modern food processing - january 2012

Modern Food Processing January 2012

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5January 2012 | Modern Food Processing

EDITORIAL

Time to ‘Leap’

Manas R [email protected]

5

EditorialAdvisory Board

Dr A S Abhiraman Former Executive

Director - Research, Hindustan Lever Ltd

Prof M Y Kamat Former Head,

Food Engg & Technology Dept, UICT, Mumbai

At the outset, here is wishing all our stakeholders a Great New ‘Leap’ Year

ahead! Perhaps, the time is ripe when the country will be counted as the

fastest-growing economy on earth along with unparallelled opportunities to

transform the lives of millions vis-à-vis the much-needed inclusive growth.

In retrospect, the year 2011 was quite eventful for the Indian food processing sector and

the country, in general. Amid sweeping mega global trends – from the Jasmine Revolution to

the unprecedented stress on the Euro Zone and their rising ricochets across the globe – India

stood tall as one of the few key growth markets, albeit with tapered rate of economic ascent.

Towards the fag end of the year, the country witnessed introduction of two much-awaited

policy initiatives that would significantly impact the path ahead for the food & beverage

sector. However, Foreign Direct Investment (FDI) in retail and the ambitious Food Security

Bill are still hanging fire, thanks to multiple socio-economic-political resistances and an

unprecedented policy paralysis that gripped almost the entire last year.

While the country currently wastes a colossal 30 per cent of its fruit &

vegetable produce and has only about 20 million tonne of cold storage

capacity, it is high time to get things sorted and raise the bar. What is

wrong in allowing majority FDI stakeholding in retail, if that takes

our food storage and processing infrastructure to the next level? Has

the time come to revisit the rationale of having the Agriculture

Produce Marketing Committee (APMC) Act in today’s market-

driven economy as well as to have a fair playing field for producers

& consumers?

Given this scenario, it will be interesting to see if the sector

can adopt the approach to leapfrog rather than merely catch up

in the race ahead to offer greater productivity, energy efficiency

and f lexibility by virtue of next-gen products and processes. That

said, it is imperative to put into action adequate safeguards and

regulatory practices to ensure that the intended reforms stay on

the right track.

This edition of ‘Modern Food Processing’ ref lects all the above

and more, with a focussed mix of the past, present and future.

All these should lead to smarter technology, precise pricing,

superior customer service and proficient performance for the food

& beverage sector. Of course, we will review the trends regularly

and present the analysis for you in the times ahead.


Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise

Details on page no. 28, 43, 72

HIGHLIGHTS OF NEXT EDITIONSpecial Focus: Biotech in Food

Insight & Outlook: RTE/RTC Foods

Insight & Outlook - Nutraceuticals

Special Focus - Fish Processing Fish processing industry .....................................................

Rupee depreciation .............................................................

Omega oils ..........................................................................

Marine products ..................................................................

Roundtable ..........................................................................

In Conversation With

Amol Sheth,Chairman & Managing Director, Anil Ltd .......................................................

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32

36

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Nutraceutical beverages ......................................................

Nutraceutical marketing ....................................................

Nutraceutical regulation .....................................................

Product reformulation .........................................................

Interface - Ajay Khanna .....................................................

Modern retailing .................................................................

Laser diffraction ..................................................................

48

Facility Visit - Havmor Ice Cream LtdA scoop of freshness and quality ........................................ 42

50

52

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Automation TrendsImage-based ID readers: Scanning new opportunities......

Energy ManagementEffectual cold chain: Quintessential to keep rising fuel cost in check .....................................................

Policies & RegulationsE. coli testing: Why make it mandatory? ...........................

StrategyEffective procurement policy: Bridging demand-supply gap in edible oil industry ....................................................

Tips & TricksFood hygiene: Safety first, training must ..........................

Event ReportIndia Converting Show 2011: Enabling platform to convert potential into reality ....................................

Sweet & SnackTec India 2011: One-stop-shop technology show ...........................................................

India Packaging Show 2011 : A total package for end-user industries ..................................................

Cover visual: Mahendra Varpe

Regular SectionsEditorial ........................................................................ 5

Newsmakers of 2011 .................................................... 10

News, Views & Analysis .............................................. 14

Technology & Innovation ............................................ 22

Technology Transfer .................................................... 24

Projects ........................................................................ 71

Event List .................................................................... 72

Book Review ................................................................ 76

Products ...................................................................... 77

List of Products .......................................................... 87

List of Advertisers ...................................................... 88

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NEWSMAKERS OF 2011

Modern Food Processing | January 201210

Simbhaoli Sugars forms JV with UK company( January) Simbhaoli Sugars Ltd (SSL) has formed a joint venture ( JV) with the UK-based trading firm ED & F Man Holdings (EDFM) to set up a sugar refinery in Gujarat at an investment of ` 228 crore. The greenfield sugar refinery will be set up in Kandla, Gujarat, with a capacity of 1,000 tonne per day. The JV company will sell the white sugar in the domestic market as well as outside India.

Agri-produce

Kohinoor Foods and McCormick to form JV ( June) Basmati rice distributor Kohinoor Foods Ltd (KFL) has formed a joint venture with the US-based food and seasonings maker McCormick and Company, to market and sell its Kohinoor basmati rice & food products in India. McCormick will hold 85 per cent stake in the joint venture and it will invest a total of $ 115 million. Kohinoor Foods makes and distributes rice as well as cooking pastes, spices, seasonings and frozen foods in India.

Peruvian cola maker enters India(February) The Peruvian company Ajegroup, maker of Big Cola brand, has forayed into India. The Ajegroup plans to extend the reach of Big Cola in Maharashtra and Gujarat before moving to other states. The Peruvian company stepped outside its home turf last year by launching its operations in Thailand. It also has a bottling plant in Patalganga, Maharashtra. The unit, set up at an investment of ` 50 crore, can fill 600 bottles per minute.

Beverages

SABMiller acquires Foster’s Group (September) SABMiller Plc has acquired the Australia-based Foster’s Group. The acquisition of Foster’s is consistent with SABMiller’s strategic priorities and will provide SABMiller with exposure to Australia’s strong economic growth prospects; a leading position in the stable and profitable Australian beer industry. Besides, it will also provide opportunity to apply SABMiller’s capabilities and scale to improve Foster’s financial and operating performance.

PepsiCo reintroduces Duke’s range in Mumbai(October) Seven years after stopping its sales, PepsiCo India has relaunched the Duke’s range of beverages in Mumbai. Duke’s will now be available in four flavours – Raspberry, Masala Soda, Ginger and Ice Cream Soda - in 200 ml retro style returnable glass bottles for ` 10 and a 500 ml PET bottle for ` 25. These beverages will be manufactured at the Duke’s facility in Mumbai.

Coca-Cola to invest $ 2 billion in India over five years (November) The Coca-Cola Company announced that it would invest $ 2 billion along with its franchisee bottlers in India over five years. That, it said, would catapult the country to the sixth-largest position in the global market in terms of volumes. Currently, India is the ninth-largest market for the company in terms of volumes across the globe. Coca-Cola plans to invest $ 30 billion across the world in the next five years. India will account for 6.6 per cent of that.

Cargill acquires German chocolate business( June) Cargill has acquired a German chocolate business, as part of the company’s wider plans to expand further into Europe. Schwartauer Werke Kakao Verarbeitung Berlin (KVB) is a business-to-business supplier of chocolate and semi-finished cocoa products. The company said that KVB’s two Berlin plants will complement its existing German cocoa and chocolate facilities in Klein Schierstedt and Hamburg.

Confectionery

Kraft Foods plans to split into two companies (August) Kraft Foods Inc said that it plans to split into two publicly traded companies, with one concentrating on snacks like Oreo cookies; Trident gum and Cadbury chocolates, while the other focussing on the North American grocery business will include Kraft cheese and Maxwell House coffee.

IDMC and Stork Foods enter strategic agreement (April) IDMC and Stork Foods and Dairy Systems BV, the Netherlands, have come together in a renewed partnership towards offering state-of-the-art solution for sterilisers and aseptic packaging systems. IDMC, together with Stork, will provide customised and economic aseptic processing solutions including after-sales services for the milk, juice, beverage and viscous food industries in India.

Dairy

Fonterra to invest $ 40 million in China ( July) Fonterra will invest $ 40 million in its third Chinese dairy farm as the company expects demand to treble in the region over the next ten years. Philip Turner, President, Fonterra China, said that there was particular demand for liquid and fresh milk products. The 40-hectare farm is expected to increase Fonterra’s overall milk production in China to around 90 million litres.

NEWSMAKERS OF 2011


DuPont to acquire Danisco for $ 6.3 billion( January) DuPont has entered into a definitive agreement to acquire Danisco, a global enzyme and specialty food ingredients company, for $ 5.8 billion in cash and assumption of $ 500 million of Danisco net debt. Upon closing, this transaction will establish DuPont as a clear leader in industrial biotechnology with science-intensive innovations that address global challenges in food production and reduced fossil fuel consumption.

Food Ingredients

Orkla Brands buys Pune-based spice company (May) Orkla Brands has entered into an agreement to purchase Rasoi Magic Foods, a manufacturer of spices and spice mixes, located in Pune. Under the agreement, Orkla Brands is acquiring 100 per cent of the shares through its Indian company MTR Foods. “This acquisition is part of our further investment in India, which we consider to be an attractive and growing market,” said Paul Jordahl, CEO, Orkla Brands International.

Solvay inks pact with Lactose India (September) Solvay has signed an agreement with Lactose India to distribute its galactofructose (also known as lactulose) forms in India for the first time. Lactose India will promote this ingredient to its existing client base of food and supplement manufacturers. Clients of Lactose India include Abbott Healthcare, Glaxo SmithKline and major Indian dairies.

Dutch firm opens new India office (December) Purac, a division of Dutch firm CSM and a food preservation supplier, has opened a new Liaison Office in Mumbai. At present, all sales activities of the company in India were conducted through the regional office in Singapore. With this development, while the execution of sales activities will continue to be managed from Singapore, the new office in India will act as a communication channel between Purac Singapore and its Indian customers.

Tetra Pak invests £ 100 million in India(February) Tetra Pak recently invested £ 100 million in the construction of a new factory in India, which will serve the local market as well as South Asia and the Middle East. India is the biggest producer and consumer of milk worldwide and the proportion of packaged milk is expanding fast. By building a new packaging material facility in Chakan, near Pune, Tetra Pak intends to take full advantage of this trend.

Food Packaging

RJ Corp expands collaboration with PepsiCo (February) RJ Corp, PepsiCo’s biggest bottler in South Asia, has acquired the beverage maker’s entire franchisee bottling operations in Morocco for about $ 100 million. PepsiCo, which is a distant second to Coca-Cola in Africa, wants to scale up presence in Morocco where the soft drink market is estimated at $ 1 billion. The Morocco buy will give RJ Corp access to the entire North Africa market to expand its global footprint.

Graham Packaging to buy Italian firm(April) Graham Packaging has acquired Italian company Techne for Euro 8.8 million as part of its strategy to expand outside the US. The firm said its subsidiary in Italy, Graham Packaging Company Italia S.r.l., had committed to acquire the assets of Techne – Technipack Engineering Italia S.r.l – which produces extrusion blow moulding machines. Bologna-based Techne, currently in administration, produces bottles for food, beverage, pharmaceutical and personal care industries.

HNG to acquire Germany-based Agenda Glas AG (May) Hindusthan National Glass (HNG), one of the leading glass container manufacturers in India with 55 per cent marketshare in the domestic glass packaging segment, recently acquired Agenda Glas AG, Germany, entailing an investment of about ` 321 crore over the next one year. The acquisition will act as a stepping stone to the company’s global growth plans and will drive HNG’s vision of becoming one of the top 15 global glass packaging companies.

HSIL to acquire Garden Polymers( June) HSIL Ltd, one of India’s leading building product and container glass companies, has acquired 60 per cent stake in Garden Polymers Pvt Ltd. Total deal size agreed for 100 per cent stake is ` 89 crore. Garden Polymer Pvt Ltd manufactures PET bottles, caps and closures with two strategically located plants in Dharwad (Karnataka) and Selaqui (Uttarakhand). The plants are equipped with imported state-of-the-art machines and moulds.

Rexam sells closures business for $ 360 million ( June) Rexam PLC, the global consumer packaging company, has agreed to sell its beverage and speciality closures business to Berry Plastics for $ 360 million in cash, subject to certain asset adjustments. The closures business is focussed on the North American market. Rexam plans to right-size its plastic packaging operations as a result of this transaction. This is expected to give rise to an exceptional charge of around £ 25 million of which £ 15 million will be cash costs.

NEWSMAKERS OF 2011


Mettler-Toledo acquires food inspection systems maker (April) The Switzerland-based Mettler-Toledo has acquired the Smiths Detection Product Inspection Division and will adopt the well-known Eagle brand of food X-ray inspection systems. Well-known for its expert inspection products since 1998, the Eagle business will continue to operate as a separate entity using existing sales and service channels. With this acquisition, Mettler-Toledo is increasing its commitment to the food X-ray business.

Food Safety

Sealed Air to acquire Diversey for $ 4.3 billion( June) Sealed Air Corporation and Diversey Holdings Inc have entered into a definitive agreement under which Sealed Air will acquire Diversey, a leading solutions provider to the global cleaning and sanitisation market, in a transaction valued at $ 4.3 billion. Diversey provides cleaning, sanitisation & hygiene solutions to industrial and retail customers in the food & beverage, food service, healthcare and lodging sectors worldwide.

Britannia forays into breakfast mixes market ( January) Britannia Industries recently entered the ` 500-crore branded breakfast space dominated by players like MTR Foods, Kellogg India, PepsiCo and Marico. The company has launched Britannia Healthy Start, a range of ready-to-cook breakfast mixes consisting of upma, poha, porridge and oats. According to the company press release, the breakfast range is fortified with multi-grains, vegetables, pulses and nuts.

RTE Foods

Nestle to set up facility in Himachal Pradesh(March) Nestle India has chosen Himachal Pradesh for its ninth manufacturing facility in the country. The new facility to manufacture chocolate and noodles may entail an investment of around ` 400 crore. Besides, Nestle also plans to add capacity to its existing units in Punjab, Haryana, Goa & Karnataka; and a new R&D facility in Haryana.

AgroTech Foods forays into RTE segment( July) AgroTech Foods Ltd marked its entry into the Ready-to-Eat (RTE) category with the launch of its exciting new range of Sundrop 10 min Yummeals. On the new launch, Sachin Gopal, President and CEO, AgroTech Foods, said, “The RTE market will soon become one of the fastest growing sectors in the India. We are positive that Sundrop Yummeals will strike an instant chord with our customers.”

Britannia to invest ` 200 crore ( July) Britannia Industries Ltd (BIL) will invest close to ` 200 crore in setting up four greenfield manufacturing units to ramp up capacity and meet its topline growth in the bakery business. “We are growing at over 20 per cent in the bakery business. We are setting up new factories to cater to the growing demand. The first of these factories will come up in Bihar,” said Vinita Bali, Managing Director, BIL.

Marico Group sells Sweekar to Cargill India(March) The Marico Group has recently announced the divestment of its refined sunflower oil brand Sweekar to Cargill India Pvt Ltd. Saugata Gupta, CEO, Consumer Products Business, Marico, commented that in recent years, the firm has chosen Saffola as its wellness platform vehicle in the refined edible oils and health foods space. Gupta said that during Marico’s focussed journey of sustainable profitable growth, the firm recognised that Sweekar has limited fitment in Marico’s portfolio.

Miscellaneous

Future Group enters elite gourmet retailing (May) Future Group, the owner of Big Bazaar, has launched its gourmet food store, Foodhall, in Mumbai. Foodhall is the fourth organised food retailing chain in Future Group’s portfolio. The three existing ones include mass retail store Food Bazaar, no-frills small-format KB’s Fair Price stores and franchisee store FoodRite, which it acquired from South African grocery chain Shoprite. Foodhall stores will offer a range of fresh & packaged assortment foods, covering international & pan-Indian cuisines.

Rockwell Automation acquires Lektronix (May) Rockwell Automation Inc has purchased the UK-based Lektronix, a leading independent industrial automation repairs and service provider in Europe and Asia. Lektronix provides automation repairs, spares and other maintenance services for most industrial automation products, including programmable logic controllers, electric motor drives, industrial computers, and computerised numerical control equipment.

Danone buys Wockhardt nutrition business (August) Danone has agreed to buy Wockhardt Group’s nutrition business for about $ 355 million (` 1,575 crore) and enter the baby nutrition and medical nutrition markets in India. Danone will acquire Wockhardt’s nutrition business and brands, as well as related industrial operations from Carol Info Service, located in Punjab, according to Danone.

NEWS, VIEWS & ANALYSIS


ADF Foods recently announced plans

of going pan-India with its SOUL

brand. The company is eyeing turnover

to the tune of ` 500 crore within

the next five years. The SOUL brand

comprises pickles, chutneys and ready-

to-eat (RTE) curries. The

USP of this brand is that

all products are made

using olive oil. “SOUL is

the only premium brand

in India to manufacture

pickles in olive oil, which

is free of transfats and

cholesterol,” said Bimal

Thakkar, Managing

Director, ADF Foods.

ADF Foods recently

carried out expansions at its Nadiad

and Nashik facilities raising the

capacity by 70 and 20 tonne per day,

respectively. Already an established

player across America, Africa, Europe,

Australia, Middle East, Asia and New

Zealand, the company is aiming to

reduce its export dependence from 90

to 60 per cent.

Elaborating the pan-India

expansion, Thakkar stated that the

company has invested ` 60 crore

solely towards marketing and brand-

building initiatives. “ADF Foods is

now on an aggressive expansion spree.

We recently launched our products

in Ahmedabad after Mumbai and

Pune. In the next 12 months, SOUL

will have an all-India presence. We

will also be introducing new products

in the near future,” he

added.

M o s t f o o d

processing companies

today consider RTE

foods segment a lucrative

business opportunity and

Thakkar is optimistic

about the success

of SOUL in tier II

markets as well. “We are

already getting a good

response from non-metro markets

as RTE products give customers the

convenience of savouring delicacies

within few minutes. The cooking

time is reduced to minimum in case

of curries. We live in a fast-paced

world and do not find time to cook,

that is why RTE foods offer a healthy

alternative making the cooking process

delightful, instant and easy, as it just

involves heating the packet for two

minutes with just a simple ‘Snip and

Serve Hot’ method,” he explained.

Mahua Roy

RTE PRODUCTS

ADF Foods plans pan-India foray with SOUL brandINFRASTRUCTURE

Danfoss invests in India to tap cold chain infrastructure boomThe Denmark-based Danfoss Group is banking

on growing demand for cold chain infrastructure

to boost its business in India. The company,

which recently launched ‘India 2015’ strategy,

plans to tap further into the fast growing Indian

market to triple its turnover by 2015. As part of

the strategy, Danfoss expects to invest DKK 500

million over the next four years in a new R&D

and manufacturing facility, & simultaneously

expand its sales effort throughout the country.

During this period, Danfoss will also ramp up its

headcount in India from 200 to well above 1,000

by 2015. Some of the key factors that have led

Danfoss to invest further in India are a large pool

of qualified engineers, a growing affluent middle-

class and a home market that is increasing in size.

Moreover, a number of underlying mega trends

in urbanisation, increasing demand for cold

chain infrastructure as well as power and energy

products are expected to drive strong demand for

Danfoss products.

“India’s rapid urbanisation will result in

higher demand for power. The same goes for

ventilation, air conditioning and a more efficient

cold chain infrastructure to keep food fresh

during transport and storage. This will fuel

growth for Danfoss in areas such as industrial

refrigeration, as well as frequency converters

and products related to solar and wind power,”

said Noel Ryan, Head, Danfoss India.

HEALTH FOODS

Herbalife launches low calorie energy drink mixHerbalife, a global nutrition company,

has launched Herbal Tea Concentrate, a

uniquely formulated low calorie energy

drink mix with ingredients including

orange pekoe extract, green tea extract,

black tea extract, hibiscus flower powder

and malva sylvestris extract. It can be

made into a drink with the addition

of hot or cold water and used as a

replacement for other drinks.

The drink provides the benefits of both green and black

tea, as it contains a variety of polyphenols with antioxidant

properties. The company has launched the product in original

natural flavour so that it can be savoured all day. The company

plans to make the product available across India.

FOOD PROCESSING MACHINERY

Heat and Control setting up manufacturing facility in ChennaiHeat and Control, Inc, one of the world’s leading manufacturers

of food processing and packaging equipment, is putting up a new

facility in Chennai. “Considering the potential of the market in

India, we are setting up the facility in Chennai. For this, we have

already finalised 7.8 acre of land. The plant will cover an area of

50,000-60,000 sq ft, and 10,000 sq ft has been demarcated for office

and testing centre,” revealed Manoj Paul, Country Manager, India &

South Asia, Heat and Control (South Asia) Pvt Ltd. It will produce

the same range of heat & control and food processing equipment for

snack industry, “Currently, such equipment is being imported from

Australia and China. It will also facilitate employment generation,”

he said. The investment for the project is around $ 8-10 million. The

construction would start early 2012.

Prasenjit Chakraborty

Bimal Thakkar



According to packaging expert, Vimal Kedia,

Managing Director, Manjushree Technopack,

milk and oil are two categories in the food

& beverage industry, which

need to revisit packaging

solutions. He said, “Regular

milk is currently available

only in LDPE pouches,

which need to be cut and

emptied into another vessel.

Similar is the case with

oil. Though the packaging

costs associated with this

are low, the bigger concerns

are unhygienic methods of

usage, as contamination could take place while

being removed from primary packaging.”

Besides, there could be loss of original

flavours and aroma. “Both these products

should be available in rigid packaging like

PET for edible oil or blow moulded PP/

HDPE containers, with designs enabling

easy pouring and re-closability,” he adds.

The company recently won the

prestigious WorldStar Award 2011 for

two of its packaging designs: Unilever’s

Kissan’s Squeezo ketchup

bottle and Cadbury-

Kraft ’s Bubbaloo jar.

Instituted by the World

Packaging Organization,

the awards are considered

to be the highest

recognition of packaging

excellence in the world.

The Cadbury’s Bubbaloo

jar has been recognised

for its functionality as it

solves the common problem of chewing

gums at the bottom getting squished due

to the weight of chewing gums at the

top. The Kissan Squeezo bottle has been

recognised for its inverted design, which

makes it convenient to pour ketchup with

just a gentle squeeze.

Mahua Roy

PACKAGING

Milk and oil need packaging overhaul: Manjushree TechnopackDAIRY BUSINESS

Tirumala Milk to set up largest dairy plant in Andhra Pradesh Tirumala Milk Products Pvt Ltd

(TMPPL), the second-largest

private dairy player in South India,

is gearing up to set up the country’s

largest integrated dairy plant at an

investment of about ` 6,000 crore

near Vinukonda in Guntur district

of Andhra Pradesh. It is expected to

start operations five years from now.

E N Rao, Executive Director,

TMPPL, said, “The plant will

have a milk processing unit, units

catering to the production of milk

powder and milk products such as

yoghurt and a two-megawatt captive

power project.”

Carlyle, the global private equity

giant, is backing the project and has

taken a stake of 20 per cent by investing

` 110 crore in June this year.

PREMIUM ALCOHOL

Beam Inc launches super premium portfolio in IndiaBeam Inc announced new introductions in the super premium &

luxury Scotch expressions with the global launch of Teacher’s 25 Years

Old Blended Scotch Whisky and Teacher’s Highland Single Malt Whisky

from the Ardmore Distillery. The global launch of both these premium

spirits from India is a reiteration of Beam Inc’s commitment to the

Indian market and a salutation to a country that made its flagship

Teacher’s Highland Cream the dominant market leader across India, said

the company.

Beam Inc, the fourth-largest spirits company in the world is

committed to its consumer insight-driven innovations agenda and is

encouraged with strong growth witnessed in emerging markets. India

continues to be one of the leading markets in emerging economies for

Beam with a successful Teacher’s portfolio. Teacher’s currently markets

Teacher’s Highland Cream, Teacher’s 50–12 Years Old & recently introduced

premium innovation - Teacher’s Origin.

Harish Moolchandani, CEO & Managing Director (India &

Indian Sub-continent), Beam India, said, “We have seen some exciting

times in the last one year. Teacher’s as a brand outperformed the market

and expectations, & its elevation to the numero uno position in India

has reaffirmed our belief in the understanding we have of the Indian

consumers and their requirements. Teacher’s 25 Year Old and Teacher’s

Single Malt are premium expressions that will help us break through

the clutter in the Indian Scotch whisky market and offer the finest

experiences to whisky aficionados.”

APPOINTMENT

McCain Foods India gets its new Managing Director

Vikas Mittal has been

appointed the Managing

Director of McCain Foods

India Pvt Ltd, the Indian

subsidiary of McCain Foods

Canada. In this capacity,

he will be playing a key role

in shaping long-term growth

strategies for the company

besides building the McCain brand in India. An alumnus

of IIM Lucknow and Delhi College of Engineering,

Mittal has over 20 years of experience working across

the most competitive FMCG categories including

haircare, skincare, food and beverages, laundry, homecare

and healthcare.

Previously, Mittal was working with Dabur India Pvt

Ltd, where he was Executive Vice President (Marketing)

for Dabur’s Personal and Home Care Division, and

subsequently moved as Head of Innovations, Dabur India

Pvt Ltd. Prior to joining Dabur, he has held key positions

in India, Middle East, Africa and South East Asia in

organisations like Proctor and Gamble & Friesland

Campina (a Netherlands-based dairy cooperative).

Vikas Mittal

Vimal Kedia



Birla Research and Lifesciences is

focussing all its retailing activities of

Nutrinext Multigrain Biscuits in Mumbai.

“Sampling at 10 Rebirth stores and key

touch points like societies & malls will

be the key to creating trials and build

belief in the brand &

its concept. Besides

this, we are also coming

up with pertinent &

specific combo packs

based on various

health benefits that

they seek. Our biscuits

will complement these

packages and strengthen

its purpose,” revealed

N Venkat, Managing

Director & CEO, Birla

Wellness & Healthcare Pvt Ltd.

The new range offers two different

variants – low sugar multigrain biscuits

and multigrain biscuits for women. As

far as the target group is concerned,

low sugar multigrain biscuits have key

ingredients, which help combat the sugar

levels and are made keeping in mind the

group of people who are conscious about

controlling their sugar intake and are

looking at nutritious options for their

hunger pangs. The important ingredients

used in the product like gudmar, jamun

seeds, tulsi, ginger, ashwagandha, gulvel,

moog dal offer unique health benefits

like optimising the body’s insulin

secretion, boost body’s immunity system,

improve vitality and maintain the blood

sugar level. “Similarly,

multigrain biscuits (for

women) takes care of

women, who are health-

conscious and would

like to take care of their

basic, yet vital health

needs in a convenient

& tasty manner, as well

as get more out of life,”

he said.

Speaking on the

taste aspects of the

product, Venkat said, “Even though

an attempt will be made to match the

taste to the best extent possible with

normal biscuits, it will not be the aim in

designing these products. The intention

of the technology is to primarily

provide the health benefit and keep

the taste acceptable. The formulation

contains several known herbs that have

health benefits and these will influence

the taste.”


HEALTH FOOD

Birla Research focussing on Mumbai for its new launch multigrain biscuits

WINE BUSINESS

Australian wine maker eyes Indian market Clairault, an Australian family-owned wine

company, is eyeing a share of the Indian

wine market and considers it one of the

important markets in Asia. Elaborating

on growth figures, Conor Matin, General

Manager, Clairault Wines, said, “With

reference to our brand placement strategy,

our goal is 30 per cent domestic market, 55

per cent export market, and 15 per cent

direct sales from the winery cellar door.

Within the export channel to market,

this is heavily weighted towards India,

Asia and Asia-Pacific in the vicinity of

about 70 per cent of our export allocations.

Of that, India will be positioned in the

top four markets, along with China, Japan

and Korea.”

Matin opined that the company is betting

big on the Indian market, as European and

American markets have attained saturation

due to the global financial crisis. Clairault

Wines is looking at collaborations with

sommeliers and hospitality industry for

promotion. The company recently launched

Estate Cabernet Sauvignon, Cabernet Merlot,

Semillon Sauvignon Blanc and Estate

Chardonnay wine variants in India. It has

tied up with FineWinesnMore to distribute

the wine in Mumbai and Delhi.

Mahua Roy

FROZEN FOODS

West Coast Fine Foods launches healthy parathas Kawan Foods International, one of

the leading manufacturers of frozen

foods, has partnered with West Coast

Fine Foods to launch and distribute

a range of frozen parathas. Recently,

the company announced the launch

of Kawan range of frozen heat &

eat parathas, with offerings in tawa,

flakey, and whole wheat variety. Rahul Kulkarni, Director, Marketing,

West Coast Group, said, “According to industry data, the packaged

frozen food market is growing at the rate of 30 per cent annually,

which has prompted us to launch the globally well-known Kawan

brand in India.” The entire range of Kawan parathas would be available

at all leading retail stores across more than 60 cities in India.

Mahua Roy

COLD CHAIN INFRASTRUCTURE

Government invites proposal for integrated cold chainRecently, the Ministry of Food Processing Industries has invited

Expression of Interest for integrated cold chain from all across

the country. The proposal should be submitted on or before

January 31, 2012. To support the growing horticulture and food

services industry, the Ministry aims to have 45 lakh tonne of

cold storage capacity and over 3,000 reefer trucks for domestic

transportation of fresh produce by 2012. To give a boost to

the cold chain industry that the Ministry has announced an

Integrated Cold Chain Scheme. “The scheme will enable

excellent infrastructure facilities for cold chain, value- addition

and the preservation industry along the supply chain from ‘the

farm to market’ by employing a cluster-based approach,” said

Mayur Suchak, Managing Director, Magus Consulting Pvt Ltd

– a provider of Project Management Consultancy services.

N Venkat



ACQUISITION

GEA Refrigeration Technologies acquires QPM ManufacturingGEA Refrigeration Technologies recently

acquired the assets, operations, production

facilities, and patents of the companies

QPM LLC and QPM Manufacturing LLC

of USA. QPM is a prominent supplier of

special steel conveyor belts that assure reliable

transportation of food products in ovens and

freezers. “The acquisition of QPM means

that GEA Refrigeration Technologies now

has proprietary access to technology that

allows expansion of our freezer portfolio,”

said Dr Hugo Blaum, President, GEA

Refrigeration Technologies, and Member of

the Executive Board of GEA Group.

CONFERENCE

AIFPA organises food safety summit in New Delhi To highlight the

achievements in the food

processing industry, the

All India Food Processors’

Association (AIFPA)

recently organised the All

India Food Safety Summit

2011 in New Delhi. The summit was followed by an awards function, where

awards and scholarships were given to food processors, entrepreneurs and others for

exemplary contributions to the development of the food processing industry.

At the conference, sessions were conducted covering the issues and challenges

relating to licensing, registration and enforcement. Various aspects about the smooth

transition of the industry from the earlier Act/Rules/Orders to the new norms

were discussed. Piruz Khambatta, President, AIFPA, and Chairman, Rasna; V N

Gaur, CEO, Food Safety and Standards Authority of India; and Dr V Prakash,

distinguished scientist of CSIR India, & President, Nutrition Society of India were

present on the occasion.

PACKAGING

Bosch launches vertical packaging machine in IndiaBosch Packaging Technology

recently introduced Pentad 26

vertical packaging machine in

India, with a host of features like

low height, high output and easy

accessibility that allow for improved

packaging efficiency. The machine

is also capable of handling varied

qualities of films. Its servo cross

seal jaw ensures high output and

efficiency. Tightness of cross seal

due to higher sealing pressure

results in improved reliability of sealing, less wastage and

longer shelf-life.

Apart from better efficiency and packaging quality,

Pentad 26 also offers user-friendly operations through

lower complexity, less disassembly and assembly time for

maintenance. Tool-less adjustment of belts and early film-

ending warning to the operator also contribute significantly

to ease of use. A user-friendly Human Machine Interface

(HMI) ensures easier diagnostics and device integration.

Commenting on the product, Friedbert Klefenz, President,

Bosch Packaging Technology, said, “The Indian packaging

market is evolving. The Pentad 26, for instance, has been

developed by Bosch engineers in India, China and Brazil

and is particularly designed for packaging needs of emerging

markets.” Further, aspects like lesser film wastage, lower air

consumption and lower downtime due to quick changeover

provide Pentad 26 with superior cost-efficiency. It also offers

easy maintenance on account of open frame accessibility,

simplicity of design and fewer parts.

COFFEE MACHINE

Fresh & Honest plans manufacturing unit for LB series in IndiaFresh & Honest, one

of the leading coffee,

vending and retailing

companies in India

and part of Lavazza

in India, is mulling

a manufacturing

unit for the coffee

machines, depending

upon favourable

market penetration in 2012. “The café culture is increasingly

spreading in the Indian market and we see tremendous potential

with our coffee machines to tap and dominate the market. The

organised coffee retail business in India is pegged at over ` 8

billion with the potential space for nearly 3,000 coffee retail outlets

in India, according to the retail consultancy firm, Technopak

advisors,” said K Sivakumar, Chief Operating Officer, Fresh &

Honest Café.

The company recently launched a new coffee machine –

Lavazza BLUE 4700, under its LB series. This professional plug

& brew semi-automatic coffee machine is targeted at standalone

cafés and restaurants that specialise in brewing that perfect cup of

coffee for the coffee enthusiast. The machine works with Lavazza

Blue capsules and has programmable keys for multiple product

selections with LED display and can produce up to 200 cups/day.

The capsules contain ground coffee powder and are packed in

inert atmosphere and sealed to lock the freshness and aroma.

These coffee capsules variants are chosen from wide array, made

in Italy to specifically suit the Indian palate.

Mahua Roy

Session in progress

K SivakumarPentad 26 machine



HRS Process Systems Ltd (HRS

PSL), part of UK-based HRS

Group, recently bagged the contract

for aseptic fruit pulp steriliser

and filler from Maha Juicy Food

Processing Pvt Ltd for its plant in

Chittoor District, Andhra Pradesh.

Until recently, Maha Juicy Food

Processing had been in the business

of fruit pulp processing and filling

pulp in cans. Maha Juicy Food

Processing order, worth ` 24 million,

is to be supplied and commissioned by HRS PSL in March 2012.

“Our aseptic steriliser and filler have a unique user interface

as they are being mounted independently. HRS’ aseptic steriliser

has the capacity to process more than 6,000 kg/hr of fruit pulp/

puree and the filler is designed to fill in 200–1,000 kg bag-in-

drum & bag-in-bins. The PLC-based touch screen control panels

have been designed keeping in mind its user-friendly interface. By

installing this steriliser & filler, the company will definitely be able

to reduce its packaging costs and also tap consumers with bulk

requirements,” claimed V Gokul Das, Managing Director, HRS

Process Systems Ltd.

As far as service is concerned, HRS PSL plans to station one

engineer in Chitoor throughout the first mango season, so that he

can inspect the entire process at the customer site. “Additionally,

our engineers will train and educate the client’s staff with the entire

operating process,” Gokul Das said.


EQUIPMENT CONTRACT

HRS PSL to supply aseptic line to Maha Juicy Food FOOD SAFET Y

3M and Kraft Foods develop new procedural innovation3M Food Safety has developed a new test, aerobic procedure

for lactic acid Bacteria, for testing food samples by integrating

a unique combination of the 3M Petrifilm Aerobic Count Plate,

a pH indicator and MRS (deMan, Rogosa and Sharpe) media.

The new procedure is the result of a long-term relationship

with Kraft Foods, USA. Kraft Foods approached 3M Food

Safety to create a new procedure as an easier solution for

monitoring shelf-life and environmental samples for food

products, such as raw and ready-to-eat (RTE) meats. Use of

this procedure was recently approved for internal validation by

Kraft Foods quality and 3M Food Safety is now releasing this

method for global food manufacturers.

The 3M Petrifilm Aerobic Count Plates are a thin film,

ready-to-use dehydrated version of the conventional agar

plate. The MRS broth media consists of enzymatic digest

of animal tissue, beef extract and yeast extract, which are the

carbon, nitrogen and vitamin sources that help in cultivation

of lactobacilli. And the pH indicator helps in visualising the

colonies of these bacteria.

“This new procedure will be a great tool for companies

wanting to assess quality, and ensure product consistency and a

longer shelf-life. This collaboration is also a great illustration of

3M’s commitment to working hand-in-hand with our clients

to find solutions that help them achieve their goals,” said Bob

Young, Senior Technical Specialist, 3M Food Safety.

In India, lactic acid bacteria testing are performed by those

customers, who face shelf-life concerns for their products.

PACKAGING DESIGN

Premier Beverage reveals new packaging designs for energy drinks

Premier Beverage Group is set to launch new

dynamic OSO Energy Beverage premium

packaging designs in Q1 2012. Sophistication and

exceptional quality remain OSO’s key elements.

The bottle would feature the pristine clarity of

the liquid. Fouad Kallamni, President, Premier

Beverage Group, stated, “Our new packaging sets

us apart from the cluttered mainstream energy

drink category by providing a premium, glass-bottle design that discerning

customers will be glad to enjoy.”

OSO worked with Monday Collective, a renowned brand design team in New

York, on the reb-randing of its line. The design for OSO simply expresses the

brand concept - a unique natural energy beverage with exquisite taste.

Further, OSO has a refined visual presence to challenge the loudness of the

energy drinks market with an effortless style and sophistication. The bottle

structure is custom designed to reflect its premium stature, and a simple brand

identity presents the name in a pure and interesting way.

INSTRUMENTATION

Endress+Hauser launches flowmeter with ethernet/IP connectivityEndress+Hauser has introduced the Promag

53 electromagnetic flowmeter with ethernet/IP

connectivity for easy integration with the Rockwell

Automation PlantPAx process automation system.

The Promag 53 flowmeter measures electrically

conductive liquids (> 5 μS/cm) and is ideally suited for

applications in food & beverage, water & wastewater,

and other process industries.

It features an integrated web server that allows

authorised users to remotely view flow data, conduct

diagnostics, configure the flowmeter or perform process

optimisation. Data can also be securely accessed by higher-

level software such as ERP systems, process historians,

control loop tuning programs, and asset management

systems. By using ethernet/IP, up to 10 variables can be

configured, including volume flow, calculated mass flow

and totalised flow for remote access.

V Gokul Das

TECHNOLOGY & INNOVATION


The Ethernet/IP drive support

available with the Allen-Bradley Kinetix

6500 servo drive helps eliminate

the need for a dedicated motion

network and allows high-performance

drives, I/O, smart actuators and

any other Ethernet/IP-connected

device to be supported on a common

network. When used with the Allen-

Bradley ControlLogix programmable

automation controller (PAC), the

Kinetix 6500 drive helps to provide

increased machine design flexibility,

improved system performance and

reduced system cost.

Integrated motion on Ethernet/

IP within the Kinetix 6500 servo

drive uses CIP Motion, an extension

of the Common Industrial Protocol

(CIP) from the Open Device Vendors

Association (ODVA). CIP Motion

technology combines the requirements

of deterministic, real-time, closed-

loop motion control, offering full

compliance with Ethernet standards,

including IEEE 802.3 and TCP/IP.

For applications such as clean-

in-place for food producers or roller

cleaning on a printing machine,

safe-speed technology can help avoid

injury to personnel while maximising

machine uptime.

Rockwell Automation’s new servo drive offers high-bandwidth solution for motion control Wacker has come out with a unique solution for stabilising oil-in-water emulsions.

It produces alpha-cyclodextrin molecule to provide a novel solution for stabilising

oil-in-water emulsions with the help of alpha-cyclodextrin. The ring-shaped

molecules, bioengineered from starch, are ideally suited as emulsifiers for foods

containing a mixed oil-and-water phase. In addition, alpha-cyclodextrin adds

texture, allowing ‘mouthfeel’ to be adjusted as required. Since emulsions produced

with alpha-cyclodextrin remain stable even at high temperatures, this product is

ideal as an emulsifier in salad dressings, mayonnaise, dessert creams and margarine,

for example. A particular advantage is that purely vegetarian-grade cyclodextrins are

cholesterol-free, non-allergenic and manufactured from renewable raw materials.

Furthermore, alpha-cyclodextrin is ideal as a soluble fibre, and has a demonstrably

beneficial effect on blood cholesterol and the glycemic index.

Alpha-cyclodextrin offers an alternative stabiliser for oil-in-water emulsions

BCW3 high-performance wrapping machines

from Theegarten-Pactec offers a combination

of high-tech performance and sturdy

technology. The machine can be highly

attractive for emerging economies as it meets

the highest quality expectations even in a

demanding production environment. Food

producers predominantly use these machines

to pack soup cubes and tablets. It can process

up to 1,200 pieces per minute. Ease of operation and maintenance as well as high levels

of reliability are features, which are demanded in Europe too.

Theegarten-Pactec specialises in wrapping machines for small confectionery items.

These machines can be modified for the wrapping of other food and non-food items

of similar sizes such as soup cubes or dishwasher tabs. The BCW3 is characterised by a

unique sturdiness. Another benefit is the two-lane design, which means that the high

output quantity is subjected to less stress compared to a one-lane machine.

Theegarten-Pactec introduces sturdy high-tech wrapping machine for soup cubes and tablets

Earlier, for analysing samples researchers and lab assistants

usually had to prepare the material first. Mixing,

crushing, dispersing or homogenising processes

tend to be quick. The cleaning of the machine,

however, is time-consuming and can be dangerous

when working with toxic substances. But now,

hermetically sealed, disposable tube system, from

IKA minimises contact with the sample material and

sample processing time is also decreased.Disposable

tubes represent the tool-vessel combination within

the IKA ULTRA-TURRAX Tube Drive (UTTD).

They are attached to the drive unit without the user coming into

contact with the sample material. Upon test completion, a signal

sounds. The sample can now be stored in the tube

for further analysis with other devices. The tubes

can hold either 20 millilitre (working volume of 2

to 15 ml) or 50 millilitre, (working volume of 15

to 50 ml). They come in three different models

– ST-Tube, DT-Tube, and BMT-Tube.

The UTTD and its unique tube system can

process virtually all types of sample material. In

addition, there is no worry of cross-contamination;

cleaning is not required, provides high level of user

safety, and is suitable for individual use and or multiple uses.

IKA’s ULTRA-TURRAX makes sample processing easy for analysis

TECHNOLOGY TRANSFER


As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies.

We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

TECHNOLOGY OFFERED

Beverage maker An Indian firm is offering ‘three-in-one’

beverage maker, which is a portable kit

that allows the user to simultaneously

make three functional beverages as per

requirement. Using this, the consumer

can set up three different types of

fermentation simultaneously at one

particular temperature.

Areas of application

Beverage industry

Forms of transfer

Technology licensing

Chocolate manufacturing technology An India firm provides chocolate

manufacturing and snack extrusion

technology with machinery. The firm

supplies chocolate machines like chocolate

conches, chocolate enrobers with cooling

tunnel, one shot chocolate moulding

machines, chocolate storage tanks, etc.

The machines are manufactured using

European technology.


Chocolate manufacturing

Forms of transfer

Consultancy, technical services and

equipment supply

Food-paste moulding machine A Thailand-based firm offers

a food-paste moulding machine

that produces cylindrical-shaped

food paste with both ends

sealed. This machine enables

faster production of food-paste

with consistent size and hygiene, which

increase business potential in bigger

markets both locally and abroad.


It is useful in food processing

industries where the food products of

cylindrical shape are required

Forms of transfer


Food processing machineryAn Indian firm offers all machinery for

processing fruits, vegetables, poultry,

meat and fish. Manufactured in Europe,

the machinery is very easy-to-use and

makes high quality food products. It also

offers ice making machines.


Food processing, agro-based

industries

Forms of transfer

Consultancy, Equipment Supply,

Turnkey

Sugarcane juice powder (dried)An Indian firm offers technology for

making sugarcane juice powder using

spray drying technique. It is a natural,

healthy, safe and nutritious product from

sugarcane.


Food & beverages sector

Forms of transfer

Consultancy, technology licensing

Technology for milk, fruit and cereal-based productsAn Indian firm offers technology

for processing milk products, fruit &

vegetable products and ready-to-eat &

ready-to-cook food products


Food processing industries

Forms of transfer

Consultancy, subcontracting, joint

venture, technical services, capacity

building, technology licensing, equipment

supply, turnkey, others

Vacuum sealer and gas injection machine A Thailand-based company is

providing technology for preserving

and extending shelf-life of food

products. Proper packaging is

critical for avoiding food spoilage.

The vacuum sealing and gas

inject ion technique prevents

contaminat ing microbes to

enter the container, thereby

increasing the shelf-l ife of

the product.


Food processing industry,

agro-based industry

Forms of transfer


Share Your Technology PropositionsThe mission of Modern Food Processing is to spread the technology culture. We offer you an opportunity to participate in this endeavour by publishing the

best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Food Processing.

R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indi-

cating the scope & services and the areas of specification.

Contact: Modern Food ProcessingInfomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.

Tel: 022-3024 5000, 3003 4672 Fax: 022-3003 4499 Email: [email protected]

TECHNOLOGY TRANSFER


Coconut milk beverage An Indian entrepreneur is interested in

acquiring the technology for producing

& processing coconut milk beverage.


Food processing industry

Forms of transfer

Consultancy

Corn processingAn Indian company is looking for a

complete proposal/project report to set

up a dry milling corn processing plant

in Andhra Pradesh. Targeted finished

product is tinned corn, pop corn, corn

flakes etc. It is also interested to import

similar kind of plant & machinery to set

up the same in India.


Corn processing industry

Forms of transfer

Others

Extruder pilot plant An Indian company is seeking the

extruder pilot plant for manufacturing

processed cereal-based weaning food.


Infant food, supplementary food,

weaning food

Forms of transfer

Others

Food processing equipmentAn Indian company is seeking technology

and equipment for processing of fruits,

vegetables and other related products.

Area of application


Forms of transfer

Others

Food preservationA Thailand-based food and fruit

preserved trading firm is looking for

efficient technology to extend the shelf-

life and preserve food and fruit.


Food processing industr y,

confectionary industry, pastry industry

Forms of transfer

Others

Fruit drinks-doy packA firm from UAE is interested

in acquiring the technology for

manufacturing fruit juices and drinks

using optimum formulation technology.

The firm needs technology providers,

consultants and price quotes for the

project based on turnkey & know-how.

Areas of applications


Forms of transfer

Others

Juice and food processingA company based in the UAE proposes

to establish a food processing plant that

would help process fruit juices, jam/jelly,

juice concentrates & pulp. Through

this plant, the company also wishes to

obtain valuable by-products like cattle

feed, fertiliser and raw materials for

plywood.



Forms of transfer

Others

Rice husk ash to silica precipitatesAn Indian company is seeking the

technology to convert rice husk ash

into some useful matter like silica

precipitate, as the rice husk is rich in

silica content.


Agro-based mills, which burn rice

husk for internal purposes

Forms of transfer

Others

Spice grinding and processing plant An Indian firm is seeking to set up a

spice plant and requires turnkey project

consultants for the same.



Forms of transfer

Others

Virgin coconut oil production A Thai entrepreneur is interested in

acquiring the technology for production

of virgin coconut oil. He has an

abundant supply of coconuts and plans

to set up a coconut oil production

line with technical cooperation from

technology providers.



Forms of transfer

Others

Xylitol technologyA company based in Thailand is seeking

the technology for producing gum by

utilising maize-waste.


Food industry

Forms of transfer

Others

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016

Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org

For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost plat-form provided by APCTT for facilitating interaction between buyers and seekers of technologies

across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

TECHNOLOGY REQUESTED

IN CONVERSATION WITH


Amol Sheth

“The mega food park would “The mega food park would provide world-class infrastructure provide world-class infrastructure

facilities to SMEs”facilities to SMEs”…opines Amol Sheth, Chairman & Managing Director, Anil Ltd. In an exclusive interaction with Avani Jain, he discusses the reasons for venturing into building mega food park in Gujarat. He underlines that this project will prove advantageous not only for the food processing industry in the state, but also for the country as a whole.

How has been the company’s journey so far?The journey has been tough with lot of challenges, but that is where I have learnt many things. In chal lenging situations, one’s skills actually develop and

thereby enable complete growth. At the time, when

I joined the business, the then Finance Minister, Manmohan

Singh, had just liberalised the country. So from a monopoly and oligopoly

set-up, the task for the company was to move towards the competitive world, which

means the culture of the organisation had to be changed. Since challenges come on a day-to-day basis in the competitive world, the company too had to go through some turmoil.

What prompted the company to take up the mega food park project?

Our company has been in the food processing segment since long time. Of late, we are working on how to develop

the infrastructure in rural space, especially to improve the quality of maize, which is processed in our factories to manufacture starch. Also, we wanted to enhance the agri supply chain, ie from farmers


IN CONVERSATION WITH Amol ShethAmol Sheth

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to the factory and increase the yield & income of the farmers. This is when we decided to take up this initiative of building mega food park in Gujarat. This project will not only help in building the rural infrastructure, but also take forward our vision of achieving excellence in providing farm-to-fork solutions. The project will also help us in adding value to our products. This project will create a win-win situation for us as well as for our customers. These were the primary reasons that prompted us to take up this project, which would be beneficial for the company in the long run.

What benefits will this offer to the SMEs?Currently, SMEs are scattered and lack basic infrastructure. So, the mega food park would provide world-class common infrastructure facilities, product development and various other services to SMEs, which otherwise they were not able to get. Since SMEs often lack funds, they are also not able to invest in latest technology. But through this cluster-based approach, they will be able to easily access the new technology at optimum prices without requiring to invest huge amount of money for the same.

This project will help the country in exporting finished and packaged products instead of only agricultural produce. By adding value to the raw products like fruits & vegetables for exports, the country will be able to gain more monetary benefits. Moreover, through cluster-based approach, infrastructure development will become easier and cost-efficient in the country. The logistics problems faced by food processing industry in the country will also reduce, thereby enabling more value-addition.

The concept of mega food park is often contradicted on the grounds that it is usually situated away from the city. What are your views on the same?If the infrastructure is developed in the city, then you have to get the rural produce from the farm to the city. But if the mega food park is near to the farm, you can

save a lot on logistics cost. Moreover, you will be transporting finished products rather than raw materials, which has a major chance of being damaged on the way. Thus, it is better to build the infrastructure in a rural space rather than urban space.

What challenges are faced while planning such a project?One of the biggest challenges is to get permissions from the various authorities including Central and state government so as to successfully execute the project. Another daunting task is to complete the project within the decided time-frame, as a project of this scale can overshoot the deadline, which would directly mean increased costs.

How has been the shift from family business to a public-listed company?From the 90s, we started professionalising our whole business. That time, we thought that bringing in people into the system is the top most thing. But gradually we realised that it is not just that but lot of process and systems had to be changed as although professionals were hired, the shots were called by the family. So the need of the hour was to move out of that mould and let professionals do their job.

What would be your message to aspiring and upcoming entrepreneurs?My message would be, ‘Don’t give up at any cost’, because only hard work will bear fruit in the future and is the only solution to every problem. Having patience is another criterion for success as everything will take its own time and nothing happens instantly.

How do you deal with a tough situation?The toughest phase of my life was the time period when we changed to a public-listed company. It was difficult for me to move out of the factory, be in the corporate office, and let the professionals run the factory.

In any difficult situation, it is important to analyse it without hitting the panic button and losing cool. Then you need to bring in the right set of people with whom you can discuss and work out a path. You also need to use your intelligence, and work accordingly as every problem has a solution. I also do the same.

What are the company’s future plans?Our vision is to take the farm-to-fork approach forward. Through the mega food park scheme, we have started working towards it. We have also taken initiative in dairy farming and are planning to grow in that arena. Besides, we have ventured into the multi-cuisine restaurant space and this would be the future area of growth as well. Our flagship sector is corn wet milling, so we are increasing our capacity every year by debottlenecking our existing plants.


What is it that you ensure before signing a deal/partnership?It is important to know whether the two companies are culturally aligned to each other or not, otherwise it would be like a marriage that fails in the long run.

What motivates you the most in your life?Challenges are one thing that motivates me to perform better.

What is the business etiquette you value the most?It is necessary to respect every individual. Right from the sweeper to the top professional, everyone commands respect. This is one thing that people forget and I hate it the most because everyone has an important role to play, which should be valued.

Amol Sheth

SPECIAL FOCUS


SPECIAL FOCUS

FISH PROCESSING FISH PROCESSING FISH PROCESSING INDUSTRYOn a voyage to new destinations ............................................................30

RUPEE DEPRECIATION Can it bring cheer among seafood exporters? .........................................32

OMEGA OILSA new business avenue for fish processors ..............................................36

MARINE PRODUCTSNetting a prize catch................................................................................40

ROUNDTABLEIs the Indian consumer opening up to frozen marine products? ............41

SPECIAL FOCUS


SPECIAL FOCUS Fish processing industry

30

ON A

VO

YAGE

TO NEW DESTINATION

SThe

fish processing

sector is being termed as

a sunrise sub-sector of the food

processing industry. Newer destinations

of export and newer varieties are being

identified in order to boost this industry at an

international platform.

Mahua Roy

As per provisional figures

released by the Seafood

Export Authority of India

(SEAI), the export of

marine products from India during April

to September 2011 was 3.12 lakh tonne

in quantity, worth ` 6.67 thousand

crore. India has the credit of being the

second-largest fish producer in the world

after China and accounts for

nearly 6 per cent of global

fish production. India

is blessed with over

8,000 km of coastline,

4 million hectare

of reservoirs,

2 mi l l ion

hectare of

brackish water

and nearly

51,000 sq km

of continental

shelf area. All

this translates

into a huge sea of

opportunities for

the development of

the marine and fish

industry of India.

Spelling good news,

seafood exports grew by

an impressive 25.5 per cent

year-on-year to $ 2.6 billion

in 2010-11, surpassing the

target set by the government

as shipments to European and

Japanese markets improved. However,

a lot of untapped areas still need to

be explored to realise the maximum

potential of these areas. This includes the

study of newer, upcoming destinations

for export and of varieties that are in

demand. In parallel, the fishery research

institutes are working towards technology

development.

Next destination: South East AsiaThe US and EU nations have been the

loyal importers of fish products exported

from India, reporting healthy growth rates

every year. Interestingly, reports indicate

that South East Asian nations are turning

out to be the newer destinations for

export. South East Asia, which emerged

as a major market destination, has

revealed an export growth rate of over 50

per cent in quantity, over 40 per cent in

value realisation and close to 50 per cent

growth in dollar earnings, as per figures

released by Marine Products Export

Development Authority

( M P E D A ) .

B e s i d e s ,

t h e

figures also showed a significant increase

in exports to African countries in

comparison to previous year.

“The growth in new markets like

Egypt, South Africa, Russia, Brazil

and the Gulf countries is expected to

give a boost to this sector further,” said

Kenny Thomas, Managing Director,

Jinny Marine, and member of Managing

Committee, SEAI.

Shrimp productionThe decision taken by the government to

boost shrimp production and promotion

is being lauded by the industry, as this

has given the much-needed push. “India’s

seafood industry was somewhat stagnant

for some years but was given a tremendous

shot in the arm by the introduction of

vannamei shrimp farming. India’s shrimp

exports have greatly increased as a result,

and overall, the future for Indian seafood

exports is looking bright, with more

investment being made into processing

facilities,” says Jim Gulkin, Group

Managing Director, Siam Canadian

Group, one of the largest seafood

companies of Asia.

Frozen shrimp continued to be

the major export item from India

accounting for 58.41 per cent of

the total dollar earnings. Overall

shrimp exports during the period

increased by 16 per cent in quantity

and 37 per cent in value. The

shrimp exports to the US showed an

increasing trend. Though there was a

shortage in supply from other major

producers like Thailand

and Vietnam, it was

noticed that the buyers

and customers seem

to have confidence

in Indian shrimp

supply. Also, India

has consolidated

its position as a

major supplier of

frozen shrimp

to Japanese

market as

well, during

this period.



Other major upcoming varietiesAs per MPEDA, cuttlefish, lobster, clams,

and squid are newer varieties that have

promising export potential. Besides, with

the increasing dominance of South East

Asian nations as the export destinations,

new items have also been added to the

export basket from India. Mackerel exports

to Thailand in the previous year have been

huge. Also, ribbon fish, which at one time

commanded a price of less than one dollar

in the global markets, has now grown over

three-fold.

Another opportunity lies in the

development of commercial technology

to promote tuna cultivation. In Japan, the

consumer supermarket price for Sashimi

Tuna is as high as $ 75/kg. Therefore, the

ultimate aim should be to develop tuna in

the form of Sashimi (raw meat delicacy)

with a brand name in international market.

Major tuna markets include Singapore and

Thailand besides Japan.

“With proper attention to seed and feed

requirements, good management practices

and environmental safeguards, aquaculture

has the potential to contribute more to

the export basket. Further, our reliance so

far has been on shrimps alone. We need

to also look beyond shrimp and market

freshwater species such as Indian major

carps (catla, rohu, mrigal) and pangasius

species. When Bangladesh and Myanmar

can export hilsa, why cannot India do the

same for hilsa and carps? India also has a

good market in the neighbourhood as well

– Bangladesh, Nepal and Sri Lanka. Both

Bangladesh and Sri Lanka require sizeable

quantities of fish & fish products and

India can take advantage of these markets,

which are also closer to home,” says

Dr Yugraj Singh Yadava, Director, Bay of

Bengal Programme Inter-Governmental

Organisation.

Value-additionBesides raw fish exports, there is great

demand for processed, value-added

products as well. Nearly 30 per cent of

marine and fish produced domestically

are exported annually. Processing of

fish into canned and frozen forms is

carried out almost entirely for the export

market. As the world moves towards a

simpler lifestyle, convenience products

will dominate the retail shelf. Like most

other industries, the seafood industry too

needs to realise this and develop facilities

for production/processing of value-added

products such as ready-to-cook breaded

and battered products. There is scope for

developing technology for value-addition

and infrastructure for exports through

public-private partnership.

Assocham recently suggested that the

government encourage foreign investment

in infrastructure for distribution and

storage. Andhra Pradesh, Gujarat,

Karnataka, Kerala, Maharashtra, Odisha,

Tamil Nadu and West Bengal are certain

key states that have huge potential to

enhance India’s seafood export potential.

Processed fish products for export include

Individual Quick Frozen (IQF) products,

minced fish products like fish sausage,

fillets, cutlets, pastes, surimi, textured

products and dry fish etc.

“In India, presently about 70 per cent

of fish is consumed fresh. However, as

the demand for fish is increasing and

markets expanding to interior areas of

the country, frozen fish would become

a necessity. Therefore, it is essential that

necessary groundwork is carried out to

establish cold chains, efficient transport

channels and marketing networks in the

country for supply of frozen fish and other

value-added products in the country. The

advent of food retail chains in India can

perhaps break the stranglehold of private

traders and intermediaries as such retail

chains can establish direct contacts with

the producers,” says Dr Yadava.

Futuristic figuresHowever, the industry is plagued by

challenges. “Dwindling catches, high cost

of production, poor infrastructure, less

support from state governments act as

deterrents to this industry,” says Thomas.

Fisheries are very much a sunrise sub-

sector in Indian food processing industry,

with high potential for diversification

towards rural and livelihood development,

domestic nutritional security, employment

generation as well as tourism, besides

just export earnings. A lot more needs to

be done to promote this important sector.

“India needs proper trade fairs for the

seafood sector. The ones already functional

are severely lacking in investment.

The exhibits lack an international feel

and overseas visitors are too few,”

states Gulkin.

Assocham has recently announced

optimistic predictions for the marine and

fish industry in India. It said that growing

at a compound annual growth rate

(CAGR) of about 7 per cent, this industry

is likely to reach ` 67,800 crore by 2015

from the current level of nearly ` 53,000

crore. Concerted efforts are needed to

make these predictions a reality for India.

As Dr Yadava sums up, “India has

the unique advantage of productive

resources (both in capture and

aquaculture); diversity of fin and shell

fish species having export demand; and

relatively cheap labour. These attributes

should be put to India’s advantage so that

the country becomes a global sourcing

destination for seafood.”


With proper attention to seed and feed requirements, good management practices and environmental

safeguards, aquaculture has the potential to contribute more to the export basket. We need to also look beyond shrimp and market freshwater species.

Dr Yugraj Singh YadavaDirector, Bay of Bengal Programme Inter-Governmental Organisation

Dwindling catches, high cost of production, poor infrastructure, less support from state governments act as

deterrents to this industry. The growth in new markets like Egypt, South Africa, Russia, Brazil and the Gulf countries is expected to give a boost to this sector.

Kenny ThomasManaging Director, Jinny Marine

Fish processing industry

SPECIAL FOCUS Rupee depreciation

32

Rakesh Rao

The debt crisis in Europe

and slow growth witnessed

in the US had an adverse

impact on the fish

processing industry during the last few

months. These two regions accounted

for about 40 per cent of seafood exports

from India in 2010-11. “We are already

feeling the pinch because of the slow

economic growth, rising unemployment

and reduced purchasing power in these

regions. As of now, demand is slowing

down for the products. It is not easy to

market high-value products, as they are

not showing much interest for these,”

informs V Padmanabham, Managing

Director, SSF Ltd.

For example, in Andhra

Pradesh, the crop of big prawns

is successful, but exporters are

experiencing difficulties in finding

buyers. “Europe is not in a position

to buy these big-sized prawns

(vannamei as well as black tiger).

Earlier, the US was buying, but

now it has slowed down. When

economy is bad, the consumers

tend to compromise, and hence

prefer small-sized prawns (even

though they like the big-size),”

he adds. Traditionally, Europe

and the US consumed high-value

products, while other destinations

like China, South East Asian countries

demanded low-value products.

On and off demand & supply

situation are not unusual for this

industry. However, especially in the

last few months, the effect has been

prominent. There are not many buyers

who are ready to pay high prices for

big-sized tiger prawns. Since these are

perishable goods, the exporter cannot

hold the inventory for too long.

“To a certain extent, the EU crisis

has had an impact. Small-time operators

may vanish from the scene. So in the

long run, if we are able to survive this

phase, then it will be an advantage for

us. The commodity items are not being

affected much, but the high-value

products have been badly affected.

High-value products have higher price

realisations than commodity products,”

says George Ninan, Partner, Baby

Marine Group.

Value-added products account

for about 30-40 per cent of the total

seafood exports, while commodity

products comprise the rest. Majority of

exports include frozen products, with

live and chilled products accounting

for less than 2 per cent.

The demand f rom the other

developed market, Japan, which was

one of the major importers of Indian

seafood products in 1980s and 1990s,

has also come down in the last

decade. “Our exports are confined

to Europe and the US, where

there is anti-dumping duty. The

demand from Japan has been

slowing down and the volumes

are less compared to EU and

the US,” says K Jagan Mohan,

Exports Manager, Sai Marine

Exports Pvt Ltd.

In recent years, other markets

have emerged for Indian seafood

exports such as China, South

East Asia and Middle East

countries, etc. In spite of this,

experts feel that low off-take

f rom the major markets like

the US and Europe would have

severe impact. “The slowdown


These are changing times for the f ish processing industry as it is plagued with the challenges such as slow off-take from the traditional markets like the US and Europe, & withdrawal of exports scheme. So can it find some solace in the falling rupee?


in the US also has repercussions on

other countries, which may also result

in lower sales of seafood to those

nations,” points out Padmanabham.

Managing finance with finesse With rising interest rates straining the

industry, export costs continue to rise.

Credit rates have been increased by

about 5-6 per cent, which has impacted

the business, points out Ninan. Mohan

agrees, “Our production and landing

costs have gone up. Our product prices

have become uncompetitive in the

international market.”

Compounding the impact was the

withdrawal of Duty Entitlement Pass

Book (DEPB) scheme from October

1, 2011. “When we entered into the

contract for October-November, we had

taken DEPB income also into account,

and hence paid the farmers & the

suppliers accordingly. So the exporter

incurred losses,” opines Padmanabham.

DEPB always gave seafood

exporters a cushion, especially for the

inputs cost, which is normally high

compared to the other Asian exporting

countries. “For example, we have to

pay fishermen high prices for the fuel

(which is required to run the boats),

otherwise it will not be viable for

them to go deep in the sea for fishing.

DEPB was of help to us. But now

we have to learn to do without it,”

laments Ninan.

Expressing a similar sentiment,

Mohan states, “DEPB withdrawal

has impacted the exporters. But for

the actual figure to come out, it will

take some time. At this moment,

the exports are slow because of the

worldwide slowdown.”

Depreciating rupee, appreciating valueAmid the challenging time, falling

rupee value against the dollar has

brought some cheers to seafood

exporters. The rupee has dropped more

than 16 per cent against the US dollar

since July (till December 23, 2011).

The fish processing industry, which

is highly export-driven, is likely to

benefit the most. “While it (rupee

depreciation) will benefit exports,

it will adversely impact the imports

(especially capital goods). Since

compared to imports our exports are

more, at present the situation is okay,”

opines Padmanabham.

However, the benefits are likely for

those who have enough inventories with

them and who are yet to finalise their

agreement with the buyers. Normally,

the contract is signed 20 days to

3 months prior to the delivery (although

as per business rules exporters can book

forward up to six months).

According to an industry expert,

the inventory could be low as exporters

flushed out stock just before September

30, 2011 – the cut off date for the

withdrawal of DEPB scheme – to get

the benefit from this scheme. Experts

claim that inventory of exports came

down drastically from October 1 owing

to this.

The benefit of rupee weakening

can also be seen at the other end of

the supply chain (farmers, fishermen

and suppliers). Ninan informs, “Rupee

depreciation will not help much because

at the time of going into the contract,

we sign it as per the prevailing rate. But

for the stock for which we are yet to

enter into the contract, we can get the

benefit. Also, in case of the devaluation,

the benefits are also transferred down

to farmers and fishermen.”

The rupee depreciation might help

the industry to mop up exports, but

experts believe that in the long run it

may have adverse effects. If the dollar

remains high, the prices of imported

raw materials and capital goods may also

go up. At the same time, the benefit

has to be passed onto the farmers and

other suppliers, who might be reluctant

to reduce the price even after rupee

gains after long gap. “If rupee remains

devalued over a long period, then we can

enjoy the benefit. We can become cost-

competitive compared to other countries.

But, we would like to see the economy

of the country stabilise and we have a

fluctuating rupee,” Ninan observes.

Tiding over the crisisAlthough global economy is presently

going through a low, seafood exports

are expected to increase by 15 per

cent in 2011-12 compared to previous

year as productivity has increased in

the recent times. For last two years,

the vannemei production has been

increasing steadily and one can expect

high production even this year. As a

result, the entire value chain (right from

farmers to processors to exporters) will

be benefited.


2010-11

26.78%

16.43%

15.41%

15.35%

13.06%

5.19%7.78%

EU South East Asia China USA Japan Middle East Other countries

2009-10

29.88%

14.76%17.8%

10.01%

13.06%

5.49%

9%

Share of exports in dollar realisation

Source: MPEDA

Rupee depreciation

SPECIAL FOCUS Omega oils


Mahua Roy

With 85 per cent of omega

oils being sourced from

marine sources, as per

a recent report released

by MarketsandMarkets, the fish processing

industry has an unexplored venture to cash

upon. To provide an even more convincing

figure, the same report reveals that the

global omega-3 ingredients market is

estimated to reach $ 3.21 billion in 2016

from $ 1.48 billion in 2010, at a CAGR

of 13.8 per cent. And the Asian market is

expected to hold 34 per cent of the global

marketshare by 2015, growing extensively

at a CAGR of 15.2 per cent.

India is aptly placed in this scenario,

with its marine and fish industry likely to

reach ` 67,800 crore by 2015 from the

current ` 53,000 crore, according to a study

conducted by the Associated Chambers

of Commerce and Industry of India

(Assocham).

Sources for omega-3The Food and Agriculture Organization

(FAO) of the UN provides vital information

regarding the raw materials used for the

production of fish oil. These include

species like menhaden, anchovy, capelin

and sardines. Other sources for fish oils are

primarily fish by-products such as cuttings

from filleting operations, fish cannery waste,

roe fishery waste. More recently, surimi

processing waste has also been identified

as a potential source for oils. Besides, krill,

squid, seal are among the other marine

sources. Thus, it can be concluded that the

sources are of little edible use or in simple

terms, the raw material is a waste product

with no edible value, and in fact may present

a potential disposal problem. This spells

business opportunities for the burgeoning

fish processing industry in India.

Star ingredientOmega-3 is being promoted in several

ways that include expanding medical and

public awareness on omega-3 and its wide

range of health benefits. “Many scientific

and clinical studies report that omega-3

fatty acids are beneficial for the heart, joint

& brain health, as well as for cognitive

functioning and development, especially in

infants & growing children. The benefits

of omega-3 have a high level of consumer

awareness compared to most other

functional ingredients. It is a vital nutrient

not synthesised by the human body and

recommended for all age groups,” elaborates

Sajiv K Menon, Business Head, Parry

Bio & Nutraceuticals. Its efficacy against

lifestyle disorders, vision problems and even

cancer has made it a star ingredient being

featured in the ‘nutritional information’

section of most product launches.

Inclusion in relevant F&B segmentsThe most evident drawback of omega-3 is

its high susceptibility to oxidation. Thus, it

makes its processing a big challenge. Says

Dr Benny Antony, Technical Director,

Arjuna Natural Extracts Ltd, “Omega-3 is

highly susceptible to oxidation. Mixture of

different anti-oxidants like natural vitamin

E & ascorbyl palmitate at optimum dosage

can be used to increase the stability of

it. Frozen food products like ice creams

and other dairy-based products are more

suitable for omega-3 applications, and

present an untapped opportunity area.”

Also, strategic inclusion of this ingredient

in frozen and chilled F&B products should

be considered.

Globally, omega-3 has been successfully

used in fortification of cookies, bread,

milk, juices, cereals, energy bars, spreads,

A huge untapped opportunity lies in the processing of marine oils, which are rich sources of omega oils. Almost every second food product queuing up on retail shelves is claimed to be fortified with omega oils.


mayonnaise, sauces, salad dressings as well

as infant formulae. Experts unanimously

agree that the breakfast space offers a huge

opportunity area to introduce omega-3

fortified products.

“The Central Institute of Fisheries

Technology (CIFT) has developed methods

for the incorporation of omega-3 fatty

acids into poultry meat and egg. Method

for the production of antioxidant molecule

(squalene) that can prevent the oxidation

of omega-3 fatty acids is also available with

CIFT. Scientists of CIFT are also involved

in the development of omega-3 fatty acid

supplemented food products with optimal

taste and functional properties,” sums up Dr

Suseela Mathew, Scientist, CIFT – Kochi.

Processing challengesHowever, despite the strong drivers of

growth and extensive promotional measures

undertaken, the omega-3 PUFA ingredients

market has to overcome certain significant

challenges before it can realise its true

potential. As explained earlier, the instability

of omega-3 and the consequent limitation

on the number of application in food

products pose a big challenge. Research

efforts are targeted towards making its

processing easier but this will come at a

cost. Making it available at low price points

is a goal, which has to be achieved.

Purification of omega-3 fatty acids

from fish oil is complex, requiring either

chemical or enzymatic methods. “In CIFT,

both methods have been standardised

and perfected for the production of

Polyunsaturated Fatty Acids (PUFA)

concentrate from fish oils. Though the

yield is more and cost is low in chemical

process, the consumer acceptance is very low.

Oxidative susceptibility of omega-3 fatty

acids is more in this process as compared to

enzymatic method. However, the advantage

of omega-3 fatty acids prepared by chemical

process is its potentiality for utilisation in

feed formulation industries,” elaborates Dr P

T Lakshmanan, Scientist, CIFT – Kochi.

Parry Bio & Nutraceuticals has

developed an efficient omega-3 processing

technology. Explains Menon, “We have a

patented technology called O2B to protect

omega-3 and enhance its stability. We

have also developed the process to make

microencapsulated omega-3 powder (water

dispersible) to increase its stability against

oxidation, temperature and light.”

Traditionally, there are a number

of processes that can be used to

convert raw fish and cuttings into oil.

These include processes like wet rendering,

hydrolysis, silage production (autolysis),

dry rendering and solvent extraction.

Of these, wet rendering process is

used in a majority of the manufacturing

facilities worldwide.

Another problem associated with

omega oils is off-flavour management. As

Dr R Anandan, Scientist, CIFT – Kochi,

says, “Omega-3 fatty acids can decompose

to form off-flavours. They have to be

stored in an inert atmosphere at very low

temperature. Developing new antioxidant

technologies that help them from developing

such off-flavours is very much essential.

This technology should allow fish oils to be

incorporated into foods without altering the

original flavour of the product.”

Omega-3 and 6 are in great demand due

to its health benefits. The omega-3 market

worldwide has grown tremendously in the

past few years. According to AC Nielson

report (2010), sales of omega-3 products

increased 42 per cent in 2009 globally.

The Indian market is witnessing a slow,

steady and optimistic growth figure towards

omega-3 products. Frost & Sullivan reports

that the total Indian market revenues for

omega-3 for food and dietary supplement

applications were estimated to be ` 40 crore

in 2010. The Indian fish processing industry

needs to actively consider this unexplored

avenue and turn it into a profitable business

opportunity.


Mixture of different anti-oxidants like natural vitamin E & ascorbyl palmitate at optimum dosage can be used to

increase the stability of omega-3. Frozen food products like ice creams and other dairy-based products are more suitable for omega-3 applications, and present an untapped opportunity area.

Dr Benny AntonyTechnical Director, Arjuna Natural Extracts Ltd

Many scientific and clinical studies report that omega-3 fatty acids are beneficial for the heart, joint &

brain health, as well as for cognitive functioning and development, especially in infants & growing children. The benefits of omega-3 have a high level of consumer awareness compared to most other functional ingredients.

Sajiv K MenonBusiness Head, Parry Bio & Nutraceuticals

Dietary supplements Functional food & beverages Others (pharma, infant food, etc)

Source: International Fish Oil Standards (IFOS), MarketsandMarkets

11%

24%

65%

2010

10%

42%

48%2016(Estimated)

Global omega-3 market application share, 2010-2016

Omega oils

SPECIAL FOCUS Marine products


Rakesh Rao

During 2010-11, India

made remarkable strides

in export of marine

products by crossing the

$ 2.8-billion mark, registering a growth

of 33.84 per cent in dollar realisation.

Frozen shrimp continued to be the

major export item accounting for 44.17

per cent of the total dollar earnings.

W hi l e European

Union (EU)

continued to be the largest

market with a share of 26.78 per cent in

value terms, China is the largest market

as a single country with a share of

15.41 per cent.

Adding novelty With marine fish production hovering

around 3 million tonne, experts believe

that farming sector will be the mainstay

for export supply in the coming years.

The new varieties of marine products

that have huge market potential are

L. vannamei shrimp, tilapia, sea bass,

cobia, grouper, mud crab and tuna. India

is steadily increasing the production of

L. vannamei shrimp. And MPEDA is

taking steps to boost the production

of new species. Leena Nair, IAS,

Chairman, MPEDA, elaborates, “The

Rajiv Gandhi Centre for Aquaculture

(RGCA), a society of MPEDA, has

taken steps for introduction on breeding

and farming of sea bass, grouper, cobia

and mud crab; and providing training

& conducting demonstration to boost

culture production for the purpose of

export through diversified aquaculture

activities. It also carries out trials in

bringing out more varieties

like neofemales

of giant freshwater

prawn, improved tilapia strains

etc into the farming fold.”

Tuna, which has good resource

and market potential, still remains

underutilised. Taking due cognisance of

this, MPEDA has taken quite a few

initiatives towards tuna exploitation, and

proper handling of tuna to get better

price in the international markets.

Facing global competition While MPEDA is expecting exports to

cross $ 4 billion in 2011-12, there is still

a long way to go. “Through aquaculture,

around 2,00,000 MT of shrimps and

scampi are expected to be exported.

Japan and USA are going to strongly

source shrimps from India. They look at

India as a consistent supplier of quality

seafood, especially shrimps,” says Nair. In

addition, the Comprehensive Economic

Partnership Agreement (CEPA) between

India and Japan, which came into effect

from August 1, 2011, is likely to give

further boost to marine food trade.

CEPA would bring immediate gains to

exporters of seafood to Japan, as duties

on this product will be eliminated. At

the same time, MPEDA is taking a lot

of initiatives to enhance the quality.

India also complies with the

Catch Certification

requirement for EU. With Government

of India bringing out favourable policies

and India moving ahead to have economic

partnership & trade agreements with

many other nations, the seafood industry

is expected to be a major beneficiary.

“MPEDA along with seafood industry

stakeholders are determined to take this

sector to greater heights in the coming

years,” says Nair confidently.


NETTING A PRIZE CATCH

Although fish processing industry registered record exports in 2010-11, there is a sea of opportunities yet to be

explored. While the government has already taken some initiatives, still there is a long way to go.

SPECIAL FOCUSRoundtable


Is the Indian consumer opening up to frozen marine products?

The issue of fresh vs frozen has been a long-standing debate for the food processing industry. Though India is one of the largest producers and exporters of marine products, the domestic consumption of frozen and processed fish is minimal. Mahua Roy speaks to industry associations, retailers and processors to gauge

their views on the gradual change this sector is witnessing.

At present, though a small industry, the frozen seafood sector is undoubtedly growing. To promote it further, retailers and processors need to have a synergistic relationship, by organising tasting sessions or food festivals. But for providing a bigger push, the government needs to come forward and provide infrastructure & cold chain development to encourage processors in this segment.

EDITORIAL TAKE

Rahul KulkarniDirector - Marketing,

West Coast Group

The frozen fish market is definitely

growing at a fast pace in India. We

can peg the growth rate at around 30

per cent y-o-y. This is owing to the

growing awareness about the benefits

of frozen fish over raw. Rapid

expansion of modern retail stores

has also ensured that the availability

and variety on offer has increased

exponentially. It is an established fact

that frozen fish delivers better quality

and is convenient, has longer shelf-

life and, most importantly, offers

whole-year round availability.

To address the debate of fresh

vs frozen, processors in association

with retailers can carry out product

sampling as a form of in-store

promotions. Besides, raw products

are always in demand as compared

to ready-to-cook (RTC). The

versatility that a raw product offers

from the point of view of its recipes,

catering to diverse taste and flavour

considerations in a market like India,

cannot be matched by RTC, despite

the fact that RTC has its own

advantages over raw.

M M IbrahimManaging Director & Partner,

Quality Foods

Surprisingly, the domestic

consumption of frozen and

processed fish is less than

5 per cent as compared to the amount

of marine products that are exported.

Processing of marine produce into

canned and frozen forms is carried

out almost entirely for the export

market. However, on examination

of recent trends, it cannot be denied

that this category is growing in

India. Busy lifestyles of the people

have increased the demand for

convenience food. As a result, value-

added products are more in demand.

Clean fish, cut fish, fillets of fish,

fish sausage, cakes, cutlets, pastes,

surimi, texturised products and dry

fish etc, are being looked upon as

lucrative business opportunities. This

is the reason why most exporters of

seafood are considering an active

foray into processing of fish. The

government needs to come up with

friendly measures to promote this

industry, this will in turn boost

production and thereby domestic

consumption manifold.

Manav SharmaCo-Owner, M:Eat by Blanco

(a gourmet retail store)

The acceptance of frozen marine

products, especially fish, is much

better in the country now than

what it used to be earlier. In

raw marine products, mostly

fish is in demand, but prawns,

squids, lobsters are slowly gaining

popularity. In recent times, Basa

fish, both from Vietnam and India,

is in huge demand. People in India

are slowly but surely getting more

confident about frozen seafood.

Efforts are being taken to educate

consumers that frozen products

are better than fresh as they are

consistent both in quality, weight

(size) and price. Hence, most

restaurants and hotels have moved

to frozen, from fresh. From the

retailers end, food promotions like

salmon festival/seafood festival and

others can help generate knowledge

and confidence among consumers.

Besides, companies also need to

invest in the cold chain for storage

and delivery, as this is a major

shortcoming currently in India.

Raw is more popular than cooked.

FACILITY VISIT


Havmor Ice Cream Ltd

Avani Jain

The ice cream industry

is growing at a rate of

12 per cent per year, with

market worth ` 2,500 crore.

A leader in this segment is Gujarat, which

commands up to 30 per cent of the all-

India ice cream market, owing to its large,

gung-ho youthful population, and its

huge share in milk production – the

basic ingredient for ice cream.

Riding on its success journey

from a handcart with homemade

ice cream in 1944, Havmor Ice

Cream Ltd has evolved into one

of the largest players in Gujarat

and Western India, with state-

of-the-art technology & efficient

management practices followed

by three generation of Chonas. It

is one of the few companies in India,

which manufacture 100 per cent pure ice

creams made from fresh milk and cream.

The company has two manufacturing

units in Ahmedabad, of which one was

established in 1993 and the other was set

up in February 2011.

Pradeep Chona, Managing Director,

Havmor Ice Cream Ltd, notes, “The

demand for ice cream is high in the

country as the people these days are

realising the nutritional and energy value

of ice creams. People of all age groups

enjoy ice creams, but the major consumer

group includes those in the ages between

15 and 25. Mainly children are more

interested in ice creams than anyone in

the country, but slowly and gradually

even the elders of the family are taking

a taste of it.”

Cutting-edge infrastructureHoused in Naroda Industrial Estate, the

new plant sprawls over 12,000 sq yards

and has a capacity of producing 70,000

litre of ice cream per day. Nitesh Mathur,

Deputy Vice President (Operations),

Havmor Ice Cream Ltd, states, “The

infrastructure includes packing material

storage area, where the materials are

stored and certain printing is done as per

the requirement, followed by raw material

storage area, which comprises ambient

storage area as well as cold storage where

we maintain zero degree temperature

for storing certain fruits. Then there is

the main ice cream manufacturing plant

where we have continuous ice cream

manufacturing freezers and one automatic

candy manufacturing machine with

production capacity of 15,000 candies

per hour, six filling machines,

ie two cup filling machines,

one cone filling machine and

remaining 700 litre packing

machines, two hardening

tunnel and four cold rooms.”

Production process The company has a well-

defined production process

and most of the processes

are automated with imported

With the ice cream industry pegged at ` 350 crore in Gujarat, the state is home to processing plants of some of the leading ice cream brands in the country. Boasting of a huge share in this segment is the Ahmedabad-based Havmor Ice Cream Ltd, which has not only carved a niche for itself in Gujarat but also has a strong hold in Western India.

A scoop of FRESHNESS

QUALITYand

A bird’s eye view of the production process

The manufacturing facility

PLC-controlled refrigeration plant

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machineries. Detailing the production

process, Mathur elaborates, “The basic

raw materials include milk and cream,

which we get from pre-selected

vendors on a regular basis. Besides

milk and cream, sugar & skimmed

milk powder are also used. These

four ingredients are mixed in a tank

and the entire mass is pasteurised to

make it safer for consumption. Then

the mass is homogenised, which is

done to make the ice cream soft and

smooth. This mix then undergoes a

certain test in our quality assurance

lab and after it gets clearance, it

is stored at a temperature of 4º C.

The process is called aging. This is

a basic mix and is common for all

types of ice creams. Then, depending

on the variety, different colours and

flavours are added & the mixture

goes to the continuous ice cream

manufacturing freezer.”

He further adds, “Air is incorporated

during the ice cream freezing process,

so as to make the product light and

creamy. In this process, ice cream is

frozen to -4.5º to -5º C in the continuous

manufacturing freezer, nuts and fruits are

added as per the requirement through

automatic fruit feeders. These nuts and

fruits are also subjected to different

processes like sorting, grading, frying

etc, which are done during raw material

processing. Then ice cream is subjected

to filling machines, where it is filled in

different packs like cups, party packs,

bulk packages, etc.”

Generally, ice creams have a

temperature lower than -15º C, so for

further lowering of temperature from

-4º to -18º C, ice cream is passed

through spiral hardening tunnel.

In this tunnel, it almost takes one

hour to reach -18º C or below.

And subsequently, ice creams

are kept in cold rooms and later

dispatched as per the orders.

Maintaining the qualityThe company believes in a

proficient quality management

system. Emphasising on these

standards, it has obtained varied

certifications like ISO 9001:2008 and

HACCP Certification in adherence

to quality and hygiene maintenance

respectively. The company houses chemical

as well as microbial labs, which ensure

zero bacteria. Havmor has always been on

the forefront of innovation and is known

for introducing three new flavours every

three months.

In order to ensure energy-efficiency,

the company uses PLC-controlled

refrigeration plant with latest technology-

based screw compressors to maintain the

temperatures in the entire unit. Mathur

says, “In this new plant, our basic focus

is on automation and

reducing the consumption

of power and water. The

usage of water per litre of

ice cream is much lesser

than any other ice cream

manufacturing company.

Further, we also use CNG-

based boiler and not

diesel-fired one. This also

helps in saving energy.”

Growth plansThe company has a strong foothold in

Gujarat and is further spreading its wings

in Rajasthan and Maharashtra, where it has

received good response. Mathur observes,

“The development of this plant is being

done in two phases, of which phase one

is complete. Almost ` 30 crore has been

invested in this phase. The second phase

will end by 2013, and by that time, the

existing capacity will reach one-and-a-half

lakh litre of ice cream per day.”

The core of Havmor’s philosophy is

‘Goodness, Truthfulness, and Cleanliness’,

which is followed in everything they do.

Chona sums it up, “We believe in serving

quality products to our customers. Further,

we sense the pulse of the people and aim

at catering to their demands by constant

innovation. Our company is growing at

the rate of 25-30 per cent and we hope to

maintain this growth trajectory.”


We believe in serving quality products to our customers. Further, we sense the pulse of the people and aim at

catering to their demands by constant innovation. Our company is growing at the rate of 25-30 per cent and we hope to maintain this growth trajectory.

Pradeep ChonaManaging Director, Havmor Ice Cream Ltd

Ice cream being filled through automatic cup filling machine

Automatic candy manufacturing machine

Kachi Kairi candies being made

Havmor Ice Cream Ltd

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reflect your valuable experience and expertise in the food processing industry.

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Published by Infomedia 18 Limited , ‘Modern Food Processing’ is the leading monthly magazine exclusively

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Business Insights •Technologies•Opportunities

INSIGHT & OUTLOOK


INSIGHT & OUTLOOK


NUTRACEUTICAL BEVERAGESConcocting right ingredients for healthy life ................................48

NUTRACEUTICAL MARKETINGOn a well-being mission ...............................................................50

NUTRACEUTICAL REGULATIONStandardising products, quantifying benefits .................................52

PRODUCT REFORMULATIONA wealthy tip for healthy gains ......................................................53

INTERFACE - Ajay Khanna“The company has empowered thousands of enterprising individuals, especially women” .......................................................54

MODERN RETAILINGFDI or no FDI, the growth is optimistic ......................................55

LASER DIFFRACTION Chocolate characterisation made easy ..........................................56

NUTRACEUTICALS

INSIGHT & OUTLOOK Nutraceutical beverages

48


The advent of nutraceutical

beverages into the market

typically reflects the current

health concerns. People are

also looking for beverages that easily

provide vitamins and minerals missing

from their daily diets, and for the inclusion

of herbs & antioxidants. All these are the

outcome of the present day sedentary

lifestyle, wherein people consume fatty food

and alcohol more, exercise less and so on.

While the convenient and processed foods

are being marketed & advertised heavily,

the fresh fruit consumption pattern is

witnessing a downward curve. This clearly

indicates that consumers are becoming

more inclined towards ‘take care’ option

by way of nutraceuticals or other health

supplements rather than focussing on ‘fresh

food’ options. The savvy formulator needs

to know which cocktail of ingredients is

targeted to address these health concerns.

“Nutraceutical in any form is going to play

an important role in this decade as, I feel

there is greater need to fortify food with

nutraceuticals. The days are not far when

nutraceutical beverages will target people

in different age groups,” opines Dr Deepa

Bhajekar, Managing Director, MicroChem

Laboratory Pvt Ltd.

Mingling health with tasteIn India, the healthiest option has to match

with taste as well. This remains one of the

biggest challenges for the manufacturers

of nutraceutical beverages. In addition

to choosing targeted ingredients,

manufacturers must also create a product that is acceptable to consumers. One of

the important criteria that determine

the success of any beverage is flavour.

Nutritious, functional ingredients can

come with everything, right from a bitter

taste to an unpalatable flavour. A drink

that has off flavours or an odd mouthfeel

would not attract many customers, even if

the beverage is way above average in its

health benefits. This can be a challenge,

because not only do some ingredients carry

their own flavour burdens, some may not

dissolve well or even quickly degrade on

the shelf or interact with other ingredients

in the beverage formulation. Many

nutraceutical ingredients have unpleasant,

mainly bitter taste that could require

creative formulation to mask – caffeine

and ginseng are two such ingredients.

Many-a-time, it happens that a product

is sent back to be reformulated until the

most sensitive of palates is satisfied. “It is

true that taste is an important criterion not

only for nutraceutical beverages but for any

food formulation. However, there is also

a realisation among consumers that the

nutraceutical beverages may not necessarily

have the same taste as that of high sugar

48

NUTRIFACTS Flavour plays an important role

in nutraceutical beverages

Lifestyle has a huge influence on

the demand

India can offer more solutions

with its rich biodiversity

Nutraceutical beverage players do

not see fierce competition from

fruit juice segment in near future


Concocting RIGHT INGREDIENTS for HEALTHY LIFE

The current lifestyle of people has driven the demand for nutraceutical beverages throughout the world. The sector is witnessing fast growth in developed countries; in contrast, it remains a slowcoach in India. However, India’s rich biodiversity in terms of a variety of herbs could make the segment a vibrant one, provided necessary steps are taken to satisfy consumers.


drinks. By proper flavour combinations,

taste modifiers, sugar substitutes & gums,

technologists can experiment with taste

modification and arrive at something that

is more acceptable to consumers. Today,

consumers are also willing to experiment

with new tastes and flavours as food

becomes more & more global,” opines Dr

Vilas Shirhati, President - Technical, Birla

Research and Lifesciences Ltd.

According to Dr Bhajekar, natural

taste that comes from fruit-based

beverages will be difficult to replicate in

the nutraceutical beverage. Here comes

the role of technology. The innovation in

technology should be such that the two

(taste and health benefits) match well.

Competing against fruit beveragesThe concept of nutraceutical beverages

in India is far from mature. Against this

backdrop, the market is yet to witness a

true competition. However, due to lack of

knowledge or understanding, consumers

often try to relate nutraceutical beverages

with fruit beverages. Industry players do not

perceive any serious competition in the near

future. They are of the opinion that these

two types of beverages have their distinct

place in the market. In this direction,

marketing, advertising and positioning of

the product will play an important role.

Currently, nutraceutical beverage

manufacturers are concentrating more

on getting a toe-hold in the market.

“Nutraceutical beverages have a serious note

than the rest of the beverages available in

the market. Consumers are willing to pay

a higher price, but at the same time expect

better deliveries. And since this is a nascent

market as of now, we are focussing on these

aspects only. We do not see fruit-based

beverages, which has a substantial market,

as a threat that would eat into the serious

nutra-beverage market in the immediate

future,” points out Kamal Anand, Senior

General Manager - Consumer Products

Division, Plethico Pharmaceuticals Ltd.

The nutraceutical beverage market is

registering faster growth in the developed

world. So, it will take time to make their

presence felt in the Indian market. Even

the consumption of 100 per cent fruit-

based beverages in India is quite low when

compared with other developed countries. It

means there is tremendous scope for fruit-

based beverages to grow here, though such

beverages are there in the market for quite

sometime. “We still have not seen a lot of

nutraceutical beverages hit the market in

India. In developed markets, nutraceutical

beverages are growing at a fast pace. Besides,

in India, even the per capita consumption

of fruit drinks is low. There is enough room

for both fruit drinks as well as nutraceutical

beverages to grow. As the lifestyle diseases

keep growing in India, the importance

of nutraceuticals and their acceptance

as preventive tools will also grow,” says

Dr Shirhati.

Advantage IndiaThe scientific principles behind

developing these beverages will remain

the same throughout the world. India

with a long history of Ayurveda and a rich

biodiversity in terms of natural resources

such as herbs will perhaps have more

solutions to offer. However, the market

growth for these will be defined by the

consumer needs. “Hopefully, we will

learn our lessons from the West about

lifestyle diseases much faster and adapt

more quickly to more healthy lifestyle,

and accept nutraceuticals as part of the

healthy lifestyle,” opines Dr Shirhati.

The advantage of nutraceutical

beverages is that a consumer will get

fixed and known nutrients in particular

quantity. “This is the advantage of

nutraceutical beverages. In fruit juice,

nutrients vary from season to season

as well as at the time of ripening of

fruits,” says Dr Bhajekar. India’s success

on the nutraceutical beverage front, to

a great extent, depends on the types

of technologies manufacturers adopt.

“Whatever product, be it nutraceutical

beverages or anything, the taste cannot

stray far away from the original product.

The methodology in which nutraceutical

is distributed in a product should be

such that basic texture and consistency,

colour and flavour of the product is not

disturbed,” cautions Dr Bhajekar.

The nature has given us plenty

of herbs, now it depends on the

manufacturers how they take it forward.

With right steps, India can offer variety

of nutraceutical products meant for

different ailments and can take a lead

in the world.


Whatever product, be it nutraceutical beverages or anything, the taste cannot stray far away from the original

product. The methodology in which nutraceutical is distributed in a product should be such that basic texture and consistency, colour and flavour of the product is not disturbed.

Dr Deepa BhajekarManaging Director, MicroChem Laboratory Pvt Ltd

By proper flavour combinations, taste modif ier s, sugar substitutes & gums, technologists can

experiment with taste modification and arrive at something that is more acceptable to consumers. Today, consumers are also willing to experiment with new tastes and flavours as food becomes more & more global.

Dr Vilas ShirhatiPresident - Technical, Birla Research and Lifesciences Ltd

Nutraceutical beverages have a serious note than the rest of the beverages available in the market. Consumers are willing

to pay a higher price, but at the same time expect better deliveries. And since this is a nascent market as of now, we are focussing on these aspects only.

Kamal AnandSenior GM - Consumer Products Division, Plethico Pharmaceuticals Ltd

Nutraceutical beverages

INSIGHT & OUTLOOK Nutraceutical marketing

50


Success of any product, to a large

extent, depends on consumers’

understanding of the product.

There is lot of information that

needs to be shared with the consumers.

Here lies the role of marketing and

advertising. But the task is rather difficult

for nutraceutical beverage players. For

them, it is imperative to make people

aware of the benefits of consuming

nutraceutical beverages, which a regular

course of diet does not offer. The task

gets even more complicated, when people

in India often compare nutraceutical

beverages with other kinds of juices

available in the market.

Way to goUnderstanding the magnitude of the

problem, companies have started taking

steps to dispel the doubts from the minds

of consumers. “Currently, we undertake

many training programmes wherein we

brief about the basic concepts, benefits of

using such products, its long-term benefits

and so on. There are many ways to reach

your target consumers, one can use

print or other medium. But conducting

seminars, training programmes at this

juncture would be most effective,” exhorts

Kamal Anand, Senior General Manager,

Consumer Products Division, Plethico

Pharmaceuticals Ltd.

Dr Vilas Shirhati, President - Technical,

Birla Research and Lifesciences Ltd, adds,

“The nutraceutical beverage segment is at

the nascent stage in India but definitely

has a great potential as the future health

drinks. Growth of nutraceutical beverages

in developed markets like Japan and the

US reflects the current health concerns of

consumers of those countries. For effective

marketing of nutraceutical beverages, the

communication on the health benefits

must be clear.”

According to him, while

communicating to people, the content

of nutraceutical beverages like added

minerals, vitamins, antioxidants,

immunity boosters, specific herbs with

known benefits etc needs to be clearly

defined. There can be health drinks

catering to heart, brain, skin or hair

health, which indicate the targeted

benefits as long as they are supported

by the right level of ingredients. Sports

nutrition and endurance drinks for

targeted performance in athletes would

be another great opportunity area for

nutraceutical beverages. Plethico is

pragmatic in its approach in educating

people about nutraceutical beverages.

“We have undertaken ground level

promotional activities. We reach out

to various gymnasiums directly and

undertake activities like sampling,

explaining about the product features

face to face. Besides, we do continuous

research among our consumers on their

tastes and preferences,” says Anand.

Unorganised sector, a spoilsport?The concerted efforts by organised

players to popularise nutraceutical

beverages get defeated sometimes

because of unorganised players. The

products from unorganised players are

far from satisfactory and in contrast

to what they claim. “There are many

unorganised players in this category.

Consumers believe their over-

exaggerated claims and end up buying

such products, and later realise that it

offers no such benefits as claimed by

them. Such incidents hamper trust

and faith from such product category,”

laments Anand. It is important to have

scientific proof of such claims, and in

case of any doubt, such products could

be tested in laboratory.

“If any nutraceutical beverage targets a

particular function in the body, then one

should be able to directly convey the message

to consumers. In that case, there will be

certain claims by the company, which is

marketing the product to attract consumers.

In such eventuality, those claims have to

be backed up with clinical trials,” asserts

Dr Deepa Bhajekar, Managing Director,

MicroChem Laboratory Pvt Ltd. It is time

to make people aware of all the nitty-gritties

of nutraceutical beverages.


It is high time Indian consumers get a clear notion about nutraceutical beverages. Marketing strategies, which aptly communicate the benefits of such drinks to the consumers, could take the segment to new heights.

50 Modern Food Processing | January 2012

INSIGHT & OUTLOOK Nutraceutical regulation

52

Rakesh Rao

Food Safety and Standards

(FSS) Act, 2006, which

came into effect in August

2011, has a separate section

for health foods and nutraceuticals.

The Act necessitates formal approval

process, strict labelling and authorisation

process for marketing nutraceuticals.

“For the product standards chapter, the

FSS Act includes a section (Section

22) providing for new categorisation of

foods namely health supplements, foods

for special dietary uses, novel foods, etc.

The categories are defined broadly in the

Act and a more detailed regulation on

this front is expected. This feature, which

was absent in the existing food laws, is

anticipated to facilitate and promote the

development of new products, thus

enabling innovation opportunities

and the growth of the industry,”

says Prabodh Halde, Vice

President, Association of Food

Scientists and Technologists

(India), Mumbai Chapter.

Standardised norms Though the detailed regulations

for Section 22 under FSS Act

are yet to be out, the industry

experts believe that it would help

the standardisation of nutraceuticals.

Dr Shefali Thanawala, Senior Medical

Advisor, Plethico Pharmaceuticals Ltd,

says, “The FSS Act, implemented from

August 2011 across the country, is one

of the most extensive food regulations,

providing guidance – not only for the

conventional food but also for food for

special dietary uses or functional foods,

or nutraceuticals or health supplements

or such similar foods – all under one

roof. This will surely help to standardise

nutraceuticals, especially as the rule

provides with science-based standards

for regulating manufacturing, storage,

distribution, sale and import of food, as

well as to facilitate food safety.”

Dr B Sesikeran, Director, National

Institute of Nutrition, adds, “The Act

regulates the nutraceuticals manufacture,

distribution, sale or import in the country.

The Scientific Panel of Functional foods

is responsible for laying guidelines.

The manufacturer has to follow Good

Manufacturing Practices and is responsible

for maintaining the standards. The Act

will prescribe conditions for claims and

labelling. The manufacturer has to provide

information on safety and efficacy data, if

it is required by Food Safety and Standards

Authority of India (FSSAI).”

FSS Act in the Section 22 has

provided criteria for products included

under the category of functional foods,

nutraceuticals, health supplements, etc.

“This will help a variety of products

floating in the Indian market to be clearly

segmented. The directive will also help

regulate the comparative newer segments

of energy drinks, novel foods etc,” states

Dr Thanawala.

Besides, she adds, “The notification

of packaging and labelling of food articles

provides elaborate explanation and

differentiation of the health, nutrition

and risk reduction claims, which should

be of great help to regulate the health

claims generally made by nutraceutical

products and functional foods.”

A health booster Majority of nutraceuticals are made

up of multi-ingredients, hence it is

difficult to ascertain the claims made

by manufacturers. With the new Act in

place, this issue is likely to be addressed.

As Dr Thanawala points out, “The

claims made by the nutraceuticals

manufacturers must be science-based,

that is supported by at least the clinical

research data published in peer reviewed

journals. Also, ideally, the manufacturer

should be in a position to substantiate

the claims made through his product

range.”

So, should clinical trials

(like the ones followed in

pharmaceutical industry) be

made mandatory? She explains,

“Looking at the large quantum

of the nutraceutical products,

which have already been

introduced and are selling well,

it seems difficult & impractical

to make clinical trial for each &

every such product mandatory.

Nonetheless, it is reasonable to demand

for such trials in case of introduction of

a new ingredient/dosage form, for which

no safety efficacy data is available.”

Despite the implementation of the

strict regulation, experts believe that

nutraceuticals demand would soar in

future in India. Dr Thanawala says,

“The change will definitely help the

nutraceutical sector to be more organised,

and provide better growth opportunity

for science-based companies.”

Concludes Dr Sesikeran, “The

regulation and the new FSS Act is

based on science-based evidence and on

par with other international regulatory

standards. The nutraceuticals/functional

foods market is poised for growth

and expansion.”


There is a need for a more specific regulation for nutraceuticals, which

are claimed to provide health benefits. With the new regulation, consumers can be assured of the

benefits offered by these products based on scientific facts.


Stan

dard

ising products, quantifying benefi ts

INSIGHT & OUTLOOKProduct reformulation


Mahua Roy

Omega-3, prebiotics,

glucose; there was a

time when mugging

up of these fancy

chemicals translated into marks for

a biochemistry student. But today,

these ingredients are finding their

way beyond textbooks into labelling

information and even marketing

communication media! With so

much of emphasis and repetition

of information, a certain class of

consumers is well-aware of the

attributes of products, which claim to

have incorporated such ingredients.

Strategic positioningThe ‘health’ positioning is being

taken too seriously by the food

& beverage industry. Right from

biscuits, chips, cooking oil, rice, instant

noodles, beverages (yes, even alcoholic)

to chocolates and cakes, everything today

is healthy. Says Anuradha Narsimhan,

Category Director, Britannia, “The adult

health food category includes items

such as edible oil, breakfast cereals,

biscuits, dairy products and breads.

It is growing at the rate of 30-

35 per cent annually while the

total market size is estimated

to be around ` 5,000-6,000 crore.”

When it comes to Britannia, currently its

products under the health and wellness

portfolio comprises around 50 per cent

of its product range and sales, and is set

to become bigger.

Britannia recently revived the

promotional activities of its packaged

cakes. It is interesting to note how the

company accentuated the health attribute,

and not indulgence, which is primarily

associated with cakes. “The packaged

cakes do not have icing and cream, and

thus our message to our audience was

credible. We have assured the goodness

of egg protein in our cakes,” adds

Narasimhan.

Besides, two years back Kraft Foods

(then Cadbury’s) reformulated Perk with

glucose. This new variant is the first

offering by the company to contain

glucose. The company was fairly confident

that this product would carve its niche

in the ` 2,000-crore chocolate market.

Similarly, GSK came up with Foodles

under its flagship food brand – Horlicks.

These instant noodles came fortified

with vitamins. Marico introduced

Saffola Arise brand of rice, which

claims to have a lower glycemic index

than other rice.

Yes, every product is being

launched on the health platform. But

the evident trend to notice is that,

even traditionally unhealthy products

are being reformulated to suit the

market demand. A certain section of

the society is health-conscious, and

marketers are investing heavily on

R&D efforts, pilot testing & market

research to lure them towards their

brand & establish a loyalty.

Consumer spoilt for choiceWith the advent of modern retail,

the consumer is aware of the plethora

of brands, competing for shelf space

and ultimately trolley space. In

such a scenario, establishing a credible

brand-differentiating formula becomes

important. Differentiating based on

ingredients and formulation is the trend

being followed. The positioning or target

audience may be the same, but the key

lies in highlighting of the functional

ingredient.

Market watchers view

reformulation and associated

strategies as a game changing

move. However, they believe that one

should not go overboard with claims. Says

Anand Halve, Co-founder, Chlorophyll, a

Mumbai-based brand & communications

consultancy, “In my opinion, the only

way to reformulate or reposition food &

beverage products on a health platform, is

by eliminating their perceived negatives.

This way they can be made applicable for

specific groups of people. For example,

low fat or low calorie chocolates/cakes

for weight watchers or low/zero sugar

chocolates or cakes for diabetics.” He

adds that products need to be formulated

and targeted towards the bigger chunk of

audience, which falls below the emerging

upper middle-class society. “That is

where the real opportunity lies,” Halve

concludes.


A WEALTHY TIP FOR HEALTHY

GAINSA chocolate competing with an energy drink, a packaged cake competing with other zero-cholesterol products; no more do we see intra-category competition. Reformulation and subsequent repositioning of food products is a new trend being witnessed.

INSIGHT & OUTLOOK Interface - Ajay Khanna


“The company has empowered “The company has empowered thousands of enterprising thousands of enterprising

individuals, especially women”individuals, especially women”…says Ajay Khanna, Country Head, Herbalife International India Pvt Ltd, known for its nutrition and weight management products. In this interaction with Rakesh Rao, he elaborates on the advantage of direct selling strategy and Herbalife India’s newly launched Herbal Tea Concentrate.

How successful has been the company’s strategy of network marketing in India? We follow the direct selling model and

fall under the Indian Direct Selling

Association (IDSA), a national regulatory

body for direct selling companies. As

a direct selling company, we sell our

products through distributors. As the

company continues to witness aggressive

growth, it is fuelling entrepreneurship

opportunities in tier II and tier III cities.

The company has empowered thousands

of enterprising individuals, especially

women by opening up financial

opportunities for them. We will continue

to work under this model.

How do you plan to position your Herbal Tea Concentrate in a market, which is witnessing host of launches in herbal tea or green tea categories?The launch of the Herbal Tea Concentrate

in India is yet another addition to the

array of global health and wellness

products that we have made available to

our Indian consumers. The product has

been made available across India through

our independent distributor network.

The uniqueness about Herbalife is

the personal touch and the face-to-face

interaction our distributors conduct

while approaching the customers. This

is done to understand the needs of the

consumer and recommend the right

product as well as explain the benefits

to the consumers.

Which are the other functional foods marketed by Herbalife in India?Herbalife has completed 12 successful

years in India and the global nutrition

company is in its thriving 13th year

of operation. In fact, the company has

won itself a spot as one of the top

10 markets, out of the 79 countries

that Herbalife is present in. The past

year has been tremendously successful

for Herbalife India, with the company

posting a triple-digit growth.

We have received great response

from our customers in India. In light of

this, Herbalife in 2011 further expanded

its bouquet of products in the personal

care segment with launch of shampoos

and conditioners, skincare products and

fragrances. It added onto both inner

and outer nutrition range. Recently,

the company launched Herbalifeline, a

health supplement that supports heart

health in India, one of Herbalife’s top

10 best-selling products worldwide.

Some of the other products launched

include Afresh, an energy drink mix

in ginger and elaichi flavours that were

inspired by the Indian palate.

Herbalife products are currently under

‘Proprietary Food’ category of the Food

Safety and Standards Act, 2006.


INSIGHT & OUTLOOK Interface - Ajay Khanna

INSIGHT & OUTLOOKModern retailing


Mahua Roy

A recent report uncovered

an interesting trend: the

trolley sizes at retail stores

of Big Bazaar and Spencer’s

increased more than 10 per cent. The

companies termed it as the answer

to the changing buying behaviour of

the consumers. Industry watchers put

forward four positive outcomes due to

the growth of modern retail.

Backward integration: Uplifting farmersOne of the major outcomes of modern

retailing has been contract farming. It has

changed the way procuring happened.

“The players in the food processing

industry have reached out to the farmers

and provided them with timely advice

& help towards the upgradation of farm

practices with valuable inputs on various

areas of farming. So the food industry

is getting integrated more strongly,”

says Dhirubhai Hirpara, Chairman and

Managing Director, Champion Agro,

a food processing and procurement

company from Gujarat.

Emergence of new product categoriesMalted beverage is no more a single

category. Today, we have specialised malt-

based beverages for infants, toddlers,

teens, adults, women, geriatrics, you

name it! Newer consumer segments are

being identified and strategic products

are being launched. Modern retail is

presenting an ideal platform for display

and luring of consumers. “The most

evident outcome will be direct access to

the consumers who will experiment with

their conventional purchase patterns of

buying daily/weekly groceries in the

new environment,” says Kanchan Lall,

Assistant Vice President, Tecnova India.

Retailers bridging the gap between consumer and brandNewer products are no more vying for

shelf space, they are eyeing trolley space!

Companies are tying up with modern

retails to conduct product experience

sessions or other innovative branding

exercises. “Modern retail formats

provide precious consumer purchase

data that can be mined to understand

purchase behaviour and consequently

design targeted product launches &

promotional campaigns. However, the

immediate benefit for F&B firms will be

to partner with retail firms and design

innovative point-of-sales promotion

campaigns,” adds Lall.

Private labels seeing robust growthIt cannot be denied that private label

products fetch higher margins for

the retailers. In Western countries,

private labels contribute to as much as

50 per cent of the category sales for

commodity-like products such as juices,

grains, etc. This is a lucrative business

opportunity area for retailers. For small

food processors too, this is a market

to be explored. “In the processed food

industry, small and new players are able

to find ways to place their products in

modern stores by producing store label

brands for them,” adds Hirpara.

Spoiling the consumer for choice

and offering competitive prices is

spiking a healthy retail environment.

“As more and more private labels get

launched, the already existing products

are facing a tough competition.

If FDI is implemented, the policy will

allow several giant global corporations

to set up shops in India in association

with domestic partners. Consumers

will now get to experience a new

wave of consumerism,” says Rajendra

Kalkar, Senior Centre Director, The

Phoenix Mills.


Even as uncertainty hovers around FDI in modern retail, experts are of the opinion that this sector is growing optimistically as buying behaviour changes. To make the most out of this scenario, the food processing industry needs to tie up with retailers to promote a profitable situation for both.

FDI or no FDI, the GROWTH is OPTIMISTIC

INSIGHT & OUTLOOK Laser diffraction

56

Stuart Wakefield

Chocolate is without doubt

one of the world’s best-loved

foodstuffs. Taste is the over-

riding factor in selecting a

chocolate product for the consumer while

for the producer, maintaining consistent

high quality through optimised,

economical and efficient production

systems is vital. While there are many

parameters to be considered in the

production of chocolate, a major factor at

all stages is the solid ingredient particle

size distribution, as this has a significant

effect both on the final product and on

the cost & efficiency of the production

process itself.

Achieving efficient productionFor years, chocolate manufacturing was

regarded as a highly-skilled process,

heavily dependent on the expertise

and experience of those involved

at each stage of production.

However, given the expanding

and competitive market

for chocolate, there have

been moves towards

increased mechanisation

& automation of the

production processes to

achieve higher output.

This change has required

a greater analysis and

knowledge of the

underlying processes

involved in chocolate

production. Understanding,

monitoring and controlling

particle size has, therefore,

become an important factor

in ensuring consistent and

high-quality product the

world over.

The manufacturing processTo understand the significance of particle

size and its analysis, it is necessary to

take a brief look at the various

stages of production – from

cocoa bean to the final

product. Chocolate is

basically a suspension

of sugar, cocoa and

milk particles in

a continuous fat

phase, and

the aim

of chocolate production is to give the

product the optimum flow properties for

further processing. Through the processes

of fermentation, drying and roasting, the

cocoa bean remains reasonably intact

with a particle size of several millimetres.

While subsequent processing may take

many different forms, there is a common

requirement for cocoa particles, sugar

and any milk solids to be too small for

detection on the tongue (typically less

than 30 microns in size). This demands

particle size reduction, or grinding, for

which a number of processes are used

depending on the final quality required

and the raw materials used.

Control of particle size is important

for a number of reasons, not least the

final taste. For example, if cocoa and

sugar particles within the product are

too coarse, consumers will describe the

mouthfeel as gritty, and flavour release

will be poor. Conversely, if the particle

size is too fine, the product will require

higher amounts of cocoa butter to achieve

the correct flow properties, resulting in a

mouthfeel that is sticky or sickly.

Cocoa factorCocoa bead pods are the fruits of

Theobroma Cacao tree. Each tree

produces around 20-30 pods

a year, yielding around 2

ounces of cocoa beans.

Once harvested, the beans

are fermented and dried

prior to being shipped to

the chocolate producers

for processing. During

processing only the nib, the

crushed and skinned bean, is

ground. Shell removal breaks

the nib into coarse pieces and a

relatively small proportion of fine

material. Whether the final product

Most people would say they like chocolate, but what they are enjoying could be vastly different in terms of flavour and mouthfeel. Particle size is an important parameter in defining the properties of the final chocolate product. Its measurement is, therefore, vital in allowing the desired product properties to be developed in an economical way. And here laser diffraction plays a major role, enabling effective characterisation of chocolate.


CHARACTERISATION MADE EASY C H O C O L A T EC H O C O L A T E


is to be cocoa powder, cocoa butter or

chocolate, the nib must be further ground

to a fine homogeneous mass.

Pre-grinding of the nib results in an

increase in temperature and produces

cocoa butter as a liquid mass, producing

liquid called ‘chocolate liquor’. During

this initial grinding state, it is important

that cocoa butter is completely released

from the cocoa cells. It is also vital

that the proportion of very fine cocoa

solid particles is kept low because finer

particles bind fat and lead to a cocoa

mass with poor flow properties. At the

end of this process, the cocoa butter

and cocoa solids are separated, ready for

further processing.

Sugary touchIn chocolate production, there is a trend

towards grinding sugar in a two-step

process, when mixed with cocoa mass,

milk powder and other ingredients. A

major objective in grinding the sugar is

to produce a closely defined particle size

distribution, as this leads to well-defined

physical properties within the chocolate

mass. For sensory reasons, the particle

size in the chocolate should not exceed

30 μm, whereas for optimum rheology, it

should not fall below 7μm.

Milk and chocolate crumbA number of factors are important

when considering milk products for

chocolate production. Milk proteins,

some components of the milk fat, and

the milk fat triglyceride structure have an

influence on the physical & processing

properties of milk, which can affect the

particle size distribution in the final

chocolate product.

Milk and chocolate crumbs are used

specifically in the manufacturing of milk

chocolate. Crumb is produced by blending

the cocoa mass with milk and sugar.

Originally, this crumb was developed as

a means of storing fresh milk during the

peak milk production times of spring

and summer, which are low seasons for

chocolate. Here, the cocoa mass stabilises

the crumb to prevent it from becoming

rancid when exposed to air.

Conching stageConching is the last mixing stage prior

to the formation of the final chocolate

product. The chocolate crumb is slowly

mixed with cocoa butter, emulsifiers

and flavouring. It is then subjected to

shear at relatively high temperatures for

long period of time (sometimes up to

72 hours). The nature of the changes,

which occurs within the product during

this processing stage, is poorly understood.

However, it is believed to eliminate

unwanted aromas and flavours associated

with volatile organic compounds while

the required flavours are developed in

the chocolate paste. Cocoa butter is also

added to increase fluidity.

The conching process results in

a smooth glossy product, which has a

relatively fine particle size. This is then

tempered and moulded to produce the

final chocolate product.

Optimising chocolate productionWhen conching is complete, every

particle is coated with fat to ensure

good lubrication. The most expensive

constituent is the cocoa butter. As its price

has increased, it has become important to

achieve the same product properties while

minimising its use. Manipulation and

control of the particle size distributions of

the solid materials have a crucial role in

achieving this. Small particles have a large

specific surface, and therefore a high fat

requirement, whereas large particles have

a small specific surface and need less fat.

However, because a chocolate is perceived

to be gritty when particles greater than

30 microns in size exist, strictly defined

size distributions must be maintained.

Challenges in particle size measurementIt is clear that particle size at many

different stages of chocolate production

will have a significant impact either on

downstream processing or on the final

product. Particle size measurement is

therefore critical. Laser diffraction is

the most effective measurement method

for this type of system. It requires

that a sample of the product with its

agglomerates is dissolved in particles, and

at the same time dissolve fats and other

intermediates. Originally, chocolate was

dispersed in trichloroethane during laser

diffraction measurements. However, this

solvent can no longer be used in analysis

laboratories. Instead, Volasil 344 can be

used as, due to its polarity, it has similar

solvent properties to trichloroethane,

and therefore, yields equivalent results.

IsoPropyl Alcohol (IPA) or sunflower oil

can also be used, although these yield

slightly different results to Volasil, as they

dissolve out some of the non-volatile

organic material.

Churning out the best chocolateThe chocolate products available for

resale have different properties dependent

upon the country of origin and the

target market within each country. As

such, there is no standard chocolate

recipe and significant differences both

in raw ingredients and the particle size

distribution. Particle size analysis is a

vital process in chocolate manufacturing,

which will determine the product

quality and mouthfeel. And

laser diff raction makes chocolate

characterisation easily possible by

offering the best measure.

References Tannebaum, G., “Chocolate: A Marvelous

Natural Product of Chemistry”, Journal

of Chemical Education, Vol 81, no 8

(August 2004), p 1131- 1135

Deis, R.C., “Chocolate and Compound

Coatings”, Food Product Design,

March 2003

Stuart Wakefield is the

Director at Malvern Aimil

Instrument Pvt Ltd. With over

25 years of experience, he has

been involved in research,

production and technical/commercial

environments, using a wide range of

techniques and instruments for determination

of particle and material characterisation.


Laser diffraction

AUTOMATION TRENDS Image-based ID readers


Image-based ID readers stand

poised to replace laser scanners in a

wide range of industries including

food, beverage, consumer goods,

pharmaceutical and automotive. But

when considering a transition from

laser scanners to image-based barcode

readers, many consider the cost too high.

However, it is also important to consider

the many advantages to

realise the long-term

profits they offer. In use,

the latest generation of

image-based ID readers

has proven to actually

outperform lasers in the

areas discussed below.

Read rate performanceThe most important way

to rank barcode reader

performance is by its

read rate – the number of

barcodes read divided by

the number attempted.

It is usually expressed

as a percentage and the

closer to 100 per cent the

better. In other words,

read rate is the best

measure of how reliable

and robust the reader is

to the barcodes seen on

the factory floor. Image-

based readers view the

entire barcode, not just

a single line, so they can

use advanced algorithms

to overcome quiet zone

violations and other code

damage issues that cause

laser scanners the most

trouble on the production

line. In addition, image-

based readers are able to

use light sources to read

codes that lasers cannot

see, including barcodes

printed with UV ink. In this way, image-

based readers achieve much higher read

rates, even with the most challenging

codes that laser scanners do not read

– noise, specularity, contrast, uneven

illumination, perspective, quiet zone

violation, voids and damages.

Long-term reliabilityLaser scanners use an oscillating scan

mirror to move the laser beam rapidly

across the barcode, creating the laser line

that reads the code. Image-based readers

have no moving parts, which mean

they are less likely to have mechanical

failures. Typically packaged in industrial

enclosures, image-based readers are

designed for long-term reliability and

low maintenance.

Omni-directional code readingImage-based readers are able to read

barcodes in any orientation within a

single view. In contrast, it often requires

multiple laser scanners configured

together to read barcodes in applications

where orientation is not

repeatable. Image-based

readers not only handle

the typical ladder or

picket fence orientation

of barcodes, but also

are able to locate and

read barcodes in any

orientation.

Image-based readers

are able to decode

1D barcodes in any

orientation from 0° to

360°.

2D code readingMany industries are

making the transition to

2D codes, such as Data

Matrix or QR codes.

More information can

be encoded in 2D codes

to help with product

traceability throughout

the manufacturing

process and the supply

chain. Often, 2D codes

are used in conjunction

with 1D barcodes in

the production process;

however, laser scanners

cannot read Data Matrix

or QR codes. In contrast,

image-based readers can

robustly and reliably read

2D codes as well as 1D

barcodes. In fact, image-

based readers are often

designed to read the

most difficult-to-read

2D codes that are directly marked onto

the part (also known as direct part mark

or DPM). Many 2D codes are marked

onto the part using laser etching or dot

Thanks to advances in microprocessors, imaging sensors and decoding algorithms, image-based ID readers have not only become more affordable, but also more powerful. Today’s most advanced image-based ID readers have overcome the technical and economic hurdles, & now offer a more attractive alternative to industrial laser scanners on the factory floor.

SCANNING NEW OPPORTUNITIES


peening creating a permanent DPM.

Even challenging-to-read codes, due to

poor marking, or marking on a curved

surface, can be read reliably with advanced

reading algorithms.

Multiple code reading and output capabilityWith so many types of image-based

readers available today, it is important

to note that all are not equal. The

best image-based readers use advanced

algorithms that can locate and decode

multiple barcodes of any type. These also

allow the user to configure the order of

readout to make it easier to integrate

the reader into the production process.

In many applications, the order that

encoded information is output from

the reader is important. For example, it

may indicate which test tube the code

is read from or which part on a pallet is

in which location. Having the flexibility

to read multiple codes in one image and

read them out in a pre-determined order

can make a difficult application simple

to install.

Image archivingWith a laser scanner, there is no way

to understand what happened if the

scanner did not read the barcode. The

most powerful image-based readers can

be set up to archive images of successful

or failed reads to provide a record of parts

that have been successfully read on the

production line, or to understand what

caused a no-read. For example, the image

can be used to see if the barcode was

not present or was too severely degraded

to decode. The automotive, aerospace

and pharmaceutical industries, in

particular, are using image archiving

to provide detailed traceability of the

manufacturing process.

Ease of set-up and deploymentImage-based readers should offer simple

step-by-step set-up to configure the

settings of the reader and to communicate

the results. No special training should be

required to set up and install an image-

based reader. In addition, if the user is

able to see the image while

setting up the reader, it

will be easier to ensure

that the reader is

properly focussed

and positioned to

find & decode the

code or codes in

the field of view.

Barcode quality feedbackIn many production lines,

it is important to maintain

the barcode print quality at a

high level to ensure that the code can

be read by other readers in the product

distribution chain. Image-based readers

can provide feedback on the quality of

the print so the manufacturer can make

adjustments before they ship badly

printed codes to their customers.

Visualisation and communicationWhen the image-based reader is working

on the production line, operators have

options that allow them to monitor the

read rate statistics and look at the images

that the reader takes. This allows the

operator to understand how the system

is working and to quickly recognise

what is happening if there is a no-read.

The image feedback at runtime lets the

operator see what is happening while the

system is online.

The operator can also make simple

adjustments to the reader through the

online view without having to find

a manual to understand how to make

set-up changes. In addition, industrial

protocols like ethernet/IP and Profinet

allow image-based readers to be easily

integrated into the factory network.

Direct communication with PLCs allows

both data communication and control

to make the reader part of the quality

control process.

Future proofWhile many industries are beginning

to add 2D codes, such as Data Matrix

or QR to provide additional tracking

information to parts, not all industries

are adopting these types of codes quickly.

If this is the case, it is important to know

that some image-based readers help

make the transition from laser-based to

image-based scanning easier, with a lower

cost model. These readers offer omni-

directional 1D barcode reading and lower

risk with the ability to upgrade those 1D

barcode reading models to enable 2D

codes such as Data Matrix and QR codes.

In addition, the most advanced image-

based readers also have firmware update

programs, ensuring that the reader’s

firmware can be upgraded with the latest

decoding methods and new code types.

The idea of future proofing the line

allows the user to start transitioning from

laser scanners to image-based readers at

a lower cost, and allows the flexibility to

upgrade in the future without having to

replace the readers again and again.

Summing upIf you are currently using laser-based

barcode readers, now is the time to

investigate the advantages of image-based

code readers. Image-based readers open

up new opportunities to identify, track

and trace products & components on

one’s manufacturing lines and throughout

the supply chain.

Courtesy: Cognex Corporation is one of

the leading global companies providing

image-based ID readers. For details, contact on

email: [email protected]

Courtesy: Cognex Corporation

Image-based ID readers


Mahua Roy

The cold chain market size

is estimated at ` 800 crore,

and growing at a rate of

20–22 per cent. With

the unveiling of the ambitious plan

of the Ministry of Food Processing

Industries (MoFPI) ‘Vision 2020’ and

growth in modern retail, the future of

the cold chain sector looks promising.

“There are opportunities for cold

chain improvement in several product

categories. Considering that India is the

second-largest producer of fruits and

vegetables in the world, the development

of a robust cold chain would contribute

to an immediate reduction in waste,

improved product availability across

the country and increased opportunity

for export. This would also result in

a country-wide upgrade of the cold

chain and provide better returns to

the producers in the farm sector,” says

Pankaj Mehta, Assistant Director,

Carrier Transicold – India.

However, this industry is plagued

with the quintessential challenges of

rising fuel costs and dismal condition of

road infrastructure in a few areas. In spite

of this, the cold chain sector is devising

means of delivery of energy-efficient

practices to cope with global warming

and imminent fossil fuel shortages.

Understanding the cold chainThe first stage of a cold chain is the

receiving cold-room. This is inclusive

of a pre-cooling facility, subsequent

compartmented short-term storages and

ancillary equipment. The final stage is

the consumer, and they are linked to the

farmer through cold-chain links, which

are essentially thermally-controlled

transport units, warehouse cold storages,

direct access cold storages or a pull-based

supply system, minimising effects of last

leg break of cold chain, for just-in-time

consumption. The real recurring cost of

the cold chain is that of controlling the

risks and avoidance of variations. The

secondary cost is that of maintaining

visibility and traceability all through the

cold chain.

The Indian scenario, as it is in

the nascent stage, needs an entire

overhaul of practices. Mehta explains,

“The energy consumption patterns in

India differ significantly as the cargo

is typically not pre-cooled before

being put into the cold chain. There

are several areas where power supply

is intermittent or not available, so

diesel generators must be used, which

increases operating costs. Transport

systems are designed for maintaining

precise temperature control of the cargo,

however since most produce is loaded at

higher temperatures, the refrigeration

units have to operate longer, and beyond

rated consumption, to reach the desired

set point.”

The modus operandi at presentCooling fresh fruits and vegetables

before processing removes the field heat

from the freshly harvested products in

time to inhibit decay and help maintain

moisture content, sugars, vitamins, and

starches. Blanching of fresh vegetables

helps preserve product texture and

colour. The quick freezing of processed

fresh fruits and vegetables helps retain

the quality, nutritional value and physical

properties for extended periods. The

refrigeration systems, especially in case

of fruit processors, usually operate at

their heaviest load during the summer

daytime hours when electrical costs and

outdoor temperatures are the highest.

However, awareness penetration is quite

low. “The challenge in this sector is lack

of awareness of the usage benefits of the

cold chain, fragmented users, low cost

of product and reluctance to shift from

open trucks to reefers,” says Mehta

The initial processes of cooling,

processing and cold storage of fresh,

perishable produce – fruits and vegetables

– are among the most energy-intensive

segments of the food industry. Significant

level of refrigeration is needed to slow

The largest producer of milk, largest population of cattle, second-largest producer of fruits & vegetables, such are the prized positions occupied by India. In light of this, the cold chain industry is reporting an emerging growth. However, this industry needs to adhere to energy-efficient practices for donning a responsible image.

QUINTESSENTIAL TO KEEP RISING FUEL COST IN CHECK

ENERGY MANAGEMENT Effectual cold chain

` `` `

` `

`


down imminent spoilage. Also, care has

to be taken to maintain the pre-harvest

freshness and flavour of ripe fruits and

vegetables. “Opportunities to cut energy

costs in the cold chain lie in developing

and using correct systems for different

cargo. While some cargos typically

require tighter temperature compliance,

and therefore, systems are designed with

complex controls, other cargo such as

fruits and vegetables, require low-cost,

simpler systems,” adds Mehta.

Studies by BASE Energy Inc

(refer Table 1) have shown that for

smaller processing industries, there is

significant potential for energy cost

savings in both the installation of high-

efficiency refrigeration equipment and

in the optimisation & control of the

existing refrigeration systems. The

older compressors and controls in the

ammonia refrigeration systems at such

plants make them ideal for energy

savings in these two measure categories.

Substantial cost savings can also be

found in the installation of

motor drives & controls as

well as time-of-use shifting

strategies for the cold storage

refrigeration systems. Time-

of-use shifts promotes a

conscientious attitude as

steps are taken to shift some

of the energy use to mid-peak

or off-peak times in order to

reduce the electricity costs while helping

to improve the environment.

Alternative energy, the way to go?“The Indian F&B industry is evolving

and acceptance of the cold chain has

increased manifold in the last few years.

Use of alternative/renewable energy in

the cold chain logistics becomes viable

for larger capacity systems, such as

trailers,” says Mehta explaining the

forthcoming nature of food & beverage

manufacturers who are slowly opening up

to the idea of alternative energy. Carrier

has come up with a solution, called

multi-temp container, which is a system

that maintains different temperatures in

the same container. “We are confident

that this technology, called Vector™ trailer

refrigeration system, with E-Drive™,

which is an all-electric technology

would go a long way in changing the

way the Indian cold chain operates,” says

Mehta. These units deliver low energy

consumption, enhanced environmental

performance and maximum cold chain

protection along with reduced downtime

and maintenance, lower noise levels and

total cost of ownership.


Percentage of energy cost savings for small plants

Lighting 6%

Refrigeration: High-efficiency equipment 39%

Time of use shifts 9%

Motor drives & controls 9%

Boiler systems 5%

Refrigeration control & optimisation 32%

Source: BASE Energy

Effectual cold chain

POLICIES & REGULATIONS E. coli testing



There is an increasing

demand to make E. coli

testing mandatory for

imported fresh fruits and

vegetables. Recently, the Scientific

Panel on Contaminants or Biological

Hazards of the Food Safety and

Standards Authority of India (FSSAI),

in its meet for discussing biological

hazards, in New Delhi, unanimously

supported the view.

Why E. coli testing is a must? There are many reasons. E.

coli is a ubiquitous gram

negative organism found in the

gastrointestinal tract of human

beings and animals. Several strains of

E. coli exist in nature; most of

them are harmless but few are

pathogenic, involved in disease

conditions among living beings.

Most widely encountered infections

of E. coli include diarrheal disease,

urinary & respiratory tract infections and

other illnesses.

Detection of E. coli in drinking

water indicates faecal contamination of

water. According to Dr A M Paturkar,

Associate Dean, Bombay Veterinary

College, “Recovery of E. coli from

fruits and vegetables indicates faecal

contamination of the produce or the

water used for cleaning them. E. coli

is considered as an indicator of faecal

contamination of water/food. As many

other food-borne pathogens such as

pathogenic bacteria or the viruses are

difficult to cultivate compared to E.

coli, it indicates faecal contamination

with probably more dangerous

pathogens such as Salmonella that

can cause typhoid in humans. Hence,

testing of E. coli as an indicator of

faecal contamination is a recommended

practice for many food items.”

E. coli is a common bacteria in the

gastrointestinal tract and part of the

normal bacterial flora. However, some

strains are able to produce a toxin

(viz. O157, O104) that could produce

serious infection. “It is an under-

rated pathogen associated with several

outbreaks, viz., Romaine Lettuce - E.

coli O157:H7, 2011; Travel to Germany

– Shiga toxin-producing E. coli O104,

2011; Lebanon Bologna - E. coli O157:

H7, 2011; Hazelnuts - Escherichia coli

O157:H7, 2011, etc,” points out Dr

Deepa Bhajekar, Managing Director,

MicroChem Laboratory Pvt Ltd. It is

time to take precautionary measures

as hemolytic uremic syndrome (HUS)

associated case was reported sometime

back in India. “In India, HUS associated

strain was reported in Ahmedabad in

2010 and the O157 is prominently

associated with gastric complications.

It is found associated with wide variety

of raw vegetables/food products like

tomatoes, lettuce, sprouts, cookie

dough, etc. The increasing number of

global outbreaks associated with the

pathogen and its survival abilities make

it necessary to test such pathogen in

imported food products,” exhorts Dr

Bhajekar.

Advantages offeredThe benefits of E. coli mandatory test

are myriad. First, it will act as a quality

assurance tool to the consumers.

Secondly, food purchased for human

consumption would not carry health

hazards, and it is a basic requirement

for addressing food safety. “Removal

of the positive samples from the food

chain may markedly minimise diarrheal

episodes in India; it is especially

required for the food intended for

sick, immuno-suppressed, children and

geriatrics,” points out Dr Paturkar.

Robust risk-based preventive control

strategies can help protect our food.

Including E. coli in the test list will

help in avoiding outbreaks (like the one

Mandatory Escherichia coli (E. coli) testing of imported fruits and vegetables will provide a plethora of benefits, right from quality assurance to preventing outbreak of diseases. But before implementation, the government should ensure relevant training of people on testing, surveillance and monitoring mechanisms, underline detailed test protocol, infrastructure etc. Investment is not a big deal in this regard.


Germany has faced) in our country and

provide us imported food products that

are free of microbial contamination.

This is an urgent need especially with

respect to products that are consumed

without processing.

Investment scenarioAny food testing laboratory can

undertake this work. “It is prudent to

install such facilities at the port-of-

entry. The basic facility required is a

laboratory where routine microbiological

work can be performed. The veterinary

and other food technology or basic

colleges may also be empowered

to undertake this work,” opines Dr

Paturkar. Testing involves sampling,

transportation of samples under chilled

conditions and analysis of samples

for E. coli in the laboratory. Basic

instruments like sterilisers (autoclave

and hot air oven), biosafety cabinet,

glassware, plasticware, media and

technical proficiency to handle isolates

are required. Also, rapid diagnostic kits

are available in market, which will give

results in short time.

According to Dr Bhajekar, the

investment required to conduct the

test is not substantial. And on the

question as to how the government

should go about it, Dr Bhajekar

replies, “It should be done in phases,

which will include enlisting/certifying

laboratories in India authorised to

conduct the test, relevant training with

respect to the test procedure, etc.” The

test should include general awareness

with respect to pathogen, the basic

testing requirements and parameters,

an elaborated test method that should

also justify the acceptability criteria of

the product, and lastly recommendation

with respect to consumption and

storage guidelines. “The panel should

also consider the strategy to be followed

in case any outbreak scenario. The

implementing agency will definitely be

FSSAI,” she says.

Important issues before implementation For effective implementation of E.

coli testing, the issues that must come

under the purview of any committee

or panel include designing a robust

test protocol, a laboratory set-up

that will be required for the test,

basic testing requirements, nature of

samples to be analysed, implementing

new intervention tools and the

acceptability or rejection criteria with

justification. According to Dr Paturkar,

the panel can discuss on preparation

of ‘data-sheet ’ on the profile of

E. coli in f ruits and vegetables.

Further, the panel can also prepare

the database of the food

poisoning outbreaks reported

so far in India associated to E.

coli. “The panel can discuss on

the surveillance and monitoring

mechanisms to be implemented on

E. coli in f ruits and vegetables

at a country level,” he says.

It is necessary to study the ways

and means of transportation of

fruits & vegetables, be it at ambient

temperatures or frozen or preserved. If

preserved, it is important to figure out

what kinds of preservatives are used

for the products. Further, it is also

necessary to study the type and nature

of packing material used & ways in

which the commodity is handled. Basic

data on these aspects is essential to rule

out any issue arising thereafter. “It is

necessary to mention the ‘geographic

origin’ of the consignment. It is because

some strains are rampant in certain

locations when compared to other

locations. This data will later help in

elucidating molecular epidemiology of

the strains,” points out Dr Paturkar.

Even certain drug-resistance elements

are transferred via E. coli. “Hence, there

is a need to undertake a study in India

about the drug-resistance profile and

archival of the indigenous strains. Such

basic research would enable solving of

the problems arising after import,” he

exhorts.

Another important factor on which

effectiveness of the test, to a large extent,

depends is infrastructure. “The most

important aspect should be to ensure

suitable infrastructure in the country.

In case it is not available, government

should take appropriate measures for

the same,” asserts Dr Bhajekar.


Need For EColi Testing

Agri-produce may be contaminated

by E. coli due to exposure or

improper use of manure

E. coli has been identified in

outbreaks of food-borne illnesses

linked to fresh produce

Infection can be food-borne as well

as transmitted via other humans,

direct or indirect contact with

animals (particularly ruminants)

or through contaminated water

E. coli testing is critical to assure

the safety and quality of foods

Food producers must comply with

food safety laws

As many other food-borne pathogens such as pathogenic bacteria or the viruses are difficult to cultivate compared to

E. coli, it indicates faecal contamination with probably more dangerous pathogens such as Salmonella that can cause typhoid in humans. Hence, testing of E. coli is a recommended practice for many food items.

Dr A M PaturkarAssociate Dean, Bombay Veterinary College

It is necessary to mention the ‘geographic

origin’ of the consignment. It is because some strains are rampant in certain locations

when compared to other locations.

E. coli testing

STRATEGY Effective procurement policy


Avani Jain

Ranked as the fourth-largest

edible oil economy in the

world, the Indian edible

oil market is currently

estimated at ` 750 billion and growing

at a rate of 5-6 per cent per annum.

The demand for edible oil in India

has shown a compounded growth of

4.5 per cent over the last 10 years.

This presents a significant growth

opportunity for edible oil companies

in the country.

Keeping this growth trajectory in

mind, in the last decade, the edible

oil companies in the country have

accelerated their efforts in terms of

production capacities. This has brought

along many problems and a major one

being the procurement of quality raw

materials for processing.

David Vanka, Senior Manager -

Exports (Oleochem Division), Ruchi

Soya Industries Ltd, notes, “The

raw materials required for edible oil

processing are mustard crop, sunflower,

cottonseed, soyabean, oil palm. The

other available oilseeds are sesame,

peanuts and oil f ractions of crop

plants. Thus, the companies need to

increasingly focus on the continuous

supply of raw materials to increase

their production.”

Significant demand-supply gap

has led to a high reliance on imports

and linkage to international markets,

making the domestic prices vulnerable

to volatility in international edible

oil price movements. Thus, in the

present scenario, companies are taking

various steps for ensuring an effective

supply chain.

Methods adoptedIn order to shore up raw material

procurement, companies are adopting

contract farming strategy. Vanka notes,

“In the recent years, contract farming

has evolved as a viable way for timely

procurement of raw materials for oil

processing. Through contract farming,

companies can ensure steady supplies

of mustard crop, cottonseed etc; be free

from fear of price risk fluctuations; and

other benefits like non-investment in

big resources like land, product risk-

sharing etc. Contract farming is fruitful

for the farmer also as he gets the training,

expertise to increase his yield, and a

fixed price despite the fluctuations in

market price.”

It is also important to note that

most of the crops involved in edible

oil extraction are seasonal and grown

in particular months only. So another

method is to cultivate mustard and

other crops in large quantities in the

peak season and store those for usage

during the whole year. Vanka explains,

“Some crops are seasonal. For instance,

mustard is mainly grown from October

to May. Hence, companies need to buy

mustard seeds during that time and

store it in bulk quantities for ensuring

that the production is not affected

during other months.”

An important characteristic of the

Indian edible oil consumption pattern

is the variation in preferences across

regions, driven by taste and availability.

Vanka avers, “Therefore, the companies

are focussing on setting up their

manufacturing plants in those regions

where the demand for a particular

edible oil is maximum and the crops are

also in abundance in that region. This

helps in reducing the transportation

cost and also ensures effective supply

chain.”

The way forwardIndia has emerged as the fourth-largest

edible oil economy after the US, China

and Brazil. In the near future, the

demand for edible oil is expected to

increase by manifold. So, companies

need to focus on the supply chain and

procurement strategies in order to keep

pace with the growing demand.


To meet the growing demand for edible oil, companies are

adopting different strategies to ensure effective supply chain

management.

gap in

Bridging

edible oil industry

TIPS & TRICKSFood hygiene


FOOD

HYGIENE

Subhash Vaidya

In the context of fast-paced

lifestyle witnessed today, people

emphasise highly on food safety,

as food-borne illnesses can be fatal

sometimes. Moreover, outbreak of food-

borne diseases can damage the business

of a company as well as send wrong

signals to consumers, besides resulting in

economical losses to company. In order

to prevent such unpleasant incidences,

the Hazard Analysis Critical Control

Point (HACCP) system and ISO-

22000 food safety management

system have been followed

worldwide to achieve food

safety goals.

The ideal HACCP

system is one that

prevents/controls food

safety hazards from the

time raw materials are

received, right through

production till the

product reaches end-

consumers. It must be

based on compliance with

the requirements of current

Good Manufacturing Practices

and sanitation standard operating

procedures.

Prerequisite programmes (PRPs) are

the foundation for right HACCP plan

and must be adequate & effective. The

PRPs are covered for the premises where

the food production takes place, which

include internal & external property,

sanitary facilities, and water, steam & ice

quality, among others.

One of the major requirements is

the human resources development. The

food safety team and other personnel

handling food need to be competent,

with appropriate education, training,

skills and experience. It is, therefore,

necessary for an organisation to identify

the necessary competencies for personnel

whose activities have an impact on food

safety, and provide adequate training.

Food companies seeking to achieve

food safety goals need to consider the

following types of training:

Induction training: This training is

generally provided in all the industries,

irrespective of food manufacturing

company. Normally, a senior member or

manager of the company imparts this

training to a new employee, with a view

to get acquainted with the functioning of

the company. This is a type of on-the-job

training.

Special purpose training: This

is important for deserving members

of staff and workers to learn

special techniques of production,

quality control, organisation

behaviour, leadership, motivation, and

similar aspects.

General purpose training: This

includes fire-fighting, first aid and

emergency preparedness. Those who

handle strong cleaning chemicals or

other potentially hazardous chemicals

should be instructed in safe handling

techniques.

Hygiene training: This is one of

the most important aspects for any

employee or staff coming into contact

with products in the entire food chain.

Hygiene involves adherence to healthy

practices, but in modern technology,

this is usually regarded as a

particular to cleanliness.

There are different

categories of employees

working in different

departments, r ight

f rom inspection of

raw materials, stores,

purchase, production,

qua l i t y cont ro l ,

dispatch, marketing,

etc. The training has to

be organised as per the

understanding levels of

employees, be it workers,

supervisors, or managers. Use

of slide show and documentary

visuals is highly recommended

to highlight the importance of the

subject.

HACCP training: HACCP is an

important step to determine the presence

of biological, physical & chemical

hazards, which might be present at

various stages of manufacturing food

products. To understand the critical

control points and how to fix control

limits is the main purpose of this

training. All the supervisory staff from

various departments – from inspection

of raw material, production, purchase,

dispatch, quality control, marketing

– should be adequately trained on how

to achieve food safety goals in their

particular areas. It is advisable to impart

HACCP training at proper intervals.

Internal audit training: It is not

possible to bring an external agency

to one’s facility in order to ensure that

safety procedure is established, and

Food hygiene training is fundamentally important. Food service personnel should have

necessary knowledge and skills to handle food hygienically. They should be aware of their role and responsibility towards protecting

food from contamination or deterioration.


maintained as per the documented

records. It is, therefore, essential to train

supervisors to conduct internal audits

of other departments. This will help

the organisation to find out the gaps,

non-compliance, and thereby corrective

actions can be taken. This will also

ensure that the food safety system

implemented by any organisation fulfills

the requirements. Therefore, training

employees to conduct internal audits of

the company will help minimise non-

compliance at the time of audits by

external agencies.

Training from external agencies:

Often, various associations or councils

arrange training programmes. Such

initiatives are important because

companies will get the latest information

about the best practices, new systems &

legislations, and many other issues.

Keeping training records: It is

recommended that every organisation

should have a list of training needs, type

of training given to employees and a

training calendar. Training calendar is

an essential tool for the management; it

will help the top management to keep

track of what type of training is to be

given to employees and when. Likewise,

training record is one of the essential

elements. All the records are to be

maintained in a proper format and the

personal manager or Human Resources

Development (HRD) manager should

evaluate training provided to each

employee. On the basis of this evaluation,

the HRD can draw conclusion as to

whether employees have understood

their role in the entire food safety chain.

Therefore, periodic assessments of the

effectiveness of training and instruction

programmes should be done, apart

from routine supervision and checks to

ensure that procedures are being carried

out effectively.

Training programmes should be

routinely reviewed and updated as &

when necessary. A system should be

in place to ensure that food handlers

remain aware of all procedures necessary

to maintain the safety and edibility

of food.

Final reviewProper training programmes for all

employees in the entire food chain that

are regularly evaluated and put before the

management during the Management

Review Meetings will enable food

companies to adhere to the accepted

standards, meet regulatory requirements

and achieve the food safety goals. The

key to healthy and safe food lies in

proper training, which is an essential

tool and foundation to meet the ever-

growing demand for food safety.

Subhash Vaidya is a Senior

Consultant for food,

HACCP & ISO 22000

food safety management

system. He is also a

Consultant for the dairy industry.


Food hygiene

PROJECTS


Agri-infrastructure MARGProject typeNew facilityProject newsMARG Ltd has signed MoU with Karnataka government to develop various projects in agri and rural infrastructure & agri-industry fields in the state with an overall investment of ` 4,000 crore over the next 5-7 years. The important components of the projects are Agri Business Investment Region in Belgaum/Mysore, Knowledge Hubs/Agri Innovation Clusters in Mysore/Belgaum, Agri-Port with related back-up area development in Uttara Kannada district, etc. Project locationKarnataka Project cost` 4,000 croreImplementation stagePlanning

Contact details:MARG Ltd‘MARG Axis’4/318, Old Mahabalipuram RoadKotivakkamChennai 600 041Tel: 044-2454 1111 Fax: 044-2454 1123 Email: [email protected]

Bottling plantRJ CorpProject typeGreenfield facilityProject newsRJ Corp is setting up bottling plants for PepsiCo in Haryana and Guwahati with an investment of ` 200 crore and ` 140-150 crore, respectively. Project locationHaryana and GuwahatiProject costAbout ` 340-350 crore

Implementation stageIn progress

Contact details:RJ CorpPlot No – 31, Institutional Area,Sector 44, Gurgaon 122 002HaryanaTel: 0124-464 3400Fax: 0124-464 2203Email: [email protected]

ConfectioneryNestle India LtdProject typeNew facilityProject newsNestle India is planning to invest nearly ` 500 crore on mainly Maggi noodles and confectionery manufacturing plant in Gujarat next year. The project is expected to commence production in 2014-2015. Project locationGujaratProject cost` 500 croreImplementation stagePlanning

Contact details:Nestle HouseJacaranda MargM Block, DLF City, Phase 2Gurgaon 122002Tel: 0124-238 9300Email: [email protected]

DairyTirumala Milk Products Pvt LtdProject typeNew facilityProject newsTirumala Milk Products Pvt Ltd (TMPPL), the second-largest private dairy player in South India, is gearing up to set up the country’s largest integrated dairy plant at an investment

of about ` 6,000 crore near Vinukonda in Guntur district of Andhra Pradesh. It is expected to start operations in five years from now.Project locationVinukonda, Andhra PradeshProject cost` 6,000 croreImplementation stagePlanning

Contact details:Tirumala Milk Products Pvt Ltd# 435W Block, 5th street, C sectorAnna Nagar West ExtensionChennai 600101Tel: 044-26152128Email: [email protected]

Emu meat processingVileena Emu Processing Pvt LtdProject typeNew facilityProject newsVileena Emu Processing is constructing emu processing unit with an investment of ` 18 crore in Phase-I and ` 10 crore in Phase-II. The unit spread over 22 acre at Nuziveedu in Krishna district of Andhra Pradesh. The unit will have an installed processing capacity of 300 birds per day. Trial run, with 80 birds a day, will be completed by March 2012, and commercial production is expected to start from April. Project locationNuziveedu, Andhra PradeshProject cost` 18 crore (1st phase) and ` 10 crore (2nd phase)Implementation stageIn progress

Contact detailsVileena Emu Processing Pvt LtdG5, Sai ApartmentsVijayawada, Andhra Pradesh Email: [email protected]

New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry.

EVENT LIST


NATIONAL

FoodPro & Hospitality 2012Event showcasing latest developments

in technologies for food processing and

hospitality industries; February 17–20,

2012, at Palace Grounds, Bengaluru

For details contact:

Triune Team

No 25, 3rd Floor, 8th Main Road,

Vasanthnagar, Bengaluru

Tel: 080-4330 7418

Fax: 080-2235 2772


VIV India 2012International trade fair for intensive animal

production and processing; February 22-24,

2012; Bangalore International Exhibition

Centre (BIEC)


VNU Exhibitions Europe

Jaarbeursplein 6, The Netherlands

Tel:+31 (0) 30-2952700, Fax:+31 (0) 30-2952701

Email:[email protected]

Nutra India SummitA trade show for nutraceutical products

and functional food; March 15-17, 2012;

at Hotel Lalit Ashok, Bengaluru


M M Activ

No 240, Kaliandas Udyog Bhavan

Near Century Bazaar, Babasahebkar Marg

Worli, Mumbai

Tel: 022-2438 5007, Fax: 022-2437 9882


Food Forum IndiaEvent spanning the vast array of food

business segments like processed food, food

retail, food services, etc; March 27-28, 2012;

at Bombay Exhibition Centre, Mumbai


Images Exhibitions

S-21, Okhla Industrial Area

Phase II, New Delhi

Tel: 011-4052 5000, Fax: 011-4052 5001


Food & Bev Tech 2012International exhibition & conference for

the food and beverage processing industry;

April 25-27, 2012; at Bombay Exhibition

Centre, Mumbai


Saurabh Rajurkar, CII (WR)

105, Kakad Chambers, 132, Dr A B Road

Worli, Mumbai 400 018

Tel: 022-2493 1790, Fax: 022-2493 9463


International Foodtec India 2012An international exhibition on food

processing and packaging technology;

September 11-13, 2012; at Bombay

Exhibition Centre, Mumbai


G Vamshidhar

Koelnmesse YA Tradefair Pvt Ltd

1st Floor, 6-3-885/7/B

Somajiguda Circle

Hyderabad 500 082

Tel: 040-6559 4411, Fax: 040-6668 4433


The information published in this section is as per the details furnished by the respective organiser.

In any case, it does not represent the views of Modern Food Processing

INTERNATIONALBoston Wine Expo 2012An event featuring latest developments

on wine; January 21-22, 2012; Seaport

World Trade, Boston, the US


Ed Hurley

ResourcePlus Shows & Events

200 Seaport Blvd., Suite 50

Boston MA 02210, The US

Tel: +617-385-5214

Fax: +617-385-5166


ISM CologneOne of the leading trade fairs for the

confectionery industry; January 29-

February 01, 2012; at Cologne Exhibition

Centre, Cologne, Germany


Koelnmesse GmbH

Messeplatz 1 Koeln, Deutschland, Germany

Tel: +49-221-8212466

Fax:+(49)-(221)-8212105


Anuga Foodtec 2012An exhibition for food and drink

technology; March 27-30, 2012; Cologne,

Germany


Volker De Cloedt

Messeplatz 1

50679 Köln

Germany

Tel: +49 (0)221 821 2960

Fax:+49 (0)221 821 3285


India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical &

Electronics, Material Handling and Safety Equipment.

For details

Infomedia 18 LtdRuby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.

• Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]

INDOREMadhya Pradesh, Jan 6-9, 2012,

Labh Ganga Convention Center,

Near Hotel Radisson

AURANGABADMaharashtra, Feb 17-20, 2012,

Garware Stadium

EVENT REPORT India Converting Show 2011


The packaging industry is

growing at an enviable

rate in India, and

dedicated events like India

Converting Show aid this sector to seek

newer heights. This show proved to be a

launchpad for various new products and

the exhibitors were extremely satisfied

with the relevant visitors, which led to a

number of positive business leads.

An ideal launchpadQuadtech Inc, one of the leaders in

design and manufacture of control

systems, launched its all-new inspection

system and colour measurement system

Spectralcam at the exhibition. The system,

providing film stabilisation and on-the-

fly high definition dot viewing, received

several leads at the show. Intergraphic

Sales & Services chose this platform to

present its high frequency PET box die-

cutting machine. Amit Sheth, Director,

Intergraphic Sales & Services, said,

“There have been some serious customers

who are interested in our machines.

After the show, we will have a follow-up

with them.”

Enigma Ventures, one of the leading

carton machinery manufacturers,

launched its rotary die-cutting chain

type with slotting attachment - OSRD-2

Om Swastik. “This machine can work as

die-cutting machine as well as a four bar

rotary slotter. There is no requirement

of two machines, when your job can be

completed by a single one. The show has

given us several leads, and we are expecting

a good business in the coming days,” said

officials from Enigma Ventures.

Positive responseKody Equipments, offering its unique

slitter rewinder machine, has always

generated a good business at the

PackPlus editions. And the India

Converting Show 2011 has not been

an exception. BST Sayona Automation

showcased its all-new range of tension

control products such as pneumatic and

magnetic particle brakes, load cells and

controllers. The company, attracting

a gamut of visitors at its stall during

the exhibition, also presented its web

guides and web inspection systems

that are geared towards optimising

performance, results and yielding a

faster return on investment (RoI).

Maxcess India Automation displayed

Tidland Blade Sharpening System and

Fife SE-46 Digital Line Guide, and

Trident Packaging Solutions unveiled a

range of new solutions including impact

software for packaging and small die

shop concepts.

Suddha Converting Machines,

one of the renowned names in the

Indian converting industry, presented

its aluminium foil converting, flexible

packaging & special purpose machines

like PVDC coating machine, paper

moisturiser, aluminium foil separator

and ultra light gauge aluminium foil

slitter. The company sold two of its

slitter rewinder machines on the very

second day of the exhibition, out of

which one is to the packaging giant

ACG Worldwide. “We have some

more orders in pipeline, which would

be reviewed after the exhibition,” said

Ashis Banerjee, Managing Director,

Suddha Converting Machines.

International pavilionsThe China and Taiwan pavilions

showcased corrugated box making

machinery at the show. “It has been a

pleasure to participate in India Converting

Show as it helped us know more about

the prospects of the rising Indian

market,” said Sandy Zhao, International

Sales Director, Guangdong Dongfang

Precision Science & Technology, China.

“With Mumbai and the nearby cities

being a hub of leading converters and

corrugators, the show was destined to be

a big hit,” asserted Neetu Arora, Director,

Print-Packaging.Com, the organisers of

the event.

India Converting Show closed on a high note recently at Bombay Exhibition Centre, Mumbai, registering a footfall of 5,200 visitors. The exhibition featured 125 exhibitors, more than 25 product launches and around 50 running machines.

Enabling platform to convert potential into reality

EVENT REPORT Sweet & SnackTec India 2011



S weet and SnackTec India 2011

and Dairy Universe India 2011

that took place from December

6-8, 2011, at Bombay Exhibition

Centre, Mumbai, created a buzz in the

food processing industry by attracting the

prominent players in the sweets, snacks and

dairy sectors. The exhibition was organised

by Koelnmesse YA Trade Fair Pvt Ltd

jointly with Indian Dairy Association (West

Zone) and DLG – German Agricultural

Society. Sweet & SnackTec India focussed

on sweet & snack processing & packaging

technology, as well as equipment and

supplies, while Dairy Universe India covered

areas like dairy processing, packaging &

distribution technology, equipment, etc.

Event at a glanceThe exhibition was inaugurated by

Dr A K Srivastava, Director, National

Dairy Research Institute, in the presence

of Dr Arun Patil, Chairman, Indian Dairy

Association (West Zone); Sanjeev Gupta,

President, Agro and Food Processing

Equipment & Technology Providers

Association of India; Manoj Paul, Country

Manager, Heat and Control (South Asia)

Pvt Ltd; and Ashwani Pande, Managing

Director, Koelnmesse YA Tradefair

Pvt Ltd.

In his inaugural address, Srivastava

emphasised on the need for such fairs for

better future of the two sectors. “Exhibitions

like Dairy Universe India and Sweet and

SnackTec India provide platforms to

the respective industries, as such events

showcase latest trends and technological

developments, besides discussing various

challenges being faced by the food

processing industry,” he said.

Vibrant participationAround 120 exhibitors from 13 countries

displayed their products and services

provided to sweet, snack, and dairy

industries. According to the organisers,

around 3,304 trade visitors had visited

the exhibition. Almost all the exhibitors

expressed their satisfaction by the quality

of visitor turnout, which include the top

management personnel from leading

companies in sweet, snack, and dairy

industries like – Haldirams, Cadbury’s,

ITC Foods, Amul, Hatsun Agro, Mother

Dairy, Perfetti, Unilever India, etc.

Information galoreA one-day seminar on ‘Ice Cream for

everyone, everyday, everywhere’ was

organised by the Indian Dairy Association.

The focus of the seminar was on issues like

technological requirements, market trends

and the challenges being faced by the ice

cream industry. It was well-attended by

around 100 representatives from leading

ice cream manufacturing companies

from India.

The next edition is going to be held

from September 11-13, 2012, in Mumbai.

“In the next edition, we expect around

350 exhibitors from across the world, with

pavilions from France, China, Taiwan etc,”

said Ashwani Pande, Managing Director,

Koelnmesse YA Tradefair Pvt Ltd.


Dr A K Srivastava cutting the ribbon

The recently held Sweet & SnackTec India 2011 and Dairy Universe India 2011 showcased an array of technological developments to sectors like sweets, snacks, and dairy sectors. Conference on ice cream was a major attraction of the event.

One-stop-shop technology show

Kanchan Metals officials attending visitors’ queries

Visitors at IDMC stall

EVENT REPORT India Packaging Show 2011


India Packaging Show 2011, held

from December 7-10 at NSIC

Exhibition Centre, New Delhi,

attracted 175 exhibitors and

witnessed more than 50 new launches. The

event saw the presence of 5,126 visitors

from India and neighbouring countries.

Coming together with Food Technology

Show organised in association with

All India Food Processors Association

(AIFPA), the event also brought together

Pharma Technology Show, Automation

4 Packaging, Bulk Pack, India Logistics

Show and India AIDC Show onto

one platform.

Enquiries and ordersComplementing the exhibition was a

host of new products unveiled by some of

the leading companies from the industry.

Hilda Automation, which has recently

entered into labelling bottles, launched

fully automatic BOPP labelling machine

and fully automatic shrink sleeve labelling

machine at the show.

Similarly, Inpack Fabrications (P) Ltd

sold its Automatic Vertical Form Fill Seal

(VFFS) Machine to Bhole Baba Milk

Foods. “The standard and the productivity

of our machine provided at an affordable

price attracted visitors to our stall. We

sold one of the VFFS machines on the

spot and have some more orders in the

pipeline,” said M R Appa Reddy, Chief

Operating Officer, Inpack Fabrications.

India Packaging Show 2011 generated

substantial orders and enquiries for the

exhibitors. For instance, Shri Krishna

Packaging received orders for its shrink

packaging machines on the third day of

the exhibition and companies like Hassia

Packaging (P) Ltd, Nichrome India Ltd,

Parle Global Technologies (P) Ltd, B&R

Industrial Automation (P) Ltd and Uflex

Ltd also received serious enquiries from

the visitors at the show.

Bosch Packaging Technology,

the renowned packaging machinery

manufacturer, launched BVK 1200 – the

high speed candy wrapping machine at

the show. Valco Melton Engineering (P)

Ltd launched adhesive application systems

with the new evolution C series hot melt

unit. “The technological awareness of the

Indian packaging industry has opened

up many avenues to explore and a trade

exhibition like India Packaging Show

helps us sense the pulse of the Indian

market,” said Bob Taylor, Director - Sales,

Valco Melton Engineering.

Profit platformThe food technology segment of the

show featured revolutionary products

from companies like Monga Strayfiled,

DPH Engineering, Ishida India,

Dynatech Marketing Company and

Falcon Autotech. Bosetec LLC, which

is trying to set a base in India, felt that

the show provided them with a good

breakthrough in the market. “We are

providing global technology to the Indian

market, and with India Packaging Show

we got a chance to study the market

and understand the requirements of

the industry,” said Ashim Kumar Bose,

Managing Director, Bosetec India.

Parle Global Technologies found the

show to be much beyond its expectations.

“The show reflects the growth of the

Indian economy and technological

awareness of the industry,” said R

Ramanathan, COO & Director, Parle

Global Technologies (P) Ltd.

Concurrent with the show was the

annually held international conference

that focussed on ‘Enabling technology

for packaging & processing systems’.

The PackAge Conference on day

one highlighted emerging trends in

packaging materials, systems and

compliances. The seminar on day two,

organised in association with AIFPA,

focussed on cutting-edge technologies

for food processing industries in

India. On day three, the workshop on

Automation 4 Packaging was held in

association with Automation Industry

Association (AIA).

Distinguished diginitaries at the lamp lighting ceremony

There was no dearth of orders and enquiries for the exhibitors at India Packaging Show 2011. Besides, the exhibition witnessed more than 50 new launches, which indicate the importance of the event to the packaging industry. Conference on technology and emerging trends in packaging materials etc were the other highlights of the show.

A total package for end-user industries

BOOK REVIEW


This really is one of the ideal books for all the food safety fact-hoovers out there. It brings together information and facts that are to some pointless, but to others captivating. An excellent read or reference tool, it will take pride of place next to Encyclopaedia to have almost any food safety-related question answered. It offers a sea of knowledge on various technical and general terms used in food safety management from aflatoxins to chemical residues, from food regulations to food safety management systems, and many more without having to log onto the internet.

Every food business operator and food safety professional would highly benefit from this book. Compiled by a seasoned safety expert, it seems to contain just about everything on food safety you would want to know, and a lot of stuff you did not even know about. Quite readable for this type of reference book, few pictures would have been nice and refresh the readers. The appendix compiled in this book has many useful formats, which can be tweaked and used by food business operators in any country, although the book offers formats based on the Food Hygiene (England) Regulations 2006 and the EC directives.

This book is absolutely crammed full of facts, is well-indexed, and there is a high probability of the answer you are seeking being found in its pages.

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: [email protected]

The A-Z of food safety

Author: Jeremy Stranks

Price: ` 1,295

This book includes 16 research papers and 4 review papers, with 475 important references, author index and subject index. It presents 20 chapters covered under 5 sections, ie, an overview of food volatiles; instrumental analysis of food flavours; correlation between sensory properties and chemical structures of flavour components; synthetic, thermal reaction, and enzymatic approaches to flavour components; and additional properties of flavour components and flavours. The papers presented in this book reflect the latest developments in organic synthesis, chromatography, spectroscopy, flavour research and development. The isolation and characterisation of flavour components in meat products, asafoetida, wine, etc, through advanced techniques such as GC-MS, GC-olfactometry, electronic nose, chemical sensors are presented.

The mechanism of pathways of formation and structure elucidation of aroma active compounds are described at length. Some researchers tried to establish a correlation between sensory properties and chemical structures of some important flavour components in food products. The additional properties like antimicrobial activities, undesirable flavour formation caused due to lipid oxidation are also presented in the last two chapters. All in all, a good reference book for industry professionals, students and researchers engaged in food flavour analysis.

Reviewed by: Pankaj Jaiminy, AVP, Food, Health & Beauty-Certif ication, Testing & Inspection, TUV SUD South Asia

Reviewed by: Dr S K Nayak, Sr Lab Manager-Food Testing, TUV SUD South Asia

Aroma of flavor active compounds in foods

Editors: Gary R Takeoka, Matthias Guntert and Karl-Heinz Engel

Price: ` 14,650

Manufacturer Exporter Dealer ImporterM E D I

PRODUCTS


AC motors M E

NBE Motors off ers AC motor. Th e housing

(stator frame) is made up of cast iron body

with coiling ribs.Th e rotor is of core insulated

lamination with a high pressure die-cast

aluminium cage. Th e whole rotor assembly

is dynamically balanced to ensure quiet and

vibration free operation. Surface of the rotor

is protected by an anti-corrosion coating. Th e

shaft is made from high carbon steel (ie, EN-

8), the terminal box is located at the right side

of the drive end, sealed against ingress of moisture and is provided with conduit

entry. Th e earthing terminal is fi tted at the box-side. High airfl ow external bi-

directional polypropylene fans assure low temperature rise to give an extended

motor life. Fan cowls are suitable to gauge pressed steel construction, securely

bolted to the end shield of the motor body.

Th e current standard range is from 0.12 to 40 kW in various polarities in

frame sizes of 56 to 200 in 2, 4, 6, 8 pole design. Each motor undergoes total

tests during manufacturing process and prior to despatch. Type of cooling

conforms to IS:6362 Standard.

Th ese motors are suitable for a variety of industrial, domestic and other

general-purpose applications, in food, chemical and pharma industries.

NBE Motors Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22740546, Mob: 09327049213


Website: www.newbharat.com

ISO 14001:2004, ISO 9001:2000 and OHSAS

18001:2007

This section provides information about the national and international products available in the market

Grain silosD

Milltec Machinery off ers galvanised

corrugated silos and material

handling equipment for grain

storage. Th e capacity of these

galvanised silos ranges from 50 MT

to 15000 MT or more. Also off ered

are turnkey services right from

designing the most economical silo system to suit the site conditions.

Erection and supervision works for grain silos are also undertaken.

Milltec Machinery Pvt Ltd

Bengaluru - Karnataka

Tel: 080-2801 6666


Website: www.milltecmachinery.com

Iodine value metersM

Developed in compliance with

international quality standards, these instruments are capable of inferring

adulteration, based on the iodine number. Th e iodine value meters are

designed and manufactured in collaboration with Central Scientifi c

Instruments Organization, Chandigarh. Th ese instruments

are based on the basic measurement principle, which is

on the change in potential between the sensing and reference electrodes,

when the electrodes are immersed in a mixture of test reagent and

the sample oil.

Some of the benefi ts include, low-cost, battery-operated, portable,

LCD display, direct display of iodine number, stable & dedicated

reagents, long shelf-life of reagents, no standards required for calibration,

reproducible results and easy to operate.

Th e instruments are demanded for varied grades of oils and can be used to

identify oil, based on iodine number.

Uniphos Envirotronic Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-40371646, Mob: 09909994063

Email: [email protected],

Website: www.uniphos-she.com


PRODUCTS


Knives & bladesM E

Apex Shears off ers food processing

knives and blades that include

vegetable, meat, poultry, chapatti

circular slicing blades, meat/fi sh

processing bandsaw blades, bread

slicing knives, etc.

It also manufactures all types of

perforation and packaging knives,

VFFS machine knives, potato chip slicing blades, 3-hole industrial razor blades

as well as custom/OEM blades as per users’ requirements for all machines and

cutting applications. Th ese blades are made from a variety of steels, including

food grade stainless steels, carbon steels and/or alloy steels suitably selected

for the application.

Th ese fi nd application in food manufacturing industry for cutting.

Apex Shears Pvt Ltd

Mumbai - Maharashtra

Tel: 022-23791113


Website: www.apexshears.com

Tray dryersM E

Aero Th erm Systems off ers tray dryers.

Fan impeller’s axial fl ow design will give

better uniformity & quick drying. Th e

digital temperature indicator controller

gives accurate temperature control.

Control action can be on-off or PID as

per control accuracy required. Th e dryers

can be made of MS/aluminium/SS 316/

SS 304 or FRP lined as per requirement.

Flameproof and sparkproof versions are

also available. Heating can be electrical/

thermic fl uid or steam radiator/oil fi red

hot air generator.

Th e tray dryers have capacity

ranging from 12 to 200 trays of 32” 16 1.25” size. Temperature range is

available up to 550°C.

Th ese are applicable in food processing industry, automation, labs & R&D,

construction.

Aero Th erm Systems Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-25890158, Mob: 09824408720


Website: www.aerothermsystem.com

Conveyor equipmentM

Varada Engineers off ers conveyor equipment,

such as inclined conveyors and fl ight elevators.

Th e conveyor equipment is useful for elevation

of the raw material to a particular height. Th ese

are manufactured in standard confi gurations as

well as per custom requirement.

Th e inclined conveyor belt is made of

white PVC foodgrade or PU with profi le

or clits for easy elevation of raw material to

a particular height as per requirement. Th e

belt for these inclined conveyor design can

be both polypropylene as well as stainless

steel. Observation conveyors are useful for conveying and inspection of raw

materials.

Th is is applicable in food manufacturing industry.

Varada Engineers

Pune - Maharashtra

Tel: 020-26989087, Mob: 09823076601


Website: www.foodequipmentvarada.com

Ribbon blendersM

Ribbon blenders are suited for blending

of solid where the material is less than

free fl owing. Th ese are available in the

customary U-shaped trough with a

variety of agitator arrangements. Th ey

are also off ered in sanitary design as

well as heavy-duty versions utilising

heavier walls and oversized shafts and

bearings for especially dense materials. Th e ribbons are so arranged that when

rotated these reach each and every corner of the trough and impart radial and linear

motion to the whole of the materials to be mixed. At the same time, material is

moved from the side of the trough to the centre; and from the centre of the trough

to the sides, resulting in quick and fast homogenising of the products.

Features include: blades designed to suit specifi ed product characteristics;

triple mixing action for fast & effi cient blending; gland packing provided with

Tefl on bush & PTFE braided gland; gland can be replaced without dismantling

drive assembly; guards/grills & limit switches provided for maximum operator

safety; and blenders are ground and buff ed for smooth & clean working.

Th ese are applicable at the food processing industry.

Paresh Engineering Co


Tel: 022-28501794


Website: www.pareshenggco.com

Name:___________________________________________________Designation:_________________________________________

Company:_______________________________________________________________________________________________

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Product Sourcing Just Got Simpler

1 See the index page in this issue. Every product carries a number.2 Choose products of your choice from the list.3 Write their serial numbers (as per the index page) of your chosen product/s one-by-one in the boxes.4 Fill in your complete contact details. 5 Send it to us at the address printed overleaf.

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PRODUCTS


Sigma mixers M

Heavy-duty sigma mixers are designed to

enable uniform mixing and kneading of

heavier viscosity materials. Mixing trough

and blades are fabricated from mild steel/

various grades of stainless steel. Th e product

contacting parts are ground, buff ed or

smooth. Blades are designed to obtain

thorough mixing of high viscosity materials. Th ese blades are machined on a

leading edge to keep minimum equal gap between the trough walls and blades.

Th ese are provided with heavy-duty gears, which are fi tted to the blades.

Shaft sealing into the stuffi ng boxes is provided by Tefl on chevron rings/

PTFE braided gland rope to prevent leaking from blade ends. Guards/grills

and interlocking are provided for maximum safety.

Th ese are applicable for diff erent kinds of doughs, stiff pastes, adhesives,

polyester compounds, fl ush colours, brake lining compounds, soap, PVC

coatings, rubber compounds, food dough, etc.

Paresh Engineering Co


Tel: 022-28501794


Website: www.pareshenggco.com

Digital colour mark sensorsD

Lubi Electronics off ers SUNX (a brand of

Panasonic) LX-100 series digital colour mark

sensors that can detect any marking because

they are equipped with red, green and blue

LED light emitting element. Furthermore,

to expand the functionality these sensors

come with dual mode, ie, mark mode (ultra

high-speed response) and colour mode (high

precision mark colour discrimination) to suit

any application.

Th ese sensors come with Mode Navi technology for enhancing features

and are easy to use. Th e other special features include 4-digit digital display,

super simple teaching, external teaching, 12-bit A/D converter, D-code, key

lock, timer, NPN or PNP outputs, IP67 protection, etc. Amazingly all this

comes in the size of 57 mm (W) x 24 mm (D) x 38 mm (H) body.

Th e digital colour mark sensors can be used eff ectively in many applications/

industries, especially in packaging, food, pharma, textile, plastic, etc.

Lubi Electronics

Ahmedabad - Gujarat

Tel: 079-22205471, Mob: 09327497006


Website: www.lubielectronics.com


PRODUCTS


Semi-automatic weighfeedersE

Sensograph Packaging off ers semi-automatic

weighfeeders that are provided with load cell based 32-

bit advanced controller. Th e controller has user-friendly

operator interface where one can set diff erent weights

as per diff erent batches and even diff erent products.

Th e feeder is available in single head, twin head and

multi head versions. Manual sealer can be used to seal

ready bags.

Th e semi-automatic weighfeeders are equipped

with smart controller, 200 mm x 100 mm display, HMIs

compatible with all Indian regional languages, etc. Since the controller uses

pneumatic control system and not magnetic, its operation is noise-free.

Th ese machines are suited for products, like pulses, wafers, dry fruits, tea

powder, grocery items,vermicelli, candies, etc.

Sensograph Packaging Technology Pvt Ltd


Tel: 022-41420002


Website: www.sensograph.in

Flow componentsM

IDMC off ers a comprehensive range of stainless steel pumps, valves &

fi ttings and other fl ow components to cater to dairy, food, pharmaceutical

and biotechnology, brewery & beverages industries. Th e company also has a

range of piping components, like pipes, bends, Tees, valves, unions, clamps in

sanitary confi guration. To add to its vast experience and expertise and to stay

abreast with the latest technology in the world,

IDMC has entered into technical and commercial tie-ups for producing

stainless steel centrifugal and self-priming pumps. Th ese pumps are available

with/without electropolishing, fl ameproof/non-fl ameproof construction.

Th ese cater to dairy, food, pharmaceutical and biotechnology, brewery &

beverages industries.

IDMC Ltd

Vithgal Udyognagar - Gujarat

Tel: 02692-236375


Website: www.idmc.coop

Coffee vending machinesM

Fresh & Honest Cafe (A Lavazza Company) offers Lavazza Blue 4700

coffee vending machine in India. This professional plug & brew semi-

automatic coffee machine is targeted at standalone cafes and restaurants

that specialise in brewing that perfect cup of coffee for the coffee

enthusiast.

With its attractive and modern design, the LB 4700 is compact and

easy to use with all the technology and performance of a top-of-the-range

coffee machine. The machine works with Lavazza Blue capsules and has

programmable keys for multiple product selection with LED display and

can produce up to 200 cups/day.

Th is semi-automatic machine comes with double group, dual espresso option,

dual steamer for frothing milk.

Fresh & Honest Cafe Ltd

Chennai - Tamil Nadu

Tel: 044-24622595


Website: www.fresh-honest.com

Flake ice machinesD I

Industrial Refrigeration

off ers fl ake ice machines

from Geneglace, France.

Th ese machines are reliable

and can be installed on board

fi shing vessels. Geneglace fl ake

ice machine is an insulated

double wall stationary cylinder

mounted in vertical position.

Th e inner wall of this cylinder is

chromium-plated. Between the

walls, fl ows the low temperature

R22 refrigerant. Th e central

rotating shaft inside the

cylinder has a helicoidal reamer

which removes the ice from the wall without touching it. Th e ice then falls down into

the storage container.

Th e capacity of fl ake ice machine ranges from small table top units of 150

kg per day to large scale machines with capacities of 40 tonne per day.

Th ese are applicable in fi sh processing and food processing industries, hotels,

hospitals, chemical lab and other wide ranging areas.

Industrial Refrigeration Pvt Ltd


Tel: 022-22041185


Website: www.irl.co.in


PRODUCTS


Food extrudersM

Malik Engineers off ers food

extruders that are used for

converting large variety of

food cereals for extruding

various shapes, like pellets,

RTE snacks, breakfast cereals,

precooked fl ours & starches,

expanded products, such as soy

nuggets, aqua feed, and various

pasta products, viz, macaroni,

vermicelli, spaghetti.

Direct expanded snack products are produced using high shear adiabatic

extruders, using various food cereals, which are fully expanded immediately as

they emerge from the die attached to the extruders.

Th ese are used for producing RTE snacks, baked corn curls or collette, soy

nuggets, aqua feed (fl oating), etc.

Malik Engineers

Dist Th ane - Maharashtra

Tel: 0250-2390839


Website:www.malikengg.com

Chilly cutting machinesM

Varada Engineers off ers chilly cutting

machines that are proven mechanical

systems commonly used for green

chilly cutting. All food contact parts

and structure is made of 304 grade

stainless steel. Cut pieces are as per

specifi cations or otherwise 20 mm in

length. Th e machines are compact in

size and easy for working.

Th ey have durable SS cutting blades

and a feeding arm that takes chilly to

the cutting blades. Th ese machines are

used for chilly cutting as per client’s required size. Th e machines are user-

friendly and have inbuilt conveyor for conveying the chillies. Wastage is very

less, claims the company. Capacity ranges from 2000 kg to 10 tonne/day.

Power requirement ranges from 2 Hp to 5 Hp @ 415 V.

Th ese are applicable in food processing industry for cutting.

Varada Engineers

Pune - Maharashtra

Tel: 020-26989087


Website: www.foodequipmentvarada.com


PRODUCTS


Food-grade lubricantsM

A complete range of food-

grade lubricants that

conform to NSF H-1

regulations and 21 CFR

178.3570 are available. Th ese

are odourless, colourless

and tasteless. Th e features

include ability to function in

very high/low temperatures,

water resistance, neutral behaviour towards synthetic components, resistance

to chemicals, steam, vapour & foodstuff .

In addition to off ering reliability and protection, these meet environmental,

health and safety guidelines. Th e products are designed to perform in extreme

conditions, and are purpose formulated. Th ese demonstrate broad applicability

& rationalise use of lubricants.

Th ese are used in gearboxes, vacuum pumps, compressors, hydraulic systems,

as multi-purpose lubricants, on tabletting machines, packaging machineries,

in food/pharma industry, etc

Integrated Technology

Navi Mumbai - Maharashtra

Tel: 022-23298682


Website: www.integ-tech.net

Photoelectric sensorsM

Omron Automation off ers E3ZM

series compact photoelectric sensors

with built-in amplifi er and stainless

steel housing (SUS-316L).

Th ey have a sensing range of 15 m

in through-beam, 4 m in retro-refl ective,

1 m in diff used and 200 mm in BGS

refl ective mode. Th e photoelectric

sensors have both prewire & connector

type and NPN & PNP output models.

Th ese are applicable in food industries, for detecting the presence of

components, transparent bottle detection, counting number of bottles/packs

moving on the conveyor.

Omron Automation Pvt Ltd

Bengaluru - Karnataka

Tel: 080-40726422


Website: www.omron-ap.com

Water-ring vacuum pumps & compressorsM

Th ese water-ring vacuum pumps and

compressors have non-pulsating vacuum

and pressure. Th ese are energy-saving

pumps designed for operating at low

periphery speed and off er specifi c power

of 60 to 65 m³/hr per kW. No lubrication

is required as these can handle air/gas/air

with water comfortably. Standard pumps

are available with stuffi ng box-type gland

seal arrangement and can also be off ered with mechanical seal.

A wide selection of pumps are available for any requirement ranging

from 20-7000 m³/hr vacuum up to 700 mm Hg and pressure up to 3.5 kg/

cm². Th e vacuum pumps with air ejector are available with capacity ranging

from 50-2000 m³/hr and vacuum up to 25 mm Hg ABS. Impellers are duly

dynamically balanced as per ISO 1943-1973 (E) Class G 6.3. Th e vacuum

pumps are available in CIFG-260, gun-metal, phosphor bronze, aluminium

bronze, SS-304, SS-316 and other alloy steel material as per requirements.

Applications are in industries, like chemicals, pharmaceuticals, fertilisers,

paper, sugar, coalmines, power, steel, refi nery, dairy, plastic, food processing,

textiles, etc.

Vacunair Engineering Co Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22910771


Website: www.vacunair.com

Rotary vegetable washersM

Suan Scientifi c Instruments

& Equipments off ers a wide

range of fruits and vegetables

washers that are made using

superior quality metal grade.

Th e nylon bristle rollers rotate

on their own axis and help in

scrubbing the fruits clean.

Some of the technical

specifi cations include: materials

of construction: SS-304; supporting stand: mild steel angle/channel frame;

and fi ttings: waterjet spray system, drum rotating arrangement with motor

& gearbox.

Th ese vegetable washers have good cleaning and washing action with their

two separate pumps that helps in spraying with force.

Suan Scientifi c Instruments & Equipments

Kolkata - West Bengal

Tel: 033-25342047

Email: suanscientifi [email protected]

Website: www.suanscientifi c.com


PRODUCTS


Data loggers D

Th ese sensitive products

require the right ambient

conditions in refrigerated

rooms. Effi cient measurement

and documentation of the

readings over months/years is

possible using the professional

data loggers. Long term drift-

free humidity sensors with fast

reaction time is possible.

Th e data loggers have

memory for up to 48,000

readings along with control and adjustment option. Th ese are protective caps

for dirt-ingressed air or corrosive gases.

Th e data loggers are used in food & perishable goods storage area, air-

conditioning & ventilation systems, warehouses and pharmaceuticals.

MTS Engineers Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-26400063, Mob: 09879407970


Website: www.mtsengrs.com

Screw extrudersM

MEGA series single and twin screw

extruders are driven through helical

gearbox and AC induction motor with

frequency control panel for stepless

control of screw speed. Barrel is of

modular construction, made up of

segments and is electrically heated.

It is also provided with water jackets

for removing extra heat. Hopper

is provided with Auger feeder for

controlled feeding over the screw.

Th e machines have accurate digital

controllers and indicators for keeping

record of all important parameters

of extrusion, ie, drive torque, current,

extrusion pressure, temperature, rotational speeds, etc.

Th e screw extruders are suitable for laboratory trials, small-scale production

of polymeric and food cereals.

Malik Engineers

Dist Th ane - Maharashtra

Tel: 0250-2390839, Mob: 09821676012


Website: www.malikengg.com

Grain moisture metersM

Uniphos Envirotronic off ers grain

moisture meter, which is a highly

versatile instrument to measure

the moisture content in grains, oil

seeds etc. Th e instrument is pre-

programmed to measure the water

content of diff erent types of grains.

Th e grain moisture content is an

important parameter which is sought

by both the producers and the buyers.

It determines the shelf-life of grains,

taste, quality and the price. Knowledge about this parameter is also helpful to

determine the extent of drying required before storing the product. It is durable,

as the superior quality renders accurate readings with superior quality.

Th e grain moisture meters fi nd applications in food industry.

Uniphos Envirotronic Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-40371646, Mob: 09909994063


Website: www.uniphos-she.com

ISO 9001:2008

Sugar pulverisersM

Able Manufacturers off ers fi ne and

coarse powdering machinery for sugar.

Th e sugar pulverisers and impact

mills, both are designed to grind

sugar as per customers’ requirements.

One does coarse grinding with high

capacity and the other deals with fi ne

material but less in quantity. Th ese are

made with accuracy and precision,

with perfect selection of type of

grinding elements.

Th e rotors are dynamically balanced to ensure smooth, trouble-free operation

and to minimise the breakdown time of the machinery. Diff erent capacity

machines are also available and manufactured as per customers’ requirements,

eg, 50 kg to 1000 kg per hour.

Th e suger pulverisers are used for coarse/fi ne grinding of sugar, sugar with

other foodstuff s, food ingredients with sugar, wafer & crumbs with sugar, etc.

Able Manufacturers

Hyderabad - Andhra Pradesh

Tel: 040-65974111, Mob: 09849271975


Website:www.processmachines.com


PRODUCTS


The information published in this section is as per the details furnished by the respective manufacturer/distributor.

In any case, it does not represent the views of

Modern Food Processing

Variable inlet vane dampers M

Th e dampers are used for

capacity modulation. Th ese

give accurate modulation

and power saving over other

types of dampers at reduced

air fl ow. When an inlet vane

is partially closed, each blade

directs the air into the wheel

in the direction of rotation

and so the air is pre-spun.

For every inlet vane

position there is different capacity vs static pressure curve and capacity

vs brake horsepower curve generated by the fan. The variable inlet vane

dampers are designed with mechanical principle of adjustment. Inlet

guide vanes are synchronously adjustable in the same angular position by

a connecting element.

Applications are in chemical, pharmaceutical, food and dairy industries.

Vacunair Engineering Co Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22910771, Mob: 09904003010


Website: www.vacunair.com

Biopolymer resinsM

Th e FKuR Group off ers

biopolymer resins with

a high percentage of

renewable resources. Th ese

resins are sold under the

brand names Bio-Flex and

Biograde.

A continuous

development according

to market needs assures

the quality of the bio-

degradable and compostable resins. Th e main advantage of FKuR´s resins is

the easy processing on conventional plastics processing machines.

Th e biopolymer resins can be used in a wide range of fl exible and rigid

applications.

FKuR Kunststoff GmbH

Willich - Germany

Tel: +49-2154-925120


Website: www.fkur.com

Injection moulding machinesM

Effi cient and compact the CX series 2-plate injection moulding machines

off ered by KraussMaff ei Technologies are internationally recognised for their

groundbreaking, multi-technology system and process solutions for injection

and reaction moulding technology and factory automation. Th e hydraulic

CX ClassiX, available from 350 up to 6500 kN clamping force, featuring the

proven 2-platen clamp system is an ideal solution for customers with high

production demands and a low investment budget.

Despite a slightly reduced option catalogue, the ClassiX series still

satisfi es nearly all customer requirements and impresses with its short delivery

times and cost eff ectiveness. Th e large installation dimensions of the CX series

permit the use of large moulds which are a common occurrence in the case of

moulded parts with high demands on the surface or multi-cavity moulds.

Th e CX 110-380 ClassiX produces closures for yoghurt bottles in a 16 cavity

mould for packaging industry.

KraussMaff ei Technologies GmbH

Munich - Germany

Tel: +49-89-88990

Email: info@kraussmaff ei.com

Website: www.kraussmaff ei.com

Plate freezersI

Horizontal plate

freezers (model WF-

1J) off ered by Industrial

Refrigeration are

manufactured by

Innovative Freezing

Systems, UK. Th ese

plate freezers are used

for small capacity

production where a

block or a carton of frozen product is required, typical batch size of 1500 kg.

Dimensions are length 4350 mm, width 1935 mm, height 2990 mm, and

weight 5200 kg. Technical parameters include: refrigeration 33 kW, pump

unit 1.5 kW, and water fl ow 25 m³/h.

Th e plate freezers are used for fi sh, shrimp; meat & poultry; ready meals; and

vegetables.

Industrial Refrigeration Pvt Ltd


Tel: 022-22041185


Website: www.irl.co.in

LIST OF PRODUCTS


Sl. No. Product Pg. No. Sl. No. Product Pg. No. Sl. No. Product Pg. No.

1 AC motors .............................................. 17, 77

2 Acoustic enclosures ............................................ 37

3 Agitators ............................................................ 15

4 Air coolers .......................................................... 11

5 Ammonia liquid chillers ...................................... 4

6 Animal feed technology ....................................BC

7 Axial flow fans ................................................... 77

8 Batch dispersers ............................................ 15

9 Bbl brake motors ............................................... 17

10 Biopolymer resins............................................... 86

11 Blowers & fans .................................................. 77

12 Boilers ................................................................ 81

13 Brewing .............................................................BC

14 Bulk milk coolers ................................................. 4

15 Calorimeters ................................................. 15

16 Centrifugal air blowers ...................................... 77

17 Chilly cutting machines ..................................... 83

18 Chocolate/cocoa ................................................BC

19 Cleaning section equipment .............................BC

20 Clorine gas cylinder/tonners .............................. 70

21 Coffee vending machines ................................... 82

22 Colour masterbatches......................................... 63

23 Colour sorting ...................................................BC

24 Compressors ................................................. 11, 77

25 Conveyers belts .................................................. 81

26 Conveying blowers ............................................. 77

27 Conveyor equipment .......................................... 78

28 Copper tubes & capillaries ................................ 19

29 Counters & power supplies .............................FIC

30 Dairy machinery ............................................. 4

31 Data loggers ....................................................... 85

32 DC motors ......................................................... 17

33 Dehumidifiers .................................................... 23

34 Digital colour mark sensors ............................... 81

35 Dispersers ........................................................... 15

36 Doors ................................................................. 83

37 Dry vane pumps ................................................. 37

38 Dust control doors ............................................. 83

39 Emergency safety kits ................................... 70

40 Encoders ..........................................................FIC

41 EngineeringExpo ...............................8, 28, 33, 43

42 Evaporating units ............................................... 11

43 Exhibitions .........................................8, 28, 33, 43

44 Extruded products.............................................BC

45 Fire tube-type package IBR steam boilers ...... 81

46 Flake ice machines ............................................. 82

47 Flameproof motors............................................. 17

48 Flange mounting motors ................................... 17

49 Flexible transparent PVC strip doors ................ 83

50 Flour milling machines .....................................BC

51 Flow components ............................................... 82

52 Food & Bev Tech-2012 .................................... 51

53 Food extruders ................................................... 83

54 Food processing systems ...................................... 3

55 Food-grade lubricants ........................................ 84

56 Foodpro & Hospitality-2012 ............................. 64

57 Forced convection unit air-coolers .................... 11

58 Fuel burners ....................................................... 77

59 Gas chloronical gravity & vacuum feed ......... 70

60 Geared motors ................................................... 17

61 Grain handling systems ....................................BC

62 Grain moisture meters ....................................... 85

63 Grain silos .......................................................... 77

64 Grinding & dispersion systems ........................BC

65 Heating baths ............................................... 15

66 Heat-resistant doors ........................................... 83

67 High-pressure homogenisers ............................. 15

68 Hot air & water generators ............................... 81

69 Hot plates .......................................................... 15

70 Industrial controls & sensing devices ..........FIC

71 Industrial doors .................................................. 83

72 Industrial-type unit air coolers .......................... 11

73 Injection moulding machines............................. 86

74 Inline dispersers ................................................. 15

75 Iodine value meters ............................................ 77

76 Kneading machines ...................................... 15

77 Knives & blades ................................................. 78

78 Laboratory reactors ....................................... 15

79 Laboratory software ........................................... 15

80 Level controllers ...............................................FIC

81 Liquid ring vacuum pumps ................................ 77

82 Magnetic stirrers .......................................... 15

83 Measuring & monitoring relays.......................FIC

84 Mills ................................................................... 15

85 Motors ............................................................... 17

86 Multi-fuel fired IBR steam boilers .................... 81

87 Multi-stage centrifugal air blowers .................... 77

88 Natural herbal sweeteners ............................... 6

89 Oil milling machines ...................................BC

90 Oils ..................................................................... 77

91 Online b2b marketplace ............................... 39, 88

92 Overhead stirrers ................................................ 15

93 Packaging machines...................................... 35

94 Pasta ..................................................................BC

95 Photoelectric sensors .......................................... 84

96 Photoelectric sensors ........................................FIC

97 Pilot plants ......................................................... 15

98 Plastic pellets.....................................................BC

99 Plate freezers ...................................................... 86

100 Plate heat exchangers ........................................... 4

101 Pneumatic va ........................................................ 4

102 Process tanks ........................................................ 4

103 Proximity sensors .............................................FIC

104 Pumps .......................................................... 37, 77

105 PVC strip doors ................................................. 83

106 Rail tankers .................................................... 4

107 Rapid food pesting kits ................................... BIC

108 Refrigerant pumps ............................................... 4

109 Refrigeration ........................................................ 4

110 Ribbon blenders ................................................. 78

111 Rice milling equipments ...................................BC

112 Roots blowers ..................................................... 37

113 Rotary eva .......................................................... 15

114 Rotary vegetable washers ................................... 84

115 Safety doors .................................................. 83

116 Safety lig ..........................................................FIC

117 Screw compressors ............................................... 4

118 Screw extruders .................................................. 85

119 Self adhesive tapes ............................................. 83

120 Semi-automatic weighfeeders ............................ 82

121 Side channel blowers ......................................... 77

122 Sigma mixers ...................................................... 81

123 Slipring crane-duty motors ................................ 17

124 Steam boilers ...................................................... 81

125 Sugar herbs .......................................................... 6

126 Sugar pulverisers ................................................ 85

127 Switching relays ...............................................FIC

128 Tanks & silos ................................................. 4

129 Temperature controllers ...................................FIC

130 Thermal processes .............................................BC

131 Thermic fluid heaters......................................... 81

132 Timers ..............................................................FIC

133 TPU masterbatches ............................................ 63

134 Tray dryers ......................................................... 78

135 Trim handling systems ...................................... 77

136 Universal-type unit air-coolers ...................... 11

137 Vacuum booster pumps ................................. 37

138 Vacuum systems ................................................. 37

139 Vane dampers .................................................... 77

140 Variable inlet vane dampers ............................... 86

141 Ventilators .......................................................... 83

142 Vertical non-IBR oil .......................................... 81

143 Vision sensors ..................................................FIC

144 Water wall membrane panel IBR steam boilers.......81

145 Water-ring vacuum pumps & compressors ....... 84

146 Water-ring vacuum pumps ................................ 77

147 Wood fire thermic fluid heaters ........................ 81

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No


LIST OF ADVERTISERS

Our consistent advertisers

Alok Masterbatches Ltd 63

T: +91-11-41612244

E: [email protected]

W: www.alokmasterbatches.com

Aqua Services 70

T: +91-265-2331748


W: www.aquaservicesindia.com

Arctic India Sales 23

T: +91-11-23906777


W: www.bryair.com

Balkrishna Boilers Pvt Ltd 81

T: +91-79-25894701


W: www.balkrishn.com

Buhler (India) Pvt Ltd BC

T: +91-80-22890000


W: www.buhlergroup.com

Confederation Of Indian Industry 51

T: +91-22-24931790


W: www.foodbevtech.com

Engineering Expo 8;28;33;43

T: +91-09819552270


W: www.engg-expo.com

Everest Blower Systems 37

T: +91-11-45457777


W: www.everestblowers.com

FX Multitech Pvt Ltd 11

T: +91-79-27910993


W: www.fxmultitech.com

HRS Process Systems Ltd 3

T: +91-20-66047894


W: www.hrsasia.co.in

IDMC Limited 4

T: +91-2692-225399


W: www.idmc.coop

IKA India Private Limited 15

T: +91-80-26253900


W: www.ika.in

IndiaMART InterMESH Ltd 39;88

T: +1800-200-4444 / 91-120-3911000


W: www.indiamart.com

Kwality Tubes And Capillaries 19

T: +91-141-2330476


W: www.vaishalimetal.com

Mech-Air Industries 6

T: +91-265-2280017


W: www.freshnpure.net

Nichrome India Ltd 35

T: +91-20-66011001


W: www.nichrome.com

Omron Automation Pvt. Ltd. FIC

T: +91-80-40726400


W: www.omron-ap.com

Plast World 83

T: +91-09376128372


W: www.stripdoor.co.in

Shah Brothers BIC

T: +91-22-43560400


W: www.shahbros.com

Sreelakshmi Traders 83

T: +91-44-24343343


W: www.sreelakshmitraders.com

The Indian Electric Co 17

T: +91-20-24474303


W: www.indianelectric.com

Triune Exhibitors 64

T: +91-80-43307474


W: www.internationalhospitality2012.com

Ultraplast Chainbelts Pvt. Ltd 81

T: +91-129-4113187


W: www.ultraplastindia.com

Vacunair Engineering Co Pvt Ltd 77

T: +91-79-22910771


W: www.vacunair.com

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

90

Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262 Licence to Post at Mumbai Patrika Channel Sorting Offi ce, Mumbai GPO., Mumbai 400 001

Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 28th of Every Month

modern food processing - january 2012

Documents

food storage

indian food processing

food beverage sector

modern food processingnote

food insight outlook

food engg technology

ambitious food security

processing infrastructure