momniverse
DESCRIPTION
Recognizing the need for better understanding of the U.S. Moms market, StrategyOne created Momniverse—an actionable survey suite that provides professionals like you a cost-effective way to get the exacting answers you need about moms.TRANSCRIPT
The actionable survey
suite for those who
need answers about
U.S. moms.
The World Revolves Around Mom.
*Sources for all facts are located at www.strategyone.net/momfacts.html.
Just the facts Ma’am*
Moms may surprise you…
There are 83 million U.S. moms wielding nearly $2.1 trillion in spending power.
69% of moms are likely to purchase a product based on content in their social network.
70% of moms with a child under 18 are key in home technology purchase decisions.
First Gen Y’ers are now reaching their 30s and over 13 million are moms.
15.3% of online moms maintain their own blog.
When you need to know moms, Momniverse provides a worldofanswers.
You’re a sharp professional. You have a good grasp on your audience. But sometimes you
need research in order to gain specific insights into their preferences and behavior. This is
especially important when your audience is as substantial and influential as U.S. moms.
The U.S. moms market has changed a lot
over the years. It’s far more complex today
than it was just a decade ago, with new
segments, characteristics, and attributes
of which you may not even be aware.
Making assumptions about how and why
moms today think, feel, shop, work, live,
communicate, and make decisions can
be costly.
Case in point: U.S. moms spend $2.1 trillion
each year and control 80% of household
spending, yet 60% of them feel that
marketers are ignoring their needs and 73%
feel that advertisers don’t understand what
it’s like to be a mom.* (Shocking, isn’t it?)
Recognizing the need for better understanding of the U.S. moms market, we created
Momniverse—an actionable survey suite that provides professionals like you a cost-effective
way to get the exacting answers you need about moms.
Momniverse consists of three products: MomPulse, Mom.0, and MomStrong. Each offers
distinct advantages, depending on your specific research needs. The one thing they have in
common is speed—because we know that no matter how statistically accurate the data, you
can’t wait forever for it.
Today’s moms are Chief
Purchasing Officers. Don’t
underestimate what they
mean to your business.
One suite. 3 products. Endlessanswers.
Anomnibussurveythatoffersa
nationallyrepresentativesampleof
mothers(n=1,000)withchildrenages
0-17yearslivinginthehome.The survey
is fast, accurate, and projectable. By
participating with other organizations in
sponsoring a survey, you’re able to reach
a larger audience and save money on
research while ensuring that the data from
questions you commission are
provided exclusively to you.
Asurveyamongtechnology-enthused
mothers(n=500)withchildrenages0-17
yearslivinginthehome.These moms
are tech-savvy and early adopters. They
like the online lifestyle. They shop online,
text regularly, read and engage with blogs,
and participate in two or more social
media networking sites on a
regular basis. Mom.0 is
a stand-alone survey,
so you control all of the
questions.
Asurveyamongactive,health-conscious
mothers(n=500)withchildrenages0-17
yearslivinginthehome. As the primary
grocery shopper in the household, these
moms shop healthy and are willing to pay
a premium for all natural, organic, healthy
ingredients. These moms work out at least
three times per week and stay actively
informed on health-related topics.
Like Mom.0, MomStrong is a
stand-alone survey.
Put Momniverse to workforyou.If you need statistically accurate answers about U.S. moms – and you need it fast – Momniverse
from StrategyOne is for you. Call 877.374.0813 or email [email protected] now.
Which Momniverse product is rightforyou?
AudienceU.S. Moms with kids 0-17 U.S. moms with kids 0-17; tech-
savvy; early adoptersU.S. moms with kids 0-17; healthy; active; informed
SampleSize 1,000 Moms 500 Moms 500 Moms
Frequency Quarterly Ad-hoc Ad-hoc
SurveyType Omnibus Full Survey Full Survey
SurveyMethod Online Online Online
SurveyLength N/A Varies; 10 question minimum Varies; 10 question minimum
Completion 2 weeks 4 weeks 4 weeks
TypicalUsageFast turnaround insights from moms
Insights from tech-savvy moms Insights from healthy moms
DeliverablesCustom-designed omnibus questions, full data tables, and a report outlining key findings
A custom-designed survey instrument, full data tables, and a report, outlining key findings
A custom-designed survey instrument, full data tables, and a report, outlining key findings
Benefits
� Accurate � Large sample size � Fast � Affordable
� Accurate � Targeted � Efficient & Flexible � Affordable
� Accurate � Targeted � Efficient & Flexible � Affordable
Cost$1,500 per close-ended question, $3,000 per open question
Upon request Upon request
[email protected] strategyone.net/mompulse.html
[email protected]/mom0.html
[email protected]/momstrong.html
Research provides answers. StrategyOne makes it easy.
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• A full-service, strategic consulting firm providing evidence-based insights, analysis and media measurement.
• Specializing in multi-country reputation, branding and communications research.
• Our research has been featured in The Wall Street Journal, The New York Times, Roll Call, The Washington Post, USA Today, The Guardian, Bloomberg News, The Financial Times and The Economist.
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Research provides answers. StrategyOne makesiteasy.