monetizing the internet of everything

How Cisco and Our PartnersWill Profit from the Internet of Everything

Steve Steinhilber, VP Industry Solutions Group Partner Ecosystems Guido Jouret, VP and GM, Internet of Things Group

March 26, 2014

Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3© 2013-2014 Cisco and/or its affiliates. All rights reserved.

“As much as $19 trillion in economic value will be up for grabs over the next decade for businesses and institutions that successfully take advantage of the Internet of Everything.”

$1,033 Billionin Energy/Utilities

$424 Billion in Transportation

$3,503 Billionin Manufacturing


Our IoE Partner Ecosystem Will Expand “Vertically”

TraditionalTelecomService

Providers

TraditionalIT Enterprise

VARs

New Vertical

Systems andTechnologyCompanies


The Enhanced Partner Ecosystem is Supported with new Programs, Solutions and Products

TraditionalTelecomService

Providers

TraditionalIT Enterprise

VARs

NewVertical

Systems andTechnologyCompanies

EcosystemPartners


The Enhanced Partner Ecosystem is Supported with new Programs, Solutions and Products

SolutionPrograms,DeliveryModels

VerticalSales

ServicesMarketing

NewProducts

Enablement,Certifications

EcosystemPartners


The Internet of Things

The Internet of Things (IoT) consists of networks of sensors attached to objects and communication devices, providing data that can be analyzed and used to initiate

automated actions.

PEOPLE

DATA

PROCESS

THIS IS THE INTERNET

OF EVERYTHING

THINGS

THIS IS THE INTERNET OF THINGS

Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.

7.26.8 7.6

World Population

The Internet of Things is Already Here

Rapid Adoption rate of digital

infrastructure:5X faster than electricity and

telephony

50Billion“Smart Objects”

50

2010

2015 2020

0

40

30

20

10 Bill

ions

of

devic

es

25

12.5

Inflectionpoint

TimelineSource: Cisco Consulting Services, 2011


Cisco Internet of Things Portfolio – What to Sell

Healthcare Energy-Utility

Education / Campus

Public Safety

Transportation

Smart City

Defense Retail

IoT Wireless

1550 Series Ruggedized Wireless AP

Plant Routing

Connected Grid Router 2000 Series

Embedded

5900 Series Embedded Service Router

2020 Embedded Service Switch

Field and Mobile Routing

819 Connected Grid Router 1000 Series

Network and Device Management

Network Management System

Security

819 based FW Sourcefire / ASA

Plant Switching

Industrial Ethernet and Connected Grid Switches

Connected Safety and Security

Video Surveillance Manager, IPICS, IP Cameras


Cisco IOx Enables Applications At The Network Edge

IOx

Hardened Edge Platforms: Embedded Storage and Compute

IOSLinux

Distributed Applications

IOx SDK

Application Management

Application Store


Monetizing the Internet of Everything RoundtableHow partners can now seize the opportunity

Steve SteinhilberVice President Industry Solutions Group/Ecosystems

Guido JouretVice President and General ManagerIoT Business Group

Stephen LurieReg. Dir.

Sujeet ChandSVP and CTO

Wayne Hull VP of Alliances

Yasmin JivralPresident

Roger Vasquez Dir. Engineering

12

IoE in Connected ManufacturingSujeet Chand, CTO, Rockwell Automation


“With more than 11 machines required for our production process, we need an integrated control architecture.”

Mike Williams, Director of Engineering, King’s Hawaiian

Connected Enterprise Enabler:Common Secure Ethernet Infrastructure

One Common

Environment

Enterprise Infrastructure

Automation Infrastructure

INDUSTRY STANDARD ETHERNET INFRASTRUCTURE

16

Smart+Connected Buildings:Pennzoil Place, HoustonStephen Lurie, Reg. Director, Zones Roger Vasquez, Dir. Engineering, Transwestern


Business Transformation: Transwestern

Challenge• Transform building management to

attract tenants in competitive market

• Reduce energy and operations costs

Solution

• Sensors connect all 100,000+ building points and systems with Cisco network

• Data analytics track energy usage for all 95,000 sensors in real time

• Collaboration through mobile devices

IoE

M2M(IoT)

P2P(Collaboration)

M2P(Data and Analytics)


Transwestern: How Cisco Delivered Business Transformation

IoE

M2M(IoT)

P2P(Collaboration)

M2P(Data and Analytics)

Cisco Products and Services• Routing & Switching: Catalyst 2960 Switches,

3825 ISRs

• Wireless: Cisco Aironet Wireless Access Points, Cisco Wireless Control System

• UC and Collaboration: Cisco Business Edition 6000, Cisco Jabber, Cisco Unity Connection, Cisco Unified IP Phones 7945, Cisco Unified Wireless IP Phones 7925G, Cisco TelePresence EX-90, Cisco TelePresence Video Communication System (VCS) Expressway

• Safety & Security: Cisco Video Surveillance Manager and Analog Encoder Card, Cisco Physical Access Control Manager

• Data Center: Cisco UCS C220 M3 Rack Servers

• Services: Design, implementation, and Cisco SMARTnet support

+ +


Transwestern: From Property Manager to Solution Provider

• 100k+ sensors and devices connected to Cisco network, including fire alarms, wireless access points, video surveillance cameras, temperature sensors, HVAC

• Data from sensors and devices monitored by building managers with mobile devices

• Energy consumption analyzed in real time to increase efficiency, optimize usage

• Mobile employees work with tenants and respond to service request in real time via mobile devices

Connection Type

Value of CombinedConnections

• Cut energy costs 21% in 2012, another 11% in 2013

• Plans to offer integrated UC, wireless, safety & security services

• Providing network connectivity to tenants

+

+

Lower annual energy costs by

21%network-connected building points

100,000+


Pennzoil Place Summary

LEED Gold Went from Energy Star score of 65 to

87 currently

Restroom Fixture Replacement 30% reduction in water consumption

Building Lighting Retrofit 2.6 year payback and $178k rebate

Chiller Replacement 7 year payback and $650k rebate

Cooling Tower Rebuild 40% efficiency increase and

extended useful life

Fiber Optic Backbone 2 year payback, expandable design,

and new revenue potential

Building Automation System (BAS)

4 year payback

Demand Response Additional revenue through

participation and 1 month payback

Domestic Water System 24/7 reliability and 50% more

efficient

Boiler Project Estimated energy efficiency increase

25% vs. old boilers

22

AGT & Cisco Revolutionize Urban Management

Traffic Incident Management for Tashkent

Wayne Hull, VP Global Partners, AGT International


• Transforms how cities and infrastructure are managed and secured

• Enhances the daily lives of citizens through improved urban services

• Connects people, processes, data, things and social networks

• Unlocks the potential of the nations, cities and citizens

• Based on AGT’s software and analytics and end-to-end Cisco architecture

Revolutionizing Urban Management

Bringing the Internet of Everything (IoE) to Life


Speeding,

illegal

parking,

running red

lights,

ignoring stop

signs

High level of

traffic

violations

Illegal

crossing,

erratic

driving

behavior

Pedestrian

safety

Commuter

frustration,

wasted time

and fuel,

unnecessary

emissions

Congestion

Stressful and

exhausting

Poor

commuting

experience

Tashkent – Improved Citizen Commuting and Traffic Operations


Collect Fuse

Predict

Analyze Visualize

Simulate AlertRecommend

Share

using advanced application capabilities


Red Light Violation

Traffic Light

MagneticLoops

Speed Detector

PTZ Camera

Traffic Light

Fixed Camera

Traffic Light

Traffic Light

ElectricityCabinet

Help Point

LPR Camera

Fixed Camera

Monetizing the IoE opportunity


Red Light Violation

Traffic Light

MagneticLoops

Speed Detector

PTZ Camera

Traffic Light

Fixed Camera

Traffic Light

Traffic Light

ElectricityCabinet

Help Point

LPR Camera

Fixed Camera

Monetizing the IoE opportunity

Cisco ArchitectureOpportunity for an Ecosystem of Partners :

Sensors + Application + Information + Technology + Services


Traffic Agencies

• Increased visibility into traffic conditions

• More effective traffic management & enhanced emergency response

• Better-informed operational decision making

• Quicker incident response

Cities

• More efficient use of budget

• Improved road safety

• Smoother traffic flow

• Increased attractiveness

Tashkent Solution Benefits

Urban Citizens

• Better commuting experience

• Reduced travel time

• Active participation in city traffic improvement

• Safer environment for pedestrians

29

Connected Mining at Dundee Precious Metals Yasmin Jivraj, President, Acrodex


“How do we explore the deep underground – we want to deploy technology deep into the mines - to improve production, decrease cost and improve the process using corporate wide real-time collaboration for our 2,100 people” Mark Gelsomini, Global Corporate Manager of IT, Dundee Precious Metals

Mining at Dundee Precious MetalsProject ‘Take the Lid Off’

• Widely distributed workforce: • Operations in Bulgaria and

Armenia; • Interests in Namibia, Serbia, S.

Africa• Operating out of Canada

• Lack of business agility by not having up-to-date technologies

• Transition from reactive to real-time communications across workplace, including mining operations itself

• Transformational Initiative: not just an IT project

This is an example of a bulletslide with a pull quote This is where all the second level

information goes This is another bullet point

First level bullets are 14 pointsand use a bullet point Second level bullets are 11 points in

size It’s important to keep consistency


New environment was required to achieve better system utilization, management and flexibility

Enable people to communicate and collaborate across diverse geographic environment

In real-time with centralized administration

Enabled high QoS, wired, wireless, VoIP and IP within secured environment

Cisco Wireless AP’s connect users across time zones, cultural divides, physical locales

At depths of 450m (1500ft)

Virtualized and Cloud Enabled

Productive workforce tools

Cisco Wireless Architecture

Dundee’s IT Infrastructure


Imagining Beyond

Safety Boot

Employee Safety

Environmental Monitoring


Collaborating Beyond

Pattern based predictive analysis to improve

equipment performanceMobile Equipment

34

Question and Answer


Monetizing the Internet of Everything RoundtableHow partners can now seize the opportunity

Steve SteinhilberVice President Industry Solutions Group/Ecosystems

Guido JouretVice President and General ManagerIoT Business Group

Stephen LurieReg. Dir.

Sujeet ChandSVP and CTO

Wayne Hull VP of Alliances

Yasmin JivralPresident

Roger Vasquez Dir. Engineering

Thank you.

37

Backup


Enabling the Workforce for the Next Industrial Revolution - IoT

© 2013 Cisco and/or its affiliates. All rights reserved.

Talent and

Skills

• Re-Train Existing Workforce in Manufacturing, Utilities on IP Networking

• Required Skills for Productivity Gains

• Thousands of Plant Engineers

• New Talent needed to help Scale IoT

• 220,000 new Engineers needed every year

• Cisco Networking Academy, University Programs helping train the next generation IoT Engineers

Cisco Industrial Networking Specialist Curriculum


Internet of Everything Opportunity

Opportunity

Internetof Everything

IoTCloudBig Data

Social andCollaboration

MobileComputing

$3.3T in better asset utilization and cost reduction$4.3T in employee productivity$1.5T in Defense effectiveness$2.7T in supply chain and logistics efficiency$4.1T in better customer and citizen experience$3.1T in innovations / new business models revenue

$19.0 trillion in value

Public sector $4.6TPrivate sector 14.4T

Over the next 10 years (2013-2022), the Internet of Everything will enable new productivity, improved experiences for customers and citizens, profits and cost savings with:

Time