Mohammed Arafa+2 010 0522 2722 | miarafa@gmail.com

Skype ID: MIIARAFA | www.linkedin.com/in/miarafa Nozha, Cairo, Egypt

Sales Manager Certified Apple Technologies Sales Expert

More than 10 years in possessing a successful track record in sales and management, with the ability to understand a customer's core business needs and to then work quickly with the account team to architect a buying vision. In addition to the experience in leading sales teams to build relationships with decision makers and uncover any enterprise opportunity

Business Acumen Performance

Management

Planning & Organizing Generating Leads / Sales

Critical business thinking

required achieving sales objectives

Understand complex business issues

Help sales team view business strategically

Conducting quarterly business reviews

Managing non-performing sales reps

Reporting to top management

Team motivation, counselling, skills & product knowledge development

Writing objectives and plans

Ability to anticipate problems and outline how to overcome them

Forecasting Budgeting to be aligned to

strategic goals

Delivering presentations Market trends Price negotiating Results orientated Communication People skills

Experience

05.2009 – PresentiKnow for Computer Services & Solutions

Egyptian Shareholding Company established in 2008 representing “Apple” and “Blackmagic Design” as Local partner and reseller

Sales Manager Responsible for obtaining profitable results through the sales team by developing the team through

motivation, counselling, skills development and product knowledge development. Manage the sales administration function, operational performance reporting, streamlining processes and

systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish.

Responsible for developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization’s presence throughout Egypt.

Assist in the development of the annual marketing plan, specifically advising on: ˗ Realistic forecasts for each product/solution˗ Realistic costs of operating the sales force˗ Sales promotion plans

Plan and implement a specific appraisal system that describes the responsibilities and performance standards for each member of the sales team, set individual territory sales and commission targets and administer the commission plan.

Achievements The Golden Certificate in Apple Sales Training Online (ASTO) in 2011 Exceeding EGP 10M annual revenues of Apple solutions and products Exceeding EGP 0.5M annual revenues of Apple services and maintenance contracts Page | 1

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06.2007 – 05.2009AMER Group

Amer Group operates within the Real Estate sector focusing on Real Estate Development. It has 31 subsidiaries operating across the Caribbean, Southern Africa, Northern Africa and Middle East. Amer Group is based in Cairo, Egypt and was established in December 2007.

Area Sales ManagerAlexandria | 6 of October City | Nile City

Formulate strategies and action plans to maximize sales of responsible Sales Advisor team Plan to ensure achievement of divisional and personal target, aligning with company sales policies and

strategies Provide guidance of sales advisors daily, monthly, and quarter work plan in accordance with the formulated

strategies Manage, develop, coach, control and motivate 6 members of the sales force to develop their skill to ensure

that a high professional standard is achieve and monthly sales target and KPI target are met Recruit new staff into team focusing on strong sales competencies and ensure that they perform well

through coaching and monitoring skill Conduct regular sales and business reviews to evaluate “Sales Advisors” performance. Lead the top-to-top meeting with key customers to ensure strong relationship and remove business

obstacles, aligning with long term company direction

Projects1. Porto Marina2. Golf Porto Marina3. Porto Sokhna

4. Golf Porto Sokhna5. Porto Cairo

Achievements Promoted from “Sales Executive” to “Team Leader” to “Branch Manager” in 6 months only. Appreciation Certificate for high performance in 2008. Exceeding EGP 20M monthly sales for Amer projects in 2007. Exceeding EGP 100M monthly sales for Amer projects in 2008.

03.2006 - 06.2007TEData

TE Data S.A.E. is an Internet service provider in Egypt, established in 2001 by Telecom Egypt to act as its data communications and Internet arm. TE Data has 65% of Market Share and controls over 70% of the internet bandwidth.

Account Manager Managed the multinational and VIP Enterprise customers and sold a diverse range of products portfolio,

including Data coactivity, MPLS, and Data Center Co-location services, supported with a presale team to specify the right product for interconnection requirement.

Achievements Closing deals with 14 new well-known organizations with about $0.5M in 2006.

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05.2003 - 03.2006Tradeline Stores

TradeLine is a share holding company, established in 2007 as the first company to introduce the Apple premium reseller concept to the Egyptian market.

Assistant Sales Manager (12.2005 - 03.2006)Sales Account Manager (06.2004 - 12.2005)Sales Representative (05.2003 - 06.2004)

Act to be the heart of Tradeline reputation for extraordinary customer service. Introduce people to the exciting world of Apple, turning curiosity into intense interest. Thrive on interactions with customers as well as with team members. Help in developing lifelong relationships with Apple products and solutions. Manage daily store operations and ensure achievement of all productivity and sales target

Achievements Achieving annual sales of $3M for Apple products and solutions. Adding more than 20 well-known organizations to Tradeline clients’ base in the telecom, media, banking and

petroleum sectors.

07.2002 – 05.2003CitibankTele-Marketing Representative

Education and Training Courses

Bachelor in Business Administration, Modern Academy in Maadi, 2002

The Golden Certificate in Apple Sales Training Online (ASTO) in 2007 & 2011 Business Etiquette Passage to Professional Communication Certificate, International Protocol & Etiquette

Institute, 06.2008 Sheep Herding Vs Shepherding Certificate, International Protocol & Etiquette Institute, 06.2008 Customer Relation Management, Arab Business Machines (ABM) - Apple Dubai, 02.2004 Selling & Handling Skills, Arab Business Machines (ABM) - Apple Dubai, 05.2003

Miscellaneous

Languages : English (Good) | Arabic (Mother tongue) Computers : Microsoft Office | Internet & Online Applications Military Service : Exempted Date of Birth : 2nd February 1980 Status : Married + 1 Kid

References are furnished upon request

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