Mobility as a Service

Sonja Heikkilä

Tekes, the Finnish Funding Agency for Innovation

Funding, expertise, networks

Start-ups

Growth companies

Large companies

Universities

Research institutes

Providers of public services

Cities

Hospital districts

Tekes offers…

Networks

• Open seminars, targeted workshops

• Networking between companies, research groups

and funding organisations

• International excursions

Expertise

• Latest knowledge about business developments

• Advice services for developing business to global

markets

Funding for innovations

Tekes innovation funding for companies aiming for global markets

Find out customer needs,

pilot and test

Plan global growth

Digitalise business

Develop new products,

services and processes

Develop organisation

and business model

Tekes R&D funding in 2013

R&D Funding includes €13 million from the EU Structural Funds.

60%

Innovation funding with proven impact

9 of the ten

fastest- growing technology companies in Finland are Tekes customers

1 2 3

In SMEs funded by Tekes, the annual growth of exports was in 2009-2012

For every euro invested by Tekes, companies increase their own R&D expenditure by

2 euros

over 80 % The annual growth of turnover in young innovative companies funded by Tekes was

150%

Tekes has partly funded of well-known Finnish innovations

65%

SMEs expect projects in 2013 to produce billion euros in turnover during the target year

1,270 7.7

20% 840

Projects that were completed in 2012 produced academic theses

Projects that were completed in 2013 generated products, services or processes

of Tekes customers state that the Tekes funding was a significant factor in their success

In SMEs funded by Tekes, the increase of jobs was units faster than in other SMEs in 2009-2012

17%

Projects that were completed in 2013 resulted in patents or patent applications

1,030

In SMEs funded by Tekes, the increase of turnover was units faster than in other SMEs in 2009-2012

20%

“ Finland occupies the top position both in

the health and primary education pillar and

the higher education and training pillar, the

result of a strong focus on education over

recent decades.

“ This has provided the workforce with the

skills needed to adapt rapidly to a changing

environment and has laid the groundwork

for high levels of innovation, allowing

Finland to become a highly innovative

economy.

Finland - at the top in the global competitiveness

DM 1191811

Mobility as a Service – Objectives Globally scalable door-to-door mobility services without owning a car

Better level of service than private car has

Seamless and efficient flow of information, goods and people both

locally and through long distances

The first open ecosystem for information and services in intelligent

transportation in the world

Essential is to get from A to B

+/ +/

Personal mobility package

for 300 €/month:

• Transportation from A to B according to

a service level agreement (SLA)

• Including all transportation (regional

public transport, taxi, car and ride

sharing, bike sharing etc.)

• Including transport related services (city

logistics, home deliveries etc.)

• Roaming in other cities and countries

7.5.2015 www.lvm.fi

Urban commuter package for 95 €/month:

* Free public transport in home city area * Up to 100 km free taxi * Up to 500 km rental car * Domestic public transport 1500 km

15 minutes package for 135 €/ month:

* 15 minutes from call to pick up by shared taxi * EU wide roaming for shared taxi at 0,5 €/km * Free public transport in home city, * Domestic public transport 1500 km

Business world package for 800 €/month:

* 5 minutes pickup in all EU * Free taxi in home city * Lease car and road use * Taxi roaming worldwide

Family package for 1 200 €/month:

* Lease car and road use * Shared taxi for all family with 15 minutes pickup * Home city public transport for all * Domestic public transport 2 500 km

ITS Finland / Hietanen

A new market approach

Principles of Mobility Operator Business

1. Mobility operators offer users individual door-to-door mobility services.

2. Mobility operators integrate several transport services by utilizing open

interfaces to a. the schedules,

b. real-time location data, and

c. payment systems

of transport services, both locally and in long-distance transportation.

3. Through digital solutions users can a. search and compare the length and cost of alternative travel chains,

b. book and pay for the door-to-door travel chain, as well as

c. follow and get instructions on executing the travel chain.

4. Digital solutions are scalable a. to different user profiles, and

b. internationally.

5. Solutions are demonstrated in a real transportation environment

Mobility as a Service requires open interfaces to transport services, including:

Timetables

Real-time location information

Payment systems

With these components Mobility Operators can

seamlessly integrate transport services worldwide

THE TIME IS NOW

Urbanization

Sharing economy, servicizing

Decreasing car ownership among young

Social change: the young want to be multimodal,

spontaneous and continuously connected

Crisis in transportation due to the increasing number of cars

• Utilization rate currently < 5 %, could be much more in shared use

Sustainability, environmental objectives, safety

Lack of funding, need for efficiency gains

Major business potential

Technological development

THE TIME IS NOW

Currently, transport services are offered and subsidized separately

User purchase,

public subsidization

of PT, and socially

necessary

transportation

Data Fleet Infrastructure

Public transport planning

authorities and other

transport service producers

City of Helsinki Media Bank / Juho Virolainen

In MaaS, all transportation is offered and subsidized jointly through mobility operators

Mobility

operators

City of Helsinki Media Bank / Juho Virolainen

User purchase,

public subsidization

of PT, and socially

necessary

transportation

Data Fleet Infrastructure

Public transport planning

authorities and other

transport service producers

Mobility as a Service benefits USERS

Strong user orientation

High service quality

Competitive pricing

17

18 Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department

Less cars

Less congestion and environmental disadvantages

Healthier, safer and more attractive cities

Mobility as a Service benefits CITIES

Emerging business involving several side businesses

An open ecosystem that can be easily entered

Rapid deployment of innovation and modern technologies

Highly increased efficiency of the transport system

Transport providers can concentrate on core competencies instead

of fare management, advertising, and customer service

19 Re-thinking Urban Mobility, Sonja Heikkilä, Helsinki City Planning Department

Mobility as a Service creates BUSINESS

WHAT IS HAPPENING AT THE MOMENT IN FINLAND?

Plenty of companies engaged and more are coming

8 Tekes funded prestudy projects ongoing

Several consortiums preparing pilot projects that are due the end

of May 2015, piloting could begin later this year

Several mobility operators established, technologies are

developed

Supporting actions, incl. opening of interfaces to transport services

Matchmaking of companies facilitated by Tekes

Other supporting programs by public organizations (e.g., Finpro

growth program)

Trial law that supports MaaS and other renewal of the transport

industry is being prepared

Open call for consortium projects

Open call for

prestudies

2.2.2015

2.2.2015

Open call for

prestudy projects

begins

Open call for

consortium projects

begins

27.2.2015

Open call for

prestudy

projects ends

23.3.2015

Decisions on

funding for

prestudy projects

latest

29.5.2015

Open call for

consortium

projects ends

31.7.2015 Decisions on funding

for consortium

projects latest

PILOTS

START

Prestudy projects

turn into

consortium project

applications

29.5.2015

Open call for Mobility Operator Business, Timetable

Decisions on funding are made as applications are submitted.

Last remarks

MaaS needs to offer a sufficient level of service to compete with

private car

• Comperehensive service supply (long-haul transportation, personal

logistics etc.)

• Guarantee on the realization of trips

MaaS services need to be easy to use

• Integrated payment systems

• Scalability

MaaS services need to be individual and addictive

Thank you!

Contact:

Sonja Heikkilä, Tekes

sonja.heikkila@tekes.fi

Tekes open calls for mobility operator business in spring 2015:

http://www.tekes.fi/en/programmes-and-services/tekes-

programmes/mobility-as-a-service/

http://www.tekes.fi/en/whats-going-on/hakuajat-

2015/prestudies-liikkumisoperaattorihaku-2015/

http://www.tekes.fi/en/whats-going-on/hakuajat-

2015/liikkumisoperaattorihaku-2015/