moneyball case study: the atlassian story of customer success

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©2015 Gainsight. All Rights Reserved. President Jay Simons

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Page 1: Moneyball Case Study: The Atlassian Story of Customer Success

©2015 Gainsight. All Rights Reserved.

President

Jay Simons

Page 2: Moneyball Case Study: The Atlassian Story of Customer Success

©2015 Gainsight. All Rights Reserved.

Page 3: Moneyball Case Study: The Atlassian Story of Customer Success

©2015 Gainsight. All Rights Reserved.

Delivery matters!

Page 4: Moneyball Case Study: The Atlassian Story of Customer Success

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Every company is a software company

Page 6: Moneyball Case Study: The Atlassian Story of Customer Success

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Atlassian helps teams get to done!

Page 7: Moneyball Case Study: The Atlassian Story of Customer Success

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Page 8: Moneyball Case Study: The Atlassian Story of Customer Success

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Page 9: Moneyball Case Study: The Atlassian Story of Customer Success

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Our model

Page 10: Moneyball Case Study: The Atlassian Story of Customer Success

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A new approach to enterprise software

Page 11: Moneyball Case Study: The Atlassian Story of Customer Success

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Customer success @ most companies

Page 12: Moneyball Case Study: The Atlassian Story of Customer Success

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Customer success @ Atlassian

Page 13: Moneyball Case Study: The Atlassian Story of Customer Success

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Customer success @ Atlassian

Page 14: Moneyball Case Study: The Atlassian Story of Customer Success

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How likely are you to recommend Atlassian to a friend?

Page 15: Moneyball Case Study: The Atlassian Story of Customer Success

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Out of 362 leading companies surveyed, 80% believe they deliver a superior customer experience, but only 8% of their customers agree.

BAIN & COMPANY

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©2015 Gainsight. All Rights Reserved.

Learnings

1. End-users matter (expect -20-30 pts difference)

2. Change takes more time than you think

3. Create a system + a team

4. Celebrate the wins

Page 30: Moneyball Case Study: The Atlassian Story of Customer Success

©2015 Gainsight. All Rights Reserved.

Page 31: Moneyball Case Study: The Atlassian Story of Customer Success

©2015 Gainsight. All Rights Reserved.