ELLEN BARI

MELISSA LOPATA

NOVEMBER 5 , 2009

WHOLE WOMEN MAKE WHOLE MOMS

Ell

MOMS ARE NOT GETTING WHAT THEY NEED:

Mothers are often portrayed as one-dimensional

The media’s Mythic Modern Mom (MMM) is impossible to live up to

What happened to the village?

Many societal policies & work environments are not mom-friendly  

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AUTHENTIC, SMART & SOPHISTICATED

PROGRAMS FOR TODAY’S HYBRID MOMS

IN AND OUT OF THE WORKPLACE:

address the whole mom: mind, body, spirit

create advocates without a hard sell

foster trans-generational relationships among mothers

seamlessly bridge the gap between corporate agendas and the needs of moms

tie-in with worthy causes

SOME OF OUR SPONSORS INCLUDE:

By a ratio of two to one, more women than men say they make most of the decisions in their households (Pew Research Center Publications, "Women Call the Shots at Home").

OUR TWO-TIERED BUSINESS MODEL:

Not-for-profit grassroots community programs that benefit women, children & family organizations

Income Generating Corporate Consulting:• via standard arrangement• via fiscal sponsorship

MOM MARKET CONSULTING & EVENT PLANNING SERVICES:

Customized programs for employers to offer their mom employees

Lead Generation

Micro niche marketing

Meticulously crafted curriculums, events and programs for moms (from intimate gatherings to 1,000+ multimedia efforts)

“Mommy Knows Best” deep dive sessions

CASE STUDIES:

Prospect Park West Amy Sohn reading/Richard Meier building: leverage the power of celebrity & a partnership w/ The Corcoran Group

Does This Pregnancy Make Me Look Fat?- experts and the cozy space we used made the sensitive topic accessible to moms at all stages of motherhood

Workshops - Turnkey workshops recreated with the Momasphere lens

Motherhood is the New MBA: Collaborations with targeted lists and communities

Lunafest: has chosen us to host it’s 2010 Women’s Film Festival (sponsored by Luna Bars). .

*All events are cross-promoted with local businesses

The Momasphere Philosophy:

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We’ve been called the “smart mommy meet-up” Substance & self-development are the cornerstone of

our programming

A natural ability to create events that mobilize moms by fostering out of the box, cross-promotional relationships

Transgenerational & non kid-centric

Twenty plus years of integrated expertise

All our programs give back to the community

WHAT MAKES US DIFFERENT?

PROJECT MANAGEMENT

FROM CONCEPT THROUGH FRUITION

Our Process:

Meet to review goals, audience, time frame, budget, etc.

Brainstorm

Research the market

Develop and deliver proposal

Revise or refine as needed

Upon acceptance, work in tandem with client

Supply progress reports

Deliver final product/event/focus group findings/report

WHOLE WOMEN MAKE WHOLE MOMS

Ell