mofo company profile
TRANSCRIPT
History of Mofo Established in 1989As a distributor has managed Oakley since 1992 in Hungary and since 2004 in Czech Rep. – Slovak Rep. – Croatia – Romania regionDistributes several well known other brandsYearly revenue 5 million EUR
Changes in 2009:
• Office and warehouse moved to a bigger place for reason of better logistic and client service
• Got new premium brands: Vans, Soletech.
• Set up new Flagship and Concept Stores.
Market Review
Brand Door
Oakley 150
Eastpak 80
Vans 45
Soltech 45
We use select dirstibution through channles:
•Sport/lifestyle
•Optical
•Core
•Mofo covers the 30% of the actionsport market with its portfolio
Marketing – Sponsoring 30 Sponsored Athlets incl. 4 Olympic pro
Wheel 8
Skate 4
Water 8
Snow 6
Alternate 4
Marketing - Events
•40-70 Event yearly
•Appearance in every segment:
Action sports
Traditional sports
Art and Music festivals
MARCH Moha The Hungarian Student Party Budapest-Merlin 3. party banner
Rallye Eger Eger 26.-28. rallye sport marketing
Offroad Mohács Mohács 26.-28. offroad rolling o
Hungarian MX Championchip Monor 28 mx tent and banners
Prowanted Final and Party Csepel 27 bmx banners
APRIL Offroad Derecske Derecske 9.-11. offroad rolling o
Hungarian MX Championship Hódmezővásárhely 11 mx tent and banners
Hungarin Drift Championship Tököl 17.-18. drift rolling o
Hungarian MX Championship Piliscsév 25 mx tent and banners
MAY Dragster European Championship Kunmadaras 30.-1.-2. car, motorbike rolling o
Monster Launch Csepel 1 skateboard banners
Offroad Rábaköz Kapuvár 7.-9. offroad rolling o
Hungarian MX Championship Nyársapát 9. mx tent and banners
Hungarin Drift Championship Máriapócs 8.-9. drift tent and banners
Eplény Openning Eplény 23 mtb rolling o
Hungarian JetSki Championship Dunaharaszti 15.-16. jetski tent and banners
Pünkösd regatta Keszthely 22.-24. sailing tent and banners
Kayak-Canoe WC Szeged 28.-30. kayak-canoe rolling o
Hungarian MX Championship Kóka 30 mx tent and banners
JUNE Balaton Bike Fest Balatonfüred 9.-13. bike tent and banners
Metalcom Fábiánsebestyén 11.-13. offroad rolling o
Rallye Szombathely Szombathely 18.-19. rallye sport marketing
Oakley amateur wake comp Budapest-omszk ??? wakeboard tent and banners
Girlz dayz Summer Dachstein - Aut 22.-27. snowboard tent and banners
JULY Hungarian MX Championship Tápióbicske 4 mx tent and banners
Volt Festival Sopron 1.-4. festival rolling o
Maraton Duna Visegrád 4. mtb tent and banners
Balatonsound Zamárdi 8.-11. festival rolling o
Silvercoast Festival Siófok 14.18. windsurf tent and banners
PROHUN Gyula 15.-18. offroad rolling o
Rallye Veszprém Veszprém 17.-18. rallye banners
AUGUST Sziget Festival Budapest 11.-16. festival rolling o
Iron Man Nagyatád 14. bike-run-swim tent and banners
Downhill Championship Eplény 20.-22. mtb rolling o
Wakeboard Championship/Oakley Riot o/o ??? wakeboard/wakeskate tent and banners
Hungarian Baja Veszprém 26.-28. offroad rolling o
SEPTEMBER Hungarian MX Championship Kőszárhegy 5 mx tent and banners
Castrol Rallye Show Budapest - Hungexpo 11.-12. rallye tent and banners
Moto GP Balatonring 19. mgp cancelled
Offroad Slovakia Slovakia 17.-19. off road tent and banners
24h DH Budapest - Csillebérc 18.-19. mtb rollimg o
OCTOBER
NOVEMBER Offroad Kisbér Kisbér 12.-14. offroad rolling o
December Girlz Dayz Winter Dachstein - Aut 1.-5. snowboard tents and banner
DECEMBER World Snowboarding Day Budapest 20. snowboard tents banners
Modular Variable Truck Features:
Replacable side banners
Showroom,
Meetingroom
Kitchen
Terrace
Multimedia
Event tents and Flags