modeling event data
TRANSCRIPT
![Page 1: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/1.jpg)
Data Modeling
![Page 2: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/2.jpg)
Event Model
![Page 3: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/3.jpg)
Event ModelImpression
![Page 4: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/4.jpg)
Event ModelImpression
Heartbeat (0%)
![Page 5: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/5.jpg)
Event ModelImpression
Heartbeat (0%)
Interaction
![Page 6: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/6.jpg)
Event ModelImpression
Heartbeat (0%)
Interaction
Heartbeat (25%)
![Page 7: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/7.jpg)
Event ModelImpression
Heartbeat (0%)
Interaction
Heartbeat (25%)
Ad Unit
![Page 8: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/8.jpg)
Event ModelImpression
Heartbeat (0%)
Interaction
Heartbeat (25%)
Ad Unit
App
![Page 9: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/9.jpg)
Event ModelImpression
Heartbeat (0%)
Interaction
Heartbeat (25%)
Ad Unit
App App
![Page 10: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/10.jpg)
Optimising Redshift
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Data Processing
Data validation
![Page 12: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/12.jpg)
Data Processing
Data validation
![Page 13: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/13.jpg)
Data Processing
Data validation Dimension widening
![Page 14: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/14.jpg)
Data Processing
Data validation Dimension widening
![Page 15: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/15.jpg)
Data Processing
Data validation Data modelingDimension widening
![Page 16: Modeling event data](https://reader031.vdocuments.net/reader031/viewer/2022030305/58738c261a28ab272d8b6db9/html5/thumbnails/16.jpg)
Data Processing
Data validation Data modelingDimension widening
Data is immutable and un-opinionated
Data is mutable and opinionated