momentum matters! advanced lifecycles that drive...

LINDSEY STRICKLAND, CLIENT ADVOCATE | MIKE NELSON, CLIENT EDUCATION SPECIALIST

Momentum Matters! Advanced Lifecycles That Drive Direct Bookings

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Advancing Your Automated Email Program

Lead LifeCycles

Guest LifeCycles


Poll the Audience

Is anyone currently using LifeCycle strategies outside of our 6 Foundational?

ADVANCED STRATEGIES• Welcome Opt-in• OTA/Group Bounceback• Non-booking Reasons• Cancellation Recovery• NEW: Shopping Cart

Abandonment


Website Subscription

74.4% of people expect to receive a welcome email right when they subscribe, and subscribers who receive a welcome note show 33% more long-term brand engagement.

Source BlueHornet & chiefmarketer.com


Welcome Opt In HOTEL• Open Rate – 52%• Click Through – 27%• Rev per Email - $9.71

VACATION RENTAL• Open Rate – 43%• Click Through – 28%• Rev per Email - $2.92


Welcome Opt In Active since April 2016• Open Rate - 28%• Click Through - 10%• Rev per Email – $12.91• Delivered –• Bookings – 28• Avg Amt - $3,044• Total Revenue - $85,229


Welcome Series #1 Active since February 2016• Open Rate - 56%• Click Through - 30%• Rev per Email – $52.28• Delivered – 13,251• Bookings – 346• Avg Amt - $2,002• Total Revenue - $692,838


OTA BouncebackActive since Nov 2015• Open Rate - 46%• Click Through - 25%• Rev per Email – $17.99• Delivered – 1,436• Bookings – 42• Avg Amt - $615• Total Revenue - $25,830


OTA BouncebackActive since June 2016• Open Rate - 36%• Click Through - 30%• Rev per Email – $49.01• Delivered – 613• Bookings – 5• Avg Amt - $6,008• Total Revenue - $30,042


Group to LeisureActive since March 2018• Open Rate - 24%• Click Through - 24%• Rev per Email – $11.21• Delivered – 3,905• Bookings – 80• Avg Amt - $547• Total Revenue - $43,789


NBR – No Availability Active since February 2016• Open Rate - 56%• Click Through - 26%• Rev per Email – $363• Delivered – 3,524• Bookings – 292• Avg Amt - $4,386• Total Revenue -

$1,280,739


NBR – No Availability Active since June 2016• Open Rate - 36%• Click Through - 20%• Rev per Email – $32.17• Delivered – 720• Bookings – 25• Avg Amt - $926.48• Total Revenue - $23,162


NBR – Rate too High Active since January 2016• Open Rate - 33%• Click Through - 29%• Rev per Email – $64• Delivered – 1,056• Bookings – 39• Avg Amt - $1,742• Total Revenue - $67,942


NBR – Rate too High Active since February 2016• Open Rate - 48%• Click Through - 40%• Rev per Email – $349• Delivered – 7,009• Bookings – 519• Avg Amt - $4,714• Total Revenue -

$2,446,383


NBR – Min Stay too Long Active since June 2016• Open Rate - 38%• Click Through - 6%• Rev per Email – $8.91• Delivered – 164• Bookings – 3• Avg Amt - $487• Total Revenue - $1,462


Cancellation Recovery Active since Sept 2017Open Rate - 43%• Click Through - 14%• Rev per Email – $72.11• Delivered – 3,547• Bookings – 90• Avg Amt - $2,842• Total Revenue - $255,768


Shopping Cart Abandonment Active since November 8• Open Rate - 46%• Click Through - 13%• Rev per Email – $420.20• Delivered – 763• Bookings – 284• Avg Amt - $1,128.93• Total Revenue - $320,615


Shopping Cart Abandonment Active since November 23• Open Rate - 45%• Click Through - 26%• Rev per Email – $116.17• Delivered – 577• Bookings – 78• Avg Amt - $859• Total Revenue - $67,029

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Thank You!


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momentum matters! advanced lifecycles that drive...

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