHTS

• Considered very strong and reliable.

• Captured most of the potential customers and still growing.

• It has still covered 10,000+ cities.

• First operator to introduce IR in Pakistan.

• Human resources are considered as greatest assets.

• Very strong brand image.

• Largest call centre in Pakistan.30

WEAKNESSES

• Expensive telecom company both in call rates and sms.

• Engineering department of mobilink is not that well competent.

• Customer retention side is weak.

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OPPORTUNITIES

• Telecommunication has become need of people all around the world.

• Can expand its network in uncovered areas.

• Services in future can be

Telephone

Wireless

Calling Cards

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• 3G Technology- which accelerates data transfer rate.

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THREATS

• Employee retention is also issue

• Loss of loyal customer as they are moving to less expensive packages.

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Some important terms• SIM: subscriber identity module

• GSM-Global System for Mobile Communications, one of the leading digital cellular systems. GSM uses narrowband which allows eight simultaneous calls on the same radio frequency.

• GPRS-General Packet Radio Service, a standard for wireless communications which runs at speeds up to 115 kilobits per second, compared with current GSM (Global System for Mobile Communications) systems' 9.6 kilobits.

• Bandwidth-The amount of data that can be transmitted in a fixed amount of time. For digital devices, the bandwidth is usually expressed in bits per second(bps) or bytes per second.

• Switches-in networks, a device that filters and forwards packets between LAN segments packet- a piece of message.

• Tariffs-A tariff may be either tax on imports or exports (trade tariff), or a list or schedule of prices for such things as rail service, bus routes, and electrical usage (electrical tariff, etc.).

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Optical cable development: It uses fibre optic technology used nowadays for transmission of data in analog and digital form.

Intelligent network: computer networking provides more intelligence and security during receiving and transmitting data

through wires.

Radio base stations: Base stations provide more strength during for transmitting and receiving data over a wide area.

Microwave and Operating E quipment: These are used in generating and operating mobile signals over a large range of frequency.

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Recommendations

• They should reconsider their rates.

• Step for customer retention.

• As they have reached to maturity they can launch exciting packages/ promotions to attract new customers.

• Mobilink can further improve its core competencies like staff, technology and superior marketing.

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• As mobilink is providing the largest coverage so quality is little bit affected therefore steps should be taken to resolve this issue.

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