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    An online community where members use

    3D avatars to meet new people,chat, create and have fun with friends

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    Agenda

    IMVU

    Virtual Goods

    Key Learning

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    Company Overview

    Founded in 2004

    Based in Palo Alto, CA

    90 employees

    3 institutional rounds

    $30M raised

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    Snapshot

    3D avatars

    50M+ registered users

    10M+ uniques/month*

    User Generated Content

    4 Million Items in Catalog

    *Source: Quantcast, global

    Cumulative Registrations

    Millions

    April 10 Jan 06

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    2009 Results

    2009 Raised $10 million in January, led by Best Buy Capital

    Doubled revenue to $22 million in calendar 2009

    Became profitable and cash flow positive

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  • 8/9/2019 Money for Nothing: User-Generated Virtual Goods

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    Attractive Demographics

    70% Female

    60% 18+ years old

    60% USA

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    User Generated Content

    4 Million Virtual Items

    April 2004 April 2010

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    2010 Outlook

    2010 Double revenue again to $44 million

    End year at $60 million annualized revenue run rate

    Invest profits into hiring from 60 to 120 employees Extend reach beyond English- and PC-only

    Begin pivot Virtual World to Social Entertainment

    From Dress Up to Level Up Game Mechanics

    2D and 3D Games

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    12

    Thanks to PlaySpan & VGMarket Survey (n=2,425; 7/09)http://corp.playspan.com/pressroom.html

    Free to Play Leads the Way - %

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    13

    Thanks to PlaySpan & VGMarket Survey (n=1,736; 7/09)http://corp.playspan.com/pressroom.html

    Free to Play Leads the Way - $

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    What are Virtual Goods?

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    Digital Items with Contextual Meaning

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    (A) Functional Virtual Goods

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    (B) Decorative Virtual Goods

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    Why Virtual Goods?

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    1. Enhance Game Play (kill more, run faster)

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    3. Build Relationships (gifts)

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    4. Shop (browse & buy)

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    SOCIAL CONTEXT Provides Meaning & Emotion

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    Key Learning

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    Its all about community

    Key Learning

    Virtual goods are consumer products

    Payment options must be flexible

    UGC is hard

    Patience is a virtue

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    Q & A


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