modern day pamphleteering

Modern Day Pamphleteering

Steve Wickham • WickwoodOnline.com


(Marketing)


Tip:Go to where people are,

and bring them to where you are.


Belief:If you can conceive it,

and believe it, you can achieve it.



Introduction - InspirationIntroduction - Inspiration


(Marketing Peace & Sustainability)

• History• Common Sense by Thomas Paine• Ben Franklin• The American Revolution


Introduction - About MeIntroduction - About Me

• Formally Studied Chemistry at Ithaca College and U.C. Berkeley

• Started by own business while at Berkeley to get out of chemistry

• Currently work from my home as an Internet Marketer and Consultant

• Got involved in activism after watching the movie Loose Change


Modern Day PamphleteeringModern Day Pamphleteering

• Computers• Internet

• Cameras• Video• Phones• Copy Machines

• Books• e-Books

• TV• Cable Access• CurrentTV

• Radio• Conventional• Internet


RecommendationsRecommendations

• Highly Recommended Books• Cracking The Code• Last Hours of Ancient Sunlight

by Thom Hartmann

• Cradle to CradleBy William McDonough & Michael Braungart

• Stirring It UpBy Gary Hirshberg

• For Dummies, For Idiots, Guerilla Marketing, etc.


RecommendationsRecommendations

• Browser (Be sure to turn your cookies and javascript on!)

• Flock• Firefox• Internet Explorer 7 (only when you have to)

• Computer• Macs (No Dells!)

• Software• Use Open Source whenever possible


Flyers - TipsFlyers - Tips

• Hot-Pockets



• Hot-Pockets• Pull-Tabs• 1/4 Sheet



• Hot-Pockets• Pull-Tabs• 1/4 Sheet• 1/2 Sheet



• Hot-Pockets• Pull-Tabs• 1/4 Sheet• 1/2 Sheet• Full Sheet• Posters• Lamination


Flyers - CreationFlyers - Creation

Desk Top Publishing

• Adobe PageMaker• Adobe InDesign• Scribus (OS)

www.scribus.net

Word Processing

• MS Word• Google Docs• Open Office (OS)

www.OpenOffice.org


Flyers - CreationFlyers - Creation

Distribute in PDF files

• Portable Document Format• Need Full Version of Adobe Acrobat to Edit• Mac Print PDF• PC use PDF995

download at www.PDF995.com


Going to a WebsiteGoing to a Website

• You don’t need the http://• You don’t need the www.

(most of the time)

• You DO need to put in everything else• The domain part of a URL is CaSe

InSenSitive, but nothing else is• E-mail addresses are also CaSe

InSenSitive


TipsTips

• Example:

subdomain.domain-name

Guilderland.Neighbors4Peace.org

http://www.neighbors4peace.org/world/us/ny/capital_district/guilderland/


Type of MarketingType of Marketing

• Branding• Direct Response• Relationship


Anatomy of an AdAnatomy of an Ad

• Headline• Benefit/Feature (WIIFM)• Call to Action

These elements will be needed in almost everything you put out to the public


Social MediaSocial Media

• The Internet Web 2.0• Faster Growth than any

other trend, ever!• Faster than TVs entering the home• Faster than People buying computers

themselves


Flock BrowserFlock Browser

• The web browser for Social Media!• Based on Firefox• Free and Open Source• Helps you manage your Social

Media, as well as browse the web.


Social Networking SitesSocial Networking Sites

• Focus• Connecting with old and new friends• Sharing with like-minded people in

groups

• Huge traffic• Becoming “the Internet” for many

people


Facebook.comFacebook.com

• Huge Community, recently opened up beyond the college community

• We’ll come back to Facebook and do some live exploring


MySpace.comMySpace.com

• Bigger than Facebook, but probably not for long

• Many of the same elements as Facebook


LinkedIn.comLinkedIn.com

• Devoted to business focus• Helping people network their

business contacts for:• leads• getting a job• consulting• etc.


Social Bookmarking SitesSocial Bookmarking Sites

• Focus• Simple way to record Your Favorites

online• See the websites chosen by others• Drive group-think• Tagging, “folksonomy”


Digg.comDigg.com

• Digg an article or a page• The more people who “Digg” a page,

the more likely it will be promoted to the front page of Digg (and other search engines, too!)

• The Digg Effect


Technorati.comTechnorati.com

• Search Engine for Blogs• When a person posts to a blog, it can

“ping” Technorati and tell the search engine that there is new information to be indexed


Del.icio.usDel.icio.us

• Early social bookmarking tool• Allows people to see what others are

bookmarking and what’s popular• Drives new trends, awareness, and

group-think


Reddit.comReddit.com

• Very similar to the others• Focuses on what’s new and popular

online• Learns what you like as you vote on

links and submit your own


StumbleUpon.comStumbleUpon.com

• Gives you a toolbar where you can rate pages with a Thumbs Up or Thumbs Down

• Provides a button that allows you to be served up a random page based on your interests that many people have given Thumbs Up to


Content-Sharing SitesContent-Sharing Sites

• Focus• Gather user-generated content• Share your knowledge/thoughts with

others

• Considered viable source by many


Wikipedia.orgWikipedia.org

• The Grand Master of them all

• WikiLeaks.la


HubPages.comHubPages.com

• Allows you to build a webpage called a “HubPage” around your interests

• They will share the profits with you for the advertising on your page


Sqidoo.comSqidoo.com

• Similar to HubPages, but allows you to build a webpage called a “lens”


Gather.comGather.com

• 100’s of user-generated articles• Great place to write your “opinion

articles”


Flickr.comFlickr.com

• One of the photo-sharing sites• Allows you to post your photos and

share them with the world• Huge Audiences

and growing every day


Twitter.comTwitter.com

• Allows you to put in up to 140 characters about whatever you’re doing

• Has tools that will then publish this information to your Facebook or other pages

• Even can send your “twitter” as text message to your friend’s cell phones


YouTube.comYouTube.com

• Focus• Gather and show user-generated video

• Hugely popular – replacing television for some

• Most content is entertaining, but how-to videos are growing rapidly

• Allows you and others to put videos on other websites


Urth.TVUrth.TV

• Video Sharing Site focused on Environmental Issues

• Owned by my Sister and Husband’s company


GreenMaven.comGreenMaven.com

• Another site owned by my Sister and Husband’s company

• Search Engine for finding all things “Green”


Blogging and PodcastingBlogging and Podcasting

• Blog = Web + Log• Focus• Ease of use – quick and easy posting• “Normal people” can easily communicate

through the web

• Bloggers are developing audiences and influencing purchasing and other opinions

• The Pentagon is worried about Bloggers


Blogging and PodcastingBlogging and Podcasting

• DailyKos.comStarted by Markos MoulitsasAs a veteran, Moulitsas was offended that the freedoms he pledged his life for were so carelessly being tossed aside by the reckless and destructive Republican administration.

• BradBlog.comStarted by Brad FriedmanBrad is an investigative citizen journalist/blogger, political commentator and broadcaster.


Mobile ToolsMobile Tools

• Focus• Making participatory media mobile• Instant access• Fully emergent

• Dozens of new ways to interact with your cell coming online

• Right now, subsets of the media shown here

• Allow you to publish to your blog from your cell phone


Exploring FacebookExploring Facebook


Thank YouThank You

• Don’t Beat Yourself Up! There are plenty of others who will do that

for you. LOL

• Don’t Get Overwhelmed! :-oJust do something everyday.

• Don’t “Should” On Yourself! ;-)Just focus on one thing at a time, doing

first things first.

Common SenseDownload printable and audio versions from www.Neighbors4Peace.org/books/Common_Sense


modern day pamphleteering

Business

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page of digg

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