introductionmojo video marketing consumer report a introduction row your revenue with video...

Mojo Video Marketing Consumer Report

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Introduction row your revenue with video marketing. It’s a new world, and we can help you grow your rev-enue with video marketing. We’re Mojo Video Marketing, and we know how to play the dras-tically changing marketing game. It’s not just having video on your Website, video marketing creates loyal audiences of raving fans making you the ultimate subject matter expert.

This about turning prospects to into customers.

Not just customers, but happy, loyal repeating customers.

Over the Internet, your message is as prominent on their screen as your largest competitor. You want your message to be just as professional as theirs. You need your money to be wisely spent, because your largest competitor has more money than you.

You can make the big impressions with a small budget when video marketing works right. You’re wast-ing your money if you don’t do video marketing right. Before you choose any video marketing company, make sure you know all the facts.

Choosing a good video marketing company is easy when you know what questions to ask, check refer-ences, and look at work examples. Forget super high prices and outdated marketing methods. When you hit the end of this report, you will know exactly how to find a qualified, creative, professional video

marketing company to tell your story. Picking the right company right now starts with this free MOJO

VIDEO MARKETING CONSUMER REPORT.

The first step! Read this VIDEO MARKETING CONSUMER REPORT and discover

Ten reasons to use video to thrive Eight critical videos every business needs Seven myths of video marketing Six mistakes choosing a video marketing company Four avoidable video production rip-offs

Filled with valuable information most video marketing companies hope you never find out, the MOJO

VIDEO MARKETING CONSUMER REPORT helps you better understand video marketing. Armed with the right information, you can make informed intelligent decisions. If you have any questions about video marketing, you’re invited to call us at 480.339.4300. Consumer education of the potential pitfalls of hir-ing a video marketing company is our mission. We’re happy to help in every way.

Ira Rosen and Cory Michael Sanchez Founders Mojo Video Marketing Mojo Matrix Mojo Affiliate Program


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Contents Introduction ................................................................................................................................................... a

Ten Reasons Use Video to Thrive .................................................................................................................. 1 Reason #1: It’s the Leading Trend ..................................................................................................... 1 Reason #2: Results ............................................................................................................................ 1 Reason #3: Scalability ....................................................................................................................... 2 Reason #4: Build an Audience .............................................................................................................. 2 Reason #5: Video vs. Plain Text ............................................................................................................ 2 Reason #6: Video Builds Trust ............................................................................................................... 2 Reason #7: Separate You from Your Competition .................................................................................. 2 Reason #8: The Applications Are Endless ........................................................................................... 3 Reason #9: Search Engine Optimization ................................................................................................ 3 Reason #10: Social Networking ............................................................................................................. 3

Eight Critical Videos Every Business Needs ................................................................................................... 3 Here are 8 critical videos every business should have ............................................................................. 3

Video #1: Testimonial – Your business ......................................................................................................... 3 Video #2: Testimonial – Your services and products ..................................................................................... 3 Video #3: Testimonial – You ....................................................................................................................... 3 Video #4: “Thanks for following me on Facebook; here’s something free” .................................................... 4 Video #5: “Thanks for following me on Twitter; here’s something free” ........................................................ 4 Video #6: Pre-meeting – looking forward to our meeting .............................................................................. 4 Video #7: Post Meeting Video – thank you for the meeting .......................................................................... 4 Video #8: One week follow up to meeting .................................................................................................. 4

Seven Myths of Video Marketing ................................................................................................................... 4 Myth # 1: Using video marketing increases your revenue ....................................................................... 4 Myth # 2: Video marketing must use YouTube ...................................................................................... 4 Myth # 3: Video marketing needs a celebrity, rock star, or actor ............................................................ 4 Myth # 4: Video only works with an epic Website or massive social media use ...................................... 4 Myth # 5: Fancy, expensive equipment is needed for people to take you seriously................................. 5 Myth # 6: Every day, every week, you need to make a new video ......................................................... 5 Myth # 7: Young whipper-snappers with ultra-fast internet skills can do video ........................................ 5

Six Mistakes Choosing a Video Marketing Company .................................................................................... 5 Mistake # 1: Choosing a company with no track record ......................................................................... 5 Mistake # 2: Choosing a marketing company that doesn’t measure their results ..................................... 6 Mistake # 3: Choosing a company without samples, testimonials, or references ..................................... 6 Mistake #4: Choosing a company just wanting to shoot video ................................................................ 6 Mistake #5: Missing the mark ................................................................................................................ 6 Mistake #6: Disregarding the Law ......................................................................................................... 6

Four Avoidable Video Production Rip-Offs ................................................................................................... 6 Video Rip-off # 1: Useless video ............................................................................................................ 7 Video Rip-off # 2: Sold on the dream and left with the nightmare:......................................................... 7 Video Rip-off # 3: “Videos will be done next year” Know the timeline. .................................................. 7 Video Rip-off #4: Editing what? ............................................................................................................. 8

Sign up today for the free Webinar ............................................................................................................... 9

Twenty Ways to Use Website Video ............................................................................................................ 10 Highlight Your Business, its Mission, and Culture .................................................................................. 10

Video Marketing Consumer Re-port

1. Company Profiles............................................................................................................................. 10 2. Staff Profiles ..................................................................................................................................... 10 3. Tours & Company Culture ............................................................................................................... 10 4. Have a Good Time .......................................................................................................................... 10 5. Virtual Spokesperson........................................................................................................................ 10 6. Community Outreach & Community Service .................................................................................... 10

Showcasing Solutions, Services & Success ............................................................................................. 10 7. Case Studies .................................................................................................................................... 10 8. Testimonials .................................................................................................................................... 10

Customer Support ................................................................................................................................ 10 9. Client Support / FAQs ...................................................................................................................... 10 10. Training ........................................................................................................................................... 10

Thought Leadership & Industry Expertise .............................................................................................. 10 11. How To’s and Tips ........................................................................................................................... 10 12. Interviews ........................................................................................................................................ 10 13. Industry News & Commentary.......................................................................................................... 10 14. Reviews ........................................................................................................................................... 10 15. Presentations ................................................................................................................................... 10 16. Sales Email Insights .......................................................................................................................... 10

Internal & External Communication ..................................................................................................... 10 17. Event Participation ........................................................................................................................... 10 18. Thank you ....................................................................................................................................... 10 19. Announcements .............................................................................................................................. 10 20. Video Blogging (vLogging) ................................................................................................................ 10

42 Ways to Use Video for Business Marketing ............................................................................................ 11 Customer Reference Videos ................................................................................................................. 11

1. Video Customer Testimonials (Popularity: Moderate I Growth Potential: High)................................... 11 2. Video Success Stories (Popularity: Moderate I Growth Potential: High) .............................................. 11 3. Video Case Study (Popularity: Low I Growth Potential: Moderate) ..................................................... 11 4. Man-in-the-street Interviews(Popularity: Moderate I Growth Potential: High) ..................................... 11 5. Customer Presentations. (Popularity: Low I Growth Potential: Low) ................................................... 11

Product and Service Promotions .......................................................................................................... 11 6. Product Presentations (Popularity: Moderate I Growth Potential: High) .............................................. 11 7. Product Demonstrations (Popularity: Moderate I Growth Potential: High) .......................................... 11 8. Product Reviews (Popularity: Moderate I Growth Potential: High) ..................................................... 11 9. Visual Stories (Popularity: Moderate I Growth Potential: High) ........................................................... 11

Corporate Videos ................................................................................................................................. 11 10. Corporate Overview (Popularity: High I Growth Potential: moderate) ................................................ 11 11. Executive Presentations (Popularity: Low I Growth Potential: Moderate) ............................................ 11 12. Staff Presentations (Popularity: Low I Growth Potential: Moderate) .................................................... 11 13. Corporate facilities or equipment tour (Popularity: Low I Growth Potential: Low) ............................... 11

Training and Support Videos ................................................................................................................ 11 14. Training (Popularity: High I Growth Potential: High) .......................................................................... 11 15. Overnight expert videos (Sales Support) (Popularity: Low I Growth Potential: Moderate) .................... 11 16. Just-in-time learning (Popularity: Low I Growth Potential: High) ........................................................ 11 17. Post sale support and maintenance videos (Popularity: Low I Growth Potential: Moderate) ................ 11

Internal Communications Videos .......................................................................................................... 11 18. Internal Communications (Popularity: Low I Growth Potential: Moderate) ......................................... 11 19. Event/Conference and Trade Show Communications (Popularity: Low I Growth Potential: Moderate) . 11 20. Employee orientation (Popularity: Low I Growth Potential: Moderate) ............................................... 11


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21. Health, Legal & Safety (Popularity: Low I Growth Potential: High) ..................................................... 11

Advertising, Marketing and Promotion.................................................................................................. 11 22. Commercials (Popularity: High I Growth Potential: High) .................................................................. 11 23. Viral Video (Popularity: High I Growth Potential: High) ..................................................................... 11 24. Email Video (Popularity: Moderate I Growth Potential: High) ............................................................ 11 25. Infomercials (Popularity: High I Growth Potential: Moderate) ............................................................ 11 26. Content Marketing (Popularity: Low I Growth Potential: Huge).......................................................... 11 27. Landing pages and micro sites (Popularity: Moderate I Growth Potential: High).................................. 11

PR Support and Community Relations .................................................................................................. 12 28. Video Press Releases (Popularity: Low I Growth Potential: High) ........................................................ 12 29. PR Support Materials (Popularity: Low I Growth Potential: Moderate) ................................................ 12 30. Community Relations Video (Popularity: Low I Growth Potential: High) ............................................ 12

Event Video ......................................................................................................................................... 12 31. Event Presentation video (Popularity: Low I Growth Potential: High) .................................................. 12 32. Round table Sessions (Popularity: Low I Growth Potential: High) ....................................................... 12 33. Q&A Expert sessions. (Popularity: Low I Growth Potential: Moderate) ............................................... 12

Other Uses of Video ............................................................................................................................ 12 34. Recruitment Videos (Popularity: Low I Growth Potential: Moderate) .................................................. 12 35. VLOG (Popularity: Moderate I Growth Potential: Low) ...................................................................... 12 36. In Store Video (Popularity: Low I Growth Potential: High) ................................................................. 12 37. Company Lobby / Waiting Room Video (Popularity: Low I Growth Potential: Moderate) .................... 12 38. Mobile Video (Popularity: Low I Growth Potential: Huge) ................................................................. 12 39. Market research, focus groups and polling (Popularity: Low I Growth Potential: Moderate) ................. 12 40. Website FAQ Video (Popularity: Low I Growth Potential: Moderate) ................................................. 12 41. Video White paper (Popularity: Low I Growth Potential: Low) ........................................................... 12 42. Video Magazine (Popularity: Low I Growth Potential: Low) ............................................................... 12


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FORGET EVERYTHING YOU KNOW! he game has changed. The world of marketing is a far different place than it was 20 years ago. It is a far different place than it was even five years ago. Scratch that! Marketing is a far differ-ent game than it was last year!

Whenever we speak in front of groups of entrepreneurs, we always ask three questions:

1. Who is already using video for business?

2. How many know they need to use video, but haven’t yet?

3. How many of you have no idea why video is important for your business?

Interestingly enough, hardly anyone raises their hand for the last question. Overwhelmingly, most peo-ple are either using video, or know they need to use video. It’s the fourth question throwing most people for a loop: ―How many people in here are monetizing their video campaign?‖ Almost no hands go up on that question.

The truth is, when video is done right: Video converts. Period.

So sit back, strap yourself, it’s story time. We’re about to give you some awesome information on how Video changes the game...forever.

Ten Reasons Use Video to Thrive It’s the Leading Trend Results Scalability Build an Audience Video vs. Plain Text Video Builds Trust Separates You from Your Competition The applications are endless Search Engine Optimization Social Networking

Reason #1: It’s the Leading Trend

ast year, $28 billion of conventional advertising moved to the Internet. Video will comprise 90 percent of total internet traffic by 2013. Every minute 35 hours of video are being uploaded to YouTube. Video on the mobile phone is going to increase 66 times in next 36 months. Video is rising in popularity.

Reason #2: Results

The marketer out there in front of the wave is seen as the ―Ultimate Subject Matter Expert.‖ Subject matter experts are the people customers turn to for reliable information about a service or product. You can be the expert!


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Reason #3: Scalability

The Internet is international. It is incredibly powerful! You can reach hundreds, thousands, and even millions of people without ever leaving your house. Imagine hanging out on the beach delivering a video message to the masses with a couple of clicks. Video is truly scalable. It is like cloning yourself. When you have a video message, you can tell your story with ease.

Reason #4: Build an Audience

Building an audience of raving fans is the way people are making the most money on the Internet. One of our favorite mentions is Gary Vaynerchuk, who built a daily video blog about wine. His informal and unorthodox approach to wine, led to a huuuuge fan base. This placed Gary in numerous national televi-sion appearances as a wine expert. He’s been seen on Late Night with Conan O’Brien, The Ellen De-Generes Show, The Today Show, Nightline, and Mad Money with Jim Cramer. Video is absolutely the most powerful way to build a fan base of people who will invest time and dollars with you.

Reason #5: Video vs. Plain Text

Let’s be honest, the whole planet has an attention span deficit. Although this is a slight exaggeration, it’s not far from the truth. People simply don’t have time to read every single message. Bombarded with messages coming around the clock, they’re hit all day long, and face a big pile in the inbox the next morning. Think about your own inbox every morning. Facing that choice, isn’t a video is going to reach out and grab 60 to 90 seconds of your time faster than a plain text message? If you’re like most people, you would rather watch a video. In fact, video is the preferred method for education and content distri-bution. Now for the bonus question: If more people are watching video than reading, should you write emails or send videos? The answer is clear.

Reason #6: Video Builds Trust

At the end of the day, business comes down to relationships and trust. Those who build relationships the best typically get the business. There’s nothing that will ever replace a one-on-one meeting, but vid-eo is the closest thing you can get to being there. While business cards, flyers, and brochures can rein-force your brand, these media don’t have the power of video. Seeing your message activates the same brain chemicals that engage us. The visual impression produces dopamine and endorphins causing men-tal reactions on a subconscious level. With the future medium, personal video, your message is compel-ling and memorable. Traditional media have their place, but it’s video setting the bar for marketing’s future.

Reason #7: Separate You from Your Competition

Separating your business from your competition is one maxim successful entrepreneurs believe. Think about how people are marketing business today:

Brochures—quickly tossed and recycled Business cards—rubber banded and tossed in the drawer Websites—an online brochure Newsletters—printed or digital, quickly overlooked and deleted (We have some clients who never

even read their own newsletters!)

Video is the best competition separation—when you’re first. Business is won and lost today based on how well the story is told. If you tell your story in an interesting and compelling video, then you are on the right path. A video message puts you ahead of your competition, converts your prospects into cli-


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ents, entertains and educates, and helps make you the Ultimate Subject Matter Expert.

Reason #8: The Applications Are Endless

Video can be used in amazing and novel ways. Use video for press releases, for customer support, for attracting customers, for client education and training, for social media, and to reach out to strategic partners. The only limitation to video use is your imagination.

Reason #9: Search Engine Optimization

Embedded online video embedded ranks you higher on Google, Bing, and Yahoo search results. As a matter of fact, properly tagged video is 53 times more likely to rank within the top of search engine re-sults than text alone!

Reason #10: Social Networking

Nothing is more social than video. You’re personally engaging in conversation with someone presenting your face, your personality, and your message. It’s all in front of your client. Most people save video email, so you have an ongoing ―live‖ appearance on a potential customer’s computer. People remember most what they read and hear and see. Video puts all three learning tracks into one message in one email. People remember you.

Eight Critical Videos Every Business Needs You backup your critical business data. You should backup your customer sales effort. When you set an appointment, and then take the time to email a confirmation, call to ensure the meeting is still on, and then follow-up with a thank you note, you are investing precious time and important financial resources. With comprehensive video marketing, these tasks are both automated and much more powerful. You’ll be saving time and money.

Here are 8 critical videos every business should have

Build connections with eight essential video messages. Your potential customer builds meeting expecta-tions and anticipation. A customer anticipating your meeting is an easier sale conversion. Video builds expectations. When you deliver, you’ve got a solid customer. It’s said that it takes 12 touches to convert a prospect to a customer. With Video, you hit eight touches and reduce the number of sales calls you need to make in person.

Video #1: Testimonial – Your business

Introduce you and your company with a client testimonial. It’s delivers strong credibility and is some of the best branding material you can get.

Video #2: Testimonial – Your services and products

Introduce your strongest product or service with a customer testimonial from a user or purchaser. This message tells your potential customer what to expect if they also make the purchase.

Video #3: Testimonial – You

Introduce yourself. Let your client know who is coming to meet, and bolster your credibility with a tes-timonial from a current client.


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Video #4: “Thanks for following me on Facebook; here’s something free”

Encourage clients to follow your Facebook page. When they ―like‖ you, thank and reward them with something free and meaningful that’s exclusively you.

Video #5: “Thanks for following me on Twitter; here’s something free”

Build your Twitter following and thank potential customers when they follow you. Give them some-thing meaningful and free; something different than the Facebook reward.

Video #6: Pre-meeting – looking forward to our meeting

Make your meeting important to your customer. A personal ―looking forward to meeting with you‖ vid-eo shows preparation, effort, and commitment from you. Your potential customer will return the same courtesy.

Video #7: Post Meeting Video – thank you for the meeting

Thank the customer for the meeting. This personalized visual touch keeps your picture and the meeting message in front of your customer.

Video #8: One week follow up to meeting

A personal video reminding landing in the inbox a week later gives your customer more reason to re-member you and to anticipate your return visit.

Seven Myths of Video Marketing

Myth # 1: Using video marketing increases your revenue

FALSE! Correctly implemented, video marketing contributes to a thriving business. Nowadays, almost anyone with a smartphone can make a video. What’s important is using video correctly. Mojo Video Marketing has created thousands of videos. We know what works. We know what doesn’t work. This experience is vital to creating successful video marketing campaigns that will convert prospects to cus-tomers. Video marketing is part of a strategic marketing effort.

Myth # 2: Video marketing must use YouTube

False! YouTube is the largest video site on the Web. There is an ocean of video out there. The biggest business video mistake is belief that an upload ―magically‖ gets watched. The truth is that your video can be successful with without YouTube. You have to strategically distribute video, and the YouTube distribution channel is not required.

Myth # 3: Video marketing needs a celebrity, rock star, or actor

False! YouTube has over 4 billion views a month. There aren’t that many ―special‖ people out there. You can get your message out just by being you. Just be genuine. People are hungry for a connection with REAL people. When doing your videos, be yourself.

Myth # 4: Video only works with an epic Website or massive social media use

False! Mojo Video Marketing captures massive market share without these tools. You can use them as a part of a comprehensive marketing strategy. You don’t necessarily need them to succeed. Our entire focus has been in sending our videos directly to prospects in order to build relationships. This tactic has


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works for our clients. Many of these clients don’t even have their own website. They let their videos tell their story and build relationships.

Myth # 5: Fancy, expensive equipment is needed for people to take you seriously

False! Guerilla style video gives customers a real ―behind-the-scenes,‖ ―VIP,‖ or ―Exclusive‖ feeling. Flip- and smartphone video messages are great for video emails and video blogs (vLogs). Some will tell you to only go with high definition professional video. The reality is that the simple video works best through email and phone messages. We like pointing to the homemade-on-a-mobile-phone ―Orange Crush Guy Dance‖ video. In four years, 166,172,176 viewers have checked it out. With 30 professional videos, Ford has clocked a total of 37,000 views. Know when to produce ―home made‖ and when to go pro! Effective ideo marketing is not emailing commercials.*

Myth # 6: Every day, every week, you need to make a new video

False! Video marketing is part of a comprehensive marketing strategy. Map out campaigns and shoot videos one time and use them in automated video campaigns. Produce your videos right, put them in an automated system, and you never have to touch them again. You have a video impact machine working on your behalf. Videos can be used for years to tell your message. Most business owners go into busi-ness for themselves because they want to make more money and work less. Having awesome video cam-paigns gives you the freedom that most entrepreneurs want.

Myth # 7: Young whipper-snappers with ultra-fast internet skills can do video

False! Video should make it easy for you to do business. Avoid the pain and the fear of new technology with Mojo’s systems. You will send videos in less than ten seconds. In those same ten seconds, with a couple of mouse clicks, you create extended video campaigns running for weeks, months, or even years. Using the right software – our Mojo Video Marketing software – you can check stats to see who is re-ceiving, opening, and forwarding your message.

Six Mistakes Choosing a Video Marketing Company It’s easy to be blown away by a video company’s dog and pony show and be disappointed in the long run. Marketing is the most important part of having video. It’s completely uselesss to have high quality video with no marketing strategy backing it up. It’s easy to throw around words like ―viral,‖ ―the cloud,‖ and ―social media‖ without having the results to back it up. Here are the top six mistakes that businesses owners make when choosing a video marketing company.

Mistake # 1: Choosing a company with no track record

The most critical mistake that companies make is choosing a video marketing company that can’t deliv-er results. The easiest way to cut out the hype is seeing testimonials from the firm’s current clients.

* Need to have the proverbial “here’s the exception” footnote: Do not use flip camera videos for your website. Website videos compete with your biggest international competition. These need higher quality production for brand credibility. Poor audio, lighting, and an off-the-cuff message make you look unprofessional and your prospects lose confidence in your business. Believe us, when we say that we have learned this the hard way.


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Mistake # 2: Choosing a marketing company that doesn’t measure their results

Measuring results is crucial to increasing your bottom line. Companies not providing video metrics are not interested in growing your business. These data are essential to knowing that you are engaging with your audience. You need the numbers to know your audience and see if they are converting to cus-tomers. Analytics and statistics play an important role helping you determine the effectiveness of your campaign. It’s a mistake to hire a marketing company that can’t produce the data.

Mistake # 3: Choosing a company without samples, testimonials, or references

Hire a video company that has its own audience of raving fans. If the company doesn’t, it’s not likely they can generate raving fans for your business. You want to engage your prospects and customers so they sit up and pay attention to your video. You do this giving them something new and original. They want a unique experience and interaction. Make sure your video marketing company is creating a new quality campaign for your business and not recycling already-seen material.

Mistake #4: Choosing a company just wanting to shoot video

A common problem with video marketing companies is neglecting your script. Dialogue needs to be part of the comprehensive marketing strategy, and some ―visual‖ companies skip the detailed thought re-quired your message. The message is one of the most important aspects in your video. This is your sto-ry. You want it to be compelling, unique, and original. It takes time and effort to write that message. Without your message, the cutest video in the world is meaningless. Alka-Seltzer spent hundreds of thousands of dollars with their ―That’s a spicy meatball‖ commercial. Cute message; less than half of those surveyed after a month of commercials could remember the product. Nearly all respondents could repeat the catch phrase.

Mistake #5: Missing the mark

The worst waste of money is a boring video. Other common dollar-wasters are running too long or not running long enough. Many times, production companies can miss the mark completely on the message you are trying to convey. People today have short attention spans. It’s important to capture your target market’s attention from the opening scene. You want your video to be seen and heard, not ignored.

Mistake #6: Disregarding the Law

If your company sloughs the need for personal releases or uses produced music in your video, the door is open for major legal headaches. Any person who can be remotely identified in a video needs to sign a release. Using music from a performing artists—particularly a recognizable cut of music—requires permission from the copyright holder. If a video company does not have release forms or copyright permission from the beginning of production, the money you saved creating your video may be used to pay attorneys.

Four Avoidable Video Production Rip-Offs When venturing into a new medium, the last thing you want is not receiving the product you thought you purchased. While there are any numbers of legitimate video production companies, these are the top video production rip-offs. Understand what you’re services purchasing and ensure you’re getting all the services you need.


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Video Rip-off # 1: Useless video

Even the coolest videos with ―Hollywood style‖ shooting and editing will be a huge waste of time and money if they are not part of a comprehensive marketing strategy. It’s important to know exactly what you’re going to do with your video once you have it. Know where the videos will be used. Understand how they will be distributed. Make sure your related collateral material matches colors, logos, content, and design.

Your video marketing production house must also be a savvy marketing generalist. Otherwise your vid-eo campaign will not convert viewers to customers. Establish your video production team’s marketing experience credentials. If they are lacking this knowledge, it’s incumbent on you to make sure you have a clearly outlined video marketing strategy.

Here your video production company checklist:

Are you writing the video script?

Are you making these videos interesting?

In your experience, what type of videos gets the most views?

Are you helping me market the video after is it produced?

How do I know how many viewers see the video? What are their demographics?

What are some video marketing platforms you recommend?

How do I distribute my video?

Will my video be viewable on a mobile phone? All formats (iPhone, Android, Blackberry)?

Asking these kinds of questions will help you understand if the production company considering is an experienced marketer or just camera jockeys.

Before you shoot anything, make sure you have a comprehen-sive marketing strategy supporting your videos

Video Rip-off # 2: Sold on the dream and left with the nightmare:

There is a huge difference between a flip camera and professional production video. There are times to use the ―flip camera,‖ and there are times to use high definition cameras, professional lighting, makeup, and special effects editing. Know what you need and ensure it’s what you’re buying. A flip camera video posted on your Website completely undermines your credibility and makes you look shoddy. By the same token, if a flip phone video is appropriate, there is nothing wrong with a professional handling the shoot. It’s important to determine ahead of time what you are actually getting.

Know what you’re buying

Video Rip-off # 3: “Videos will be done next year” Know the timeline.

It’s easy to get all juiced and jazzed about your ready-to-shoot video. You’re anxious to use it and now find it’s going to be a loooooooong road from shoot to completion. Know going into it how long it will take from the day you agree to the project to the date the finished product is placed in your hands. Avoid being the horror story trapped for months between shoot and delivery. The production company that just takes its sweet time getting to the shoot has its post-production speed is set to ―snail.‖

Make sure you have a written record of what your specific timeline is. Know when you are having a pre-video strategy call or meeting, when you are having the video shoot, how long it takes to edit, when


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post-production will be finished, and how long to get your video afterward. Remember, time is often more valuable than money.

Get your timeline in writing as part of the contract

Video Rip-off #4: Editing what?

In most cases, shooting the video is the easy part. It’s what happens to the video afterward that deter-mines the project success. Editing makes a huge difference in the quality of your video. Ask for examples of the type of video you are shooting so you have a good idea of what the end product will look like. Ask a video production company these questions to determine the style of video you are getting and quality of editing.

Are you mixing audio or music with my video? Do I get to choose?

Am I getting a splash page (a splash is a graphical call to action at the end of your video. It often includes a mix of the following:

Your logo

Your website

Phone number

Social Media URL’s

Slogan

Call to action text

Are you putting “B-roll” in this video? If so, who is providing this?

Is this video going to have any special effects editing?

Ask for samples


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STRATEGIC VIDEO MARKETING WEBINAR

Sign up today for the free Webinar


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Twenty Ways to Use Website Video

Highlight Your Business, its Mission, and Culture

1. Company Profiles 2. Staff Profiles 3. Tours & Company Culture 4. Have a Good Time 5. Virtual Spokesperson 6. Community Outreach & Community Service

Showcasing Solutions, Services & Success

7. Case Studies 8. Testimonials

Customer Support

9. Client Support / FAQs 10. Training

Thought Leadership & Industry Expertise

11. How To’s and Tips 12. Interviews 13. Industry News & Commentary 14. Reviews 15. Presentations 16. Sales Email Insights

Internal & External Communication

17. Event Participation 18. Thank you 19. Announcements 20. Video Blogging (vLogging)

Grant Crowell is a regular contributor for ReelSEO and a professional consultant and developer in the online marketing space. Grant is also the Founder of Grantastic Designs, an online marketing solutions firm established in 1996, specializing in search-optimized, user- friendly web design and multimedia content, including video and podcasting solutions for commercial enter-prises, video solutions providers, non-profits, and academic and government organizations.

©2008-2011 ReelSEO: “20 Ways An Internet Marketing Agency Can Use Website Video.”


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42 Ways to Use Video for Business Marketing

Customer Reference Videos

1. Video Customer Testimonials (Popularity: Moderate I Growth Potential: High) 2. Video Success Stories (Popularity: Moderate I Growth Potential: High) 3. Video Case Study (Popularity: Low I Growth Potential: Moderate) 4. Man-in-the-street Interviews(Popularity: Moderate I Growth Potential: High) 5. Customer Presentations. (Popularity: Low I Growth Potential: Low)

Product and Service Promotions

6. Product Presentations (Popularity: Moderate I Growth Potential: High) 7. Product Demonstrations (Popularity: Moderate I Growth Potential: High) 8. Product Reviews (Popularity: Moderate I Growth Potential: High) 9. Visual Stories (Popularity: Moderate I Growth Potential: High)

Corporate Videos

10. Corporate Overview (Popularity: High I Growth Potential: moderate) 11. Executive Presentations (Popularity: Low I Growth Potential: Moderate) 12. Staff Presentations (Popularity: Low I Growth Potential: Moderate) 13. Corporate facilities or equipment tour (Popularity: Low I Growth Potential: Low)

Training and Support Videos

14. Training (Popularity: High I Growth Potential: High) 15. Overnight expert videos (Sales Support) (Popularity: Low I Growth Potential: Moderate) 16. Just-in-time learning (Popularity: Low I Growth Potential: High) 17. Post sale support and maintenance videos (Popularity: Low I Growth Potential: Moderate)

Internal Communications Videos

18. Internal Communications (Popularity: Low I Growth Potential: Moderate) 19. Event/Conference and Trade Show Communications (Popularity: Low I Growth Potential:

Moderate) 20. Employee orientation (Popularity: Low I Growth Potential: Moderate) 21. Health, Legal & Safety (Popularity: Low I Growth Potential: High)

Advertising, Marketing and Promotion

22. Commercials (Popularity: High I Growth Potential: High) 23. Viral Video (Popularity: High I Growth Potential: High) 24. Email Video (Popularity: Moderate I Growth Potential: High) 25. Infomercials (Popularity: High I Growth Potential: Moderate) 26. Content Marketing (Popularity: Low I Growth Potential: Huge) 27. Landing pages and micro sites (Popularity: Moderate I Growth Potential: High)


12

PR Support and Community Relations

28. Video Press Releases (Popularity: Low I Growth Potential: High) 29. PR Support Materials (Popularity: Low I Growth Potential: Moderate) 30. Community Relations Video (Popularity: Low I Growth Potential: High)

Event Video

31. Event Presentation video (Popularity: Low I Growth Potential: High) 32. Round table Sessions (Popularity: Low I Growth Potential: High) 33. Q&A Expert sessions. (Popularity: Low I Growth Potential: Moderate)

Other Uses of Video

34. Recruitment Videos (Popularity: Low I Growth Potential: Moderate) 35. VLOG (Popularity: Moderate I Growth Potential: Low) 36. In Store Video (Popularity: Low I Growth Potential: High) 37. Company Lobby / Waiting Room Video (Popularity: Low I Growth Potential: Moderate) 38. Mobile Video (Popularity: Low I Growth Potential: Huge) 39. Market research, focus groups and polling (Popularity: Low I Growth Potential: Moderate) 40. Website FAQ Video (Popularity: Low I Growth Potential: Moderate) 41. Video White paper (Popularity: Low I Growth Potential: Low) 42. Video Magazine (Popularity: Low I Growth Potential: Low)

©2008-2011 ReelSEO: Online Video for Business - 42 Ways to Use Video for Business Marketing

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