mobility on the move - ibtta · brisa: backbone of the portuguese road system | 2. 1.700 km’s,...
TRANSCRIPT
Mobility on the MoveFrom cars to people
João Azevedo CoutinhoIBTTA, Lisbon 2019
Brisa: backbone of the Portuguese road system
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1.700 km’s, 50% share, EBITDA > 550 M€, > 3.000 employees
Leading European motorway company
Via Verde: pioneer in electronic toll collection
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4 millions OBUs, non-stop UX, direct payments
Connecting cars since 1991
Via Verde: pioneer in electronic toll collection
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Innovation is part of Brisa’s DNA
OBU expanded to various car use cases
GAS STATIONS OFF-STREET PARKING DRIVE THROUGH
2002 2003 2014
Motorways business has changed
Motorways Business has changed
Business model is under pressure
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Lower economic growth Less new construction
Disruptive digital models New big players (ie Google)
Motorways Business has changed
Business model is under pressure
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It’s not circumstantialIt’s structural
Motorways business will keep on changing
Industry trends
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ECONOMY & DEMOGRAPHY
Low growth
TECHNOLOGY
Transformation & disruption
CONSUMER BEHAVIOUR
Less car cultureMore demanding
LEGAL & REGULATION
CO2 emission & car circulation limits
Lots of threats … but also interesting opportunities
Brisa Vision
Vision: From Infrastructure to Mobility
Delivering efficient mobility to the people
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What do we mean by Mobility?
Customer Centric & Collaborative Ecosystems
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DYNAMIC TRAFFICMANAGEMENT
AFFORDABILITYCONNECTIVITY
SMARTCITIES
LOW CARBON
INTERMODAL INTEGRATION
From infrastructure to mobility
From cars to people
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From cars to people
From cars to people
Example of Via Verde Payments
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+PAST
New mobility modes
PRESENT
Public Transportation
Beyond the customer car
From cars to people
From OBUs to Apps
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From license plates to individual interaction
From cars to people
Mobility payments on Via Verde app
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ON-STREET PARKING17 major cities
BUS & METROLisbon pilot
Already in use
TRAINSLisbon Tagus river crossing w/ Fertagus
BOATS & FERRYSLisbon Tagus river crossing w/ Transtejo
From cars to people
Payments on Via Verde app
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GAS STATION CAR WASHING F&B SERVICE AREASELETRIC CHARGING
Under deployment… “beacon technology”
Mobility Services beyond payments
Mobility Beyond Payments
Sharing mobility operations
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Promoting the individual car & sustainable mobility modes
Carsharing – DriveNow Partnership Ride Sharing – Via Verde Boleias
Planning Reservation Payment
Mobility Planner
Mobility Beyond Payments
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Direct management of services areas
Improve service & customer satisfaction
Increase revenue pool
New Colibri units, part of motorway UX
Mobility Beyond Payments
Fast electric charging across Brisa Service Areas
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Serving customer needs & contributing to low carbon
Deployment near Colibri units
not gas operators
Auto Platform Concept
Mobility Beyond Payments
Connected Cars Services
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Monetizing client base, Integrate data & payment solutions
Smart Insurance (Fidelidade Partnership)
From cars to peopleMultiservice platform business
Wide range of mobility solutions
From OBU to App base services
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Strong digital relationship
ON-STREET PARKING
386 k
MOBILITY PLANNER
31 k
PUBLIC TRANSPORTS
31 k
CARSHARING
46 k
CARPOOLING
26 k
MAIN INTEGRATED APP
1 380 kTotal July
Downloads Registered
3 956 k
Registered
OBU
Downloads
From transactions to customer behaviors
From cars to people
Multiservice Platform business
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Same strategy, but stronger integration & ambition
User Aggregators
Service Providers
Various user profiles
BRISA MOBILITY PLATFORM
Concessions Car service companies
Public Transport Operators
Parking Operators
Other 3rd party ops.
Other ops. owned by
BRISA
Businesses
Families
Clubs
Unique channel through which
customers access all services
CRM LOYALTY
Mobility is on the moveand so are we…
Thank you