MONETIZATION 101First draft – February 2009 MonetizationBook.c

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Monetization Basics Monetizing –

conversion of something that is not money into money (or into the equivalent of money)

Being paid as an employee is a type of monetization of your time.

Monetizing & Measuring Whenever possible, think in

advance how you will monitor & measure

Examples: website traffic referral traffic, percentage of re-orders

Assume you will have to revise your measurement techniques regularly

Hitting the bulls-eye

The Goal Is…?

(Should be written)

Are you aiming left-to-right before you have the target defined?

Setting the stage

Overlapping Techniques:

One can blend different monetization strategies into synergies that enhance the ROI (return on investment of time or money).

Overlapping Techniques:

One can blend different monetization strategies into synergies that enhance the ROI (return on investment of time or money).

Strategy – Derived from individual and organizational goals, and influenced by any existing mission statements.

Inspiration By Examples

Patience - Monetization may not be immediate, and in some cases this is by design (i.e. cashing out)

Jealousy – you can learn from success you are envious of

Direct vs. Indirect – website example: Paid per click vs. Sponsorship Online vs. Offline – can your offline monetize better from online tactics? Who you are (individual, organization) affects the what & how of monetizing

Ways to think about monetization…

Active vs. Passive monetizingFeeding the monetization monster:

Pushing traffic to your site, usually at a cost, so it can be monetized, versus Pulling traffic (due to value of your content, branding, community, etc.).

Actively having to set up for monetization (filling orders, managing content), versus more Passively having others monetize for you (context-sensitive ads, affiliate sales)

The End Is Here… … until Monetization 102 comes out later in 2009. Expect the landscape to continue to evolve, as video

monetization and other new methods are figured out.

Keep your eyes & ears open as new techniques aren’t always obvious.

hink in

© 2009 MonetizationBook.com