A BLOGHER RESEARCH STUDY IN PARTNERSHIP WITH

MOMS&“ME TIME”

52%ALCOHOL

49%MANI/PEDIS

50%TV

49%SURFING WEB/

PLAYING GAMES ONLINE

6%THE FAMILY VACATION

22%SEX

19%MY DEVICE!!

24%ADD ANOTHER

5 LBS

OF MOMS SAY “TIME FOR MYSELF IS IMPORTANT

FOR MY PERSONAL WELL-BEING”

OF MOMS ARE INTERESTED IN MAKING MORE

TIME FOR THEMSELVES

OCCUPIED

PLACES WE LOCK OURSELVES INTO TO “STEAL A MOMENT”

WHAT DO

MOMS DOWITH THEIR

STOLENMOMENTS?

WHAT MOMS

WOULD (AND WOULDN’T)

GIVE UPFOR “ME TIME”

MOMS ARE NOT ABOVE

STEALINGMOMENTSOF FREE TIME

33%

PAD OUR TIME WHEN OUT RUNNING ERRANDS

73%

ENJO

Y A B

OOK

OR M

AGAZ

INE

49%

SU

RF TH

E WEB

AND P

LAY GA

MES ON

LINE

76% ENGAGE WITH OTHERS

ONLINE VIA SOCIAL MEDIA

40%

GET OUTDOORS

50%

ENJOY

AN OC

ASSIO

NAL TR

EAT

56%TV REALLY IS AN OCCASIONAL BABYSITTER

(and so is the tablet 28%)

54%PURSUE HOBBIES

50%

THE BATHROOM

IS OUR HAVEN

48%EXERCISE

35%

NOT JUST KIDS

FAKE BEING SICK

59%

WA

TCH

TV

“I offered to DRIVE FRIENDS

TO THE AIRPORT, just so I could get out of the house and have

a nice, quiet drive back by myself!”

“I’ve ARRIVED EARLY

TO DENTAL APPOINTMENTS

just to have the extra 20 minutes in the

waiting room.”

“I GET UP AN

HOUR EARLIER THAN I NEED TO

just to have time by myself.”

UP

FO

R

GR

AB

SD

ON

’T

TO

UC

H

Source: The Moms and Me-Time survey, in partnership with fruitwater® 2014, BlogHer Visionaries Sample=415

BlogHer (www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer Visionaries is a dedicated panel representative of BlogHer's community of 20,000 influencers who reach an audience of 100 million across premium blogs, Pinterest™, Facebook®, and Twitter™.

©2014 glacéau. glacéau® and fruitwater® are registered trademarks of glacéau.

Q: What would you give up for an extra hour a day for “me time?”

99% 96%

THE CLOSET THE BATHROOM THE CAR

INDULG

E

GET A

CTI

VE

ENJOY THEIR MEDIA

EVERY MINUTE COUNTS