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AAPKA SOLUTIONPresented By:PavelAneeshaNehaFrederick

JulieEktaPriya

DanishVartika

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Agenda..

Overview

MISSION AND VISION

Core Values

Offices and Promoters

Services

Swot Analysis

Organization Structure and Chart

Forms and Direction of Communication

Modern Technologies Used

Meetings

Grapevine

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Axis Bank: An Overview

Axis Bank Ltd was incorporated inthe year 1993 as UTI Bank Ltd.

The first private banks to have

begun operations in 1994, after theGovernment of India allowed newprivate banks to be established.

The Bank today is capitalized to the

extent of Rs. 408.84 crores with thepublic holding (other than promotersand GDRs) at 53.81%.

The Bank has strengths in both retailand corporate banking and is

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UTI TO AXIS BANK

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UTI TO AXIS: MAINREASONS

The decision to rebrand itself was taken bythe bank as it was allowed to use the 'UTI'brand name for free till January 31, 2008,beyond which it had to pay royalty for using

the name.

The recommendation for name change to AxisBank has arisen from the existence of severalshareholder-unrelated entities using the UTI

brand, and the consequent brand confusionthat this generates

The name UTI bank was changed to AXIS bankas UTI gave a look of government sector bank.

They had to change the name to have their

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The New Logo

TO

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MISSION AND VISION

Mission Customer Service and Product Innovation

tuned to diverse needs of individual andcorporate clientele.

Continuous technology up-gradationwhile maintaining human values.

Progressive globalization and achieving

international standards. Efficiency and effectiveness built on

ethical practices.

Vision 2015

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CORE VALUES

Customer Centricity

Ethics

Transparency

Teamwork

Ownership

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Offices

Partiulars Mar08 Mar09 Mar10 Mar11 Jun11

Braches +ExtnCounters

644 792 983 1,390 1,411

ATMs 2,764 3,595 4,293 6,270 6,871

Centres 405 515 643 921 932

Registered Office is at AhmadabadCentral Office is located at Mumbai.

**Sources: Companys Annual Reports

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PROMOTERS

o The Bank was promoted jointly by theAdministrator of the specified

undertaking of the Unit Trust of India(UTI)

Life Insurance Corporation of India

(LIC).

General Insurance Corporation Ltd(GIC).

National Insurance Company Ltd.

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Services

Retail banking

Deposit schemesLoans and

advances-Personal Loans-Housing Loans

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Services: Contd...

Corporate banking

Accounts- Normal current a/c

- Trust/NGO savings a/cServices- Private equity, mergers andacquisitions

- Advisory services- Capital market funding- E- broking

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SWOT ANALYSIS OF AXISBANK

Strength

Support of various promoters.

High level of services.

Knowledge of Indian market.

Weakness

Market capitalization was very low.

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SWOT ANALYSIS: Contd

Opportunities

Growing Indian bank sectors.- People are becoming more service oriented.- Opportunities to be explored in global market.

Threats

Threat from various competitors.

-Foreign banks-Govt. banks, e.g. SBI, PNB etc-Private sector competitors like HDFC, ICICI.

Future market trends.

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ORGANIZATION STRUCTURE

Junior Officer

Assistant

Manager

DeputyManager

Manager

Senior Manager

Assistant Vice-President

Deputy Vice-President

Vice-President

Preside

nt

CEO

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ORGANIZATION CHART

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FORMS OF COMMUNICATION

Internal

CommunicationTeam

Briefing for

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Modern Technologies Used

IP phones

Software applications for unified communications

Cisco Unified Contact Center to build distributed callcenters

Cisco Unity Unified Messaging solution formessages exchange which allows receiving voice

messages, fax- and e-mail messages in one mail box Cisco Unified Presence informs users of ones

business status

Cisco Personal Assistant allows telephone networkusers to set ones own phone calls routing rules anduse voice activation functions

Cisco VT (Video Telephony) Advantage integratesvoice and video transmission which considerablysimplifies video conference organization

Cisco Unified Meeting Place a solution for voice,video and online conferences that makes real-time

joint work easier

Banking Solution Systems

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DIRECTION OFCOMMUNICATION

o

Upward Communication Suggestion Schemes within the

Bank.

Feedback Forums (The lower level

employees are asked for feedbackabout their senior Employees)

Surveys.

Grievance Procedure.

Monthly employee-managerdiscussions

Employees at the lower level need tosubmit reports to the managers

regularly.

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DIRECTION OFCOMMUNICATION:CONTD

o Lateral Communication Meeting between Regional banking Head and

Branch Banking Head regarding the totalnumber of customers and the sales

Prevents Wastage of time and increases theefficiency of the employees as they dont haveto wait for any approval

It helps in making important decisions.

o Diagonal Communication Communication occurs between workers in a

different section of the organization andwhere one of the workers involved is on ahigher level in the organization.

In the bank a diagonal communication will

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MEETINGS

Internal Weekly Meetings are held within the

organization to discuss the targets.

Monthly meetings are held within the branch todiscuss the targets achieved and to set newtargets.

Official Meetings between the Zonal Heads,Regional Heads, Sales Managers

Official Meetings between Team Leaders, SalesExecutives

Letters being issued by the Branch Mangers,Regional Heads

Briefing of the work to be carried out by theSales Manager.

Weekly and Monthly meetings between theTeam Leader and Sales Executive, Zonal Heads

and Regional Sales Manager.

I f l C i ti

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Informal Communication

Informal Communication

Talking in the Lunch Room

Talking in the Hallway

Mostly seen at the Lower Level OfManagement.

Make sure to celebrate every membersbirthday in the branch.

Grapevine Not very advantegeous

Some Ideas in order to increase the Sales ofthe Bank

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SPAN OF CONTROL

Branch Manager RegionalHeads

Zonal HeadsHeadOffice

No fixed Span of control.Normally it is 4-5 but can vary from 3-10depending on the nature of work.

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PERFORMANCE APPRAISALPARAMETERS

Target Achievement

Team Work

Number of walking customers he is able toconvert.

Behavioral Aspects

Zero Errors (in case of Teller)

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Promotion Criteria

Time Bound till Relationship Manager Level.

Then onwards many factors are considered

Target Achievement

Branch Performance

Cash Reserves

Back Debt

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CORPORATE SOCIALRESPONSIBILITY

The Bank has set-up a Trust The Axis BankFoundation in 2006 and has decided tocontribute upto one percent of its net profitannually to the Foundation. The goal of the

Foundation is to provide one millionsustainable livelihoods in the next five years.

The Foundation is presently partnering with44 NGOs in the fields of education, highway

trauma care, medical relief and the creation oflivelihoods and has been able to reach over58,000 individuals, mainly underprivilegedchildren, in the field of education and around2,500 accident victims.

-

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Barriers of communication

o With Customers

Language

Ignorance towards the up-comingtrends and latest technologies.

o Within Organization: Since only formalcommunication is there, so no barrierexperienced.

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Axis Bank OVER LAST Two yearsCommunicationObjectives

Bring the bank into thetop 3 banks in India. (Atpresent it is on 6th

position).Generate Brandawareness.

Develo ositive attitude

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Brand Building Over Past TwoYears

Increased Advertisements.

Quality of Service

Customer Satisfaction

New Management

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Technologies Update ForCUSTOMERS

CustomerTouch Points

Branches ATM

MobileBanking

InternetBanking

Point ofSales

Call

Cen

tre

Traditional

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Top Most Consumer

Friendly Banks in India

According to a survey conducted by OutlookMoney and TNS for Indian Banks., Axis Bankwas ranked second among the top mostcustomer friendly banks.

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GOOD HR PRACTICES

Emphasis on learning and development,launching leadership developmentprogrammes

Providing opportunities to staff to seekaspirational roles through internal job postingsand periodic job rotations,

Streamlining the Performance ManagementSystem, making the compensation structuremore competitive .

The Bank has built a training infrastructurewhich seeks to upgrade skill levels acrossgrades and functions through a combinationof in-house and external programmes.

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GOOD HR PRACTICES: contd..

Axis Leadership Practices were defined foremployees at different levels of the hierarchyto promote desired behaviour and to facilitatean objective assessment.

A leadership review for the year has beenlaunched, as a part of which a pool of keytalent will be identified across functions.

External programmes for team-building,leadership, organisational development,management development programmes andpeople management programmes have beenorganised in partnership with reputed banking

and management institutions for middle

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THANK YOU

Our sincere thanks to Prof Mary Shiela Bodra forher support and for giving us this opportunity ofstudying Axis Bank.

We also wish to express our gratitude towardsMr. Ramandeep Singh Rekhi, Centre Head, AxisBank, Kutchery Road.

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QUESTIONS?